证券研究报告 | 2026年01月08日 本周重要数据跟踪：元旦档期拉动票房，点点互动持续表现亮眼。1）本周 （12 月 29 日-1 月 4 日）电影票房 10.73 亿元。票房前三名分别为《疯狂动 物城 2》（2.82 亿元，票房占比 26.2%）、《阿凡达 3》（2.68 亿元，票房 占比 24.9%）、《匿杀》（1.95 亿元，票房占比 18.1%）；2）综艺节目方面， 《现在就出发第 3 季》、《现在就出发第 2 季》、《开始推理吧第三季》、 《奔跑吧天路篇》和《奔跑吧第九季》排名居前；3）游戏方面，2025 年 11 月中国手游收入前三名分别为点点互动《Whiteout Survival》、点点互动 《Kingshot》和柠檬微趣《Gossip Harbor：Merge&Story》。 投资建议：把握游戏板块超跌布局机会，关注 AI 应用及影视院线。1）持续 看好游戏、IP 潮玩景气周期；游戏板块近期调整赋予良好机会，结合产品周 期及业绩表现，推荐巨人网络、恺英网络、吉比特等标的；IP 潮玩重点推荐 泡泡玛特；媒体端关注经济底部向上可能（分众传媒等）；2）关注内容政 策转向与 AI 应用机会；影视 ...

Investment Rating - The report assigns an "Overweight" rating for the media industry, particularly highlighting opportunities in the gaming sector [5]. Core Insights - The media index saw a maximum increase of over 40% in 2025, with the gaming index nearly doubling, indicating strong growth potential in the gaming sector [2][9]. - The film market is experiencing a trend of increasing concentration among top films, with imported films leading the box office during the New Year period [18][21]. Summary by Sections 1. Media Index Performance - The media index achieved a maximum increase of 42.24% in 2025, with a notable rise of 30% from January 2 to December 31 [8][9]. - The gaming sector outperformed all other sub-sectors, with a maximum increase of 98.45% in 2025, while other sectors like film exhibition benefited from the Spring Festival, nearing a 50% increase [9][17]. 2. Film Market Trends - The total box office for 2025 reached 51.8 billion yuan, a year-on-year increase of 22%, with over 1.2 billion admissions [18][20]. - The number of imported films exceeded 100 for the first time in five years, reaching 106, contributing significantly to box office revenues [21][22]. - The concentration of box office revenue among top films is increasing, with a few high-grossing films supporting the market [21][23]. 3. Recommendations for Companies - The report recommends focusing on companies in the gaming sector such as Giant Network, Century Huatong, and Perfect World, which are expected to perform well due to the release of new games and the performance of existing titles [17][27]. - For the film sector, companies involved in upcoming films for the Spring Festival, such as Maoyan Entertainment and Wanda Film, are highlighted as potential beneficiaries [27][28].

IT之家 12 月 31 日消息，据灯塔专业版实时数据，截至 12 月 31 日 15 时 28 分，影片《疯狂动物城 2》票房突破 40 亿。据灯塔专业版 AI 票房预测，《疯 狂动物城 2》预测总票房达 42.60 亿，有望超过《复仇者联盟 4：终局之战》累计票房 42.50 亿。 截至 12 月 28 日，电影《疯狂动物城 2》上映 33 天，观影人次破亿，成为中国影史首部观影人次破亿进口 电影。 IT之家注意到，2025 全年动画电影票房突破 250 亿，成为中国影史动画电影票房最高一年，《哪吒之魔童 闹海》《疯狂动物城 2》《浪浪山小妖怪》分列 2025 年动画电影票房榜前三位。 ...

Investment Rating - The report maintains an "Outperform" rating for the media industry relative to the CSI 300 index [1] Core Insights - The media industry is experiencing a significant improvement in policy environment and accelerated AI application, which is expected to enhance both valuation and performance [6][15] - The gaming sector continues to grow steadily, with the domestic market size and user base reaching new highs, driven by strong supply and demand dynamics [7][16] - The animation film sector has shown exceptional performance, contributing nearly 50% to the total box office, with major titles like "Nezha 2" and "Zootopia 2" leading the box office rankings [11][16] Summary by Sections Investment Recommendations - Focus on sectors with high growth potential driven by improved policy and AI applications, particularly in gaming, animation films, and advertising [6][15] - Key companies to watch include Gigabit, Kying Network, and Perfect World in gaming, as well as Light Media and Wanda Film in the film sector [16] Market Review - As of December 26, 2025, the media index fell by 3.78%, underperforming compared to the growth of the ChiNext index and CSI 300 [17][18] - Only the gaming sector saw a slight increase of 1.18%, while other sectors, including internet advertising and social media, experienced significant declines [17][20] Industry News - The domestic gaming market is projected to generate actual sales revenue of 350.79 billion yuan in 2025, marking a year-on-year growth of 7.68% [45][46] - The animation film sector's box office exceeded 500 billion yuan for the year, with animation films accounting for a substantial portion of the total revenue [11][16] Monthly Data - In November 2025, the domestic film market generated a box office of 3.55 billion yuan, a year-on-year increase of 89.29% [26][27] - The total number of viewers reached 114.7 million, reflecting a 20.27% increase compared to the previous year [27][29]

Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [1] Core Insights - The film "Zootopia 2" has led the box office during the holiday season, with a cumulative box office exceeding 3.964 billion yuan as of December 28, 2025 [3] - The total box office for Chinese films in 2025 has surpassed 50 billion yuan, significantly exceeding the total box office of 7.5 billion yuan in 2024 [4] - The holiday box office performance is showing a clear divide, with content quality being the key factor determining box office success [5] - The upcoming Spring Festival is expected to maintain viewing enthusiasm, with a diverse range of films planned for release [5] Summary by Sections Industry Overview - The closing index is at 802.63, with a 52-week high of 897.3 and a low of 590.32 [1] Box Office Performance - "Zootopia 2" has set a record for pre-sale box office among animated films in China, achieving 320 million yuan in pre-sales [4] - The film has become the highest-grossing imported film in mainland China, with an expected total box office of 4.13 billion yuan [4] Market Trends - The Chinese film market is transitioning from a phase of quantity expansion to a phase focused on quality competition [5] - The upcoming Spring Festival films are expected to continue the trend of high-quality content attracting box office revenue [5] Investment Recommendations - Companies to focus on include Light Media, China Film, Shanghai Film, Beijing Culture, and Huace Film & TV, as well as cinema leaders like Happy Blue Ocean, Wanda Film, and Hengdian Film [6]

分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 晨会聚焦 资料来源：聚源，中原证券研究所 -12% -6% 0% 6% 12% 18% 24% 29% 2024.12 2025.04 2025.08 2025.12 上证指数 深证成指 | 国内市场表现 | | | | | --- | --- | --- | --- | | 指数名称 | | 昨日收盘价 | 涨跌幅(%) | | 上证指数 | | 3,959.62 | 0.47 | | 深证成指 | | 13,531.41 | 0.33 | | 创业板指 | | 2,022.77 | -0.47 | | 沪深 | 300 | 4,642.54 | 0.18 | | 上证 | 50 | 2,443.97 | -0.52 | | 科创 | 50 | 891.46 | 0.14 | | 创业板 | 50 | 1,924.26 | -0.67 | | 中证 | 100 | 4,503.23 | 0.14 | | 中证 | 500 | 7,410.71 | 0.80 | | 中证 | 1000 | ...

分析师：乔琪 登记编码：S0730520090001 qiaoqi@ccnew.com 021-50586985 动画电影：从"边缘品类"到"半壁江山" ——传媒行业分析报告 证券研究报告-行业分析报告 强于大市(维持) 传媒相对沪深 300 指数表现 传媒 相关报告 《传媒行业月报：谷歌更新 Gemini3,11 月版 号数量新高》 2025-11-28 《传媒行业年度策略：政策与 AI 应用共振， 行业景气度高》 2025-11-26 《传媒行业分析报告：三季度业绩增长显著， 基金配置比例再次提升》 2025-11-07 联系人：李智 投资要点： ⚫ 2025 年动画电影票房占比近 50%。截至 2025 年 12 月 24 日，2025 年国内上映的动画影片总票房已经超过 250 亿元，占全年票房比重 近 50%，2025 年度上映影片票房 TOP10 和 TOP15 中动画影片的 票房占比达到了 64.97%和 62.77%。 《哪吒 2》《疯狂动物城 2》《浪浪山小妖怪》等动画影片成为推动 2025 年电影票房大盘增长的重要力量，其中《哪吒 2》票房 154.46 亿元、《疯狂动物城 2》票房超过 ...

Consumption - Domestic demand is recovering, with service consumption potential being significant, as evidenced by high visitor numbers at Shanghai Disneyland and ongoing winter tourism demand in Hainan[3] - Automotive sales show a slight decline, with retail and wholesale volumes at near-average levels for recent years[6] - Food and beverage prices are rising due to pre-holiday stocking, with agricultural product wholesale prices reaching recent highs[6] Investment - Real estate sales are showing marginal improvement, with new home transaction area declines narrowing from 33.7% to 23.4% year-on-year[18] - Infrastructure investment is supported by improved fiscal spending, although November's spending remains below last year's levels[18] - Land transaction area has seasonally increased, but the land premium rate has dropped to 1.8%, indicating ongoing price competition[18] Trade and Export - Port operations are showing marginal improvement, with an increase in the number of outbound vessels compared to the previous week[24] - Domestic export freight rates have risen by 0.6%, with Ningbo and Shanghai seeing increases of 3.2% and 3.1% respectively[24] - The Baltic Dry Index (BDI) has dropped by 12.9% due to excess shipping capacity and seasonal factors affecting international trade[24] Production - Production rates are showing divergence across sectors, with high operating rates in formaldehyde and lithium iron phosphate, while polyester and lithium battery demand support production[26] - Steel and photovoltaic industries are experiencing mixed performance, with upstream and downstream sectors showing different trends[26] Prices and Inflation - Industrial product prices are declining, with the Consumer Price Index (CPI) showing structural differentiation in price movements across categories[42] - The Producer Price Index (PPI) continues to decline, with coal prices dropping and Brent oil prices also decreasing, reflecting weak winter demand[42] Liquidity - The Renminbi continues to strengthen, with the exchange rate against the US dollar improving from 7.0554 to 7.0410[46] - The 10-year government bond yield has decreased by 0.9 basis points to 1.83%[47]

Investment Rating - The report maintains an "Outperform" rating for the media and internet industry [5][4][35]. Core Insights - The media industry has shown a weekly increase of 0.54%, outperforming both the CSI 300 index (0.35%) and the ChiNext index (-1.31%) during the week of December 15-21, 2025 [11][12]. - Key performers in the industry include Guangxi Guangdian, Sanwei Communication, Perfect World, and 37 Interactive Entertainment, while notable decliners include Bona Film Group, ST Fanli, Ciwen Media, and Zhejiang Wenlian [11][12]. - The release of "Avatar 3" has significantly boosted box office revenues, contributing to a total of 706 million yuan in film box office for the week, with "Avatar 3" alone accounting for 381 million yuan (53.9% of the total) [18][20]. Summary by Sections Industry Performance - The media sector ranked 16th in terms of weekly performance among all sectors, with a 0.54% increase [11][12][13]. - The top three films for the week were "Avatar 3" (381 million yuan), "Zootopia 2" (242 million yuan), and "Deqian Jinzhi" (46 million yuan) [18][20]. Key Developments - ByteDance launched the Doubao model 1.8 and Seedance 1.5 Pro, enhancing capabilities for audio-visual content generation [2][15]. - Tencent introduced the Mix Yuan video model 1.5, a real-time interactive experience platform [2][16]. - OpenAI released the GPT Image 1.5 model, improving image generation and editing capabilities [2][17]. - MiniMax and Zhiyu passed the Hong Kong Stock Exchange hearing, with plans to list in January 2026 [2][17]. Investment Recommendations - The report suggests seizing opportunities in the gaming sector, particularly with companies like Giant Network, Kaiying Network, and Jibite, as the gaming sector is expected to rebound [4][35]. - It also highlights the potential in AI applications and the film industry, recommending platforms like Mango TV and Bilibili, as well as content producers like Light Media and Huace Film [4][35].

Investment Rating - The report maintains a "Buy" rating for the media industry, indicating a positive outlook for investment opportunities in this sector [10]. Core Insights - The report emphasizes the concept of "Reward Economy," which is seen as a strategic initiative to expand domestic demand. The media industry, with its dual attributes of technology and consumption, is positioned to leverage this trend to stimulate curiosity-driven and emotional consumption [3][4]. - The cinema sector is expected to benefit from increased consumer spending on experiences, particularly during festive seasons, with a lineup of both domestic and international films anticipated to boost box office attendance [4]. - The IP derivatives market in China is projected to grow significantly, with the market size expected to increase from 174.2 billion yuan in 2024 to 335.7 billion yuan by 2029, reflecting a compound annual growth rate (CAGR) of 14% [4][8]. Summary by Sections Media Industry Performance - The media sector has shown a relative performance of -1.1% over the past month, -8.0% over three months, and a positive 10.4% over the past year compared to the CSI 300 index [1]. Consumer Behavior Trends - Changes in population structure are influencing consumer behavior, shifting focus from mere material acquisition to a holistic enhancement of life quality, including spiritual and emotional satisfaction [3]. - The "Reward Economy" reflects a growing demand for meaningful consumption, where purchases are driven by emotional significance rather than just functional needs [3]. Cinema and Experience Economy - The cinema sector is highlighted as a key player in the experience economy, with strategic investments in IP and social consumption aimed at attracting younger audiences [4]. - Notable companies like Wanda Film and Shanghai Film are adapting their business models to focus on IP-driven ecosystems that resonate emotionally with consumers [4][8]. IP and AI Integration - The report identifies a growing market for IP-related products, including toys and trading cards, with significant growth expected in the coming years. The IP toy market is projected to grow from 75.6 billion yuan in 2024 to 167.5 billion yuan by 2029, with a CAGR of 17.2% [4][8]. - AI-enhanced products, such as AI toys and smart glasses, are emerging as new consumer choices, further driving engagement in both online and offline experiences [7][8]. Investment Opportunities - The report suggests focusing on cinema chains (e.g., Wanda Film, Hengdian Film), IP-related products (e.g., Mango Super Media, Aofei Entertainment), and new experience-driven exhibitions (e.g., Oriental Pearl, Bilibili) as potential investment targets [8].