Group 1 - The home and decoration materials industry is experiencing a shift away from its deep reliance on the real estate market, with increasing consumer demand driven by policy incentives and a focus on upgrading existing products [1][2] - The furniture manufacturing sector reported a revenue of 677.15 billion yuan in 2024, a year-on-year increase of 0.4%, while total profits decreased by 0.1% to 37.24 billion yuan [2] - The home improvement market is expected to see significant growth in the renovation of existing homes, with projections indicating that by 2027, renovations of existing homes will account for 57% of the market [3] Group 2 - The younger generation, particularly those under 35, is becoming the main consumer group in the home furnishings market, with 95% of consumers using both online and offline channels to gather product information [5][6] - There is a growing emphasis on the practicality, environmental health, and technological features of home products, with consumers increasingly concerned about indoor air quality and formaldehyde levels [6] - The home furnishings market is projected to reach a scale of 4.8 trillion yuan by 2025, with furniture accounting for 1.82 trillion yuan, and smart home device retail sales expected to exceed 1.2 trillion yuan, growing by 28% [7] Group 3 - Rabbit Baby, a leading company in the panel industry, is celebrating its 20th anniversary and reported nearly 10 billion yuan in revenue for 2024, with over 6,000 specialized stores nationwide [8] - The company is expanding its sales channels from traditional retail to a more diversified approach, collaborating with over 20,000 custom furniture enterprises [8] - The home furnishings sector is anticipated to recover from previous low valuations, with expectations of continued growth in retail scale, potentially reaching 4.89 trillion yuan by 2026 [8]

4月27日，深圳市罗湖区举办以"罗湖新生态?智家筑未来"为主题的"智能家"产业发展投资促进大会，从 空间赋能、资本赋能、服务赋能、场景赋能、政策赋能等5个方面，推介罗湖区"智能家"招商体系，发 布《罗湖区支持"智能家"产业集聚发展若干措施》。 活动同期，罗湖区正式发布支持智能家产业集聚发展的若干措施，从全产业链发展支持、市场拓展支 持、应用示范支持、产业生态发展支持四个方面，全方位对智能家产业集聚发展提供支持。 深圳市罗湖区商务局副局长颜坤鹏介绍，罗湖区将对智能家产业相关的研发、设计、终端销售等企业给 予企业发展支持，推动全产业链集聚发展。其中，对智能家产业科学研究和技术服务业企业，按经营资 质、发展情况、带动效应、集聚能力等维度进行综合评估，分档给予最高1亿元支持；对智能家产业工 程设计与技术服务业企业，根据经营情况，分档给予最高300万元支持；对智能家产业零售企业，按条 件给予最高1000万元支持。 在全球数字化浪潮与消费升级的双重驱动下，全球智能家居产业正迎来爆发式增长。近年来，罗湖区积 极布局"智能家"产业，加快打造"智能家"产业集聚区。据介绍，罗湖区笋岗片区自1996年"中华第一 仓"启幕以来，已吸 ...