10月10日，武商集团在互动平台向投资者表示，国庆中秋双节期间，公司销售额呈现正向增长趋势。 一是围绕长假消费特点，精准布局文旅、赛事及银发经济。通过推出"楚风汉味"主题专场、外地游客酒 店联动礼包、以及中秋礼品专题推荐等活动，有效覆盖本地居民、游客及特定社群，市场覆盖面获得进 一步扩大。二是成功将武汉网球公开赛等顶级体育赛事资源与商场运营相结合，打造"第二观赛现场"并 配套消费券活动，有效吸引客流量。同时，与国际艺术季的深度联动，通过优质演出资源回馈VIP客 户，提升了客户黏性与活跃度。三是通过核心物业"自然美学+商业空间"的焕新项目，营造出独具特色 的节日氛围与消费环境，成功塑造区域热门打卡地标，强化线下场景的吸引力。 武商集团是湖北省最大的综合性商业企业，其前身是创建于1959年的中苏友好商场(后更名武汉商场)。 1992年，"鄂武商A"(后更名为"武商集团")(000501)在深交所上市。武商集团在湖北省内12个地(县)级市 及江西省南昌市，共有购物中心门店11家、超市门店百余家。 2025年上半年，武商集团实现营业收入约31.81亿元，同比减少12.66%;归母净利润约1.65亿元，同比增 加7.5 ...

Core Viewpoint - Longfor Group reported a growth in turnover scale for the first half of 2025, with a stable performance in operational and service businesses, despite pressure on gross profit margins from turnover [1] Group 1: Financial Performance - The company achieved a revenue of 587.5 billion RMB in the first half of 2025, representing a year-on-year increase of 25.4% [1] - Real estate development revenue was 454.8 billion RMB, up 34.7% year-on-year, while operational and service revenue was 132.7 billion RMB, a slight increase of 1.3% [1] - The net profit attributable to shareholders was 32.2 billion RMB, down 45.2% year-on-year, with a core net profit of approximately 13.8 billion RMB [1] - The gross profit margin was 12.6%, a decrease of 7.9 percentage points year-on-year, with development, operational, and service business margins at approximately 0.2%, 77.7%, and 30.0% respectively [1] Group 2: Debt and Financing - As of the end of the first half, the company had interest-bearing liabilities of 169.8 billion RMB, reduced by 6.5 billion RMB since the beginning of the year [1] - The pre-debt ratio was 56.1%, and the net debt ratio was 51.2%, with a cash-to-short-term debt ratio of 1.74 times [1] - The average financing cost decreased to 3.58%, down 42 basis points year-on-year, with cash reserves of 44.67 billion RMB [1] Group 3: Sales and Land Reserves - The company reported a sales amount of 35.01 billion RMB in the first half of 2025, a decrease of 31.5% year-on-year, with a sales area of 2.615 million square meters, down 28.5% [2] - As of the end of the first half, the company had unsold turnover amounting to 105.9 billion RMB, covering an area of approximately 854,000 square meters [2] - The total land reserve was 28.4 million square meters, with an equity ratio of 74.4% [2] Group 4: Operational and Service Business - Operational revenue for the first half was 7.01 billion RMB, a year-on-year increase of 2.5%, with shopping mall revenue accounting for 78.5% [2] - The gross profit margin for operational business was 77.7%, an increase of 2.3 percentage points year-on-year, with a rental income increase of 4.9% and an overall occupancy rate of 96.8% [2] - Service revenue was 6.26 billion RMB, with a gross profit margin of 30.0%, and the company actively expanded its construction agency business, adding 8.52 million square meters in the first half [2]