南方财经记者 林本森 2025年12月15日，个人养老金制度全国实施满一周年，自试点启动也已走过三载春秋。 自个人养老金制度试点启动之初，中国工商银行广东省分行便将个人养老金业务定位为服务国家战略、 践行金融人民性的"一号工程"，紧密依托总行"全流程、全渠道、全面投"服务生态，扎实推进系统、功 能与服务的本地化创新。个人养老金制度全国实施后，该行凭借前期试点经验，确保惠民政策在广东平 稳、高效、稳健落地。 在该行的推动助力下，越来越多南粤居民树立起了"提早规划、长期储备"养老理念。截至目前，已有接 近400万广东客户选择在工行开立个人养老金账户，稳居区域市场前列。尤引人注目的是，30至40岁客 户占比超30%，且逐年攀升，反映出年轻人养老规划意识的日益增强；缴存资金中，超过80%进行了投 资理财配置，充分体现了广东客户善于理财、注重资产保值增值的特点，也验证了工行专业投资建议与 丰富产品供给的有效性。 温度相伴，精准滴灌传递财富理念 服务的高度，最终体现于触及个体的温度。工商银行广东省分行将"工银爱相伴"品牌承诺融入服务细 节，针对不同客群开展精准滴灌。 面向企业职工，工行推出"发薪日自动缴存并投资"的"省心 ...

2024年12月，个人养老金制度完成从36个先行试点城市到全国范围的推广，至此已全面实施满一周年。 《2025中国养老金金融白皮书》数据显示，截至三季度末，全国个人养老金开户人数已突破1.5亿，较 试点阶段实现翻倍增长。这一年，我国养老保险体系"第三支柱"正稳步实现从"开户热"到"缴存兴"的转 型，也折射出大众从"被动等待养老"到"主动规划未来"的观念蜕变。 织密老龄保险保障网 做好老年风险"守护者" 国家统计局数据显示，截至2024年底，我国60周岁及以上老年人口达3.1亿，占全国总人口的22%。随 着年龄增长，老年群体身体机能有所下降，风险保障需求逐步提升。老龄化浪潮之下，"意外防 护"与"疾病保障"已成为社会迫切的民生需求。 今年年初，家住山东济宁的刘阿姨在植树节活动中摔了一跤，没想到这一摔就造成了右肱骨骨折，钢钉 打了10多根。医保报销后，她还需自费承担近15000元。对于以务农为主要收入来源的刘阿姨一家来 说，这不是笔小钱。 作为寿险行业领军者，中国人寿保险股份有限公司（以下简称"中国人寿"，股票代码：601628.SH， 2628.HK）紧扣积极应对人口老龄化国家战略，以个人养老金业务为核心抓手， ...

随着2025年12月的到来，个人养老金年度缴存进入倒计时。这是享受2025年度税收优惠的最后机会，也 是布局养老储备的关键节点。作为养老保险体系"第三支柱"的重要组成部分，个人养老金制度不仅有助 于提升晚年生活保障，也为大家提供了"省税+增值"的双重收益路径。近日，京东金融上线养老金缴存 月活动，进一步降低参与门槛，提升养老储备的吸引力。 自2022年11月25日试点启动算起，个人养老金制度已实施满三周年。在产品供给方面，养老金投资选择 日益丰富。以京东金融为例，平台已上线超过180只养老基金产品，涵盖目标日期、目标风险、指数配 置等多种类型。同时，国民养老两全保险等稳健型产品也相继纳入，为用户提供更加多元的资产配置方 案。一站式线上服务与AI养老顾问的引入，进一步简化了开户、投教、产品选择等流程。用户上京东 APP或者京东金融APP搜索"个人养老金"，开通个人养老金账户即可参与活动。 京东金融财富投研团队表示，当前权益市场呈现的"慢牛"趋势，也为个人养老金业务提供了历史性的发 展机遇。长期稳健的上涨行情，能有效改善养老金投资的持有体验，增强投资者长期参与的信心；同时 养老金作为长钱入市，也会进一步夯实权益市 ...

Core Viewpoint - The aging population in China is prompting a national strategy to address this issue, leading to a new phase in the development of pension finance, with a focus on creating a multi-tiered pension insurance system [1] Group 1: Pension Finance Development - The Central Committee of the Communist Party of China emphasizes the development of various financial sectors, including pension finance, to support the aging population [1] - Industrial Bank is focusing on three main areas: pension finance, pension service finance, and pension industry finance, aiming to innovate and diversify its product offerings to meet the varied needs of different demographics [1] Group 2: "123+" Pension Wealth Management System - Industrial Bank is building a "123+" pension wealth management system, transitioning from single-function services to a comprehensive financial social security card that facilitates various services [2] - As of September this year, Industrial Bank has issued over 1.85 million social security cards, with a coverage rate of 86% in Fujian Province [2] - The bank is actively involved in government projects to streamline social security services, such as the online application for newborn social security cards [2] Group 3: Third Pillar Development - Since the introduction of the personal pension system, Industrial Bank has been a pioneer in offering personal pension services, serving over 7.5 million personal pension clients and providing a wide range of products [3] - The bank's personal pension product offerings have expanded to 245 products, positioning it among the industry leaders [3] - The "123+" system includes a brand for pension financial services, covering various product lines to enhance residents' pension savings [3] Group 4: Senior-Friendly Banking Initiatives - Industrial Bank has established a dedicated platform for elderly clients, offering a range of services and activities to enhance their quality of life, including health seminars and community dining services [4][5] - The bank has launched a series of educational materials to improve financial literacy and fraud awareness among elderly clients [5] - A total of 85 "Anyu Life" service demonstration branches have been set up nationwide to provide tailored services for senior customers [5] Group 5: Silver Economy and Industry Support - The growing elderly population is creating a significant market for the silver economy, prompting Industrial Bank to enhance its financial support for the pension industry [7] - The bank is actively seeking low-cost loans to support pension enterprises and has adjusted its internal standards to facilitate financing for the sector [7] - In the first three quarters of 2025, the bank has issued 120 loans totaling nearly 1.4 billion yuan in various segments of the pension industry [7][8]

Core Viewpoint - The implementation of the "Nanjing City Elderly Care Institution Prepayment Fund Custody Regulations (Trial)" aims to enhance the security of elderly people's funds by mandating that prepayment funds be deposited into designated bank custody accounts, thereby protecting their financial interests [1][2]. Group 1: Policy Implementation - The new regulations require that prepayment funds for elderly care institutions be stored in designated bank accounts to prevent risks such as fund misappropriation and institutional bankruptcy [2]. - Many elderly care institutions initially faced challenges in understanding the operational processes and payment methods under the new policy [2]. - China Bank's Jiangning and Chengdong branches proactively engaged with local civil affairs departments to clarify the policy through direct visits to elderly care institutions, alleviating concerns from both institutions and families [2]. Group 2: Banking Services and Infrastructure - China Bank Nanjing Branch has organized training sessions for staff to ensure compliance with the new regulations and has developed a management system for custody accounts [3]. - The bank has established a green channel to streamline account opening processes and has completed the integration with Nanjing's "Ningxiang Elderly Care" service platform, opening settlement accounts for 76 elderly care institutions and accumulating over 300 million yuan in deposits [3]. Group 3: Elderly Financial Services - In June 2024, China Bank Nanjing Branch will establish an "Elderly Financial Center" to enhance the coverage and experience of elderly financial services, with 13 demonstration service points and 35 age-friendly branches already established [4]. - The bank has issued over 900,000 third-generation social security cards and opened 248,000 personal pension accounts since the launch of personal pension services in December 2024 [4]. Group 4: Community Engagement and Activities - The bank has organized over 20 community activities covering various themes such as health and education for the elderly, and has launched the "China Bank Happy Service Station" to provide diverse educational courses for senior clients [5]. Group 5: Pension Asset Management - China Bank is one of the earliest commercial banks involved in pension fund management, with its Nanjing branch managing nearly 18 billion yuan in pension assets and serving over 35,000 individual pension accounts [6][7]. - The bank offers customized pension plans for enterprises, particularly targeting private technology companies to help them attract and retain talent through appealing pension schemes [7]. Group 6: Support for Elderly Care Institutions - The bank has provided over 400 million yuan in credit support to key elderly care enterprises, facilitating their expansion and upgrade of facilities [8]. - China Bank Nanjing Branch actively promotes financial products tailored for the elderly care industry and engages in market research to enhance loan offerings for various elderly care service providers [8][9]. Group 7: Future Directions - The bank plans to continue its commitment to safeguarding elderly assets and enhancing the quality of life for seniors in Nanjing, aiming to create a comprehensive financial ecosystem for the elderly [9].

Core Insights - The personal pension system in China has completed a significant transition from "breaking the ice" to "growing" in its three years of implementation, with over 72 million accounts opened [1][6] - Banks are shifting their strategy from merely acquiring new accounts to focusing on customer retention and activity, moving towards a "deposit battle" rather than an "account opening battle" [3][8] - The current market still faces challenges with a high number of opened accounts but low actual deposit activity, indicating a gap between user engagement and long-term pension planning [7][8] Group 1: Market Development - The personal pension system was officially launched on November 25, 2020, starting in 36 pilot cities, and has since expanded nationwide, with 72.79 million accounts opened by the end of November 2024 [6] - The product supply system has diversified, now including savings deposits, wealth management products, commercial pension insurance, and public funds, with a total of 926 products available [6] Group 2: Competitive Strategies - Banks are increasingly implementing promotional activities to encourage deposits, such as offering cash rewards and incentives for initial contributions [4][5] - For example, Industrial and Commercial Bank of China (ICBC) and China Construction Bank have launched various promotional campaigns to attract new customers and encourage initial deposits [3][4] Group 3: Customer Engagement Challenges - Despite the attractive promotional activities, many customers are only motivated by short-term incentives rather than developing a long-term savings habit [5][8] - The phenomenon of "easy account opening but difficult deposits" reflects a deeper conflict between the long-term nature of pension funds and the short-term behavior preferences of users [8] Group 4: Future Directions - To build a sustainable customer retention mechanism, banks need to focus on providing professional services and deep engagement rather than just financial incentives [5][9] - The long-term success of banks in the personal pension market will depend on their ability to offer robust asset allocation, digital services, and integrated solutions that encompass various aspects of retirement planning [8][9]

Market Overview - The three major indices opened higher, with the Shenzhen Component and ChiNext Index both rising over 2%, while the Shanghai Composite Index increased by over 1% [2] - Nearly 4,900 stocks experienced gains, indicating a broad market rally [2] Key Sectors - **AI Application Concept**: - Shida Group achieved a four-day consecutive rise, while Xinhua Department Store and Huanrui Century saw three consecutive gains. The rapid growth of Alibaba's AI assistant app, Qianwen, which surpassed 10 million downloads in just one week, contributed to this surge [4] - **Optical Communication Concept**: - Guangku Technology hit a 20% limit up, and Tengjing Technology rose over 15%, both reaching historical highs. Google's AI infrastructure head emphasized the need for a doubling of AI computing power every six months, projecting a 1,000-fold increase in the next 4-5 years to meet rising demand [5] Other News - **Longjiang Storage**: The company refuted rumors regarding the temporary closure of some SSD production lines, clarifying that the circulated information was false [6] - **Personal Pension System**: Celebrating its third anniversary, the personal pension system has transitioned from pilot programs to nationwide implementation, with AIA Life leading in market share and customer base [7] - **Douyin's Anti-Fraud Measures**: Douyin reported the banning of over 6 million accounts involved in scams related to third-party app redirection since August [7] Institutional Insights - **China Galaxy Securities**: The firm anticipates a positive outlook for the A-share market in 2026, driven by improved liquidity and a favorable valuation environment. The focus will shift to earnings growth as the key driver, supported by the ongoing economic transformation and development of emerging industries [8] - **Industrial Securities**: The report noted that despite recent volatility in A-shares and Hong Kong stocks due to external factors, Chinese assets are expected to recover as the market adjusts to these shocks, presenting new investment opportunities [9]

Core Insights - The personal pension business is becoming a key focus for banks as they shift from attracting new customers to retaining existing ones through enhanced incentives and services [1][4][5] Group 1: Marketing Strategies - Banks are employing various marketing strategies, such as offering cash rewards and discounts, to encourage customers to open personal pension accounts and make contributions [2][3] - Specific incentives include cash prizes for initial deposits, with amounts varying based on the contribution level, such as up to 388 yuan for deposits over 12,000 yuan [2][3] Group 2: Shift in Focus - The focus of banks has transitioned from merely acquiring new customers to ensuring that customers actively contribute to their pension accounts, which is now seen as a measure of success for financial advisors [3][4] - This shift is driven by the need to enhance customer loyalty and provide a comprehensive range of financial services [4][5] Group 3: Product Development - The range of personal pension products has expanded significantly, including various types of savings, investment funds, and insurance products, with a total of 1,245 products currently available [6] - Future developments will include the introduction of specific pension savings bonds and a focus on matching products to customer needs based on their age and risk preferences [6][7] Group 4: Customer Engagement - Banks are encouraged to improve customer engagement by enhancing product yield stability, increasing transparency, and offering personalized retirement planning services [7] - Building a robust ecosystem around personal pensions is essential for fostering long-term trust and value among customers [7]

"11月30日前，在我行首次开立个人养老金账户，并且向账户里缴存不少于2元，就可以参与抽奖，最高 可以领188元的微信立减金。"工商银行北京市丰台区一家支行的理财经理告诉中国证券报记者。 距离2025年年底还有一个多月时间，多家银行再次发力个人养老金业务，通过抽奖发放微信立减金、现 金红包等形式吸引客户开户缴存。记者注意到，与推广初期聚焦于引导客户"留心"开立账户不同，随着 个人养老金制度逐步深化，多家银行将策略重心从拉新转向"留薪"，为首次缴存、累计缴存达到一定额 度的客户提供更多激励。 业内人士认为，个人养老金业务是银行做好养老金融的重要抓手。要想实现客户的长期留存，仅靠提供 短期的开户激励已不够。长期来看，银行需建立完善的养老金融体系，为客户提供全方位的养老金融服 务。 ● 本报记者 陈露 花式营销吸引客户缴存 据上述工商银行理财经理介绍，除了首开首缴可以领取奖励之外，客户向账户内缴存满一定金额，还可 以进行抽奖。在活动期间，今年首次缴存不低于1000元但未满12000元的客户可以抽取最高68.8元微信 立减金，今年首次缴存满12000元的客户可以抽取最高388元的微信立减金。 与工商银行类似，近期还有 ...

"11月30日前，在我行首次开立个人养老金账户，并且向账户里缴存不少于2元，就可以参与抽奖，最高 可以领188元的微信立减金。"工商银行（601398）北京市某支行的理财经理告诉中国证券报记者。 距离2025年年底还有一个多月时间，多家银行再次发力个人养老金业务，通过抽奖发放微信立减金、现 金红包等形式吸引客户开户缴存。记者注意到，与推广初期聚焦于引导客户开立账户不同，随着个人养 老金制度逐步深化，多家银行将策略重心从"拉新"转向"留存"，为首次缴存、累计缴存达到一定额度的 客户提供更多激励。 兴业银行（601166）北京市某支行的理财经理介绍，12月31日前，成功开立个人养老金账户并完成首笔 任意缴存的客户，可抽取6.88元至100.88元不等的现金红包。在活动期间，今年缴存金额达1000元，最 高可抽208.8元现金红包；缴存满12000元，最高可抽300元现金红包。 随着个人养老金制度逐步深化，银行的个人养老金业务逐渐转向精耕细作。 记者调研了解到，不少客户在开户可获得立减金等奖励的吸引下完成了开户，其账户随后便处于闲置或 未足额缴存状态。 多家银行推出开户缴存"礼包" 北京市民王女士告诉记者："我在2 ...