这也不是恒隆今年首次在核心商圈的大手笔动作。 今年下半年，恒隆接连拿下杭州百货大楼、无锡新世界百货等热门商业项目的经营权。随着地产进入调整周期，曾经重金投入的恒隆，在内地市场的跑马 圈地也换了一种更轻的姿态。 当LV将"路易号"巨轮停靠在南京西路兴业太古汇，不远处的老牌重奢商场上海恒隆广场开始坐不住了。 12月12日，恒隆地产宣布与上海九百（集团）有限公司（下称"上海九百"）达成合作，接手南京西路1038号（即梅龙镇广场）的商业运营。 根据规划，恒隆将以20年营运租赁模式经营梅龙镇广场，为与之相邻的上海恒隆广场新增约9.6万平方米体量，使其整体规模扩大44%至约31.23万平方 米。未来，梅龙镇广场将升级为涵盖零售、酒店、办公的综合商业地标。 "南京西路不仅是沪上乃至全国顶级时尚及商业地标，更是承载上海文化底蕴与历史记忆的核心脉络。"恒隆地产行政总裁卢韦柏用"具有划时代意义"来形 容此次合作。 事实上，自2001年上海恒隆广场开业以来，恒隆几乎完整经历了奢侈品行业在中国从启蒙到成熟的二十年。但随着奢侈品消费持续遇冷，更追求独特文化 体验和情绪价值的年轻一代崛起，传统的奢侈品零售模式面临压力。另一方面，兴业太古 ...

项目总投资将超20亿。 12月12日，恒隆地产（00101.HK）正式与上海九百（集团）有限公司签约，拿下了上海南京西路1038号商业运营项目，也即为外界熟知的梅龙镇广场。 第一财经记者从恒隆方面了解到，项目由恒隆以20年的营运租赁形式经营，将为其在南京西路的项目增加约9.6万平方米的总建筑面积，使其整体在南京西 路的物业组合扩大约44%至约31.23万平方米，包括商场以及办公楼等业态。 恒隆与九百集团将联合对南京西路1038号项目进行整体改造升级。其中，恒隆方面将投入不低于5亿元人民币，作为项目酒店、商场及办公区域的装修费 用。整体投资将超20亿。 对于恒隆来讲，一直以来，其旗下的上海恒隆广场作为成熟的重奢商业体，受制于5.37万方左右的小体量，发展备受制约。正在扩建中的三期项目中，新增 楼面面积也仅约3080平方米。 项目将被打造为集零售、酒店及办公于一体的综合商业地标。按计划，商业部分将于2027年初开业；办公与酒店部分计划于2028年5月前启用。同时，酒店 部分为一家总面积不低于1.8万平方米的国际顶尖品牌酒店。这也是该项目首次引入奢华酒店。 在此次升级之后，恒隆南京西路的物业组合中，整体商业面积将扩 ...

智通财经记者 | 杨舒鸿吉 智通财经编辑 | 庄键 伊势丹百货2024年6月退出上海梅龙镇广场后，这家沪上老牌百货的命运就备受关注。 2025年12月12日，随着恒隆地产有限公司（下称恒隆地产）与上海九百（集团）有限公司（下称九百集 团）完成签约，这座地处南京西路1038号的上海地标商业项目正式交由恒隆地产运营。根据协议，该项 目将由恒隆地产以营运租赁形式经营，期限为20年。 由于租约到期，伊势丹百货退出了梅龙镇广场，后者因此在2024年年中终止运营。九百集团拥有的这座 商业地产随后开启了近两年的寻租之路，并曾与哈罗德、SKP、阪急等知名国际百货品牌传出绯闻。 九百集团董事长许騂接受智通财经采访时表示，最终选择恒隆地产，是因为看中其拥有丰富的商业地产 经营理念和商业管理经验，此次合作不仅有利于南京西路1038号项目的推进，还将重塑整个南京西路地 区的商业生态。 恒隆地产拿下南京西路1038号项目后，将促成其在南京西路商圈的一次重要扩容。 梅龙镇广场、上海恒隆广场与中信泰富广场曾被誉为南京西路中段的金三角，有着"梅恒泰"之称，其中 上海恒隆广场即由恒隆地产持有并运营。 南京西路1038号项目将为恒隆地产在南京西 ...

中金指，虽然第四季按年基数有所上升，仍预计10-11月公司内地商场零售额表现延续第三季势头，预 计第三季零售额按年增长10%；近期重点项目上海恒隆广场亮点频出，包括Home-to-Luxury店庆活动成 功举办、Chanel正式门店于1层重新开出等。该行对其盈利预测与估值维持盈利预测不变，维持"跑赢行 业"评级与目标价9.46港元。 格隆汇12月11日｜中金发表报告指，恒隆地产12月9日公告与无锡市梁溪城市发展公司合作，以长期租 约获取毗邻无锡恒隆广场的地标性商业项目经营权。报告指，无锡项目外拓为恒隆V.3战略下的又一重 要进展。恒隆于今年9月正式发布恒隆V.3战略，核心在于聚焦当下已布局的核心城市，以高资本效益为 原则、精选现有项目再投资，并积极通过合作等方式扩大项目版图。该行认为在核心城市商业竞争格局 相对清晰的背景下，以较轻的投入巩固自身市场地位为较优战略选择。 ...

Core Insights - The renovated Meilong Town Plaza is set to open in early 2027, following its closure in August 2024, with significant interest from the market regarding its operational rights, which are expected to be acquired by Hang Lung Group [1][5] - The project is located in the core commercial area of Nanjing West Road and will undergo a comprehensive renovation starting in 2025, with a total construction area of approximately 125,000 square meters [5][7] Group 1 - The construction is scheduled to begin on July 4, 2025, and is expected to be completed by July 3, 2028, with Shanghai Jiubai Group as the designated construction unit [3] - The bidding results for the commercial operation cooperation project were announced on August 7, 2023, with Hang Lung's subsidiary, Hangyi Commercial Management (Shanghai) Co., Ltd., being recommended as the commercial operation partner [5][7] - The project will include a commercial area of no less than 50,000 square meters, with the commercial section opening in early 2027 and the office and hotel sections operational by May 2028 [7][8] Group 2 - The joint venture company formed for the project will be responsible for commercial, hotel, office operations, and property management, with an investment of no less than 500 million yuan for renovations [7] - Following the completion of the Meilong Town Plaza renovation, Hang Lung Group's total managed commercial area on Nanjing West Road will approach 120,000 square meters, enhancing its competitive position in the market [8] - Hang Lung Group has also secured a 20-year operational right for the Hangzhou Department Store, with a total rent of approximately 3.3 billion yuan, as part of its V.3 strategy to expand project scale and visibility [8]

Core Viewpoint - The report from Industrial Securities initiates coverage on Hang Lung Properties (00101) with a "Buy" rating, anticipating stable rental income growth as the Hang Lung Plaza in Hangzhou opens in phases, alongside a decline in capital expenditure and net debt ratio starting in 2026, with dividends expected to remain stable and return to pure cash dividends [1] Group 1: High-End Shopping Malls - The company focuses on high-end shopping malls, occupying core business districts, with 10 high-end malls in 9 major cities in mainland China as of H1 2025, establishing itself as a benchmark mall through years of operation and updates, particularly the Shanghai Hang Lung Plaza, which has become a leading luxury mall in Shanghai after over 20 years of operation [1] Group 2: Rental Income Recovery - The core projects, Shanghai Hang Lung Plaza and Shanghai Port International Hang Lung, contribute over 50% of the rental income from retail properties in mainland China, with rental income growth turning positive year-on-year in H1 2025; the overall rental income decline is expected to narrow in 2025 due to stable performance and the opening of the Hangzhou Hang Lung Plaza office space in the second half of 2025 [2] Group 3: Hangzhou Hang Lung Plaza Contribution - The Hangzhou Hang Lung Plaza, a key development project, is set to open part of its office space in the second half of 2025, with a pre-leasing rate of 22% as of H1 2025; the shopping center portion is expected to open in the first half of 2026, with a pre-leasing rate of 77%, which will enhance the company's recurring income and support stable dividend capabilities [3] Group 4: Dividend Stability - From 2013 to 2022, the company maintained a steady increase in cash dividends per share; however, in 2023, it introduced a scrip dividend for the first time, leading to a 33% decline in the dividend per share to HKD 0.52 in 2024; the company is expected to maintain dividend stability and potentially return to pure cash dividends after the retail portion of the Hangzhou Hang Lung Plaza opens [4] Group 5: Net Debt Ratio Outlook - As of H1 2025, the company's net debt ratio stands at 33.5%, stable compared to the end of 2024; it is anticipated that the net debt ratio will decline by the end of 2026 following the opening of the retail portion of the Hangzhou Hang Lung Plaza in the first half of 2026 [5]

Core Viewpoint - The report from Industrial Securities initiates coverage on Hang Lung Properties (00101) with a "Buy" rating, anticipating stable rental income growth as the Hang Lung Plaza in Hangzhou opens in phases, with capital expenditure and net debt ratio expected to decline from 2026, and dividends likely to remain stable and return to pure cash dividends [1] Group 1: Market Position and Strategy - The company focuses on high-end shopping malls, occupying core business districts, with 10 high-end malls in 9 major cities in mainland China as of H1 2025, establishing itself as a benchmark mall through years of operation and updates, particularly the Shanghai Hang Lung Plaza, which has become a leading luxury mall in Shanghai after over 20 years of operation [1] Group 2: Rental Income Performance - The core projects, Shanghai Hang Lung Plaza and Shanghai Port International Plaza, contribute over 50% of the rental income from retail properties in mainland China, with rental income growth turning positive in H1 2025, indicating stabilization in core project performance and potential narrowing of overall rental income decline in 2025 due to the opening of Hangzhou Hang Lung Plaza's office space in the second half of 2025 [2] Group 3: Future Growth from Hangzhou Project - The Hangzhou Hang Lung Plaza, set to open part of its office space in the second half of 2025, has a pre-leasing rate of 22% as of H1 2025, while the shopping center portion has a pre-leasing rate of 77%, which is expected to enhance the company's recurring income and support stable dividend capabilities [3] Group 4: Dividend Stability - From 2013 to 2022, the company maintained a steady increase in cash dividends per share, but proposed a scrip dividend for the first time at the end of 2023, resulting in a 33% decline in the first dividend per share to HKD 0.52 in 2024; however, with expected narrowing of rental income decline and significant reduction in capital expenditure post-completion of Hangzhou Hang Lung Plaza, the company is believed to have the capacity to maintain stable dividends and potentially restore pure cash dividends after the retail portion opens [4] Group 5: Debt Management - As of H1 2025, the company's net debt ratio stands at 33.5%, stable compared to the end of 2024; it is anticipated that the net debt ratio will decline by the end of 2026 following the opening of the retail portion of Hangzhou Hang Lung Plaza in the first half of 2026 [5]

Core Viewpoint - Morgan Stanley has raised the target price for Hang Lung Properties (00101) from HKD 9 to HKD 10.5 due to improved fundamentals and a narrowing NAV discount from 60% to 50%, maintaining an "Overweight" rating [1] Group 1: Financial Performance - The mainland retail business of the group is showing signs of recovery, with tenant sales in Shanghai's Grand Gateway 66 and Plaza 66 increasing by 31% and 8% year-on-year in Q3, compared to a 10% increase and an 8% decline in the first half of the year [1] - During the first four days of the National Day Golden Week, overall tenant sales in mainland malls increased by 15%, with Wuhan's Heartland 66 and Shanghai's Grand Gateway 66 recording year-on-year increases of over 70% and 50%, respectively [1] Group 2: Earnings Forecast - The bank has adjusted its earnings per share forecasts for 2026 and 2027 to HKD 0.62 and HKD 0.68, down from previous estimates of HKD 0.65 and HKD 0.69, due to expectations of a slower recovery in EBIT profit margins [1] Group 3: Catalysts for Growth - The luxury goods group LVMH has indicated improvements in its mainland business in Q3, and the upcoming opening of Hang Lung Plaza in Hangzhou, which has already pre-leased 83% of its retail space and 27% of its office space, is expected to be a significant growth catalyst, contributing notably by 2027 [1]

Core Viewpoint - Morgan Stanley raised the target price for Hang Lung Properties from HKD 9 to HKD 10.5 due to improved fundamentals and a narrowing NAV discount from 60% to 50, maintaining an "Overweight" rating [1] Group 1: Retail Performance - The mainland retail business of the group is showing signs of recovery, with tenant sales in Shanghai's Plaza 66 and Hang Lung Plaza increasing by 31% and 8% year-on-year in Q3, compared to 10% growth and an 8% decline in the first half [1] - During the National Day Golden Week, overall tenant sales in mainland malls grew by 15% year-on-year in the first four days, with Wuhan Hang Lung Plaza and Shanghai Plaza 66 recording year-on-year increases of over 70% and 50%, respectively [1] Group 2: Key Catalysts - The luxury goods group LVMH indicated an improvement in mainland operations in Q3, alongside the establishment of a gold shop at Plaza 66 and the opening of Hang Lung Plaza in Hangzhou, which are seen as key catalysts [1] - Hang Lung Plaza in Hangzhou has already pre-leased 83% of its retail space and 27% of its office space, expected to contribute significantly by 2027 [1]

Core Insights - The article highlights the competitive landscape of commercial real estate in China, focusing on Hang Lung Group's strategic approach to maintaining its market position through selective expansion and partnerships [1][6]. Company Strategy - Hang Lung Group has signed a 20-year operating lease with Baida Group for the South and North buildings of Hangzhou Department Store, significantly increasing the retail space of Hangzhou Hang Lung Plaza by 40% and street-facing area by over 200% [1][7]. - The company emphasizes a shift from aggressive expansion to enhancing existing assets and customer experience, focusing on core cities to improve investment returns [1][6]. - The current strategy, termed "Hang Lung V.3," reflects a move away from a growth model based solely on quantity, recognizing the saturation of commercial space in various cities [6][8]. Market Conditions - The office market is experiencing downward pressure on rents, with CBRE projecting a 9.9% decline in national office rents by 2025, an increase of 3.2 percentage points from earlier predictions [5]. - The retail market shows signs of recovery, with Hang Lung's Shanghai Plaza maintaining a high occupancy rate of 98% despite ongoing renovations [5][6]. Project Developments - The Hangzhou project is the 11th comprehensive commercial project for Hang Lung in mainland China, with a retail pre-leasing rate of 83% and plans for phased openings starting in late 2025 [7][8]. - The company plans to complete renovations within a year of acquiring the properties, aiming to integrate the new space into the existing Hangzhou Hang Lung Plaza [9]. Competitive Landscape - Hang Lung aims to collaborate with local competitors like Hangzhou Tower to enhance the overall commercial environment rather than engage in direct competition [9].