Group 1: Game Approval and Market Trends - In September 2025, a total of 145 domestic online games were approved, including 93 mobile games, 42 mobile-casual puzzle games, 7 mobile-client games, 2 client games, and 1 mobile-web game [2] - The cumulative number of game licenses issued by the National Press and Publication Administration in 2025 has reached 1275, maintaining a high issuance frequency [2] - The regular issuance of game licenses reflects the regulatory support for the development of the gaming industry [2] Group 2: Company Performance and Financing - Kunlun Wanwei achieved a revenue of 3.733 billion yuan in the first half of 2025, a year-on-year increase of 49.23%, with ongoing optimization of AI game products [6] - Sanqi Interactive Entertainment reported a revenue of 8.486 billion yuan in the first half of 2025, a year-on-year decrease of 8.08%, but a net profit of 1.4 billion yuan, up 10.72% [6] - Financing net purchases for game stocks in September exceeded 1 billion yuan for three companies: Kunlun Wanwei (760 million yuan), Sanqi Interactive Entertainment (544 million yuan), and Giant Network (153 million yuan) [3] Group 3: Profitability and Growth - The net profit rankings for the first half of 2025 show ST Huatuo, Sanqi Interactive Entertainment, Kaiying Network, Giant Network, and G-bits leading with net profits of 2.656 billion yuan, 1.4 billion yuan, 950 million yuan, 777 million yuan, and 645 million yuan respectively [6] - Significant year-on-year net profit growth was observed in companies such as Shengtian Network (1186.02%), Youzu Network (989.31%), and Zhejiang Shuju Culture (156.26%) [7] - Kaiying Network's game "Black Cat Detective: Guardian" received approval in September, contributing to its overseas revenue of approximately 202 million yuan, a year-on-year increase of 59.57% [6]

Competitive Advantages - The company focuses on the core strategy of "focusing on the gaming industry," aiming to create high-quality games that meet market demands, supported by a business system of "R&D, publishing, investment + IP" [2] - The company has established an overseas publishing strategy, leading to a continuous increase in overseas revenue over the past three years [2][4] Overseas Business Performance - In 2023, overseas revenue reached 117 million CNY, accounting for 2.71% of total revenue, with a year-on-year growth of 619.54% [4] - In 2024, overseas revenue is projected to be 375 million CNY, representing 7.32% of total revenue, with a year-on-year growth of 221.48% [4] - In the first half of 2025, overseas revenue was 202 million CNY, making up 7.82% of total revenue, with a year-on-year growth of 59.57% [4] Successful Overseas Products - The game "Monster Alliance" launched on March 25, 2025, quickly rose to Top 2 on the App Store free chart in South Korea [5] - "MU Immortal," launched on May 20, 2025, topped the iOS RPG free chart in multiple countries on its release day [5] - "Party Beast Control," launched on May 22, 2025, achieved first place in iOS downloads in Hong Kong and Taiwan on its launch day [6] Information Service Revenue - Information service revenue includes income from game resource distribution, community services, and promotional services, totaling 657 million CNY in the first half of 2025 [7] Unique Features of Legend Box - Legend Box is a vertical community platform focused on the needs of "Legend" game users, integrating game experience, community interaction, and live streaming [8] New Developments in Legend Box - In July 2025, a licensing agreement was signed for "Legend" and "Legend World," allowing for exclusive development and operation of related products [10] - Over 25 high-quality "Legend" games have been integrated into Legend Box, with plans to introduce over 100 more [10] Shareholder Information - As of September 10, 2025, the total number of shareholders is 53,848, showing a recent overall decrease [10] Arbitration and Financial Impact - The company won an arbitration case against Yumeide, but cannot confirm income from the receivable until the payment situation is clear [11] - The increase in the stock price of Century Huatong will enhance the company's net assets but will not affect current profits [12] Commitment to Shareholder Value - The major shareholder and executives have committed to using dividends for share buybacks from 2024 to 2028, with significant amounts already invested [13]

Core Viewpoint - The company, Kaiying Network, reported a resilient and growth-oriented performance in its 2025 semi-annual report, with revenue of 2.578 billion yuan and a net profit of 950 million yuan, reflecting a year-on-year growth of 0.89% and 17.41% respectively, amidst a recovering industry and accelerated AI innovation [2] Group 1: Financial Performance - In the first half of 2025, the company achieved a revenue of 2.578 billion yuan, marking a 0.89% increase year-on-year [2] - The net profit attributable to shareholders reached 950 million yuan, representing a year-on-year growth of 17.41% [2] Group 2: International Expansion - The company's overseas revenue reached 202 million yuan, showing a significant year-on-year increase of 59.57% [3] - The RPG game "MU Immortal" topped the iOS RPG free charts in multiple countries on its launch day, indicating strong international market performance [3] - The company plans to continue expanding its game promotion in markets such as Hong Kong, Macau, Japan, South Korea, and Southeast Asia, while gradually entering the European and American markets [3] Group 3: Domestic Product Launches - The company launched several successful products in the domestic market, including "Dragon Valley World" and "Digital Monster: Source Code," with "Dragon Valley World" achieving the top position on the App Store game chart on its launch day [5] - Multiple new titles have received approval and are expected to be released in the latter half of the year and early next year [5] Group 4: AI Integration - AI technology has become a significant driver for industry upgrades, with the company developing tools like "SOON," which can generate playable games from simple requests, drastically reducing development time [7] - The company is also launching AI-powered products aimed at emotional companionship, targeting the 12-35 age demographic [8] Group 5: Governance and Shareholder Returns - The company has been enhancing its governance structure and has committed to share buybacks, with plans to repurchase shares worth up to 200 million yuan [10] - Since its listing, the company has distributed cash dividends totaling 1.212 billion yuan over nine occasions, reflecting its commitment to returning value to shareholders [10] Group 6: Future Outlook - The company is positioned for sustainable growth through diversified business strategies, aiming to drive forward the gaming industry [11]

Investment Rating - The report maintains a "Buy" rating for the company [10] Core Views - The company achieved a revenue of 1.225 billion yuan in Q2 2025, a year-on-year decrease of 1.80%, while the net profit attributable to the parent company was 432 million yuan, an increase of 12.79% year-on-year [2][5] - The company has a rich pipeline of new games and is actively advancing its AI initiatives, which are expected to benefit from related catalysts [2][8] Summary by Sections Financial Performance - In H1 2025, the company reported a total revenue of 2.578 billion yuan, a year-on-year increase of 0.89%, and a net profit attributable to the parent company of 950 million yuan, up 17.41% year-on-year [5][6] - Q2 2025 saw a slight decline in revenue due to fewer new game launches, but the "Legend Box" and overseas markets continued to grow rapidly, with overseas revenue increasing by 60% to 200 million yuan [6][8] Cost and Profitability - The company's sales expenses decreased by 13.7% year-on-year to 407 million yuan in Q2, resulting in a sales expense ratio of 33.3% [7] - The gross margin and net profit margin for Q2 were 81% and 35%, respectively, maintaining a high level of profitability [7] Future Growth Drivers - The company has partnered with several gaming companies to establish brand zones within the "Legend Box," which is expected to gradually enhance performance [8] - Upcoming game releases, including "Blood of Jianghu: Return" and others, are anticipated to drive revenue growth [8] - The company is making significant strides in AI, with projects like the 3D AI companion application "EVE" and the AI game development platform "SOON" expected to advance towards commercialization [8] Share Buyback Plan - The company plans to initiate a share buyback program with a total fund of up to 200 million yuan, aiming to repurchase shares at a price not exceeding 29.33 yuan per share [8] Earnings Forecast - The company is projected to achieve net profits of 2.16 billion yuan and 2.44 billion yuan in 2025 and 2026, respectively, corresponding to PE ratios of 23.0 and 20.4 [8]

Performance Overview - In H1 2025, the company achieved operating revenue of 2.578 billion yuan, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, up 17.41% year-on-year [1] - The net profit excluding non-recurring items was 939 million yuan, reflecting a year-on-year growth of 17.18% [1] - The company announced a share buyback plan, intending to repurchase 0.16%-0.32% of its total shares, with a total fund of 100 million to 200 million yuan, at a price not exceeding 29.33 yuan per share [1] New Game Releases and Market Response - The mobile game "Dragon Valley World" launched in February 2025, achieving top rankings on App Store and overall charts [2] - In April 2025, the mobile game "Digimon: Source" received positive market feedback and attention [2] - A total of 11 new games received approval for release in H1 2025, enhancing the company's product pipeline [2] Global Expansion and Performance - The mobile game "Monster Alliance" launched in March 2025, ranking high on multiple platforms in South Korea [3] - "MU Immortal" was released in May 2025 across over 100 countries, achieving top rankings in several regions [4] - The game "Party Beast Control" attracted over a million pre-registrations before its launch in Hong Kong, Macau, and Taiwan [4] AI and Technology Development - The company has made significant advancements in AIGC technology, with several algorithms and models approved for use [5] - The AI application ecosystem has been integrated with DeepSeek R1, enhancing capabilities for future commercialization [5] Profit Forecast - Projected operating revenues for 2025-2027 are 6.142 billion, 6.940 billion, and 7.704 billion yuan, with year-on-year growth rates of 20%, 13%, and 11% respectively [6] - Expected net profits for the same period are 2.105 billion, 2.411 billion, and 2.707 billion yuan, with growth rates of 29.3%, 14.5%, and 12.3% respectively [6] - The current market capitalization corresponds to a PE ratio of 24, 21, and 18 for the years 2025, 2026, and 2027 [6]

Core Viewpoint - The company reported steady revenue growth and significant profit increase in the first half of 2025, driven by both classic and innovative game offerings [1][2]. Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 2.578 billion yuan, a year-on-year increase of 0.89% [1] - The net profit attributable to shareholders reached 950 million yuan, reflecting a year-on-year growth of 17.41% [1] Group 2: Product Development and Innovation - The company focused on the classic "Legend" category and launched several new products, including "Dragon Valley World" and "Digital Monster: Source Code," which performed well in app store rankings [1] - The company has multiple new titles approved for release, expected to launch in the second half of this year and early next year [1] Group 3: Market Position and Strategy - Industry experts believe that the launch of new products by leading companies will significantly impact the competitive landscape as the industry recovers [2] - The company is diversifying its product portfolio to mitigate risks associated with single-category reliance and enhance its resilience against market cycles [2] Group 4: Global Expansion - The company reported overseas revenue of 202 million yuan in the first half of 2025, marking a year-on-year increase of 59.57% [2] - The RPG title "MU Immortal" topped the iOS RPG free charts in multiple countries, indicating strong international performance [2] Group 5: IP Strategy - The company is diversifying its IP strategy by developing original IPs and incorporating well-known IPs like "King of Fighters" and "Ultraman" into its offerings [3] - The focus is on creating a multi-channel distribution strategy to reach a broader audience across different age groups [3]

Core Insights - The company reported a revenue of 2.578 billion yuan for the first half of 2025, a year-on-year increase of 0.89%, and a net profit attributable to shareholders of 950 million yuan, up 17.41% year-on-year, demonstrating resilience and growth amid industry recovery and AI innovation [1] - The company is leveraging its strong IP reserves, continuous technological innovation, and global operational capabilities to expand its multi-faceted strategic layout, which supports both short-term performance and long-term development [1] Group 1: Overseas Business Growth - The company's overseas revenue reached 202 million yuan in the first half of 2025, marking a significant year-on-year increase of 59.57% [2] - The RPG game "MU Immortal" topped the iOS RPG free charts in multiple countries on its launch day, while the SLG game "Nobunaga's Ambition: Path to the World" ranked second in the iPhone free game list [2] - The company plans to continue expanding its game promotion in markets such as Hong Kong, Macau, Taiwan, Japan, South Korea, and Southeast Asia, while gradually entering the European and American markets [2] Group 2: Domestic New Products - The company launched several successful products in the domestic market, including "Dragon Valley World" and "Digimon: Source Code," achieving top rankings shortly after their release [4] - A number of new titles have received approval and are expected to be released in the latter half of this year and early next year, including "Douluo Dalu: Zhurou Chuan," "Three Kingdoms: The Return of the Heart," and others [4] Group 3: AI Applications - AI technology has become a significant driver for industry upgrades, with the company developing tools like "SOON," which can generate playable games from simple requests, drastically reducing development time [5] - The company is also launching AI companion products targeting emotional needs, such as the "Warm Star Valley Dream Journey," which integrates smart toys with virtual games [6] - The company has invested in EVE, a 3D AI companion application, enhancing its strategic extension into AI and hardware ecosystems [7] Group 4: Governance and Shareholder Returns - The company has been enhancing its governance structure and has announced a share buyback plan with a total fund of up to 200 million yuan [8] - Since 2019, the company has repurchased over 600 million yuan worth of shares and has committed to using dividends for further share purchases [8] - The company has received recognition for its governance improvements, with its ESG rating upgraded from A to AA [8] Group 5: Future Development Direction - The company is focused on sustainable development and aims to transform its diverse business growth momentum into new driving forces for the industry [9]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of RMB 23.88 [5][8]. Core Insights - The company is actively expanding its overseas market presence and has a strong pipeline of new products, including the anticipated internal testing of the AI emotional companion application "EVE" [1][4]. - The successful launch of new games, such as "Dragon Valley World" and "Digital Monster: Source," has garnered significant market attention, indicating the company's ability to leverage classic IPs and innovate gameplay [2]. - The company's overseas mobile game "Party Beast Control" achieved top rankings in various regions shortly after its launch, showcasing its effective market strategy and user growth potential [3]. Summary by Sections Product Performance - The new game "Dragon Valley World" topped the App Store free games chart on its first day of public testing and remains a strong performer in the iOS action game category [2]. - "Digital Monster: Source" has also gained traction, ranking 73rd in the iOS adventure game category as of June 3, 2025 [2]. Overseas Expansion - The company launched "Party Beast Control" in Hong Kong, Taiwan, and Macau, achieving top download rankings in these regions [3]. - "MU Immortal" was released in over 100 countries, topping the RPG free charts in Canada and Germany, indicating successful international market penetration [3]. AI Technology Integration - The company is investing in AI technology, with the upcoming "EVE" game expected to enhance user engagement through multi-platform interactions [4]. - The new brand "Warm Star Valley Dream Journey" combines AI technology with interactive experiences, aiming to attract a broader audience [4]. Financial Forecast - The company forecasts net profits of RMB 20.4 billion, RMB 24.1 billion, and RMB 27.3 billion for 2025, 2026, and 2027 respectively, with a PE ratio of 25X for 2025 [5][7]. - Revenue is projected to grow from RMB 4.295 billion in 2023 to RMB 6.910 billion by 2027, reflecting a compound annual growth rate [7][19].