转眼间，2025年时间已过半，中国车市交付了超预期的高分答卷。 乘联分会最新数据显示，截至六月底，国内狭义乘用车零售1090.1万辆，同比增长10.8%。其中，自主品牌国内零售市场份额达到了64%，牢牢掌握了中 国市场主导权。 前不久大打口水战的比亚迪和吉利，在销量榜上依旧杀得难解难分，前者凭借214.6万辆的总量稳坐上半年销冠宝座；后者则以半年累计销量同比"狂 飙"47%的增速，领先一众传统车企，并主动"上难度"，将年销目标调整到300万辆。 再看新势力这边，头部阵营格局生变，曾经的"蔚小理"，已经变成了"零小理"。零跑以月销近5万辆的成绩持续领跑新势力榜单；小鹏则像"开了外挂"， 上半年就卖了去年一年的车。 有销量撑腰，又盈利在望，朱江明、何小鹏身上都透着股李斌、冯兴亚羡慕的松弛感，某种意义上，李冯二人都在度过史上最难熬的一段时间。 另外，部分合资品牌回暖也是本次年中销量统计的一大亮点。其中，一汽-大众、上汽大众等品牌均实现同比正增长，一汽丰田增幅更是高达16%。 | 车企/集团 | 上半年 | 同比 | 海外 | 全年 | 目标 | | --- | --- | --- | --- | --- | --- ...

主机厂电芯采购：兼顾性能和成本 加入社群 1、销量目标：内部目标超450万辆（#按照上半年年完成量来看大概率超，24年401.3万），大 众110，通用55，商用车、海外基地30万。乘用车目标100万辆，出口60（欧洲30） 2、出口：今年出口110万辆往上（24年103.9万），名爵60万，五菱24万，大通10万左右，10 万海外基地，通用6万。欧洲今年零售30万辆。25H1海外批发49，零售57万辆。 3、新车展望：上汽奥迪8-9月A5L开启预售，9月份有E5（智己平台改的）；下荣威半年有M7 DH，偏中高端轿车，名爵有MG4、智己有两款。合资明年针对本土开发车型比较多，大众10款车，2款奥迪的（Q4、 premium（对标奔驰S））。 4、尚界：独立项目，当前核心团队400多人（上汽、华为、社会招聘）。车型：第一款车20万级 别SUV（增程+纯电）25Q4上，明年两款全新研发车型；渠道：会用鸿蒙智行渠道，也会在鸿蒙智行下面做一些专网渠道；节 奏：7月工信部备案，之后官方图片，之后各种活动和仪式，按鸿蒙智行节奏。 往期推荐 添加半仙微信，备注"进群"，邀请你加入锂电行业社群，获得行业最新动态、行业干货报告 ...

本报（chinatimes.net.cn）记者刘凯 北京报道 乐道品牌针对2025届应届生家庭推出"前途似锦礼"，金融方案从5年免息调整为3年0首付，月供压力降 低的同时保留试驾抽奖等互动权益。理想汽车聚焦L6车型，首付降至6.98万元，5年免息月供仅三千余 元，配合试驾赠送30度电卡，精准吸引家庭用户。小鹏P7+置换补贴最高2.5万元，X9提供1万元选装基 金，全系支持0首付政策。 合资品牌则延续一口价形式稳住基本盘，上汽大众、东风本田对途观L、CR-V等主力车型推出限时一口 价，可叠加数千元的置换补贴。凯迪拉克主打"0首付+0息+超低月供"方案，CT5月供不足两千元，以灵 活还款政策应对豪华车市场价格战。 从市场趋势看，行业促销策略正从价格战转向价值战，90%新势力品牌推出0首付、3—5年免息政策， 领克/岚图/阿维塔额外叠加现金补贴；政务人群成为新战场，吉利、一汽-大众等品牌推出专属礼遇，政 策红利转化率提升显著。这场围绕消费触点、金融方案、客群细分的立体化竞争，正重塑着中国汽车市 场的竞争新范式。 2025年7月的中国新能源汽车市场正上演着一出"冰火交织"的变奏曲。一边是特斯拉Model 3长续航版逆 ...

新华财经北京7月8日电 2025年新能源汽车下乡活动开展已经满月。从各地政策响应和主流车企策略转 向中可以看出，随着下沉市场消费升级，以及充换电设施建设等"堵点"逐步打通，县域正成为新能源汽 车的下一个关键阵地。 对于整车厂商而言，下沉市场不仅意味着潜在的销量增长极，更是生态和产品体系重塑的关键战场。在 行业竞争烈度空前的当下，各大品牌纷纷布局县乡一级营销渠道与网络生态，优化产品矩阵——未来谁 争取到县域消费者的青睐，谁就有了打开"第二增长曲线"的机会。 活动密集落地：政策倾斜撬动县域新能源汽车需求 6月3日，工业和信息化部、国家发展改革委等五部门发布《关于开展2025年新能源汽车下乡活动的通 知》，提出将选取一批新能源汽车推广比例不高、市场潜力较大的典型县域城市，以此为中心辐射周边 乡镇，推动优质资源向乡村地区倾斜。 在新能源汽车发展的历程中，县域尤其是农村曾是长期被低估的"沉默需求"，但过去两年来，随着下沉 市场的潜力释放，激活县域消费已然成为各地的政策共识。 记者调研发现，活动开展至今，江苏省、海南省、陕西省、安徽省、山东省等多省份积极响应，组织新 能源汽车下乡活动，辐射超200个县域市场。多省倡导每地 ...

Core Viewpoint - SAIC-GM-Wuling has achieved remarkable sales growth in the first half of 2025, with a total sales volume of 764,544 vehicles, representing an 18.3% year-on-year increase, and a significant 73.8% increase in new energy vehicle sales [2][3][21]. Group 1: Sales Performance - In June 2025, SAIC-GM-Wuling sold 126,413 vehicles, marking a 32.1% year-on-year growth, with new energy vehicle sales reaching 70,357 units [2]. - The company has maintained over 50% year-on-year growth in new energy vehicle sales for six consecutive months [2]. Group 2: Transformation Strategy - The success of SAIC-GM-Wuling's transformation is attributed to its focus on genuine user needs, driving innovation through technology and industry chain collaboration [5][24]. - The "Wuling Model" serves as a replicable example for the transformation of traditional manufacturing in China, demonstrating the potential of traditional industrial systems in the new era [5][18]. Group 3: Product Development - SAIC-GM-Wuling emphasizes user-centric product development, focusing on practical solutions that avoid redundant features, aligning with the principle of "affordable, usable, and good" [8][10]. - The company has launched various models tailored to specific user scenarios, such as the Hongguang MINIEV for urban commuting and the Wuling Bingguo for family outings [10]. Group 4: Systematic Engineering - The transformation is driven by the "125" project, integrating innovation across government, industry, academia, research, and application [12]. - SAIC-GM-Wuling has developed a proprietary technology system, including six core technologies, and has achieved significant breakthroughs in key areas [12][14]. Group 5: Industry Chain Development - The company has established five billion-yuan autonomous industrial clusters in Liuzhou, enhancing local supply chain capabilities and increasing localization rates from 36% to 63% [16]. - SAIC-GM-Wuling is leading the transformation of the aluminum industry in Guangxi, creating an integrated ecosystem for high-value automotive components [17]. Group 6: Global Expansion - In the first half of 2025, SAIC-GM-Wuling's new energy vehicle exports reached 35,964 units, a 147.6% year-on-year increase, with a notable 250.5% increase in June alone [21]. - The company is implementing a regional integration strategy in Southeast Asia, focusing on local production and supply chain development [22]. Group 7: Lessons for the Industry - SAIC-GM-Wuling's experience illustrates that the challenges faced by traditional automakers in transformation are more about the choice of development path rather than scale [25][26]. - The company's approach of precise positioning, system reconstruction, and ecological collaboration provides valuable insights for other traditional manufacturers undergoing transformation [24][26].

Core Insights - The global sales of SAIC-GM-Wuling exceeded 764,500 units in the first half of the year, representing an 18.3% year-on-year increase, with new energy vehicle sales reaching 413,300 units, maintaining over 50% growth for six consecutive months [2] - The company aims to enhance its global strategy, having successfully entered 104 countries and regions, including Central and South America, the Middle East, Africa, and Southeast Asia [3][4] Sales Performance - Wuling Hongguang series achieved cumulative sales of 66,800 units in the first half of the year, a 45.7% increase year-on-year [3] - Wuling Silver Label series saw cumulative sales of 311,500 units, up 27.4% year-on-year [3] - New energy vehicle sales for Wuling Hongguang reached 12,500 units in June, marking a 125% increase year-on-year [2] Export Growth - In June, SAIC-GM-Wuling's export volume reached 25,600 units, a 50.3% year-on-year increase, with new energy vehicle exports at 8,448 units, maintaining over 200% growth for three consecutive months [4] - Cumulative new energy vehicle exports for the first half of the year reached 36,000 units, a 147.6% increase year-on-year [4] Global Strategy - The company has signed a strategic cooperation agreement in Uzbekistan to enter the Central Asian market and is exploring various cooperation models in Brazil [4] - The company emphasizes a three-pronged global strategy of localized production, supply chain expansion, and technology standard output to deepen its presence in the ASEAN market [4]

Core Insights - SAIC-GM-Wuling achieved a total sales volume of 126,413 units in June 2025, representing a year-on-year increase of 32.1%. The sales of new energy vehicles reached 70,357 units, up 73.8% year-on-year [1] - In the first half of the year, the company's global cumulative sales reached 764,544 units, a growth of 18.3%, with new energy vehicle sales totaling 413,314 units, maintaining over 50% year-on-year growth for six consecutive months [1] - The company exported 125,539 units in the same period, marking a 17.1% increase, with new energy vehicle exports growing over 200% for three consecutive months [1] Wuling Red Label - Wuling Red Label recorded cumulative sales of 309,928 units in the first half of the year, a year-on-year increase of 10.4%. New energy vehicle sales reached 66,289 units, surging 293%, with sales proportion exceeding 23% for three consecutive months [4] - Specific models include the Wuling Yangguang family with cumulative sales of 28,580 units and the Wuling Hongguang family with 66,761 units, reflecting a growth of 45.7% [4] Wuling Silver Label - Wuling Silver Label achieved cumulative sales of 311,537 units in the first half of the year, up 27.4%. The Hongguang MINIEV family sold 171,064 units, a growth of 105.4%, surpassing 1.6 million cumulative sales [6] - The Bingguo family recorded 95,209 units sold, increasing by 33.1%, while the Xingguang family reached cumulative sales of 27,230 units [6] Baojun Automotive - Baojun Automotive's cumulative sales in the first half of the year reached 17,540 units, a year-on-year increase of 25.7%, maintaining growth for five consecutive months [8] - The brand focuses on technology application, with the Baojun Xiangjing premium version serving various governmental scenarios [8] Globalization Strategy - SAIC-GM-Wuling is actively expanding its overseas market presence, with products now available in 104 countries and regions. In June, the company exported 25,589 units, a 50.3% increase, with new energy vehicle exports reaching 8,448 units, also growing over 200% for three consecutive months [9] - The company aims to enhance its core competitiveness through a focus on "electrification, digitalization, and globalization" amid intense market competition [11] - The company has initiated local production and supply chain strategies in Indonesia and is exploring partnerships in Malaysia and Brazil to further its regional integration strategy [11]

Domestic News - The Ministry of Industry and Information Technology is accelerating the improvement of the standard system in the fields of new energy vehicles and other green low-carbon industries, focusing on the development of standards for various technologies such as industrial microgrids and high-safety energy storage batteries [3] - Shanghai is promoting a pilot program for the import of used key components for automotive research and testing, aiming to enhance the independent R&D capabilities of local automotive companies and improve their international competitiveness [4] - Hongmeng Zhixing has established 32 new user centers in April and May, with a target of over 350 centers by 2025, enhancing its offline service network [5] - Geely has obtained the "3A" capability certification for software quality systems, becoming the first company globally to achieve this, which signifies a significant milestone in the maturity of China's intelligent and electric vehicle standards [6] - BYD has launched its flagship luxury MPV, the M9, in Mexico, marking a significant step in its expansion into the high-end new energy market [7] - Tesla has opened over 2,100 supercharging stations in China, with a total of over 11,600 supercharging piles, enhancing its charging network across various locations [8] - Pony.ai has signed a strategic cooperation framework agreement with Lingnan Holdings to explore applications of autonomous driving in tourism [9] - CATL has commenced construction of a battery joint venture in Indonesia, with an expected total battery capacity of 15 GWh, capable of powering 250,000 to 300,000 vehicles [10] International News - Morocco plans to increase electric vehicle production by 53% by the end of 2025, reaching 107,000 units, as part of its strategy to diversify export markets [11] - Volkswagen Group is investing $1 billion in Rivian as part of a larger commitment of up to $5.8 billion, aiming to acquire advanced electric architecture technology [12][13] - VinFast has officially launched its second factory in Vietnam with an initial annual capacity of 200,000 vehicles, despite facing challenges in attracting foreign buyers [14] - The UK automotive industry reported a significant decline in production, with May's output dropping 32.8% year-on-year, marking the lowest level in over 70 years [15] Commercial Vehicles - CATL's advanced battery technology has empowered the launch of the Qingling Lingkun pure electric light truck in Shenzhen, catering to the growing demand for electric commercial vehicles [16] - The Shandong Province has established a key laboratory for safety and energy efficiency in new energy commercial vehicles, focusing on technological research and industry upgrades [18] - Wuling's Yangguang model has officially adopted CATL batteries, enhancing product reliability [19] - Beiqi Foton has launched the new Truck Mate in South Africa, targeting the growing demand for high-quality commercial vehicles in the region [20][21]

Group 1 - The article discusses the evolution of low-speed electric vehicles, commonly referred to as "老头乐" (Old Man's Joy), from simple utility vehicles to trendy modes of transport for younger generations in county towns [8][9][12] - These vehicles, once used primarily by the elderly for errands, are now being embraced by young people, who modify and personalize them for social outings [10][20][32] - The article highlights the cultural significance of these vehicles, portraying them as symbols of youth and freedom, despite their poor performance and safety issues [41][52][86] Group 2 - The article points out the safety concerns associated with "老头乐," noting that they are often involved in traffic accidents, with a reported death rate exceeding 70% for drivers in accidents [65][56] - Regulatory measures have been implemented in response to the rising number of accidents, leading to a decline in production and sales of these vehicles [72][77] - The market for "老头乐" has shrunk significantly, with annual sales dropping to below 300,000 units, as competition from more legitimate vehicles increases [76][84] Group 3 - Some manufacturers have attempted to pivot by modifying their designs to sell in international markets, such as the U.S., but have faced challenges due to trade regulations [78][79] - The article mentions that some companies are transitioning to produce more conventional vehicles in response to market pressures [80][83] - Ultimately, "老头乐" is portrayed as a temporary solution for a specific demographic, with the expectation that it will be phased out as regulations tighten and consumer preferences shift [86][87]

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 "特斯拉今年都'下乡'卖到农村了""老家18线城市，竟然这么多充电桩？"……社交平台上，网友们的讨论呈 现出了一个新趋势—— 新能源汽车的舞台，从最初聚焦于繁华的一二线城市，延伸至四五线城市。 数据印证了这一转变。仅用四年时间（2020-2024年），新能源车在三线及以下城市的销量便从不足50万辆 飙升至突破500万辆。其增速不仅跑赢大盘，市场份额更从32.1%大幅跃升至47.1%，几乎占据半壁江山。 这股来自下沉市场的强劲购买力，正在重塑行业版图。 我们不禁好奇，哪些新能源车型在下沉市场热销？ 是谁在买单？他们的购车偏好，又与一二线城市消费者有何不同？ 低线级城市最受欢迎的车：宏光MINIEV、星愿、海鸥 下沉市场的新能源热潮与差异，首先体现在了畅销车型的榜单上。根据易车榜发布的2025年1季度各线城市 车型销量排名，不同线级人群对车型的喜爱程度展现出比较大的差异。 一线和新一线城市 ...