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惊艳“出圈”!广东中小城市成新春旅游市场“黑马”
Xin Lang Cai Jing· 2026-02-19 01:27
编辑:束孟卿 数据显示,春节期间,揭阳文旅预订增速高达251%,而广州是其最大的客源地。在广东工作的王女士 就表示:"今年接爸妈来广州过年了,准备带着一家5口去揭阳旅游,感受下南方的年味。" 家庭出游成为今年春节的主流场景。美团旅行数据显示,截至大年初二,春节期间酒店、民宿多间预订 增幅达32%,景点亲子票预订量同比增长50%。潮汕野生动物园总经理张锐鑫对此深有感触:"今年春 节,非遗年味成为吸引远方游客的关键。家庭游、亲子游、年轻群体和银发游客都明显增多,市场活力 十足。"他介绍,除了广东省内客源,来自上海、杭州等省外游客占比也显著提升,为此景区特别打造 了更多"三代同游"的家庭友好场景。据统计,该景区春节前及假期预订量整体同比增长50%。 除了热门景区,藏于市井长巷中的"地道小店"在传统佳节中也备受追捧。美团数据显示,截至目前,相 较于去年春节同期,"必吃榜"上的烟火小店商户订单量翻番。大众点评数据也显示,假期前4天,"必吃 榜"整体流量较去年春节同期上涨接近40%,其中异地流量涨幅接近50%。汕头、顺德作为广东美食重 镇,成为总体流量全国靠前的宝藏美食城市。 文/羊城晚报全媒体记者 沈钊 记者2月18日 ...
爱国路上暖意浓
Xin Lang Cai Jing· 2026-02-14 21:56
Core Viewpoint - The 2026 Shenzhen Spring Flower Market has officially opened, showcasing a vibrant atmosphere filled with various activities, including flower purchasing, food tasting, and cultural performances, reflecting the festive spirit of the Chinese New Year [1][2]. Group 1: Event Overview - The flower market opened on February 10, 2026, in the Luohu District along Aiguo Road, becoming a traditional event for Shenzhen residents since its inception in 1982 [1]. - The market features six core areas: flower exhibition and sales, food and dining, traditional festival items, cultural and creative products, agricultural goods, and pet supplies [1]. Group 2: Attractions and Activities - The flower market highlights popular items such as butterfly orchids and large flowered cymbidiums, with vendors reporting increased customer interest in unique and creatively designed floral arrangements [1]. - Cultural activities include performances of Guangdong's intangible cultural heritage, such as horse-drum dance and lion dance, along with interactive experiences featuring intelligent robots and live streaming [2]. Group 3: Enhancements and Facilities - This year's market experience has been upgraded with more interactive activities and the addition of a New Year lantern festival, which will continue until the Lantern Festival [2]. - Facilities for public convenience include a mother-baby room, medical room, volunteer service station, and pet-friendly spaces to enhance the overall visitor experience [2].
“五九”主题消费活动即将开启 非遗和“国潮”拉满体验感
Xin Lang Cai Jing· 2026-01-25 00:45
Core Insights - The "Ninety-Nine Consumption Season" in Liaoning will launch a themed consumption event on January 26, focusing on intangible cultural heritage, "Guochao" consumption, and livelihood discounts [1] - The event aims to create new consumption scenarios and unleash winter consumption potential through multi-scenario and multi-business collaboration [1] Group 1: Event Details - The event will feature various local businesses, including traditional markets and cultural creative industries, offering discounts and cultural experience projects [1] - Key participating locations include Shenyang, Dalian, Anshan, Fushun, Dandong, Jinzhou, and Yinkou, promoting the integration of traditional customs with new consumption [1] Group 2: Participation and Promotions - Businesses across multiple sectors, including retail, dining, tourism, and automotive, will participate by offering discounts and subsidies to stimulate winter consumption [2] - Notable promotions include discounted tickets for local attractions and special offers from commercial complexes, enhancing consumer experience through cultural performances and exhibitions [2] Group 3: Financial Institution Involvement - Financial institutions, such as Postal Savings Bank of Liaoning, are actively participating by providing various consumer discounts and services, benefiting over 20,000 merchants [2]
室内游升温、研学游正当时 文旅“热”让“冬日经济”多点开花、活力迸发
Yang Shi Wang· 2026-01-24 05:44
Group 1 - The ecological tourism greenhouse in Nangu Village, Fengtai District, Beijing, covers an area of 80,000 square meters and offers a variety of plant species and experiences for families during winter [1] - The indoor tropical rainforest is home to numerous parrots, including both imported and locally bred varieties, which engage in entertaining activities [3][5] - The greenhouse features educational and recreational facilities for children, including amusement rides and a simulated driving school, promoting both fun and learning [6][9] Group 2 - The facility includes an indoor water play area and a collaboration with a local university to introduce highland medicinal baths, enhancing the visitor experience [11] - The nearby Baicao Village in Kunming has become a popular destination for family and educational trips, especially during the winter season, with an influx of student visitors [13][14] - Baicao Village showcases over 150 types of traditional Chinese medicinal herbs, providing an immersive educational experience for visitors [16][22]
文商旅体激活城市商圈
Xin Lang Cai Jing· 2026-01-12 22:06
Core Insights - The New District of Zunyi City is leveraging cultural, tourism, and sports activities to drive economic growth, particularly through events like the New Year's Eve celebration in 2025 [1] Group 1: Economic Development - The New District aims to create a "Zunyi Reception Hall" by integrating government, culture, and tourism [1] - In recent years, the New District has established and operated 4 large shopping malls, 8 large supermarkets, 4 characteristic commercial streets, and 21 large hotels [1] - The area has developed a convenient 20-minute "economic circle" connecting various cultural and sports facilities [1] Group 2: Tourism and Events - In 2025, the New District is expected to host over 70 large-scale events, exhibitions, and competitions, attracting more than 5.3 million visitors [1] - The integration of cultural, commercial, and sports activities is enhancing the city's economic vitality [1]
宁夏启动冬季旅游促消费活动
Zhong Guo Jing Ji Wang· 2025-12-15 04:36
Core Viewpoint - The launch of the "Winter Travel in Ningxia. Enjoy the Sunshine" series of activities aims to promote winter tourism consumption in Ningxia, transforming the region's ice and snow resources into a vibrant economic opportunity [1] Group 1: Event Overview - The event took place on December 14 at the Yaha International Ski Resort in Jinyuan County, Guyuan City, marking the full-scale commencement of winter tourism promotional activities in Ningxia [1] - The Ningxia Cultural and Tourism Department introduced five themed tourism routes: "Winter Carnival. Ice and Snow Fantasy," "Winter Travel in the Northern Frontier. Research and Practice," "Winter Nourishment. Culinary Health," "New Year Vibes in Ningxia. Folk Culture," and "Exciting Winter. Trendy Experiences" [1] Group 2: Consumer Incentives - Three major consumer incentives were announced, including the distribution of 200,000 cultural tourism consumption vouchers, which consist of "0 yuan tickets," "50 yuan discounts," and "100 yuan stay-and-play benefits" [1] - The "Ticket Root Linkage" initiative allows tourists to enjoy exclusive discounts at over 500 partner merchants by presenting their flight or train tickets from the past ten days [1] - The initiative also emphasizes the integration of sports and tourism, promoting a new consumption trend of "traveling with major national sports events" [1] Group 3: Local Tourism Promotion - Five cities in Ningxia, including Yinchuan, Shizuishan, Wuzhong, Guyuan, and Zhongwei, showcased their unique winter tourism projects during the event [1] - The event featured a national style skiing show and professional skiing performances, highlighting the excitement and beauty of winter sports [1] - A marketplace with over 30 specialty stalls was set up, offering local delicacies, intangible cultural heritage crafts, and Helan Mountain red wine, with free tasting activities for dishes like copper pot feast, iron pot lamb, and hot mulled wine, showcasing the warmth of Ningxia's winter [1]
非遗表演、民族风情、地道美食……体验中华文化 外国游客爱上“中国范儿”
Yang Shi Wang· 2025-08-18 03:51
Group 1 - The core viewpoint highlights the rising popularity of Guizhou, particularly Guiyang, as a summer tourist destination, attracting a significant number of foreign visitors due to its favorable climate and cultural offerings [1][3]. - As of August 12, the number of inbound and outbound travelers at Guiyang Longdongbao Port exceeded 33,000, marking a year-on-year increase of 209%, with foreign travelers increasing more than fivefold [3]. - The demand for tourism, business activities, and transit among foreigners in Guizhou has seen a notable rise, with international flights from Guiyang increasing from 7 to 10 routes and weekly flights growing from 20 to 30 [5]. Group 2 - Guizhou's night economy has been enhanced by the influx of international tourists, contributing to the expansion of the local tourism industry [5]. - The local tourism sector has received nearly 30 international tour groups this summer, reflecting a year-on-year growth of over 800%, with foreign tourists particularly attracted to the cultural atmosphere and scenery of Wujiang Zhai [7]. - The integration of ethnic culture into nighttime activities, such as the immersive "Ten Thousand People Dance Night," allows tourists to engage deeply with local traditions through performances, interactive segments, and authentic cuisine [9].