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“吉字号”农产品火出圈
Huan Qiu Wang· 2026-01-05 08:00
Group 1 - Jilin Province has intensified brand cultivation efforts, forming a preliminary brand matrix of "region + enterprise + product" with over 90 regional public brands such as Fushun Ginseng and Jilin Rice [1] - The influence of the "Ji" brand is expanding, with seven major "Ji" brands including Changbai Mountain Ginseng and Jilin Rice, and the total industrial chain output value exceeding 100 billion yuan [1] - Eleven brands, including Tonghua Ginseng and Huan Dian Yellow Cattle, have been included in the 2025 National Agricultural Brand Boutique Cultivation Plan [1] Group 2 - The Jilin Provincial Agricultural and Rural Affairs Department has utilized agricultural fairs to provide platforms for cooperation and exchange, facilitating numerous production and sales cooperation projects [2] - Over 300 agricultural enterprises participated in 13 themed exhibitions to expand the recognition and influence of the "Ji" brand [2] - Inter-provincial cooperation has been actively promoted to expand into high-end consumer markets such as Beijing-Tianjin-Hebei and the Guangdong-Hong Kong-Macao Greater Bay Area [2] Group 3 - The "Ji" brand has leveraged e-commerce platforms and social media to promote products through various methods, achieving sales of 52 million yuan during the Agricultural Expo [3] - The rural e-commerce retail sales in Jilin reached 31.158 billion yuan in the first half of 2025, with a growth rate of 14.51%, leading in Northeast China [3] - Comprehensive advertising campaigns have been launched across multiple media to enhance recognition and acceptance of the "Ji" brand [3]
“吉字号”特色产品上海行活动启动
Sou Hu Cai Jing· 2025-12-16 22:56
Group 1 - The event "Jizhao" specialty products Shanghai tour is held from December 16 to 22, aiming to promote regional collaborative development and meet high-quality living demands of the public [1][4] - A total of 35 enterprises from Jilin province are participating, showcasing over 300 products at Shanghai Lianhua Supermarket, establishing a retail network for "Jizhao" products from core business districts to community stores [1][4] - The event highlights the Long White Mountain ginseng as a key product, which has developed a comprehensive product system including health foods and cosmetics, catering to modern consumer needs [3][5] Group 2 - The event serves as a platform to create a stable and efficient supply chain from Long White Mountain to Shanghai, providing more green and healthy specialty products to enrich consumer choices [4][5] - Key enterprises such as Changbai Mountain Daily Chemical and Zhonglu Group promoted their products during the event, and cooperation agreements were signed with Shanghai Lianhua Supermarket [5] - Jilin province plans to continue promoting "Jizhao" specialty products, expanding collaborations with regions like Zhejiang, Guangdong, and Fujian to enhance market presence and support rural revitalization [5]
晶采观察丨经济新底气!中国农产品“出海”跑出“加速度”
Yang Guang Wang· 2025-12-13 01:59
Core Insights - The recent Winter Trade Fair in Hainan showcased the strong demand for China's tropical agricultural products, with many exhibits sold out before the event concluded, highlighting the appeal of these products to international buyers [2] - China's agricultural exports reached nearly 600 billion yuan in the first ten months of this year, with 838 product categories exported to 223 countries and regions, indicating a robust growth in export scale, product variety, and market coverage [2][3] - The rise of agricultural exports is supported by China's diverse natural resources and the modernization of the agricultural industry, which enhances product quality and competitiveness in international markets [3] Agricultural Export Trends - The Winter Trade Fair featured Thailand and Pakistan as guest countries, attracting participation from 16 countries and over 100 international trade enterprises, reflecting the global interest in Chinese agricultural products [2] - Agricultural products from various regions, such as Yunnan coffee and Gansu wide noodles, are successfully catering to different regional tastes and meeting high international market standards [2][3] - The Yellow River basin has seen significant agricultural export growth, with 178.1 billion yuan in exports in the first ten months, contributing to the region's foreign trade [3] Economic Implications - The success of agricultural exports is a microcosm of China's broader foreign trade strategy, which aims to stabilize the economy and expand new markets [3] - The development of cross-border e-commerce and innovative marketing strategies has opened new channels for agricultural products, allowing new farmers to reach international consumers directly [3]
经济新底气!中国农产品“出海”跑出“加速度”
Yang Guang Wang· 2025-12-13 01:52
Core Insights - The recent Winter Trade Fair in Hainan showcased the strong demand for tropical agricultural products, with many exhibits sold out before the event concluded, highlighting the appeal of China's agricultural exports supported by the Hainan Free Trade Port policy [1] - In the first ten months of this year, China's agricultural exports reached nearly 600 billion yuan, covering 838 product categories and reaching 223 countries and regions, indicating a robust growth in export scale, product diversity, and market coverage [1][2] Group 1 - The Winter Trade Fair featured Thailand and Pakistan as guest countries, attracting participation from 16 countries and over 100 international trade enterprises [1] - Agricultural products from China, such as coffee from Yunnan and fresh corn from Jilin, are becoming popular overseas, demonstrating their adaptability to different regional tastes and high international market standards [1] - The export of agricultural products is a significant contributor to stabilizing foreign trade and benefiting people's livelihoods in China [1] Group 2 - China's agricultural export surge is supported by its diverse natural resources, with unique products from various regions forming a competitive edge [2] - The modernization of agricultural production, including advanced breeding and processing technologies, has improved product quality, exemplified by the high sugar-acid ratio of Fujian honey pomelo entering the high-end international market [2] - The growth of cross-border e-commerce has created new channels for agricultural exports, allowing young farmers to sell products like lychee directly to overseas markets [2] - The agricultural export performance reflects China's efforts to stabilize its foreign trade and expand its market reach, with the Yellow River basin contributing 178.1 billion yuan in agricultural exports in the first ten months of this year [2]
吉米金穗北京营销推广系列活动举行
Jing Ji Wang· 2025-12-08 09:10
Group 1 - The event "Jimi Jin Sui Beijing Marketing Promotion" was launched to promote high-quality agricultural products from Jilin into the capital market, enhancing the brand influence and market competitiveness of Jilin rice and fresh corn [2][5] - Jilin province contributes 1/10 of the national commodity grain with only 1/25 of the arable land, emphasizing its role in national food security [2] - The marketing campaign includes public brand promotion and innovative actions to upgrade the "Jilin Grain" brand, aiming for national reach [2] Group 2 - Beijing's demand for high-quality, traceable agricultural products is continuously growing, making the introduction of "Jimi Jin Sui" a key step in expanding market influence and deepening strategic cooperation between Beijing and Jilin [3] - The event featured representatives from various regions in Jilin showcasing their unique rice and corn products, highlighting the ecological advantages and cultural significance of these agricultural products [4] - Several Jilin grain enterprises signed production and sales agreements with Beijing distributors, marking the official start of the "Jimi Jin Sui Beijing Marketing Month" [5]
吉林优质粮食产品在京推广
Core Viewpoint - The event aims to promote high-quality agricultural products from Jilin into the Beijing market, enhancing the brand influence and market competitiveness of Jilin rice and fresh corn [1] Group 1: Event Overview - The marketing promotion event themed "Green, Safe, Healthy, Shared" was held in Beijing on December 4 [1] - The event was co-hosted by the Jilin Provincial Grain and Material Reserve Bureau, the Beijing Grain and Material Reserve Bureau, and the Jilin Provincial Government Office in Beijing [1] - Representatives from various regions in Jilin, including Yanbian, Shulan, Zhenlai, and Siping, showcased local specialty grain products [1] Group 2: Product Promotion and Collaboration - Several Jilin grain enterprises reached cooperation agreements with relevant Beijing distributors during the event [1] - Jilin is located in the "Golden Rice Belt" and "Golden Corn Belt" of the world, promoting its products under the public brand "Ji Mi Jin Sui" [1] - The initiative includes the "Five Classic" navigation actions to continuously upgrade the "Ji Liang" brand and expand its reach nationwide [1] Group 3: Future Marketing Efforts - The "Ji Mi Jin Sui Beijing Marketing Month" was launched, with plans for further promotions of Jilin rice and fresh corn to engage Beijing consumers [1] - The goal is to expand sales channels and increase market attention for these products [1]
吉林优质粮食产品在北京推广
Core Viewpoint - The event aims to promote high-quality agricultural products from Jilin into the Beijing market, enhancing the brand influence and market competitiveness of Jilin rice and sweet corn [1] Group 1: Event Overview - The "Jimi Golden Spike" marketing promotion series was held in Beijing on December 4, focusing on the themes of "green, safe, healthy, and shared" [1] - The event was co-hosted by the Jilin Provincial Grain and Material Reserve Bureau, the Beijing Grain and Material Reserve Bureau, and the Jilin Provincial Government Office in Beijing [1] - Representatives from various regions in Jilin, including Yanbian, Shulan, Zhenlai, and Siping, promoted local specialty grain products such as Yanbian rice, weak alkaline rice from Baicheng, and Siping corn [1] Group 2: Strategic Goals - The initiative aims to deepen the collaboration between Jilin and Beijing in grain production and sales [1] - The campaign seeks to upgrade the "Jilin Grain" brand and expand its reach nationwide through innovative branding strategies [1] - The public brand initiatives include slogans emphasizing the natural quality and excellence of Jilin rice and sweet corn [1] Group 3: Future Plans - The "Jimi Golden Spike Beijing Marketing Month" was launched, with plans for a series of promotions to engage Beijing consumers [1] - The goal is to expand sales channels and increase market awareness of Jilin rice and sweet corn [1]
“吉米金穗北京营销月”活动在京启动
Sou Hu Cai Jing· 2025-12-04 15:44
Group 1 - The event "Jimi Jin Sui Beijing Marketing Month" was officially launched, aiming to promote Jilin rice and fresh corn in Beijing [1][3] - The theme of the event is "green, safe, healthy, and shared," organized by Jilin Provincial Grain and Material Reserve Bureau, Beijing Grain and Material Reserve Bureau, and Jilin Provincial Government Office in Beijing [3] - The marketing activities will include initiatives such as "entering ministries, central enterprises, and universities" to enhance brand visibility and market influence among Beijing consumers [3] Group 2 - The launch of the event represents a significant promotion of Jilin's high-quality grain in the capital and a collaborative effort between Beijing and Jilin to ensure food security and promote industrial upgrades [3] - The "Jimi Jin Sui" brand aims to bring the natural aroma from the black soil of Jilin into the homes of Beijing residents, starting a new journey of "sharing deliciousness and health" [3]
吉林优质粮食品牌在京集中亮相
Zhong Guo Jing Ji Wang· 2025-12-04 12:49
Core Viewpoint - The event aims to promote high-quality agricultural products from Jilin province in the capital market, enhancing the brand influence and market competitiveness of Jilin rice and sweet corn [2][3] Group 1: Event Overview - The "Jimi Jinsui Beijing Marketing Promotion Series" was launched on December 4, focusing on themes of "green, safe, healthy, and shared" [2] - The event is co-hosted by the Jilin Provincial Grain and Material Reserve Bureau, the Beijing Grain and Material Reserve Bureau, and the Jilin Provincial Government Office in Beijing [2] - The initiative seeks to deepen the collaboration between Jilin and Beijing in grain production and sales [2] Group 2: Product Promotion - Jilin is located in the "Golden Rice Belt" and "Golden Corn Belt," which provides favorable natural conditions for producing high-quality Jilin rice and sweet corn [2] - The province has launched public brand promotions emphasizing the natural quality of its products, with slogans highlighting the excellence of Jilin rice and sweet corn [2] - The "Jimi Jinsui" brand is undergoing continuous upgrades to expand its reach across the country [2] Group 3: Collaboration and Agreements - Representatives from various regions in Jilin showcased the regional characteristics and quality of Jilin grain products during the event [2] - Several Jilin grain enterprises signed cooperation agreements with relevant distributors in Beijing [2] - The "Jimi Jinsui Beijing Marketing Month" will feature a series of promotions targeting central government agencies, state-owned enterprises, and universities to increase visibility and sales [2]