11月25日，个人养老金制度正式实施迎来三周年，从36个先行城市（地区）启动试点，到账户开户数突破7200万，制度框架逐步完善、产品体系 不断扩容，我国个人养老金市场已完成从"破冰"到"成长"的关键跨越。随着年底节点临近，银行机构的抢客逻辑正发生转变，从初期"跑马圈 地"式的开户拉新，全面转向"精耕细作"的留客促活。业内人士直言，短期现金补贴、礼品激励只能撬动用户短期开户行为，难以形成长期黏性， 银行亟须跳出"补贴大战"的同质化竞争，在个性化产品组合、智能化服务体验、跨场景生态整合上寻找破局之道。竞争下半场，考验的不再是开 户数量的比拼，而是谁能真正成为用户长期养老规划的信赖伙伴。 "开户大战"变身"缴存大战" 随着2025年步入尾声，银行机构围绕个人养老金账户的营销竞争再度进入"白热化"阶段。11月25日，北京商报记者梳理发现，近期包括国有大 行、股份制银行在内的多家金融机构分支机构，纷纷加大了对个人养老金业务的推广力度，各类营销活动密集上线，一场新的"抢人大战"已然拉 开帷幕。 与个人养老金业务推广初期各银行普遍聚焦于账户开立数量的"拉新"策略不同，在经历了初期的市场教育和用户积累后，多家银行开始将业务重 ...

Market Overview - The three major indices opened higher, with the Shenzhen Component and ChiNext Index both rising over 2%, while the Shanghai Composite Index increased by over 1% [2] - Nearly 4,900 stocks experienced gains, indicating a broad market rally [2] Key Sectors - **AI Application Concept**: - Shida Group achieved a four-day consecutive rise, while Xinhua Department Store and Huanrui Century saw three consecutive gains. The rapid growth of Alibaba's AI assistant app, Qianwen, which surpassed 10 million downloads in just one week, contributed to this surge [4] - **Optical Communication Concept**: - Guangku Technology hit a 20% limit up, and Tengjing Technology rose over 15%, both reaching historical highs. Google's AI infrastructure head emphasized the need for a doubling of AI computing power every six months, projecting a 1,000-fold increase in the next 4-5 years to meet rising demand [5] Other News - **Longjiang Storage**: The company refuted rumors regarding the temporary closure of some SSD production lines, clarifying that the circulated information was false [6] - **Personal Pension System**: Celebrating its third anniversary, the personal pension system has transitioned from pilot programs to nationwide implementation, with AIA Life leading in market share and customer base [7] - **Douyin's Anti-Fraud Measures**: Douyin reported the banning of over 6 million accounts involved in scams related to third-party app redirection since August [7] Institutional Insights - **China Galaxy Securities**: The firm anticipates a positive outlook for the A-share market in 2026, driven by improved liquidity and a favorable valuation environment. The focus will shift to earnings growth as the key driver, supported by the ongoing economic transformation and development of emerging industries [8] - **Industrial Securities**: The report noted that despite recent volatility in A-shares and Hong Kong stocks due to external factors, Chinese assets are expected to recover as the market adjusts to these shocks, presenting new investment opportunities [9]

"11月30日前，在我行首次开立个人养老金账户，并且向账户里缴存不少于2元，就可以参与抽奖，最高 可以领188元的微信立减金。"工商银行（601398）北京市丰台区一家支行的理财经理告诉中国证券报记 者。 距离2025年年底还有一个多月时间，多家银行再次发力个人养老金业务，通过抽奖发放微信立减金、现 金红包等形式吸引客户开户缴存。记者注意到，与推广初期聚焦于引导客户"留心"开立账户不同，随着 个人养老金制度逐步深化，多家银行将策略重心从拉新转向"留薪"，为首次缴存、累计缴存达到一定额 度的客户提供更多激励。 业内人士认为，个人养老金业务是银行做好养老金融的重要抓手。要想实现客户的长期留存，仅靠提供 短期的开户激励已不够。长期来看，银行需建立完善的养老金融体系，为客户提供全方位的养老金融服 务。 花式营销吸引客户缴存 据上述工商银行理财经理介绍，除了首开首缴可以领取奖励之外，客户向账户内缴存满一定金额，还可 以进行抽奖。在活动期间，今年首次缴存不低于1000元但未满12000元的客户可以抽取最高68.8元微信 立减金，今年首次缴存满12000元的客户可以抽取最高388元的微信立减金。 与工商银行类似，近期还有多 ...

"11月30日前，在我行首次开立个人养老金账户，并且向账户里缴存不少于2元，就可以参与抽奖，最高 可以领188元的微信立减金。"工商银行北京市丰台区一家支行的理财经理告诉中国证券报记者。 距离2025年年底还有一个多月时间，多家银行再次发力个人养老金业务，通过抽奖发放微信立减金、现 金红包等形式吸引客户开户缴存。记者注意到，与推广初期聚焦于引导客户"留心"开立账户不同，随着 个人养老金制度逐步深化，多家银行将策略重心从拉新转向"留薪"，为首次缴存、累计缴存达到一定额 度的客户提供更多激励。 业内人士认为，个人养老金业务是银行做好养老金融的重要抓手。要想实现客户的长期留存，仅靠提供 短期的开户激励已不够。长期来看，银行需建立完善的养老金融体系，为客户提供全方位的养老金融服 务。 ● 本报记者 陈露 花式营销吸引客户缴存 据上述工商银行理财经理介绍，除了首开首缴可以领取奖励之外，客户向账户内缴存满一定金额，还可 以进行抽奖。在活动期间，今年首次缴存不低于1000元但未满12000元的客户可以抽取最高68.8元微信 立减金，今年首次缴存满12000元的客户可以抽取最高388元的微信立减金。 与工商银行类似，近期还有 ...

"11月30日前，在我行首次开立个人养老金账户，并且向账户里缴存不少于2元，就可以参与抽奖，最高 可以领188元的微信立减金。"工商银行（601398）北京市某支行的理财经理告诉中国证券报记者。 距离2025年年底还有一个多月时间，多家银行再次发力个人养老金业务，通过抽奖发放微信立减金、现 金红包等形式吸引客户开户缴存。记者注意到，与推广初期聚焦于引导客户开立账户不同，随着个人养 老金制度逐步深化，多家银行将策略重心从"拉新"转向"留存"，为首次缴存、累计缴存达到一定额度的 客户提供更多激励。 兴业银行（601166）北京市某支行的理财经理介绍，12月31日前，成功开立个人养老金账户并完成首笔 任意缴存的客户，可抽取6.88元至100.88元不等的现金红包。在活动期间，今年缴存金额达1000元，最 高可抽208.8元现金红包；缴存满12000元，最高可抽300元现金红包。 随着个人养老金制度逐步深化，银行的个人养老金业务逐渐转向精耕细作。 记者调研了解到，不少客户在开户可获得立减金等奖励的吸引下完成了开户，其账户随后便处于闲置或 未足额缴存状态。 多家银行推出开户缴存"礼包" 北京市民王女士告诉记者："我在2 ...

2025年的养老险市场，像一场正在进行的"战略大考"。《养老保险公司监督管理暂行办法》（以下简称 《暂行办法》）设置的三年过渡期马上进入倒计时，养老险公司短期健康险业务调整接近尾声，第二、 第三支柱的主赛道愈发清晰。可以说，专业养老险公司的转型不再是选择题，而是回归养老主业的必答 题。 目前，多家养老险公司已披露2025年三季度业绩报告，正逐步回归主业的养老险公司，探索出了怎样的 转型之路；哪些机构率先完成了转身？ 回归主业进行时 养老险公司管理的是亿万老百姓的养老钱，背后的经营表现自然备受关注，当前，2025年三季度养老险 公司成绩单陆续揭晓，不同公司表现如何？ 根据各家公司发布的偿付能力报告摘要，2025年前三季度，平安养老险、国民养老保险、泰康养老、太 平养老、新华养老、大家养老、恒安标准养老7家养老险公司实现保险业务收入合计407.33亿元。净利 润合计近50亿元。 作为衡量保险公司偿还债务能力的标尺，偿付能力充足率水平高低能看出保险公司财务稳健程度。截至 三季度末，恒安标准养老、泰康养老、国民养老保险、大家养老等综合偿付能力充足率均高于200%的 高位区间，显示出较强的资本充足度。 保费和利润，是检 ...

Core Viewpoint - The China Life Insurance Company showcased its commitment to providing comprehensive financial and insurance services at the 2025 China International Service Trade Fair, emphasizing its focus on customer needs and lifecycle protection [1][10]. Group 1: Technology and Digital Finance - China Life is enhancing its technology insurance system, participating in various insurance pilot programs, and launching investment funds aimed at technology enterprises [4]. - The company is advancing digital finance by leveraging AI, big data, and cloud computing to improve product innovation, service optimization, and operational efficiency [4]. Group 2: Green Finance - China Life is committed to green development, offering innovative insurance solutions such as environmental pollution liability insurance and biodiversity protection insurance [4]. - The company integrates green investments into its operations, focusing on supporting clean energy and low-carbon industries [4]. Group 3: Inclusive Finance - China Life is expanding insurance coverage for small and micro enterprises, rural areas, and specific demographic groups, providing over 35 trillion yuan in agricultural risk protection by the end of 2024 [6]. - The company has supported over 2,700 small enterprises through loan guarantee insurance and has launched an asset-backed plan for advanced manufacturing [6]. Group 4: Pension Finance - China Life is developing a unique pension finance ecosystem, managing over 60 billion yuan in basic pension insurance funds and serving 200,000 clients in personal pension business [6]. - The company has opened over 3 million personal pension accounts, contributing to the construction of the third pillar of pension support [6]. Group 5: Interactive Experience - The exhibition features interactive areas such as the "Guoshou Health Competition" game zone, allowing visitors to engage with health management concepts [6]. - Attendees can also experience the convenience of the life insurance app through a simulated operation area [6].

Core Insights - China Life Insurance Ningbo Branch actively participates in local economic development by providing innovative financial services and risk protection for residents [1][2][4] Group 1: Development of Inclusive Finance - The long-term care insurance, known as the "sixth social insurance," has been implemented in Ningbo, with 162,000 insured individuals and 5,067 beneficiaries [2] - The company has generated a total premium income of 43.6865 million yuan from personal pension business since its inception [2] - The "Tianyi Yongning Bao" and "Yongxue Bao" insurance products have covered over 1 million people each, providing tailored insurance solutions for various demographics [3] Group 2: Support for the Real Economy - China Life Insurance Ningbo Branch has introduced specialized insurance products for small and micro enterprises, addressing common challenges such as financing difficulties and high risks [4] - The company has provided 6.3 million yuan in compensation for an employee's accident, demonstrating its commitment to timely risk management [4] Group 3: Contribution to Strategic Industries - The company has underwritten 22.96 million yuan in insurance premiums for strategic emerging industries and 7.71 million yuan for green insurance, supporting over 540 enterprises with risk coverage exceeding 15.4 billion yuan [5] - China Life Insurance has provided risk protection exceeding 50 billion yuan to over 20,000 enterprises, aiding the development of Ningbo's private economy and advanced manufacturing [6] Group 4: Future Development Plans - The company plans to provide over 1 billion yuan in new risk protection for Ningbo enterprises, focusing on strategic industries such as new energy and green manufacturing [7] - The integration of technology in insurance services aims to enhance accessibility and efficiency, with features like AI customer service and online policy management [7]

Core Viewpoint - ESG is becoming a crucial standard for measuring sustainable and high-quality development in enterprises, with a focus on integrating environmental, social, and governance factors [1][2]. Group 1: ESG Implementation in the Insurance Industry - The implementation of ESG management is now a development direction for financial enterprises, reflecting their responsibility to society and their internal need for high-quality development [2]. - ESG practices empower the insurance industry to create long-term value and align with the goals of sustainable development in the capital market [2][3]. - Insurance companies can support the development of renewable energy and environmental technologies through their core business advantages and green investments [3]. Group 2: China Life's ESG Practices - China Life has made significant strides in ESG, achieving an MSCI ESG rating upgrade to A and receiving multiple awards for its performance in social responsibility [4]. - The company integrates green development principles across its operations, offering diverse insurance solutions to support the green transformation of the economy [4][5]. - China Life has been proactive in embedding ESG factors into its entire value chain, focusing on product development and services that meet the needs of the population [6]. Group 3: Financial Contributions and Community Support - By the first half of 2025, China Life provided over 3.8 billion yuan in risk protection for 234 green industry enterprises in Heilongjiang [3]. - The company has invested over 4 trillion yuan in supporting the real economy and has a regional development strategy investment exceeding 3 trillion yuan [7]. - China Life's social insurance premium in Heilongjiang is projected to exceed 8.1 billion yuan by the end of 2024, serving over 5.2 million customers [6]. Group 4: Governance and Risk Management - China Life emphasizes modern governance and has maintained an A-class rating for nine consecutive years from the China Insurance Industry Association [8]. - The company adheres to five principles in its ESG innovation efforts, including policy guidance and long-term thinking [3]. - The board's diverse expertise supports the sustainable development of the company, focusing on the dual importance of ESG issues [8].

Core Insights - The article highlights the increasing competition among banks to attract and retain customers in the personal pension account sector, with various promotional activities being launched to incentivize account opening and contributions [1][2][3]. Group 1: Promotional Activities - Industrial and Commercial Bank of China (ICBC) offers up to 388 yuan in WeChat discounts for new personal pension account holders who deposit 10 yuan or more, and an additional 188 yuan for those who deposit 12,000 yuan this year [1]. - Agricultural Bank of China provides a "big gift" for new depositors, allowing customers who deposit 500 yuan to enter a draw for WeChat discounts of 38 or 88 yuan, and those depositing 5,000 yuan can win up to 388 yuan [1]. - Shanghai Pudong Development Bank has introduced a three-tiered reward system for customers who deposit 1,000 yuan or more into their personal pension accounts, offering WeChat discounts, video membership vouchers, and taxi vouchers [2]. Group 2: Innovative Contribution Methods - Minsheng Bank has introduced an "appointment deposit" option, allowing customers to set up automatic monthly deductions or one-time deposits based on their financial situation [3]. - Jiangsu Bank has launched a feature for personalized automatic deposit plans, enabling customers to customize their deposit dates and amounts [3]. Group 3: Market Trends and Challenges - The number of personal pension account holders in China surpassed 70 million by the end of November last year, indicating a rapid growth in account openings [3]. - Despite the surge in account openings, many customers show low willingness to contribute, posing a challenge for banks to enhance deposit engagement [3][4]. - The shift in bank strategies from "customer acquisition" to "customer retention" reflects a focus on account activity and fund retention, aligning with the long-term nature of pension services [4]. Group 4: Future Directions - Experts suggest that banks should integrate pension accounts with services like healthcare and insurance to create a comprehensive "financial + service" solution [4]. - Enhancing the variety of investment products available for personal pension accounts and providing professional advisory services are seen as key to increasing customer loyalty [5].