快速发展的茶饮市场，每天都有人黯然离场，也有人乘势而起。 95后伍蒙蒙，10年四次饮品创业后，怒砸300万换赛道，终于逆风翻盘： 杭州湖滨银泰in77店月营收突破70万；全新推出的旗舰店开业不到一个月，日均业绩稳定在1万+。 她的转型经历对从业者有什么启发？ 越挫越勇，10年4次创业，如今终于翻盘 95年温州女孩伍蒙蒙的创业路，可以说是微缩版的新茶饮进化史： 2016年，新茶饮刚萌芽，水果茶尚未普及，她带着"氮气水果茶"的差异化卖点，在上海开出"么么茶"，当红时顺利出让给资方，完成第一桶金的积累。 2017年，她聚焦二线城市推出"叶子与茶"，用超一线城市的产品逻辑引领了大量空白市场需求，前景一片光明，最终因创始团队理念分歧止步。 2019年，茶饮行业开始比拼"空间体验"，她又打造出"七月闲茶"，不想遭遇疫情冲击，线下业务受挫。 2023年，国风茶饮风头正盛，她围绕宋代美学推出"闲吉"，切入新中式鲜奶茶赛道，一切顺风顺水时，2024年她却突然转向新赛道，决定做以抹茶为核心 的茶饮品牌。 "如今完成了全面转型，杭州湖滨银泰in77店业绩稳步提升，旺季每月能做到70多万，接近80万。" 今年7月，伍蒙蒙进一步加码抹 ...

《只此青绿》北美巡演海报 《只此青绿》在杜比剧院演出结束后，嘉宾与演员互动，模仿"青绿腰"。本文配图均由受访者提供 最近，中国舞蹈诗剧《只此青绿》进行了为期一个月的2025年北美巡演，依次亮相温哥华、西雅图、洛 杉矶和休斯敦。观众中有首次或数次观演被感动的华人朋友，还有许多被东方美学吸引的非华裔朋友。 这个夏天，一抹青绿穿越九百多年的时光在北美缓缓舒展开来。作为《只此青绿》此次北美巡演的主办 方，CultraNation Live Media的两位创始人则收获了超出预期的兴奋与感动。 跨越时空的共鸣 剧场灯光渐暗，舞台上缓缓展开一幅青绿色调的画卷。舞者们柔中带刚的动作，模拟山峦的起伏与流水 的蜿蜒。 "音乐一起我就哭了。"休斯敦的演出结束后，一名华人观众对着镜头难掩哽咽。这样的情感共鸣，并不 少见。 一部完整的中国舞剧，在北美主流剧院上演，纯商业运作，能达到这样的效果，超出米歇尔和郝琦的预 期。尤其是一些首次接触中国舞剧的非华裔观众表现出很大兴趣，让她们十分惊喜。 在温哥华伊丽莎白女王剧院，加拿大联邦参议员、枢密院成员等政要与观众共同见证了这一文化盛事， 中国驻温哥华总领事杨舒盛赞其让加拿大民众领略了中华优秀 ...

Core Insights - The Chinese performing arts industry is experiencing significant growth, with a total of 160,500 performances and a box office revenue of 5.402 billion yuan in the first half of 2025, attracting 20.55 million attendees [1][1][1] Group 1: Performance Categories - Drama remains the leading category in terms of performance volume, with a 16% increase in the number of shows and a 3% increase in box office revenue year-on-year [1][1] - Stand-up comedy has seen a remarkable surge, with performance numbers increasing by 54.1% and box office revenue soaring by 134.9%, making it the second-largest category in the theater sector [1][1] - The dance performance market is stabilizing, with slight revenue growth, driven by high-quality productions like "Only This Green" and "Dream of the Red Chamber," which have effectively spread traditional culture [1][1] Group 2: Market Trends - The musical theater market continues to grow, with a 15.1% increase in box office revenue, fueled by original productions and the introduction of international classics [1][1] - The audience's demand for high-quality theater experiences is rising, with an emphasis on artistic presentation and aesthetic requirements, pushing the industry to innovate while maintaining quality [1][1] - Social media plays a crucial role in promoting theater projects, with user-generated content and reviews significantly impacting audience engagement and expansion [1][1]

Core Insights - The report indicates that the theater performance industry in China is experiencing growth, with drama maintaining its leading position among all performance categories, showing a 16% increase in the number of performances and a 3% increase in box office revenue in the first half of 2025 [1] Performance Categories Summary - **Drama**: Continues to dominate the performance sector with a 16% increase in performances and a 3% increase in box office revenue [1] - **Stand-up Comedy**: Experienced a significant surge, with performance numbers increasing by 54.1% and box office revenue soaring by 134.9%, making it the second-largest category in theater performances [1] - **Dance Performances**: The market is stabilizing with slight growth in box office revenue, driven by popular productions such as "Only This Green," "Dream of the Red Chamber," "The Art of Craftsmanship," and "Peacock," which have effectively spread traditional culture [1] - **Musical Theater**: Continues to grow with a 15.1% increase in box office revenue, highlighted by original musicals like "The Sword and the Flower" and "The Zhao Family Orphans," alongside the accelerated introduction of international classics such as "Notre Dame de Paris," "Sunset Boulevard," and "Chicago," which have gained market attention during their tours [1]

Core Viewpoint - The article emphasizes the rising global influence of Chinese culture, highlighting the concept of "Cool China" as a blend of traditional and modern cultural elements that attract international audiences [1][4]. Group 1: Cultural Products and Global Reach - The animated film "Ne Zha" will be released with English dubbing and in various formats in the US, Canada, Australia, and New Zealand starting in August, showcasing China's cultural appeal [1]. - Chinese online literature has approximately 200 million active overseas users, becoming a global cultural phenomenon, while micro-short dramas have been deployed in over 100 applications across more than 160 countries [2]. - The overseas sales revenue of Chinese self-developed games has surpassed $18.5 billion, with several titles achieving high sales rankings on international platforms [2]. Group 2: Quality and Popularity of Cultural Works - Notable Chinese online literature such as "Qing Yu Nian" and "Douluo Dalu" has been collected by the British Library, indicating high quality and international recognition [2]. - Popular dramas like "Nirvana in Fire" and "The Story of Yanxi Palace" have sparked significant viewership overseas, while games like "Genshin Impact" and "Honor of Kings" have amassed tens of millions of players globally [2]. Group 3: Cultural Innovation and Modernization - The article discusses the acceleration of Chinese science fiction films and animations, with titles like "The Wandering Earth" and "Ne Zha" leading the way in showcasing China's creative capabilities [3]. - The integration of traditional Chinese culture with modern technology and storytelling is highlighted as a unique narrative that resonates with global audiences [3]. - New cultural practices such as short videos and live streaming are enhancing China's cultural "coolness" and fostering a deeper understanding and appreciation of Chinese culture worldwide [4]. Group 4: Cultural Ecosystem and Global Perception - The concept of a diverse and symbiotic cultural ecosystem is emphasized, with new forms of content allowing for broader participation and innovation in the arts [4]. - The article notes that the vibrant cultural landscape in China is awakening a desire among international audiences to rediscover and understand China, effectively breaking down preconceived notions [4].