竞争优势：爆品×会员×新渠道构建三维护城河。①爆品策略：99元毛肚自由套餐2024年销售额破5亿 元，抖音曝光62.1亿次；②会员生态：截至2024年底，公司已注册会员4130万人(同比+48.2%)，预付卡 沉淀资金9.9亿元(同比+36.6%)；③渠道创新： 机构：国海证券 研究员：林昕宇/赵兰亭 本报告深度解析锅圈(02517)"在家吃饭"千亿赛道中的可持续增长逻辑，核心解答三大关键问题：①万 店规模如何转化为竞争壁垒；②分散市场中如何捕捉下沉机遇；③供应链与渠道创新如何构建差异化护 城河。 万店规模奠定龙头地位，垂直供应链优化成本结构。公司创立于2015年，早期专注于供应链管理,持续 布局线下门店覆盖终端市场。截至2024年底，公司拥有10150家门店(加盟店10135家，自营店15家)，覆 盖全国31省，据弗若斯特沙利文，公司在2022年以3.0%零售额市占率位居中国在家吃饭餐食产品首 位。通过自建6大单品工厂(牛肉/丸滑/底料/水产/滑类/酸汤专厂)，实现核心食材自主生产。2024年核心 经营利润同比+3.1%至3.11亿元，据央广网，公司计划5年新增1万家门店进一步强化规模效应。 赛道高增长格局 ...

Group 1: Company Overview - The report analyzes Guoquan (02517) in the "home dining" market, focusing on its sustainable growth logic and addressing three key questions: how the scale of 10,000 stores translates into competitive barriers, how to capture opportunities in a fragmented market, and how supply chain and channel innovations create differentiated advantages [3][4] - As of the end of 2024, Guoquan operates 10,150 stores, with a retail market share of 3.0% in China's home dining products, positioning it as the market leader [4] Group 2: Market Dynamics - The home dining market in China is projected to grow at a CAGR of 20.7% from 2022 to 2027, reaching an estimated market size of 940 billion yuan by 2027, with significant growth potential in lower-tier cities where penetration rates are below 25% [4][5] - The competitive landscape is fragmented, with the top five companies holding only 11.1% market share, indicating substantial room for growth in the lower-tier markets [4] Group 3: Competitive Advantages - Guoquan's competitive strategy includes a focus on popular products, a robust membership ecosystem, and innovative channel strategies. The "99 yuan beef tripe package" achieved sales of over 500 million yuan in 2024, with significant exposure on Douyin [5] - By the end of 2024, Guoquan had registered 41.3 million members, a year-on-year increase of 48.2%, with prepaid card deposits reaching 990 million yuan, up 36.6% [5] Group 4: Financial Projections - The company is expected to generate revenues of 7.183 billion yuan, 8.036 billion yuan, and 9.080 billion yuan from 2025 to 2027, with net profits of 340 million yuan, 396 million yuan, and 463 million yuan respectively, corresponding to PE ratios of 25x, 21x, and 18x [5] Group 5: Industry Overview - The report on the new materials industry highlights the strategic opportunities arising from advancements in nuclear fusion technology, with significant investments and milestones expected in the coming years [7][8] - The global nuclear fusion market is projected to reach 345.1 billion dollars by 2025, with a compound annual growth rate of 5.1% until 2037 [10]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The report provides an in-depth analysis of the company's sustainable growth logic in the "at-home dining" market, addressing three key questions: how the scale of 10,000 stores translates into competitive barriers, how to capture opportunities in a fragmented market, and how supply chain and channel innovations create differentiated advantages [8] - The company has established a leading position with a store count of 10,150, optimizing its cost structure through a vertical supply chain [8][11] - The "at-home dining" market is experiencing rapid growth, with a projected CAGR of 20.7% from 2022 to 2027, indicating significant opportunities in lower-tier markets [8][31] - The company employs a strategy of explosive products, membership ecosystems, and channel innovations to build a competitive moat [8] Market Data - As of July 9, 2025, the company's current price is HKD 3.39, with a market capitalization of approximately HKD 8,999 million [5] - The company has a retail market share of 3.0% in the "at-home dining" segment, ranking first in China [38] Financial Performance - The company achieved a revenue of RMB 64.70 billion in 2024, with a year-on-year growth of 6.17% [16] - The projected revenues for 2025, 2026, and 2027 are RMB 71.83 billion, RMB 80.36 billion, and RMB 90.80 billion, respectively [9] - The net profit for 2024 was RMB 2.31 billion, with forecasts of RMB 3.40 billion, RMB 3.96 billion, and RMB 4.63 billion for the following years [9] Competitive Advantages - The company has optimized its product offerings and channels, with a focus on explosive products and a robust membership system, resulting in a registered membership of 41.3 million by the end of 2024 [8][58] - The company has established six production facilities to enhance its supply chain capabilities, which helps in cost optimization and product quality [50][52] Growth Strategy - The company plans to add 10,000 new stores over the next five years, focusing on expanding into lower-tier markets [57] - The establishment of a new production base in Hainan is expected to enhance supply chain efficiency and support the company's growth objectives [57]

Investment Rating - The report initiates coverage with a "Buy" rating for the company [1]. Core Views - The company is a leading one-stop provider of home meal products, focusing on retail stores and aiming to expand its store count significantly by 2025 [9][15]. - The market for home meal products is substantial, with a size of approximately 400 billion yuan, and the company holds a 3% market share, leading the competition [9][60]. - The company has a strong supply chain and is expanding its product offerings beyond hot pot ingredients to include barbecue and Western cuisine [9][28]. - The company plans to open an additional 10,000 stores over the next five years, with a focus on rural markets where competition is limited [9][18]. Summary by Sections 1. Leading One-Stop Home Meal Provider - The company has transitioned to a consumer-focused retail model since 2017, achieving rapid store growth [17]. - It has established a strong brand presence and is recognized for its affordable pricing strategy [15]. 2. Business Model: Vertical Industry in a Large Market - The company operates primarily through a franchise model, with 84% of revenue coming from sales to franchisees [24]. - The market for home meal products is fragmented, with the company being the largest player in a competitive landscape [60]. 3. Future Potential: Revenue Growth and Store Expansion - The company has successfully improved same-store sales and plans to continue expanding its store network [9][18]. - Revenue forecasts for 2025-2027 are projected at 72.83 billion yuan, 83.42 billion yuan, and 94.43 billion yuan, respectively, with corresponding net profits of 3.29 billion yuan, 4.00 billion yuan, and 4.95 billion yuan [1]. 4. Profit Forecast and Investment Recommendations - The report anticipates a recovery in single-store revenue and a positive outlook for store expansion, with a projected PE ratio decreasing from 24 to 16 over the forecast period [1][9].

Investment Rating - The report assigns an "Accumulate" rating for the company, marking the first coverage of the stock [5][12]. Core Insights - The company is a leading one-stop solution brand for home dining in China, ranking first among all retailers. It focuses on hot pot and barbecue meal categories, providing diverse, high-quality, and cost-effective products through a franchise model, establishing a significant scale advantage with a community central kitchen concept. After experiencing operational fluctuations during the pandemic, the company has innovated its store model, implemented a best-selling product strategy, and strengthened its membership ecosystem, leading to a recovery in same-store sales and a return to growth. Looking ahead, the company is expected to achieve sustainable growth through "quality supply, cost-effectiveness, and food equity" [3][11][14]. Summary by Sections Company Overview - The company has expanded its sales network from B2B to B2C since its establishment in 2015, growing from 1,441 stores in early 2020 to 10,150 stores by the end of 2024, covering all provinces in China [27][28]. Industry Analysis - The home dining market in China has seen rapid growth, with a market size increasing from 3,248.2 billion RMB in 2018 to 5,615.6 billion RMB in 2022, reflecting a CAGR of 14.7%. The proportion of home dining meal products is expected to rise from 4.55% in 2022 to 13.22% by 2027 [11][49][54]. Competitive Advantages - The company offers a three-pronged competitive advantage through products, channels, and supply chain integration. Its products are generally priced 60%-80% lower than social dining channels and about 20% lower than supermarket retail channels. The average profit margin for franchisees is between 8%-10%, indicating a healthy and sustainable model [11][12][14]. Financial Forecast and Valuation - Revenue projections for 2025-2027 are estimated at 71.2 billion RMB, 82.4 billion RMB, and 95.2 billion RMB, with corresponding growth rates of 10.1%, 15.6%, and 15.6%. The gross margin is expected to improve slightly, reaching 22.4% by 2027. The core operating net profit is projected to grow at a compound annual growth rate of 20% over three years [12][16].