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寝具升级守护睡眠健康
Jing Ji Ri Bao· 2025-09-22 00:14
睡眠是人们日常生活的核心需求,关乎身体健康、情绪稳定以及工作和学习效率。寝具的热销,正 是人们追求高质量睡眠的直观体现。 数据显示,当前寝具市场最畅销的三大品类为床垫/床褥、四件套与记忆枕。细分品类中的羊毛床 垫/床褥、软管枕增速尤为亮眼,成交额同比分别增长3.7倍、142%,成为市场新增长点。消费者对寝具 的功能性与装饰性的需求显著提升。例如,既能保护床品,又能为房间增添精致感的床旗成交额同比增 长超10倍;床幔成交额同比增长178%,虽以装饰功能为主,但在学生宿舍等场景中,其分隔公共空间 的实用价值也十分突出。 从地域消费看,云南、山西、浙江是寝具消费增速前3名的省份,区域消费潜力持续释放。从消费 者年龄特征看,26岁至45岁人群是寝具消费主力。56岁及以上的银发人群寝具成交量同比增长74%,在 各年龄段中居首,体现出银发群体对睡眠环境的重视程度显著提升。 不同性别消费者的寝具消费差异同样明显。女性消费者是寝具的主要购买者,成交量增速与成交额 占比均领先男性。从消费偏好看,女性消费者呈现出为孩子购买、注重装饰性、主导婚庆床品消费三大 特征;男性消费者更注重基础需求,且在枕头的选择方面有明显的个性化倾向。总 ...
财经调查丨全靠“吹”!年销量超30万件的“木棉皱皱纱”是纯化纤
Sou Hu Cai Jing· 2025-09-21 12:53
转载请注明央视财经 (央视财经《财经调查》)记者走进南通诗锦家纺的生产工厂,现场环境脏乱,随意堆放的儿童被贴着 A类标签。负责人告诉记者,为了能多挣钱,无论材质、类别如何,他们都会给产品打上A类标签。为 了营造棉质产品的安心感,这家企业会将纯化纤产品标成消费者不熟悉的"木棉皱皱纱",年销量超过30 万件。更有甚者,直接将这种"木棉皱皱纱"包装成"长绒棉"销售。在南通百宏纺织科技有限公司,工作 人员也毫不避讳地告诉记者,他们生产的四件套,A类标识和支数,很多是虚标。在名为"源代码"的公 司里,工作人员同样直言不讳,他们生产的所谓"高端四件套",基本都是"吹"出来的。 编辑:王昕宇 ...
【攻略】积分抵现当钱花,加油、外卖等低至1折
中国建设银行· 2025-06-26 06:34
Core Viewpoint - The article promotes a rewards program that allows users to redeem points for discounts on various services and products, emphasizing the benefits of using points for summer-related purchases and activities [5][11]. Summary by Sections Rewards Program Details - Users can redeem 700 points for 1 yuan, with a maximum discount of 90% on order amounts, applicable to various services including food delivery, fuel recharge, and membership fees [5][11]. - The program runs from January 1, 2025, to June 30, 2025, with specific limits on discounts per transaction and monthly caps [5][11]. Specific Discounts and Offers - Discounts include up to 90% off on single transactions, with a maximum of 10 yuan for certain services and 100 yuan for others, with a monthly cap of 500 yuan [5][11]. - Various platforms are included in the program, such as Meituan for food delivery and other entertainment services, with independent calculations for cumulative discounts [11][12]. Seasonal Promotions - The article highlights summer activities and encourages users to enjoy the season by utilizing the rewards program for outdoor activities and purchases, such as ice drinks and travel [10][11]. - It suggests that users can enhance their summer experience by using points for essential items and services, promoting a lifestyle of enjoyment and convenience [7][10].
江苏南京:好产品不分内外 好市场就在脚下
Nan Jing Ri Bao· 2025-05-11 01:21
Group 1 - The "Foreign Trade Quality Products Nanjing Event" showcased around 160 high-quality foreign trade companies from the Nanjing metropolitan area, highlighting the vibrant market and consumer interest in foreign products [1] - Nanjing Codier International Trade Co., Ltd. is actively transitioning to domestic sales after successful participation in recent trade shows, indicating a strong domestic market potential [1][2] - The event facilitated cross-regional cooperation among 42 companies from neighboring cities, promoting resource sharing and collaborative development within the metropolitan area [2] Group 2 - Major retailers such as Red Star Macalline and CR Vanguard participated in the event, with over 60 types of foreign trade products now available in Suqian stores, significantly reducing the product introduction cycle to 14 working days [3] - Jiangsu Yijian Tong Information Technology Co., Ltd. is expanding its sales categories beyond digital products, aiming to create win-win situations for foreign trade companies through its enterprise purchasing platform [3]