"11月30日前，在我行首次开立个人养老金账户，并且向账户里缴存不少于2元，就可以参与抽奖，最高 可以领188元的微信立减金。"工商银行（601398）北京市丰台区一家支行的理财经理告诉中国证券报记 者。 距离2025年年底还有一个多月时间，多家银行再次发力个人养老金业务，通过抽奖发放微信立减金、现 金红包等形式吸引客户开户缴存。记者注意到，与推广初期聚焦于引导客户"留心"开立账户不同，随着 个人养老金制度逐步深化，多家银行将策略重心从拉新转向"留薪"，为首次缴存、累计缴存达到一定额 度的客户提供更多激励。 业内人士认为，个人养老金业务是银行做好养老金融的重要抓手。要想实现客户的长期留存，仅靠提供 短期的开户激励已不够。长期来看，银行需建立完善的养老金融体系，为客户提供全方位的养老金融服 务。 花式营销吸引客户缴存 据上述工商银行理财经理介绍，除了首开首缴可以领取奖励之外，客户向账户内缴存满一定金额，还可 以进行抽奖。在活动期间，今年首次缴存不低于1000元但未满12000元的客户可以抽取最高68.8元微信 立减金，今年首次缴存满12000元的客户可以抽取最高388元的微信立减金。 与工商银行类似，近期还有多 ...

21世纪经济报道 记者郭聪聪 随着低利率环境下金融资产增值放缓，叠加人口长寿化带来的养老资金需求持续扩大，我国居民养老投 资正从传统单一储蓄模式向多元资产配置转型。中信银行近日发布的《中国居民养老财富管理发展报告 （2025）》（下称《报告》）显示，近年来居民养老规划意识总体增强，而且行动意愿更为积极，受访 者普遍认为37岁左右是启动养老规划的较好时点。 本次《报告》共获得10137个有效样本，涵盖全国31个省、自治区、直辖市18岁及以上人口。数据显 示，37岁左右启动养老规划的认知，已连续三年保持稳定，显示出我国居民启动养老规划的平均年龄趋 于年轻化且达成共识。 其中年轻群体观念转变最为突出，2023年18-34岁群体中78%认为"还年轻，不着急"，而2025年这一比 例已降至 47%，年轻一代正主动打破"临近退休才规划养老"的传统思维。 与此同时，养老规划的重点正从"是否需要做"转向"如何去做"。《报告》指出，受访者不仅养老规划意 识总体较强，而且行动意愿普遍积极。50岁以下的受访者中，85%每月均有养老规划。 调研发现，受访者对养老金融的核心诉求，正在从"资金保值增值"延伸至"金融+健康、照护、文化休 ...

Core Points - Guangdong Province has issued its first dedicated policy for promoting high-quality development in pension finance, aiming to establish a distinctive pension finance system by 2028 [1][2] - The implementation plan emphasizes the active participation in national basic pension insurance fund investments and the enhancement of quality investment project reserves in Guangdong [1] - The plan outlines the development of long-term care insurance and the establishment of a standardized management system for long-term care service institutions [2] Group 1 - The implementation plan aims to enrich pension financial products and services, focusing on the development of the first, second, and third pillars of pension insurance [1][2] - It encourages enterprises to establish enterprise annuities and promotes the development of third-pillar pension financial products tailored to local needs [1] - By 2028, the plan envisions a widespread awareness of pension finance and an effective improvement in the supply level of pension finance across the province [1] Group 2 - The plan supports the construction of a provincial pension finance demonstration model in Guangzhou and aims to include cities like Shenzhen, Foshan, Dongguan, and Zhuhai in national specific pension savings pilot programs [2] - It promotes cross-border pension services in the Guangdong-Hong Kong-Macao Greater Bay Area, including integrated services for Hong Kong and Macao seniors [2] - The plan encourages the development of innovative insurance products and services that facilitate cross-border financial cooperation and regulatory collaboration in the Greater Bay Area [2]

Core Insights - The Chinese government has issued comprehensive guidelines for the development of elderly care services, emphasizing a sustainable and inclusive system that focuses on the care of disabled elderly individuals [1] - Significant achievements in China's pension finance include the establishment of a robust policy framework and the development of a multi-tiered pension insurance system [2][3] - Financial institutions are increasingly supporting the silver economy, with various pension financial products being introduced to meet the diverse needs of the elderly population [4] Policy Framework and Achievements - The implementation of policies in the pension finance sector has been proactive, with multiple regulations introduced to enhance the quality of pension services [2] - The multi-tiered pension insurance system has stabilized, with the first pillar covering nearly 1.1 billion people, while the second and third pillars are gradually expanding [3] - As of May 2025, the personal pension product market has reached nearly 50 billion yuan, with over 1,000 different products available [3] Financial Support and Market Dynamics - Financial institutions are actively developing products tailored to the elderly, with notable growth in pension fund management and innovative financial services [4] - The elderly population is increasingly seeking diverse and personalized financial products, moving away from traditional savings methods [5] Challenges in Pension Finance - The imbalance in the three pillars of pension insurance indicates that the third pillar's role needs enhancement, as many individuals rely solely on the basic pension [6][7] - The phenomenon of "high account openings but low contributions" in the third pillar highlights the need for improved engagement and incentives for personal pension savings [8] - Regional disparities in pension resources and funding allocations between eastern and western China reveal significant imbalances in support for elderly care [9] Product Development and Innovation - The current pension products are often homogeneous, lacking innovation and tailored solutions for different demographics [10] - There is a widening gap in pension savings between high-income and low-income groups, necessitating targeted financial products for diverse income levels [11] Recommendations for Improvement - The industry should focus on creating a more inclusive and diversified range of pension products that cater to various needs and preferences [14][15] - Enhancing direct financing support for the silver economy can facilitate the growth of businesses catering to elderly care [17] - Emphasizing the role of insurance in providing comprehensive elderly care solutions can improve the overall effectiveness of the pension finance system [18]

Core Viewpoint - A competitive "customer acquisition war" is unfolding among banks regarding personal pension accounts, reflecting the industry's shift from attracting new customers to retaining existing ones after two and a half years of the system's implementation [1][2]. Group 1: Customer Acquisition Strategies - Various banks are launching promotional activities to attract customers, including cash rebates, payment vouchers, and flexible deposit options [1][2]. - Industrial and Commercial Bank of China (ICBC) offers cash rebates for new personal pension account openings and additional rewards for corporate clients [1]. - Bank of Communications provides payment vouchers for first-time account openings and cumulative deposit milestones [2]. - Agricultural Bank of China incentivizes depositors with chances to win cash rebates based on their cumulative contributions [2]. - China Bank's promotional campaign includes significant cash rebates for new account holders [2]. Group 2: Service Innovations - Minsheng Bank introduces innovative deposit methods, including "scheduled deposits" for customers with tight cash flow [2]. - Jiangsu Bank has launched an automatic deposit feature, allowing customers to customize their deposit schedules and amounts [2]. - Continuous investment advisory and customer support are emphasized as essential for retaining clients and enhancing their experience [3]. Group 3: Product Expansion - The personal pension product range has expanded significantly, with hundreds of savings products now available, catering to low-risk investors [3]. - The insurance product offerings have also grown, with over a hundred types of pension-related insurance products now on the market [3]. - Banks are encouraged to innovate and collaborate with external institutions to diversify investment options for personal pension accounts [3].

Core Viewpoint - A competitive "customer acquisition battle" is unfolding among banks regarding personal pension accounts, reflecting the industry's shift from attracting new customers to retaining existing ones after two and a half years of the system's implementation [1][5]. Group 1: Customer Acquisition Strategies - Banks are launching various promotional activities to attract customers, including cash incentives, payment vouchers, and flexible deposit options [3][4]. - For instance, Industrial and Commercial Bank of China offers cash rewards for new account openings and deposits, while Agricultural Bank of China provides chances to win cash vouchers based on deposit milestones [3][4]. - The introduction of innovative deposit methods, such as scheduled deposits and automatic contributions, is being explored by banks like Minsheng Bank and Jiangsu Bank [4][5]. Group 2: Product Expansion and Market Growth - The personal pension system has seen a significant expansion in product offerings, with hundreds of savings products and over a hundred insurance products now available [5][6]. - The number of investors opening personal pension investment accounts has surged to over 1.439 million, marking a 46.2% increase since the beginning of the year, with total investment balances reaching 110.36 billion [6]. - The number of personal pension funds has also increased, with 297 funds available as of June 30, reflecting a growing interest in pension-targeted investment options [6]. Group 3: Service Enhancement and Customer Retention - Banks are focusing on improving service quality to retain customers, emphasizing the importance of ongoing investment advice and personalized service [4][7]. - The shift in marketing strategies from traditional incentives to more targeted rewards indicates a move towards fostering long-term customer engagement [6][7]. - Continuous optimization of the customer experience is deemed essential for increasing customer loyalty and conversion rates [4][7].

Core Insights - The survey conducted by Guangzhou Statistical Bureau reveals that the elderly population in Guangzhou is increasingly open to new consumption patterns and financial products, indicating a significant shift in the silver economy landscape [1][2][4]. Group 1: Consumer Behavior - 90% of respondents shop online, with 59.0% shopping frequently and 31.4% occasionally [2] - 71.1% of respondents base their consumption decisions on actual needs, while 51.2% prioritize product quality [2] - Nearly 90% are willing to use smart products, showing a strong openness to new technologies [2] Group 2: Spending Preferences - 66.7% of respondents plan to spend more on travel after retirement, making it the top non-essential spending category [3] - 42.2% are inclined towards health and wellness expenditures, followed by 35.3% for elder care services [3] - Younger respondents show a greater willingness to spend on health and travel, while higher income individuals are more likely to invest in wellness and travel [3] Group 3: Interest in Financial Products - 77.8% of the elderly population is interested in trying pension financial products, with 42.6% willing to consider health and accident insurance [4] - Safety of principal is the primary concern for 83.6% of respondents when investing in pension financial products [4] - Women show a higher willingness to engage with pension financial products compared to men [4] Group 4: Technological Integration - 86.8% of respondents are open to using smart products, and 96.8% hope technology will enhance their quality of life [5] - Key areas for technological improvement include health monitoring (67.2%), rehabilitation care (58.6%), and home convenience (51.9%) [5] - The positive attitude towards smart technology indicates a potential new market in the silver economy [5]

Core Viewpoint - The Ministry of Human Resources and Social Security clarified that personal pension investment income is subject to a 3% personal income tax upon withdrawal, without distinguishing between principal and investment returns [1][2]. Group 1: Personal Pension System Overview - Personal pensions are government-supported, voluntary, and market-operated systems aimed at supplementing retirement insurance [1]. - The system operates on an individual account basis, with a maximum annual contribution limit of 12,000 yuan, and the funds can be invested in approved financial products [1]. - The personal pension system will be fully implemented by December 15, 2024, allowing all workers participating in basic pension insurance to enroll [1]. Group 2: Tax Policy and Benefits - Starting January 1, 2024, a deferred tax policy will be implemented nationwide, allowing contributions to be deducted from comprehensive or business income [2]. - Investment income in personal pension accounts will not be subject to personal income tax during the investment phase [2]. - Upon withdrawal, personal pensions will be taxed at a flat rate of 3%, which is separate from comprehensive income, thus reducing the overall tax burden [2]. Group 3: Product Offerings and Accessibility - As of June 25, 2023, there are 1,046 personal pension products available, including 35 wealth management products, 466 savings products, 248 insurance products, and 297 fund products [2]. - These products are regulated to ensure safety, stability, and long-term value preservation for retirees [2]. - Participants can open personal pension accounts through various online platforms and can change their account bank twice a year [3]. Group 4: Investment Guidance and Options - Financial institutions are encouraged to provide investment consulting services tailored to individual risk preferences and age [3]. - If funds in the personal pension account are not used to purchase investment products, they will earn interest at the current rate set by the People's Bank of China [3].

Core Viewpoint - The article emphasizes the urgent need to address the challenges posed by an aging population, highlighting the importance of developing a robust pension finance system to support elderly care and financial planning for future retirees [1][2]. Group 1: Current Challenges Faced by the 70s and 80s Generations - The 70s and 80s generations are under significant pressure to support both aging parents and children, leading to increased economic burdens [3]. - There is a widespread issue of inadequate pension preparation among this demographic, with a reliance on traditional savings and a lack of awareness regarding pension insurance and financial products [4]. - Psychological and social support deficiencies are also critical, as traditional family structures weaken, necessitating a multi-layered pension security system [4]. Group 2: Improving Acceptance and Participation in Pension Financial Products - To enhance acceptance of pension financial products among the 70s and 80s generations, financial institutions should focus on increasing financial literacy through targeted educational initiatives [5]. - Product design must be optimized to meet the diverse needs of this demographic, ensuring offerings are both stable and yield returns [6]. - Lowering participation barriers and enhancing convenience through simplified purchasing processes and digital tools is essential [7]. - Policy support, such as tax incentives and subsidies, should be strengthened to encourage participation in pension financial products [8]. Group 3: Demand for Pension Financial Products - Families primarily seek pension financial products for capital preservation and growth, reflecting a growing need for stable investment options [9]. - There is an increasing demand for diversified pension services that extend beyond mere financial management to include healthcare and long-term care solutions [10]. - Personalized and long-term planning is crucial, as different families have varying income levels and risk preferences [11]. Group 4: Misconceptions About Pension Financial Products - Many families over-rely on public pensions, underestimating the limitations of basic pension insurance and neglecting supplementary commercial products [12]. - There is a perception that pension financial products are overly complex, which deters participation [13]. - A focus on short-term gains leads some families to overlook the long-term stability and benefits of pension financial products [14]. Group 5: Balancing Innovation and Risk Regulation in Pension Financial Products - Balancing innovation with risk regulation is vital to protect family investors' interests, ensuring that product designs are transparent and focused on stability [17]. - Regulatory frameworks must be strengthened to ensure compliance and safeguard against potential risks associated with innovative pension products [18]. - Investor education is necessary to enhance risk awareness and prevent uninformed investment decisions [18]. - Establishing mechanisms to mitigate risks, such as smoothing funds and improved valuation rules, is essential for protecting pension investments [18]. Group 6: Global Pension Models - Major global pension models include government-led public pension systems, which face fiscal pressures due to aging populations [21]. - Individual savings models, like the U.S. 401(k) plan, offer flexibility but require strong financial planning skills [22]. - The reverse mortgage model allows seniors to convert home equity into cash flow, improving their quality of life, though it carries risks related to property valuation and market fluctuations [23][24].

Core Insights - The recent expansion of personal pension financial products in China reflects a growing focus on retirement planning amid increasing aging population concerns [1][4] - The majority of these products are fixed-income, catering to low-risk preferences of investors seeking stable returns [2][3] Group 1: Product Expansion and Market Trends - The eighth batch of personal pension financial products includes two new fixed-income products with moderate risk levels [1] - Since the launch of the first batch in February 2023, 35 personal pension financial products have been successfully issued by six financial companies [1] - As of March 2023, the total investment in personal pension financial products exceeded 12.99 billion yuan [1] Group 2: Product Characteristics and Performance - Among the 35 personal pension financial products, 23 are classified as low-risk, while only 12 are medium-risk [2] - Fixed-income products dominate the market, with 29 out of 35 products falling into this category [2] - All existing personal pension financial products have shown positive net asset values, indicating profitability [2] Group 3: Regulatory and Structural Developments - The personal pension system is set to expand nationwide by December 2024, with a growing variety of investment options including government bonds and index funds [4] - As of June 2023, there are 1,028 personal pension products available, including various categories such as savings, funds, insurance, and financial products [4] Group 4: Challenges and Recommendations - The current trend shows a disparity between account openings and actual contributions, limiting the attractiveness of personal pension products [5] - Financial institutions are encouraged to develop products that align with long-term retirement needs, focusing on diverse risk profiles and investment strategies [6]