Investment Rating - The investment rating for the company is "Outperform" (Maintain) [1] Core Views - The company has shown strong revenue growth momentum, with a 2025 H1 revenue of 1.15 billion yuan, representing a year-on-year increase of 18.1%. The net profit attributable to the parent company reached 80 million yuan, up 22.5% year-on-year [4][5] - The company is expected to benefit from the expansion of its oat product lines and a downward trend in raw material costs over the next 2-3 years, maintaining good growth elasticity in revenue and profit [4][5] - The company is actively developing its health product segment, with new products expected to drive additional growth [5] Financial Performance Summary - In 2025 Q2, the company achieved a revenue of 490 million yuan, a year-on-year increase of 21.0%, and a net profit of 27 million yuan, up 25.2% year-on-year [4][5] - The company's gross margin improved by 2.64 percentage points to 43.50% in Q2 2025, primarily due to a decrease in raw material costs [7] - The projected net profit for 2025-2027 is expected to be 170 million yuan, 220 million yuan, and 260 million yuan, respectively, with year-on-year growth rates of 29.5%, 28.7%, and 19.0% [4][8] Product and Channel Development - The company has seen a strong growth trend in its composite oat products, with a growth rate exceeding 35%, which is a key growth driver [5] - Online sales have grown over 40% in Q2 2025, with platforms like Douyin showing particularly strong performance [6] - The company is expanding its offline channels, with emerging channels such as snack wholesale and instant retail showing good growth [6] Cost and Profitability Metrics - The sales expense ratio increased significantly in Q2 2025, reflecting the company's strategy to invest in market opportunities [7] - The net profit margin slightly increased by 0.28 percentage points to 5.54% in Q2 2025 [7] - The company’s projected EPS for 2025 is 0.77 yuan, with corresponding P/E ratios of 28.2, 22.0, and 18.4 for 2025, 2026, and 2027, respectively [8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's total operating revenue for H1 2025 reached 1.149 billion, a year-on-year increase of 18.07%, while the net profit attributable to the parent company was 81 million, up 22.46% year-on-year [7] - The revenue growth accelerated in Q2 2025, driven by strong downstream demand, indicating significant growth potential for the company [7] - The company is expected to achieve a compound annual growth rate (CAGR) of 15% in revenue from 2025 to 2027, with profit elasticity anticipated due to cost reductions in 2025 [7] Financial Summary - Total operating revenue projections are as follows: 1,896 million in 2024, 2,255 million in 2025, 2,581 million in 2026, and 2,884 million in 2027, with year-on-year growth rates of 20.16%, 18.91%, 14.49%, and 11.72% respectively [1][8] - Net profit attributable to the parent company is forecasted to be 133 million in 2024, 180 million in 2025, 229 million in 2026, and 276 million in 2027, with corresponding growth rates of 15.36%, 35.38%, 26.75%, and 20.83% [1][8] - The latest diluted EPS is projected to be 0.60 in 2024, 0.81 in 2025, 1.02 in 2026, and 1.24 in 2027 [1][8] - The company’s P/E ratios are expected to be 40.46 in 2024, 29.89 in 2025, 23.58 in 2026, and 19.52 in 2027 [1][8]

Group 1: Company Development Plans - The company aims to maintain its position as the leading player in the oat industry over the next 3-5 years, focusing on health food products primarily based on oats [1][2] - Plans to expand into the cold oat food market and develop new health products [2][3] - The company will enhance its offline channel dominance while adapting to new channel trends [2][5] Group 2: E-commerce Strategy - The company has seen rapid growth in sales on the Douyin platform and is adjusting its product structure to include higher value-added products [2][3] - Strategies to optimize sales methods on e-commerce platforms include adjusting the ratio of live broadcasts and influencer promotions [2][3] Group 3: Product Development and Consumer Trends - New product development will focus on meal replacement and functional needs, responding to the growing demand in these segments [3][4] - The company is shifting its target demographic from primarily older consumers to include younger consumers, with over 35% of buyers aged 30-40 and about 10% aged 18-25 [3][4] Group 4: Channel Adaptation - Despite a decline in offline supermarket traffic, the company continues to experience growth in offline sales by embracing channel changes [4][5] - The company is leveraging community, private domain, and membership warehouse channels to achieve rapid sales growth [5] Group 5: Raw Material Sourcing - The company uses Australian oats due to their high quality and mature supply chain, while gradually increasing the use of domestic oats [5] - A new oat production base in Zhangbei is set to enhance the integration of planting, grain collection, and processing [5]

Core Insights - The company reported a revenue of 1.896 billion yuan for 2024, representing a year-on-year increase of 20.16%, with a net profit attributable to shareholders of 133 million yuan, up 15.4% year-on-year [1] - The company experienced a decline in gross margin due to high raw material costs and new factory production, with a gross margin of 37.37% in Q4 2024, down 8.29 percentage points year-on-year [2] - The company is focusing on optimizing product structure and diversifying channels, with significant growth in composite oats and other processed products [4] Financial Performance - For Q4 2024, the company achieved a revenue of 463 million yuan, a year-on-year increase of 4.04%, and a net profit of 25 million yuan, up 8.22% year-on-year [1] - In Q1 2025, the company reported a revenue of 656 million yuan, a year-on-year increase of 15.93%, and a net profit of 55 million yuan, up 21.17% year-on-year [1] - The gross margin for Q1 2025 was 43.65%, a slight decrease of 0.05 percentage points year-on-year [2] Cost and Expense Management - The company adjusted its expense rhythm, resulting in a decrease in expense ratio to 31.89% in Q4 2024, down 11.21 percentage points year-on-year [3] - The selling expense ratio for Q4 2024 was 24.02%, down 12.33 percentage points year-on-year [3] - The net profit margin for Q1 2025 was 8.32%, an increase of 0.36 percentage points year-on-year [3] Product and Channel Strategy - The company is increasing its focus on composite oats and other deep-processed products, with revenue growth of nearly 30% for composite oats and over 170% for protein powder [4] - The company is expanding into new channels, with snack wholesale growth close to 50% and new retail channel GMV sales exceeding 100 million yuan, up 35% year-on-year [4] - The company anticipates improved profit elasticity due to a decrease in raw material prices and an increase in the use of new materials in Q2 [4] Future Outlook - The company projects revenues of 2.290 billion yuan, 2.741 billion yuan, and 3.309 billion yuan for 2025-2027, with year-on-year growth rates of 20.78%, 19.69%, and 20.73% respectively [4] - Expected net profits for 2025-2027 are 177 million yuan, 220 million yuan, and 270 million yuan, with corresponding year-on-year growth rates of 33.17%, 24.23%, and 22.33% [4]