随着人民群众对美好生活需要的日益提升，体育消费呈现多样化发展趋势。目前，体育消费已 成为我国居民生活消费的重要组成部分，是扩大内需、促进整体消费的有力抓手，对稳经济、 稳增长具有显著意义。 国家统计局数据显示，今年上半年，我国限额以上单位体育娱乐用品类商品零售额同比增长 22.2%，体育消费成为增长最为迅速的领域之一。从全球经验来看，随着居民可支配收入的提 高与运动健康意识的增强，体育消费的总规模及人均支出将持续处于上升通道。 体育消费具备全民参与的广度与类型丰富的特点，推动市场呈现出需求多元、供给丰富、业态 加速融合等特征。随着市场规模扩大，其深度与韧性也进一步增强。涵盖体育用品、健身休 闲、竞技观赛、体育培训、体育旅游、体育文化等多种形态的体育消费，高度依赖人力资源投 入，也直接创造了大量就业岗位。 从消费形态来看，体育消费主要分为实物型、参与型与观赏型三类。在发展初期，公众以实物 型消费为主，如购买运动服装、鞋帽和器材等。随着居民闲暇时间增多、收入水平提升及健康 意识增强，越来越多人开始为参与体育活动付费，如户外运动、技能培训等。而随着体育赛事 竞技水平、品牌价值及市场化程度的提升，观赏赛事逐渐成为一种 ...

据统计，截至11月16日，十五运会市场开发收入已实现18.4亿元。伴随赛事进程持续推进，"体育+"模 式正逐步将赛事流量转化为实实在在的消费动力与经济增量，粤港澳大湾区也因十五运会的举办掀起一 股体育消费热潮。 随着人民群众对美好生活需要的日益提升，体育消费呈现多样化发展趋势。目前，体育消费已成为我国 居民生活消费的重要组成部分，是扩大内需、促进整体消费的有力抓手，对稳经济、稳增长具有显著意 义。 国家统计局数据显示，今年上半年，我国限额以上单位体育娱乐用品类商品零售额同比增长22.2%，体 育消费成为增长最为迅速的领域之一。从全球经验来看，随着居民可支配收入的提高与运动健康意识的 增强，体育消费的总规模及人均支出将持续处于上升通道。 体育消费具备全民参与的广度与类型丰富的特点，推动市场呈现出需求多元、供给丰富、业态加速融合 等特征。随着市场规模扩大，其深度与韧性也进一步增强。涵盖体育用品、健身休闲、竞技观赛、体育 培训、体育旅游、体育文化等多种形态的体育消费，高度依赖人力资源投入，也直接创造了大量就业岗 位。 从消费形态来看，体育消费主要分为实物型、参与型与观赏型三类。在发展初期，公众以实物型消费为 主，如 ...

Overall Requirements - The initiative aims to enhance the quality and efficiency of sports development in Guangdong, aligning with national strategies and promoting a high-level sports province by 2030 and 2035 [2] Implementation of Sports for Health Action - The plan includes improving public sports service supply by enhancing sports facilities and promoting community-based sports organizations [3] - It emphasizes the importance of health literacy and encourages physical activity among youth and the elderly, as well as promoting sports for people with disabilities [4] - The integration of sports and health services is encouraged, with a focus on preventive health measures and personalized exercise prescriptions [4] Implementation of Sports for a Better Life Action - Development of urban recreational sports is prioritized, with a focus on outdoor activities and smart sports facilities [5] - Rural sports initiatives aim to enhance community engagement through sports events and facilities, promoting local culture and tourism [6] - The plan seeks to integrate urban and rural sports development, ensuring equitable access to sports resources [6] Implementation of Sports Empowering Economic Development Action - The establishment of a modern sports industry system is targeted, focusing on high-tech sports manufacturing and service sectors [7] - The initiative aims to foster competitive sports enterprises and enhance the quality of sports services [8] - It encourages the expansion of sports consumption through improved event management and the development of outdoor sports destinations [9] Implementation of Sports Cultural Soft Power Enhancement Action - The plan aims to strengthen competitive sports management and enhance the international profile of Guangdong's athletes and teams [10] - It promotes the preservation and development of traditional sports and cultural heritage [10] - The initiative encourages international sports exchanges to broaden Guangdong's global sports network [11][12] Implementation of the Guangdong-Hong Kong-Macao Greater Bay Area Sports Integration Action - The strategy focuses on collaborative sports resource sharing among Guangdong, Hong Kong, and Macao, enhancing regional sports infrastructure and event hosting capabilities [13] - It aims to align sports regulations and standards across the three regions to facilitate better cooperation [14] Implementation of the "Three Major Balls" Revitalization Action - The initiative seeks to establish a comprehensive development system for football, basketball, and volleyball, enhancing talent cultivation and competition structures [15][16] Strengthening Organizational Implementation - The plan emphasizes the importance of strong leadership and coordination among various government levels to ensure effective implementation [17] - It highlights the need for financial support and technological innovation to bolster sports development [18] - The initiative aims to create a favorable environment for sports through improved regulations and support systems [19]

Core Insights - The report highlights the significant potential of emerging sports consumption in Shanghai, driven by a shift towards experiential consumption and social engagement [1][2] - The analysis indicates a diverse and growing market for sports consumption, particularly in new sports categories such as virtual sports and outdoor activities, which are gaining popularity among residents [2][4] Emerging Sports Consumption - Emerging sports consumption is characterized by high participation rates and varied spending patterns, with nearly 30% of Shanghai residents engaging in new sports in 2023 [2] - Virtual sports and mountain outdoor activities show a broad base of participants and moderate spending, while extreme sports and ice sports are more specialized with higher spending per participant [2][4] - The average spending for extreme sports participants is notably high at 7,838.9 yuan, despite low participation rates [4] Sports Events Consumption - Sports events are identified as a key driver of economic activity, generating significant consumption in related sectors such as tourism and hospitality [5][6] - In 2023, Shanghai hosted 118 sports events, attracting 1.29 million spectators and generating a total consumption of 3.713 billion yuan [5] Nighttime Sports Consumption - Nighttime sports consumption is emerging as a new trend, with 24.8% of residents participating in nighttime sports activities, accounting for 40.9% of total sports spending [7][6] - The highest participation rates in nighttime sports are among the younger demographic, particularly those born in the 1990s [7] Youth Sports Consumption - The youth demographic remains a significant force in sports consumption, with a participation rate of 96.9% among those aged 17 and under, compared to 83.4% for adults [11] - Spending by minors in sports activities has increased, particularly in areas such as travel for competitions and fitness memberships [11][12] Challenges in Sports Consumption - Despite a solid foundation for sports consumption, challenges remain in fully realizing its potential due to insufficient domestic demand and complex external environments [16][17] - The disparity in spending levels compared to developed countries indicates room for growth in per capita sports consumption [17] Policy Recommendations - The report suggests integrating sports consumption goals into broader urban development plans to enhance the overall quality of life and stimulate economic growth [22] - It emphasizes the need for improved supply of sports events and facilities to meet the growing demand and enhance consumer experiences [23][25] - Encouraging innovation in sports consumption models and leveraging digital technologies are recommended to create more engaging and convenient consumer experiences [26][27]

Group 1 - The Shanghai Municipal Government is encouraging the inclusion of rehabilitation aids in the personal account payment scope of medical insurance [1] - The action plan aims to enhance the supply of high-quality medical services and improve the international medical service system [1] - The plan promotes the development of specialized outpatient departments, clinics, and traditional Chinese medicine international medical services [1] Group 2 - The initiative focuses on personalized medical services that cover the entire life cycle through a combination of general and specialized care [1] - There is an emphasis on optimizing the management of international medical service charging items [1] - The plan also aims to enhance the mental health service system and promote the use of rehabilitation aids [1] Group 3 - The action plan includes measures to support the development of new business formats such as RV camping and tent camping [1] - It also aims to support the growth of industries related to sports equipment and sports training [1]