品牌培育

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鲁企“链”动 制造向品牌跨越
Zhong Guo Xin Wen Wang· 2025-07-24 11:07
Group 1 - The event showcased four Shandong enterprises as examples of transitioning from a "manufacturing province" to a "brand strong province" [1][3] - The companies emphasized "chain development" to enhance industrial competitiveness, with Furuida Bio focusing on a full industry chain in the beauty sector, holding over 170 patents and participating in over 30 national standards [3][4] - Hisense Group is expanding from home appliances to high-end industries like semiconductors and smart energy, planning to drive investment or expansion in 25 related enterprises by 2024 [3][4] Group 2 - Furuida Bio aims to create a dual beauty ecosystem through its brand matrix, with a planned output value of 5 billion yuan for its innovation park in 2024 [4] - Hisense is innovating for overseas markets, exemplified by a custom black mirror refrigerator for South Africa, and has maintained the second position in global TV shipments for three consecutive years [4] - Shandong has cultivated 427 brands through systematic initiatives, with 80% of major technology projects in 2024 being undertaken by enterprises in collaboration with universities [4]
中原粮仓“链”接世界餐桌——“打赢这一战 底气从何来”系列观察之七
He Nan Ri Bao· 2025-06-07 00:43
Group 1 - The core viewpoint emphasizes that Henan province has established itself as a crucial player in national food security, producing over 130 billion kilograms of grain annually and contributing significantly to various food products [1][2] - Henan's agricultural strategy focuses on extending the grain industry chain and enhancing value chains, aiming to create a modern food industry cluster worth over 1 trillion yuan [1][2][4] - The province has developed a comprehensive modern grain industry system, producing half of the country's ham sausages, a third of instant noodles, and a quarter of steamed buns [1][2] Group 2 - The wheat industry in Henan, particularly in Yan Jin County, is thriving with a focus on high-quality wheat varieties, leading to stable income for farmers through order-based planting [3][4] - Yan Jin County has established a wheat industry technology innovation alliance, attracting food processing companies and forming a collaborative industrial cluster [3][4] - The county's wheat processing capacity exceeds 700,000 tons annually, with significant production of noodles and frozen foods, recognized as a model agricultural industrialization cluster by the provincial government [4] Group 3 - Henan province is working on brand development to enhance market presence for its agricultural products, with initiatives to promote local specialties and well-known food brands [6][8] - The province has recognized numerous agricultural brands, including 2,548 green food products and 163 geographical indication products, contributing to increased agricultural efficiency and farmer income [8][9] Group 4 - The province's strategy includes creating mechanisms for farmers to share in the profits of the agricultural value chain, emphasizing collaboration between enterprises and farmers [10][11] - The establishment of cooperative models has led to increased income for farmers, with significant financial benefits reported from order-based agriculture and land management [11][12] Group 5 - The food industry in Henan is diversifying, with a growing number of brands emerging, contributing to the integration of agriculture with food processing and market distribution [12]
国产果业从产量竞赛迈向价值突围
Jing Ji Ri Bao· 2025-05-28 18:43
Core Insights - The Chinese fruit industry is transitioning from a focus on quantity to quality, with an increasing variety of high-quality domestic fruits available to consumers [1] - The industry is moving towards precision agriculture and ecological farming practices to enhance fruit quality and sustainability [3][4] - Brand cultivation and market expansion are essential for the future growth of the domestic fruit industry, with a focus on quality and standardized production [5][6] Group 1: Industry Transformation - China's fruit industry is the largest in the world, but it has historically been characterized by a lack of strength despite high production [1] - The shift from traditional farming methods to precision agriculture is driven by consumer demand for higher quality and diverse fruit varieties [3] - The introduction of ecological farming techniques has improved soil health, leading to better fruit quality and stable production [4] Group 2: Brand Development - The domestic fruit industry has developed a mature system covering various stages from breeding to cold chain logistics, allowing for the successful "domestication" of imported fruits [4][5] - The blueberry market in China has seen significant growth, with total production surpassing that of the United States in 2020, and cultivation area increasing by 44.38% by 2024 [5] - Strengthening brand recognition and quality assurance is crucial for the industry to navigate challenges posed by small-scale farmers following market trends [5][6] Group 3: International Market Expansion - The recognition of Chinese fruits in international markets has improved, with exports reaching $8.54 billion in 2024, a 20.9% increase year-on-year [8] - The "Yishu Jia" cherry brand successfully entered high-end markets in Hong Kong and Singapore, demonstrating the potential for premium domestic fruit brands [6][8] - The industry is leveraging trade events and regional advantages to expand its international footprint, with the number of export destinations increasing significantly [8]
优质品牌培育,让更多“商河造”产品走向全国
Qi Lu Wan Bao Wang· 2025-05-27 09:00
Group 1 - The Shandong YeHua Paper Products Packaging Co., Ltd. has established itself as a leading technology-driven production enterprise with an annual production capacity of 96 million square meters of corrugated boxes and a daily output of nearly 400,000 boxes [4][6] - The local government in Shanghe County has initiated a quality brand cultivation recognition program to help local enterprises transition from strong hardware capabilities to strong brand recognition, aiming to enhance the market presence of "Shanghe-made" products [1][6] - The program categorizes brand cultivation into manufacturing, service, and high-quality agriculture, with assessment indicators including economic benefits, technological innovation, quality development, and brand building [4][6] Group 2 - The recognition program aims to provide one-on-one technical guidance to interested enterprises, helping them understand the importance of brand value and the processes involved in brand building [6][8] - Local enterprises like Jinan Huaqing Agricultural Machinery Technology Co., Ltd. are highlighted for their innovative products, such as a garlic planting machine that improves planting efficiency, showcasing the potential of local brands [8][9] - The initiative seeks to create a brand cultivation database in Shanghe County, enhancing the competitive market landscape and promoting regional characteristics through effective brand storytelling [8][9]
四川成都以“帮扶+服务+品牌”培育民营经济高质量发展新样本
Zhong Guo Zhi Liang Xin Wen Wang· 2025-05-21 04:35
Core Viewpoint - The implementation of the "Private Economy Promotion Law" aims to provide a clear direction for the development of the private economy in China, with Chengdu focusing on quality-driven growth through collaborative efforts between government and enterprises [1] Group 1: Industry Support and Development - Chengdu's market regulatory bureau has prioritized quality enhancement as a core driver for industrial development, implementing tailored quality improvement plans for 723 enterprises across key industries, addressing over 2020 quality issues [3] - The establishment of a "one-stop" service platform integrates various quality infrastructure resources, significantly reducing time and communication costs for enterprises [5] - Chengdu has built 8 service stations and 40 offline service platforms, providing services to over 109,000 enterprises and resolving more than 10,000 quality issues [6] Group 2: Case Studies of Successful Enterprises - Sichuan Teweining Engineering Technology Co., Ltd. faced challenges in market recognition but improved its technology and market position through government support and collaboration with research institutions, leading to industry-leading technology recognition by the end of 2024 [2] - Sichuan Jianshan Technology Co., Ltd. transformed from a small startup to a leading enterprise with over 400 employees, achieving significant revenue growth to 160 million yuan through tailored support from the "one-stop" service platform [4] Group 3: Brand Development and Recognition - Chengdu's market regulatory bureau has successfully nurtured brands like XGIMI Technology, which has become a benchmark in the smart projection industry, receiving multiple awards for quality excellence [7][8] - The city has recognized 8 organizations and 2 individuals with the China Quality Award and has established 125 geographical indication products, showcasing the effectiveness of its brand cultivation efforts [8] Group 4: Vision for Future Development - Chengdu is on a path to becoming a "world quality highland," reflecting its commitment to enhancing the private economy and quality standards in the region [9]
武昌中南市场部:精准发力 助力零售户提升卷烟利用率
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-05-16 04:46
Core Insights - The article discusses a recent initiative by the Central South Market Department to enhance the efficiency of cigarette retail operations through a "Utilization Improvement Special Action" aimed at optimizing supply structure and improving retail profitability [1][2] Group 1: Precision Guidance - Customer managers are conducting "one-on-one" operational diagnostics based on historical sales data and local consumption characteristics to address issues like "hesitant ordering" and "lack of knowledge in ordering" [1] - A "Cigarette Scientific Ordering Guide" has been developed to help customers understand methods for "demand-based ordering and dynamic adjustments," effectively reducing instances of unsold stock and stockouts [1] Group 2: Precision Analysis - Utilizing a big data platform, customer managers monitor key indicators such as ordering behavior, sales rates, and inventory turnover to identify low-utilization customer groups [1] - Tailored brand cultivation strategies are being implemented based on the differing needs of various business districts and customer types, such as promoting high-end cigarette brands in specific commercial areas and recommending mid-range and pocket cigarettes in community convenience stores [1] Group 3: Precision Service - A "regular follow-up + dynamic support" mechanism has been established to reinforce the effectiveness of the utilization improvement efforts, including daily communications with customers experiencing significant utilization fluctuations [2] - Monthly "benchmark customer experience sharing sessions" are held to promote successful ordering models, and digital tools like WeChat and store management systems are used to provide real-time supply information and market trends [2] - Since the launch of the initiative, the cigarette utilization rate in the Central South Market Department's jurisdiction has increased by 8% year-on-year, with improved inventory turnover efficiency and steady profit growth [2]