普华永道中国内地及香港媒体行业主管合伙人邱丽婷表示，目前中国和美国是全球两大电影市场，中国 电影的收入份额预计至2029年将占全球总收入的22%。"目前中国电影市场在银幕数量、观影人数及影 片产量等方面在全球都处于领先地位。2024年期间，我国城市院线新增了4658个银幕，银幕总数达到 90968块，城市院线观影人数为10.1亿人次，从目前情况看，预计这一增长将在整个预测期内保持持续 态势。" 与此同时，中国电影在全球电影票房的影响力也在逐步提升，2025年上半年，16部国产片票房过亿元， 国产影片票房达292.31亿元，同比增长22.91%，国产影片份额升至91.2%，去年同期这一数字为 77.93%。 邱丽婷认为，2024年全球娱乐及媒体行业产业逐渐恢复，从收入看，全球总收入达到2.9兆美元，预计 到2029年将达到3.5兆美元。"更为重要的是，生成式人工智能的应用不仅可以提高效率和生产力，也推 动了跨行业新业务的开展，这对全球娱乐与媒体行业发展都是一个利好。" （文章来源：中国经营报） "预计2029年的中国娱乐及媒体行业总收入约为5610亿美元，占全球的16%。中国娱乐及媒体行业市场 2024至202 ...

Group 1: Global Entertainment and Media Industry Outlook - By 2029, the global entertainment and media industry is expected to generate approximately $3.51 trillion, with China's share projected at $561 billion, accounting for 16% of the global total [1] - The compound annual growth rate (CAGR) for China's entertainment and media sector from 2024 to 2029 is forecasted at 4.5%, surpassing the global average of 3.7% [1] - The mixed reality market in China is anticipated to grow at a rate of 25.2% in 2024, with total revenue expected to reach $22.8 billion by 2029, reflecting a CAGR of 13.1% [1] Group 2: Internet Advertising Market - Internet advertising remains the largest segment within the advertising market, with China's total revenue projected to reach $143.8 billion in 2024 and $220.4 billion by 2029 [2] - The rise of content creators and short video platforms is expected to enhance the revenue share of internet advertising, driven by more precise ad targeting through data analytics [2] - The application of AI and generative AI technologies in advertising is becoming widespread, with major internet advertising agencies launching related tools [2] Group 3: Film Industry Insights - The Chinese film industry is experiencing a sustained recovery, with a projected CAGR of 5.25% for film revenue from 2024 to 2029 [2] - By 2029, China's share of global film revenue is expected to reach 22%, maintaining its position as one of the two largest film markets alongside the United States [2] - The domestic market continues to dominate box office revenues, with an increasing share of domestic films contributing to overall growth [2] Group 4: Video Game and E-sports Market - China is the largest market for video games and e-sports, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [3] - The share of social/casual games in China's total video game revenue is projected to increase from 85% in 2024 to 87% by 2029 [3] - The evolution of technologies like AIGC is driving growth in the OTT video sector, with China's smart TV market expected to lead globally [3] Group 5: Smart TV Market Dynamics - The number of smart TV households in China is projected to grow from 304 million to 324 million, nearly three times the size of the second-largest market, the United States [3] - By 2029, the smart TV penetration rate in China is expected to approach 57%, significantly higher than the global average of approximately 48% [3] - Despite a slower overall growth rate in the OTT market, China's large user base presents substantial revenue growth potential [3]