据吉林省人民政府网消息，9月6日，吉林省委副书记、省长胡玉亭在长春会见京东集团创始人、董事局 主席刘强东一行。胡玉亭说，希望京东集团全面深化与吉林的务实合作，发挥平台优势，加快建设京东 MALL，将吉林人参、长白山矿泉水、吉林大米、牛肉畜禽产品、松茸菌类等特色优质产品推向全国， 支持吉林现代物流体系建设，促进社会消费、电商发展，实现更高水平的互利共赢。刘强东表示，十年 来，京东集团与吉林合作成效显著，我们将全力推动在吉投资规模"翻番"，拓展在汽车供应链、智慧物 流等领域合作，共同建设农特产品溯源体系，更好促进吉林产业发展、社会就业，助力吉林高质量发 展。 ...

人民财讯9月6日电，9月6日，吉林省委副书记、省长胡玉亭在长春会见京东集团创始人、董事局主席刘 强东一行。胡玉亭表示，希望京东集团全面深化与吉林的务实合作，发挥平台优势，加快建设京东 MALL，将吉林人参、长白山（603099）矿泉水、吉林大米、牛肉畜禽产品、松茸菌类等特色优质产品 推向全国，支持吉林现代物流体系建设，促进社会消费、电商发展，实现更高水平的互利共赢。刘强东 表示，十年来，京东集团与吉林合作成效显著，将全力推动在吉投资规模"翻番"，拓展在汽车供应链、 智慧物流等领域合作，共同建设农特产品溯源体系，更好促进吉林产业发展、社会就业，助力吉林高质 量发展。 ...

9月6日，省委副书记、省长胡玉亭在长春会见京东集团创始人、董事局主席刘强东一行。杨安娣、顾 刚、刘伟参加会见。胡玉亭首先代表省委、省政府向刘强东一行表示欢迎，向京东集团长期以来对吉林 振兴发展的支持表示感谢。在简要介绍吉林省省情和经济社会发展良好态势后，他说，京东集团取得的 发展成就令人敬佩。京东集团与吉林合作广泛、成果丰硕，未来合作前景可期、大有可为。当前，全省 上下正在深入学习贯彻习近平总书记在听取吉林省委、省政府工作汇报时的重要讲话精神，积极融入全 国统一大市场建设，努力推动吉林高质量发展明显进位。希望京东集团全面深化与吉林的务实合作，发 挥平台优势，加快建设京东MALL，将吉林人参、长白山矿泉水、吉林大米、牛肉畜禽产品、松茸菌类 等特色优质产品推向全国，支持吉林现代物流体系建设，促进社会消费、电商发展，实现更高水平的互 利共赢。刘强东表示，十年来，京东集团与吉林合作成效显著，我们将全力推动在吉投资规模"翻番"， 拓展在汽车供应链、智慧物流等领域合作，共同建设农特产品溯源体系，更好促进吉林产业发展、社会 就业，助力吉林高质量发展。（吉林省人民政府网） ...

Core Viewpoint - The 24th China Changchun International Agricultural and Food Expo opened on August 15 in Changchun, Jilin Province, showcasing modern agricultural achievements under the theme of "Technology Agriculture, Green Agriculture, Quality Agriculture, Brand Agriculture" [1] Group 1: Event Overview - The expo features eight major exhibition areas, including high-quality agricultural products and food, high-tech facilities, planting demonstrations, creative agriculture, premium livestock, agricultural machinery, modern seed industry, and agricultural culture [1] - Over 1,000 domestic specialty agricultural product companies participated, along with more than 260 domestic and foreign agricultural machinery companies, over 70 livestock and feed veterinary drug companies, and 30 agricultural input companies [1] Group 2: Highlights of Exhibits - The Jilin Province exhibition hall showcased high-quality agricultural products such as Jilin rice and fresh corn, attracting numerous visitors [1] - The "Ji" brand products from over 200 high-quality grain enterprises demonstrated the latest achievements in branding grain from black soil [1] - The agricultural machinery equipment area displayed the latest technological equipment from hundreds of domestic and foreign agricultural machinery companies, including unmanned plant protection machines, unmanned tractors, and large intelligent harvesters [1]

Core Viewpoint - The "主播助农 数商兴农" initiative aims to leverage e-commerce and live streaming to enhance the marketing and sales of agricultural products from Jilin Province, promoting rural revitalization and improving farmers' income [1][2]. Group 1: Quality Assurance - The initiative emphasizes the importance of agricultural product quality and safety, advocating for a traceable production standard system to ensure that Jilin's agricultural products are safe and reliable [2][6]. - It calls for strict selection of cooperative farmers and production bases, as well as rigorous control over key processes such as selection, sorting, packaging, and transportation [2][6]. Group 2: Innovative Marketing - The initiative encourages the exploration of diverse marketing models, including live streaming, short video promotion, community marketing, and immersive experiences to highlight the unique value and cultural richness of Jilin's agricultural products [3][6]. - It aims to tell compelling stories about the ecological and cultural heritage of Jilin's agricultural products to enhance their market appeal [3][6]. Group 3: Rural Development - The initiative seeks to integrate business development with the broader goals of rural revitalization, actively connecting with local industries to support sustainable growth [4][6]. - It emphasizes the importance of helping small farmers access larger markets through e-commerce channels, ensuring that quality products achieve good prices [6]. Group 4: Long-term Mechanism - The initiative plans to build a "Jilin live streaming matrix" and cultivate new agricultural influencers, integrating supply chain resources and promoting cross-border e-commerce [8]. - The goal is to transform Jilin's agricultural products into both a "traffic driver" and a "quality benchmark," providing sustainable momentum for rural revitalization [8].

Core Insights - The article highlights the rapid growth of cross-border e-commerce in Jilin province, particularly in the city of Hunchun, which has become a hub for international trade and digital commerce over the past five years [3][4][5]. Policy Collaboration - In 2021, Jilin province introduced several policies to support the development of e-commerce, including the "14th Five-Year Plan for E-commerce Development" and measures to promote high-quality growth in the new e-commerce economy [4]. - The establishment of cross-border e-commerce comprehensive pilot zones in cities like Changchun, Jilin City, Hunchun, and Yanbian has facilitated efficient customs processes, allowing for optimized clearance paths for different types of goods [4][5]. Brand and Channel Development - Jilin has leveraged the China New E-commerce Conference to enhance its brand presence, launching official flagship stores for local products on platforms like Taobao and JD.com [6]. - The region has seen significant growth in its agricultural product exports, with the city of Gongzhuling developing a comprehensive corn industry that contributes to an annual GDP growth rate of nearly 8% [6]. Talent Development - The article emphasizes the importance of talent cultivation in the e-commerce sector, with initiatives to train students in practical e-commerce skills and establish a talent strategy across the province [9][12]. - Programs like "Mr. North Youth Gathering in Jilin" aim to provide training for graduates, covering 42 universities and reaching 16,000 participants [9][12]. E-commerce Growth Metrics - Jilin's cross-border e-commerce import and export volume is projected to reach 5.2 billion yuan in 2024, a 5.4-fold increase from 2020, with a 68.3% year-on-year growth in the first half of the current year [3][4]. - The total import and export value of Hunchun has surged from 43 million yuan in 2018 to 6.65 billion yuan in 2024, reflecting over a 150-fold increase [5]. Digital Transformation - The article notes that the digital transformation in Jilin has created a robust network for the distribution of local products, enabling them to reach global markets efficiently [12]. - The integration of live-streaming e-commerce has also emerged as a significant trend, with numerous specialized live-streaming rooms established in border villages to promote local agricultural products [8].

Core Viewpoint - Jilin Province is focusing on modern agricultural development to ensure national food security, emphasizing the integration of technology, green practices, and quality branding in agriculture [1][3]. Group 1: Agricultural Innovations - The "Lishu Model" in Siping City is enhancing soil health and efficiency through advanced farming equipment, achieving a 100% coverage of suitable areas and increasing organic matter content by nearly 13% over ten years [3]. - Jilin's main crop mechanization rate is at 94.6%, with a seed coverage rate of 100%, leading to a projected grain output of 853.2 billion jin in 2024, marking a historical high [3]. Group 2: Market Expansion and Branding - The transition from selling corn by weight to selling fresh corn on the cob has significantly increased revenue, with fresh corn fetching prices between 5 to 11 yuan per ear, boosting farmers' income by 3,000 to 5,000 yuan per hectare [5]. - Jilin is actively developing agricultural brands, with products like Changbai Mountain ginseng generating over 800 billion yuan in total industry value and Jilin rice achieving a price premium of over 30% through branding efforts [5]. Group 3: Rural Development and Tourism - The development of rural tourism in villages like Ma'anshan has transformed local economies, with over 600,000 annual visitors and individual incomes rising significantly through initiatives like homestays [6][7]. - The integration of agriculture and tourism is evident in villages like Guangdong, where collective economic income has exceeded one million yuan, growing over tenfold since 2015, and per capita income has nearly quadrupled [7].