开源证券发布研报称，截至Q4末，网易-S(09999)合同负债环比+5%至205亿元，增长动能强劲。基于新 游上线时间预期，当前股价对应PE分别为14.1/12.5/11.6倍，看好老游戏长线运营、新游上线、AI赋能深 化共驱成长，维持"买入"评级。 开源证券主要观点如下： 长线运营激发经典游戏活力，《燕云十六声》反映出海实力，在研产品丰富 2025Q4游戏及相关增值服务实现收入220亿元（同比+3.4%）；毛利率为70.5%，同比+3.8pct。《梦幻西 游》端游Q4及2025全年营收创新高；《天下》连续五年收入增长，2025.12升级三端互通后，PCU、付 费用户数等创新高；该行看好公司通过优化美术、玩法等激发经典游戏活力。《燕云十六声》国服Q4 推出周年庆版本后日活与营收创新高，登顶内地iOS游戏畅销榜，海外于2025.11上线后最高位列Steam 全球畅销榜第二，截至2026.2.11全球玩家数超8000万。该行认为《燕云十六声》海外成功或反映公司已 具备"讲好中国故事"能力，看好《归唐》等"国风"大作出海表现。《遗忘之海》选择新颖的"航海冒险 题材+木偶美学"切入开放世界赛道，截至2026.2.12 ...

云音乐用户粘性提升，看好AI教育/营销需求持续驱动有道业务增长 智通财经APP获悉，开源证券发布研报称，截至Q4末，网易-S(09999)合同负债环比+5%至205亿元，增 长动能强劲。基于新游上线时间预期，当前股价对应PE分别为14.1/12.5/11.6倍，看好老游戏长线运营、 新游上线、AI赋能深化共驱成长，维持"买入"评级。 开源证券主要观点如下： 长线运营激发经典游戏活力，《燕云十六声》反映出海实力，在研产品丰富 2025Q4游戏及相关增值服务实现收入220亿元（同比+3.4%）；毛利率为70.5%，同比+3.8pct。《梦幻西 游》端游Q4及2025全年营收创新高；《天下》连续五年收入增长，2025.12升级三端互通后，PCU、付 费用户数等创新高；该行看好公司通过优化美术、玩法等激发经典游戏活力。《燕云十六声》国服Q4 推出周年庆版本后日活与营收创新高，登顶内地iOS游戏畅销榜，海外于2025.11上线后最高位列Steam 全球畅销榜第二，截至2026.2.11全球玩家数超8000万。该行认为《燕云十六声》海外成功或反映公司已 具备"讲好中国故事"能力，看好《归唐》等"国风"大作出海表现。《遗忘 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report emphasizes optimism regarding the company's growth driven by new game launches, overseas expansion, and AI empowerment [5] - The company achieved revenue of 27.5 billion yuan in Q4 2025, with a year-on-year increase of 3.0% and a quarter-on-quarter decrease of 2.9% [5] - The report highlights a strong growth momentum in contract liabilities, which increased by 5% to 20.5 billion yuan by the end of Q4 [5] - The company is expected to benefit from the long-term operation of classic games and the launch of new titles, with adjusted net profit forecasts for 2026-2028 being 37.2 billion, 41.9 billion, and 45.1 billion yuan respectively [5] Financial Summary and Valuation Metrics - Revenue projections for the company are as follows: 105.3 billion yuan for 2024, 112.6 billion yuan for 2025, 119.6 billion yuan for 2026, 129.9 billion yuan for 2027, and 136.1 billion yuan for 2028, with year-on-year growth rates of 1.8%, 7.0%, 6.2%, 8.7%, and 4.7% respectively [6] - Net profit estimates are 29.7 billion yuan for 2024, 33.8 billion yuan for 2025, 37.2 billion yuan for 2026, 41.9 billion yuan for 2027, and 45.1 billion yuan for 2028, with corresponding year-on-year growth rates of 1.0%, 13.7%, 10.2%, 12.6%, and 7.6% [6] - The projected P/E ratios for 2026, 2027, and 2028 are 14.1, 12.5, and 11.6 respectively [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5] Core Views - The report emphasizes the company's strong growth potential driven by new game launches, the revitalization of existing games, and the integration of AI technology [5] - The company achieved a revenue of 27.5 billion yuan in Q4 2025, reflecting a year-on-year increase of 3.0% but a quarter-on-quarter decrease of 2.9% [5] - The report highlights the successful performance of the game "Yanyun Sixteen Sounds," which topped the iOS sales chart in mainland China and achieved over 80 million global players [5] - The company is expected to maintain a strong growth trajectory with projected net profits of 37.2 billion yuan in 2026, 41.9 billion yuan in 2027, and 45.1 billion yuan in 2028 [5][6] Financial Summary and Valuation Metrics - Revenue projections for the company are as follows: 105.3 billion yuan in 2024, 112.6 billion yuan in 2025, 119.6 billion yuan in 2026, 129.9 billion yuan in 2027, and 136.1 billion yuan in 2028 [6] - The net profit is projected to grow from 29.7 billion yuan in 2024 to 45.1 billion yuan in 2028, with corresponding year-on-year growth rates of 1.0%, 13.7%, 10.2%, 12.6%, and 7.6% [6] - The report indicates a projected P/E ratio of 14.1 for 2026, 12.5 for 2027, and 11.6 for 2028, suggesting a favorable valuation outlook [5][6]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][23] Core Insights - The company's revenue increased by 3% year-on-year in Q4 2025, reaching 27.5 billion yuan, while the non-GAAP net profit decreased by 11% to 7.07 billion yuan due to investment losses of 1.7 billion yuan [1][10] - The deferred revenue grew by 34% year-on-year, indicating a healthy cash flow status and reflecting changes in the game structure [2][15] - The company continues to expand its global presence, with successful launches of games like "逆水寒" and "燕云十六声," which have attracted over 80 million players globally [2][18] - AI tools are expected to lower production costs in gaming, but the integration of AI with complex game systems requires deep design and operational experience, creating a barrier for new entrants [3][18] - The company anticipates a rise in subscription revenue for its music service, with a projected increase in user growth and average revenue per user (ARPPU) in 2026 [4][20] Financial Summary - For 2025, the company forecasts adjusted net profits of 40.6 billion yuan, 44.7 billion yuan in 2026, and 48 billion yuan in 2027, with slight downward adjustments of 5% and 4% for the first two years [5][23] - The projected revenue for 2025 is 112.63 billion yuan, with a growth rate of 7% [5][28] - The company expects a gross margin of 64% for 2025, with an EBIT margin of 32% [28]

经济观察网 网易2025财年总营收1126亿元，同比增长6.9%；Non-GAAP归母净利润373亿元，同比增长 11.3%。全年毛利率提升至64%。 业绩经营情况 公司强调AI技术已渗透至游戏研发、教育、音乐等业务环节，旨在通过AI驱动效率提升。同时，新产 品的海外发行被列为2026年增长关键。 以上内容基于公开资料整理，不构成投资建议。 经营状况 游戏业务全球化布局加速，新品在海外表现亮眼，但短期营销投入增加挤压利润空间。有道业务四季度 净收入16亿元，同比增长16.8%，毛利润7.05亿元均超预期。云音乐收入20亿元，同比增4.7%。创新业 务收入20亿元，同比下降10.4%。 战略推进 第四季度毛利润为177亿元，同比增长8.7%，毛利率提升至64%。但运营费用同比激增10.9%至94亿元， 其中销售及市场费用大幅增加，导致Non-GAAP每股收益为10.95元，低于市场预期。 ...

证券研究报告 网易 (NTES US) 4Q 收入低于预期，游戏递延周期增长 2026 年 2 月 12 日│美国 互联网 网易 4Q25 总营收同比+3%至 275 亿元，低于 VA 一致预期（下同）5%， 主因游戏收入递延周期增加。递延收入超预期 21%，环比提升 10 亿元。经 调整归母净利润同比下降 27%至 71 亿元，低于预期 23%，主因投资损益影 响，拼多多等股票投资减值金额较大。我们预计网易 1H 流水有望边际改善： ①《燕云》全球累计用户达 8000 万，26 年海外全端流水有望达到 20-30 亿元；②《遗忘之海》管理层表示 3Q 有望上线，2 月测试反馈优秀，题材 和美术风格具备差异化优势，我们预计 12 个月流水有望达 25-50 亿元；③ 其他重点储备：《无限大》1 月封闭测试符合预期，中式妖鬼题材自走棋《妖 妖棋》1 月获版号，ARPG 端游《归唐》关注度较高。当前网易估值尚处低 位，我们看好 26 年收入和利润释放，重申"买入"评级。 《燕云》海外放量在即，《遗忘之海》打开 26 年增量空间 4Q 游戏和增值服务收入同增 3%至 220 亿元，其中游戏收入同增 4%至 213 ...

Core Viewpoint - The report from CICC maintains the Non-GAAP net profit forecast for NetEase-S (09999) for 2027, with a target price of HKD 265 / USD 171, indicating an upside potential of 36% / 38% for Hong Kong and US stocks respectively [2][8]. Revenue and Growth - Deferred revenue showed significant growth, with a net increase of CNY 1.04 billion in Q4 2025, exceeding market expectations, suggesting potential revenue release in the future [3][9]. - Game and related value-added service revenue increased by 3% year-on-year in Q4 2025, driven by stable operations of long-standing IPs like "Dream of the Red Chamber" and contributions from "Yanyun Sixteen Sounds" and "Marvel Showdown" [3][9]. - Youdao's revenue grew by 17%, reflecting the effective implementation of its AI-driven strategy, while Cloud Music revenue increased steadily by 5% [3][9]. Profitability and Cost Management - The gross margin improved to 64.2% in Q4 2025, indicating strong cost control capabilities [4][9]. - The absolute amount of operating expenses met expectations, with the sales expense ratio rising to 14%, aligning with the overall marketing investment strategy [4][9]. Shareholder Returns - The dividend for Q4 2025 was USD 1.16 per ADS, with a payout ratio of 83%, maintaining an annual dividend ratio of around 40% [5][9]. - The company has extended its share repurchase program (up to USD 5 billion) until January 2029, having repurchased approximately USD 2 billion by the end of 2025 [5][9].

Core Viewpoint - The report from CICC maintains the 2027 Non-GAAP net profit forecast for NetEase-S (09999), with target prices set at HKD 265 and USD 171, indicating an upside potential of 36% and 38% for Hong Kong and US stocks respectively [1] Group 1: Revenue and Growth - Quarterly deferred revenue shows high growth, with a net increase of CNY 1.04 billion in Q4 2025, better than market expectations, indicating potential revenue release in the future [2] - Revenue from games and related value-added services increased by 3% year-on-year in Q4 2025, driven by stable operations of long-standing IPs like "Fantasy Westward Journey" and contributions from new titles [2] - Youdao's revenue grew by 17%, reflecting the effective implementation of its AI-driven strategy, while Cloud Music's revenue increased steadily by 5% [2] Group 2: Profitability and Cost Management - The gross margin improved to 64.2% in Q4 2025, demonstrating the company's cost control capabilities [3] - The absolute amount of operating expenses met expectations, with the sales expense ratio rising to 14%, aligning with the overall marketing investment strategy [3] Group 3: Shareholder Returns - The dividend for Q4 2025 was USD 1.16 per ADS, with a dividend payout ratio of 83%, maintaining an annual dividend ratio of around 40% [4] - The company has extended its share repurchase program (up to USD 5 billion) until January 2029, having repurchased approximately USD 2 billion by the end of 2025 [4]

证券研究报告 网易 (NTES US) 4Q 收入低于预期，游戏递延周期增长 2026 年 2 月 12 日│美国 互联网 网易 4Q25 总营收同比+3%至 275 亿元，低于 VA 一致预期（下同）5%， 主因游戏收入递延周期增加。递延收入超预期 21%，环比提升 10 亿元。经 调整归母净利润同比下降 27%至 71 亿元，低于预期 23%，主因投资损益影 响，拼多多等股票投资减值金额较大。我们预计网易 1H 流水有望边际改善： ①《燕云》全球累计用户达 8000 万，26 年海外全端流水有望达到 20-30 亿元；②《遗忘之海》管理层表示 3Q 有望上线，2 月测试反馈优秀，题材 和美术风格具备差异化优势，我们预计 12 个月流水有望达 25-50 亿元；③ 其他重点储备：《无限大》1 月封闭测试符合预期，中式妖鬼题材自走棋《妖 妖棋》1 月获版号，ARPG 端游《归唐》关注度较高。当前网易估值尚处低 位，我们看好 26 年收入和利润释放，重申"买入"评级。 《燕云》海外放量在即，《遗忘之海》打开 26 年增量空间 4Q 游戏和增值服务收入同增 3%至 220 亿元，其中游戏收入同增 4%至 213 ...