2025年的双十一，比往年都来的更早一些。 这不，就在不少人还沉浸在国庆假期的尾声时，电商平台的购物节枪声已提前鸣响。10月9日起，一年 一度的双十一电商大战正式拉开帷幕，相比去年的10月14日，足足又提早了五天。 这场全民购物盛宴的发令枪，一年比一年更早扣响，如今更几乎与国庆长假无缝衔接。我们不禁要问： 双十一的边界，究竟在哪里？ 随后的几年里，双十一的销售纪录以几何级数增长：2010年9.36亿元，2011年33亿元，2012年191亿 元。 随着规模扩大，单纯一天的活动已无法承载巨大的流量和交易量。 2012年，天猫首次将活动延长至11月11日之前的几天，形成了"双十一周期"的雏形。 这一变化缓解了系统压力，也为商家提供了更灵活的运营空间。到2015年，双十一已发展为从11月1日 开始的系列活动，阿里巴巴开始推广"双十一狂欢季"而非"双十一狂欢日"的概念。 2020年，双十一时间线提前实现重大突破。天猫首次将会场分为两波：第一波从10月21日开始预售，11 月1-3日支付尾款；第二波从11月4日到11日。 这一"双节棍"模式从此被固定下来，标志着双十一正式从一个点的促销，扩展为长达20多天的购物季。 从 ...

Core Viewpoint - The appointment of Zhang Yong, former chairman of Alibaba Group, to the Hong Kong Stock Exchange's (HKEX) China Business Advisory Committee is aimed at leveraging his extensive experience in the Chinese market to enhance HKEX's strategic objectives and strengthen its role in connecting China with the world [1][3]. Group 1: Appointment Details - Zhang Yong has been appointed as a new member of the HKEX's China Business Advisory Committee, which was established in 2021 to provide insights on the Chinese financial market and economic development [1][3]. - With Zhang's addition, the committee's membership will increase to nine, with Zhang Yicheng, CEO of CITIC Capital Holdings, serving as the chairman [3][5]. - Other notable members of the committee include former HKEX chairman Laura Cha and various industry leaders with deep knowledge of the Chinese market [3][5]. Group 2: Zhang Yong's Background - Zhang Yong is currently a managing partner at Chen Yi Fund and was previously well-known as the CEO and chairman of Alibaba Group from 2015 to 2023 [3][5]. - His significant contributions at Alibaba include the creation of the "Double Eleven" shopping festival and leading the company through a digital transformation [5][6]. - After leaving Alibaba, Zhang has maintained a low profile, appearing publicly only twice in 2024 and 2025, focusing on opportunities in technology development and economic transformation [4][5].

Core Insights - Zhang Yong, former CEO of Alibaba Group, has been appointed as a new member of the Hong Kong Stock Exchange's (HKEX) China Business Advisory Committee, enhancing the committee's expertise in Chinese markets [2][4] - The committee, established in 2021, now has nine members, including industry veterans who provide advisory support to the HKEX board [4][5] - Zhang Yong's extensive experience in the Chinese market and financial sector is expected to contribute valuable insights to help HKEX achieve its strategic goals [2][4] Committee Composition - The committee is chaired by Zhang Jianchen, CEO of CITIC Capital Holdings, and includes notable members such as former HKEX Chairman Laura Cha and TPG China Partner Sun Qiang [4][5] - Other members include Huang Yiping, Dean of the National School of Development at Peking University, and Ma Weihua, former President and CEO of China Merchants Bank [5] Zhang Yong's Background - Zhang Yong served as Alibaba's CEO from 2015 and became Chairman in 2019, leading significant initiatives like the Double Eleven shopping festival and the company's transition to mobile [5] - In 2023, he initiated Alibaba's largest organizational restructuring in 24 years and announced plans to establish a technology fund with a $1 billion investment from Alibaba [5] - Zhang Yong joined Chen Yi Investment in March 2024 as a managing partner, marking a new chapter in his career at the age of 53 [5]

Group 1 - Zhang Yong has been appointed as the latest member of the Hong Kong Stock Exchange's China Business Advisory Committee [1][4] - The committee was established in 2021 and consists of industry experts with deep knowledge of the Chinese market, serving as advisors to the board of the Hong Kong Stock Exchange [4][6] - With Zhang Yong's appointment, the committee's membership will increase to nine, with Zhang Yichen serving as the chairman [4][6] Group 2 - Hong Kong Stock Exchange Chairman, Tang Jiacheng, expressed pleasure at Zhang Yong's appointment, highlighting his extensive experience and understanding of Chinese enterprises and financial markets [1][3] - Zhang Yong previously served as the CEO of Alibaba Group and played a significant role in the company's growth, including the creation of the Double Eleven shopping festival [6] - In 2023, Zhang Yong initiated a major organizational transformation at Alibaba and subsequently left all management positions within the company [6]

以下文章来源于晚点LatePost ，作者晚点团队 晚点LatePost . 晚一点，好一点 作者：邱豪 管艺雯 来源： 晚点LatePost（ID： postlate ) 2016 年 11 月 9 日，29 万平方米的深圳大运中心，天猫双十一晚会的最后彩排紧锣密鼓展开， 一天后，科比·布莱恩特、贝克汉姆夫妇、托马斯·穆勒、OneRepublic、斯嘉丽·约翰逊、贝斯· 比厄、维秘超模等来自世界各地的国际明星就要在此同台。 按计划，北京时间当天下午 1 点，刚结束美国总统选举拉票的凯蒂 · 佩里将登上私人飞机，掐着 点落地深圳。她的团队已提前到达，现场配套的 "中国龙" 舞美已布置好，佩里将演唱三首歌曲 串烧，最后一曲是 Firework。Firework 被用在前一年美国 "超级碗" 中场秀，也将是四年后拜 登总统就职典礼的终场表演。 距离晚会只剩一天，工作人员突然接到通知，佩里来不了了，她支持的希拉里刚刚在美国总统大 选中败给了特朗普，佩里情绪崩溃，无法赴约表演。晴天霹雳，对佩里和猫晚工作人员都是。 原本严丝合缝的演出节目安排被打乱，将近十分钟的终场大秀没了，为弥补时长，原本节目单里 倒数第二个出场的马 ...