2025.11. 20 本文字数：1372，阅读时长大约2分钟 作者 | 第一财经 郑娜 封面图 | 已竖起围挡的梅龙镇广场 作为上海核心商圈南京西路"金三角"之一，梅龙镇广场自2024年8月停止运营以来就备受外界关注。 有市场消息称，这一沪上老牌商场的运营权将花落恒隆集团（00010.HK）。 近日，第一财经记者在南京西路上看到，梅龙镇广场周边围挡已经立起，现场也有施工工人在作业。 现场施工铭牌显示，项目开工日期为2025年7月4日，预计竣工日期为2028年7月3日。不过，施工 铭牌上目前所标示建设单位为"上海九百（集团）有限公司"（以下简称为"上海九百"）。据公开信 息，上海九百由静安国资委100%控股，是静安区区属商业集团公司。 早在今年8月7日，梅龙镇广场商业运营合作项目招标结果就已出炉，恒隆旗下子公司恒宜商商业经 营管理（上海）有限公司参与投标，且符合项目需求，"拟推荐其作为本项目商业运营合作方"。记者 也从知情人士处获悉，恒隆已拿下梅龙镇广场运营权，或将于近期正式对外公布。对于当前为何尚未 官宣，有业内人士向记者表示，这可能是由于部分手续流程还没走完所致。 梅龙镇广场会被改造出怎样的新面貌呢？招标 ...

改造后的梅龙镇广场商业部分将于2027年初开业。 作为上海核心商圈南京西路"金三角"之一，梅龙镇广场自2024年8月停止运营以来就备受外界关注。有市场消息称，这一沪上老牌商场的运营权将花落恒隆 集团（00010.HK）。 近日，第一财经记者在南京西路上看到，梅龙镇广场周边围挡已经立起，现场也有施工工人在作业。 （已竖起围挡的梅龙镇广场） 现场施工铭牌显示，项目开工日期为2025年7月4日，预计竣工日期为2028年7月3日。不过，施工铭牌上目前所标示建设单位为"上海九百（集团）有限公 司"（以下简称为"上海九百"）。据企查查信息，上海九百由静安国资委100%控股，是静安区区属商业集团公司。 早在今年8月7日，梅龙镇广场商业运营合作项目招标结果就已出炉，恒隆旗下子公司恒宜商商业经营管理（上海）有限公司参与投标，且符合项目需 求，"拟推荐其作为本项目商业运营合作方"。记者也从知情人士处获悉，恒隆已拿下梅龙镇广场运营权，或将于近期正式对外公布。对于当前为何尚未官 宣，有业内人士向记者表示，这可能是由于部分手续流程还没走完所致。 梅龙镇广场会被改造出怎样的新面貌呢？招标文件披露的合作方式和内容揭示了未来的一角。据披露， ...

Core Viewpoint - The real estate market continues to face challenges in 2023, with many companies reporting a year-on-year decline in revenue and net profit attributable to shareholders. However, there are signs of recovery, particularly in the retail sector, with expectations for gradual improvement in tenant sales as market conditions stabilize. Group 1: Financial Performance - In the first half of 2023, Hang Lung Group and Hang Lung Properties reported a 3% year-on-year decline in total property leasing income, amounting to HKD 4.912 billion and HKD 4.678 billion respectively, due to challenges in the Hong Kong and mainland operating environments [1] - The overall income and occupancy rates in the mainland office and retail markets have also decreased [1] Group 2: Market Outlook - CEO Lu Weibo expressed cautious optimism for the retail market in the second half of the year, anticipating a more sustained recovery in the fourth quarter as tenant sales improve following project adjustments and a rebound in consumer spending [1][2] - Chairman Chen Wenbo noted that while the mainland market faces pressure, operational data has shown growth in recent months [1] Group 3: Investment Strategy - The company focuses on operating super-grade, internationally-standard office buildings, which continue to see stable demand and higher occupancy rates compared to market averages. However, rental adjustments may be necessary [2] - Lu Weibo emphasized that China remains one of the best investment markets globally, citing political stability and a growing consumer base as key factors for long-term growth [2] Group 4: Financial Management - The company has maintained a conservative approach to financing, holding onto a significant cash reserve to navigate market uncertainties without being forced to sell assets at unfavorable prices [3] - Following the completion of the Hangzhou project, the company expects a significant reduction in capital expenditures, allowing for debt repayment through operational income [4] Group 5: Strategic Focus - The company has shifted its strategy from aggressive expansion to enhancing the value of existing assets, recognizing that the era of relying solely on quantity expansion is over [7] - Lu Weibo highlighted the importance of collaboration within commercial districts to enhance overall market value, as seen in the positive impact of nearby high-profile projects on sales performance [7]