关于"十四五"时期和2025年工作回顾，报告中称：民营经济活力迸发，新增经营主体370万户，牧原、 宇通、华兰等一批龙头企业向强而跃，胖东来、蜜雪冰城、锅圈食汇等一批新锐企业向新而生。 p -25 ether C � r Fer 関連 s wi 娱 187 t to a 1 B ARAGE 145 do mil ANTRA FORTETERS rantest 17 IT (400) t de 这是锅圈食汇再度被写入河南省政府工作报告。记者注意到：2024年河南省政府工作报告中就提到，支 持锅圈食汇等企业创新三二一产业融合发展模式。 1月26日，河南省第十四届人民代表大会第四次会议上，省长王凯在省政府工作报告中提及锅圈食汇。 作为新消费代表企业的锅圈食汇，是中国领先的一站式在家吃饭餐食产品品牌，产品组合覆盖火锅产 品、烧烤产品、饮品、一人食、即烹餐包、生鲜、西餐及零食八大类别，满足消费者多样化的用餐场 景。截至2025年底，锅圈食汇的全国门店数量已突破11500家，会员人数超过6000万，显示出其在市场 中的广泛影响力。 ...

Core Viewpoint - The company, Guoquan, has established itself as a leading brand in the home dining sector in China, focusing on providing diverse meal solutions through a wide range of products, including hot pot, barbecue, beverages, and more, with significant growth potential in the rural market [1] Group 1: Market Opportunity - The home dining market is projected to grow from a retail value of 147.9 billion in 2018 to 940 billion by 2027, with a CAGR of 22.81%, making it one of the fastest-growing segments in the food and beverage industry [1] - The rural market shows a faster growth rate in retail sales compared to urban areas, with approximately 840 million people living in towns and rural areas, indicating strong consumption potential in lower-tier markets [1] Group 2: Competitive Advantages - The company has built a competitive edge through a light-asset franchise model, with plans to expand to 10,761 stores across 31 provinces by Q3 2025, focusing on high-tier cities while also penetrating lower-tier markets [2] - A robust supply chain is established with seven owned food factories, ensuring next-day delivery logistics and a combination of industrial production capabilities and retail responsiveness [2] - The brand leverages scenario-based marketing and digital platforms, particularly Douyin, to drive consumer engagement and enhance brand loyalty, with membership exceeding 60 million by November 2025 [2] Group 3: Growth Strategies - The company is enhancing store performance through standard store upgrades, introducing new product categories, and shifting focus to provide comprehensive meal solutions for all dayparts [3] - A new integrated store model for rural areas is being rapidly replicated, aiming to open 10,000 new stores in five years [3] - Continuous exploration of new business formats, including outdoor dining and seasoning products, is expected to contribute to revenue growth [3] - Digital transformation initiatives are underway to improve supply chain efficiency and increase the proportion of self-produced goods, which is anticipated to enhance profit margins [3] Group 4: Financial Projections - Revenue forecasts for the company are projected at 7.847 billion, 9.028 billion, and 10.269 billion for 2025-2027, reflecting year-on-year growth rates of 21%, 15%, and 14% respectively [4] - Net profit attributable to the parent company is expected to reach 0.451 billion, 0.550 billion, and 0.652 billion for the same period, with growth rates of 96%, 22%, and 19% respectively [4] - Earnings per share (EPS) are projected to be 0.17, 0.21, and 0.25, corresponding to price-to-earnings ratios of 19.6, 16.0, and 13.6 [4]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [3]. Core Insights - The company, Guoquan, is positioned as a leading one-stop brand for home dining products in China, focusing on providing diverse meal solutions [11]. - The market for home dining products is projected to grow significantly, with a CAGR of 22.81%, reaching a retail value of 940 billion yuan by 2027 [6][30]. - Guoquan's competitive advantages include a well-integrated supply chain, extensive community store network, and a high-engagement membership system, which are expected to drive both short-term and long-term growth [7]. Financial Projections - Revenue is forecasted to grow from 6.1 billion yuan in 2023 to 10.27 billion yuan in 2027, with year-on-year growth rates of 21%, 15%, and 14% respectively [3][7]. - Net profit is expected to increase from 240 million yuan in 2023 to 652 million yuan in 2027, reflecting a significant growth of 96%, 22%, and 19% in the respective years [3][7]. - Earnings per share (EPS) are projected to rise from 0.09 yuan in 2023 to 0.25 yuan in 2027 [3]. Business Model and Market Position - Guoquan operates a unique "community central kitchen" model, which combines food manufacturing and community retail, allowing for cost efficiency and high-quality product offerings [44]. - The company has established a robust store network, with over 10,761 stores across 31 provinces as of Q3 2025, positioning it as the largest one-stop home dining product retailer in China [47]. - The company has a market share of 3.0% in the home dining product sector, leading among competitors [34]. Growth Strategies - Guoquan plans to enhance its store performance through a dual approach of upgrading existing stores and expanding into rural markets, aiming to replicate its successful business model [7][39]. - The company is actively exploring new business formats, including outdoor dining and ready-to-eat meals, to capture additional market segments [7]. - Digital transformation initiatives are underway to improve operational efficiency and enhance customer engagement through data-driven decision-making [83]. Supply Chain and Logistics - The company has invested in seven proprietary food factories to ensure quality control and cost efficiency across its product range [66]. - A comprehensive cold chain logistics system supports the timely delivery of products to stores, enhancing customer satisfaction and operational reliability [70]. Marketing and Brand Strategy - Guoquan leverages celebrity endorsements and social media marketing to strengthen its brand presence and engage with consumers [72]. - The company has implemented a tiered membership system to enhance customer loyalty and increase repeat purchases [76].

Investment Rating - The report maintains an "Outperform" rating for the company [5]. Core Insights - The company, Guoquan, is a leading brand in the home dining food product sector in China, with over 10,150 stores as of 2024, and a revenue forecast of 6.47 billion yuan for the same year, with 84% of revenue coming from franchisees [1][4]. - The home dining market in China has grown significantly, with a CAGR of approximately 14.7% from 2018 to 2022, and the segment for food products has seen even faster growth at 25.5% [1][34]. - Guoquan's business model includes a deep integration of the supply chain and a focus on optimizing its commercial model, which is expected to enhance profitability [2][55]. Summary by Sections Company Overview - Guoquan is positioned as a leading brand in home dining food products, offering a variety of ready-to-eat and ready-to-cook ingredients across eight categories [12][14]. - The company has established a nationwide franchise network, achieving a store count of 10,150 by the end of 2024 [1][26]. Industry Analysis - The home dining market in China has expanded from 32.48 trillion yuan in 2018 to 56.16 trillion yuan in 2022, with projections to reach 71.09 trillion yuan by 2027 [34]. - The competitive landscape is highly fragmented, with Guoquan holding a market share of approximately 3.0%, leading the industry [39]. Core Advantages - Guoquan employs a "single product, single factory" model, operating seven factories to cover various product categories, which enhances its supply chain efficiency [2][55]. - The company has established a robust network of over 300 suppliers, ensuring a comprehensive supply chain and optimizing production costs [55][56]. Future Outlook - The company aims to expand its store count to 20,000, primarily targeting lower-tier cities, with a projected revenue growth of 13.3% to 95.9 billion yuan by 2027 [2][3]. - Profitability is expected to improve, with net profit margins projected to rise as operational efficiencies are realized [3][27].

Investment Rating - The report assigns an "Accumulate" rating for the company, marking the first coverage of the stock [5][12]. Core Insights - The company is a leading one-stop solution brand for home dining in China, ranking first among all retailers. It focuses on hot pot and barbecue meal categories, providing diverse, high-quality, and cost-effective products through a franchise model, establishing a significant scale advantage with a community central kitchen concept. After experiencing operational fluctuations during the pandemic, the company has innovated its store model, implemented a best-selling product strategy, and strengthened its membership ecosystem, leading to a recovery in same-store sales and a return to growth. Looking ahead, the company is expected to achieve sustainable growth through "quality supply, cost-effectiveness, and food equity" [3][11][14]. Summary by Sections Company Overview - The company has expanded its sales network from B2B to B2C since its establishment in 2015, growing from 1,441 stores in early 2020 to 10,150 stores by the end of 2024, covering all provinces in China [27][28]. Industry Analysis - The home dining market in China has seen rapid growth, with a market size increasing from 3,248.2 billion RMB in 2018 to 5,615.6 billion RMB in 2022, reflecting a CAGR of 14.7%. The proportion of home dining meal products is expected to rise from 4.55% in 2022 to 13.22% by 2027 [11][49][54]. Competitive Advantages - The company offers a three-pronged competitive advantage through products, channels, and supply chain integration. Its products are generally priced 60%-80% lower than social dining channels and about 20% lower than supermarket retail channels. The average profit margin for franchisees is between 8%-10%, indicating a healthy and sustainable model [11][12][14]. Financial Forecast and Valuation - Revenue projections for 2025-2027 are estimated at 71.2 billion RMB, 82.4 billion RMB, and 95.2 billion RMB, with corresponding growth rates of 10.1%, 15.6%, and 15.6%. The gross margin is expected to improve slightly, reaching 22.4% by 2027. The core operating net profit is projected to grow at a compound annual growth rate of 20% over three years [12][16].