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李巍走上台前,新乳业营收十年首降:高端化与下沉市场能否成为解药
Hua Xia Shi Bao· 2025-06-11 12:52
Core Insights - New Hope Dairy is facing a critical turning point as it experiences its first revenue decline since 2015, with a 2.93% drop in 2024, totaling 10.665 billion yuan, despite a 24.8% increase in net profit to 538 million yuan [1][2] Revenue Performance - The company's revenue decline is attributed to changes in the consolidation scope compared to 2023, but it still outperformed the industry average [2] - In Q1 2024, New Hope Dairy achieved a revenue of 2.62 billion yuan, a slight increase of 0.4% year-on-year, and a net profit of 130 million yuan, up 48.5% [2] Subsidiary Performance - There is a notable performance disparity among subsidiaries, with Qingdao Qinpai achieving a net profit of 73.56 million yuan in 2024, while Huanmei Dairy, the largest subsidiary by revenue, saw a 5.56% revenue decline and a 31% profit drop [2][4] - Huanmei Dairy's revenue fell to 1.8 billion yuan in 2024, down from 1.906 billion yuan in 2023, and its net profit dropped to 114 million yuan, marking a new low since its acquisition [4] Market Challenges - The dairy industry is undergoing a significant adjustment period, with intensified competition in the ambient milk market and rising costs affecting profit margins [5] - The high-end segment, particularly low-temperature milk and yogurt, is showing signs of recovery, with companies focusing on cost control to improve net profits [6] Strategic Initiatives - New Hope Dairy's chairman emphasized the need to break out of the current market competition by innovating and meeting diverse consumer demands [7] - The company is focusing on its "Today Fresh Milk Shop" brand, which has seen significant growth in sales through various marketing channels, including social media [7][8] Future Growth Plans - New Hope Dairy plans to implement a "three fresh pillars" strategy over the next five years, focusing on high-end products, local market penetration, and international expansion [8][9] - The company aims to double its net profit margin from 3.98% in 2023 to 5.15% in 2024, with a long-term goal of achieving this by 2027 [10] Family Business Resilience - The involvement of family members in decision-making may provide New Hope Dairy with a competitive edge, as family businesses often exhibit strong execution and long-term vision [10]