另外，大疆设备向来以价格坚挺出名，此前大疆Pocket3标准套装在官方渠道时常处于"缺货"状态，消费者需要一次又一次地在固定时间点参与抢购，才 能入手心怡产品，且成功率极低。这样的市场稀缺性更让Pocket3被镀上了一层"硬通货"的光环，还被戏称是"电子茅台"。 从长远看，此次降价无疑对品牌长期积累的"硬通货"光环构成了一次冲击，也可能催生更多等待降价的"等等党"，从而削弱品牌的溢价能力。 不过，大疆此次俯身降价，或是应对市场竞争的主动出击，也折射出行业正步入深度洗牌期。作为消费级无人机领域的巨头，大疆正面临影石创新等新锐 力量的冲击，自身也在向全景相机、扫地机器人等新领域拓展，试图找到第二条增长曲线。 然而，要想让消费者持续为品牌价值买单，仅靠价格策略显然不够。这次汹涌而来的负面舆情，既是此前高溢价带来的反噬，也是来自市场的警钟。 "大疆！我宣布你永远失去我了。" 国庆的"节后综合症"还没恢复过来，一批假期前特意买了大疆相机的用户，猝不及防地遭遇了官方的"降价背刺"。 10月9日，大疆旗下多款产品大幅降价，其中原价3499元的明星产品Osmo Pocket3（以下简称：Pocket3）降价近700元，降幅近 ...

远山/文 今年国庆假期，某在线租赁平台实时发布的一组数据引发关注：便携相机、运动相机、无人 机、长焦镜头等设备的租赁订单量同比激增348%，较2025年8月常规周期增长196%。 这一现象背后，是年轻群体在旅行中大规模采用租赁方式获取装备，从相机到服饰，从充电插头到露营 用品，租赁正从边缘选择变为主流行为。00后以62%的占比成为旅游消费主力，他们用百元预算租下价 值数千元的设备，完成旅行中的内容创作与体验升级。这场看似轻巧的"爆改"，实则映射出消费逻辑的 深层迁移。 传统租赁集中于房产、车辆等高价值、长周期资产，其核心是解决"拥有"的资金压力。而当下兴起的新 租赁经济，已突破这一边界。一台大疆Pocket3售价超3000元，年使用频率可能不足十次，购买意味着 长期闲置与技术贬值。99元租用3天，既规避了资产沉没，又确保使用最新技术。 该模式的本质，是将消费从"所有权导向"转向"使用权导向"。用户不再为商品的全生命周期买单，只为 实际使用时段支付成本。这种转变在3C数码、户外装备、服饰穿搭等领域尤为明显。某在线租赁平台 数据显示，95后用户占比超六成，00后订单量一年翻两倍，新一线及二线城市青年成为主要参与者 ...

智通财经记者 陈雷柱 实习生 李婷 近日，消费者龚女士向智通财经投诉称，她于9月23日在上海恒隆广场大疆专营店以4499元购买大疆Pocket3，仅15天后便发现该产品降价至3599 元，差额达900元。龚女士说，购买该款产品时销售人员曾承诺"不会降价"，她多次协商要求退差价均被以"保价时限"为由拒绝。 智通财经检索发现，在社交平台中，多名消费者发帖对大疆降价不补差价的行为表示不满。对此，该大疆专营店一名工作人员表示，"仅支持7天 价保"，逾期的将不予补偿差价。 大疆多款产品降价，消费者要求补差价被拒 据龚女士介绍，9月23日，她因个人需要前往上海恒隆广场的大疆专营店，购买了一台大疆Pocket3智能拍摄设备。考虑到数码产品常遇调价，她 特意和店员反复确认，会不会很快出Pocket4，Pocket3最近有没有降价计划。 龚女士提供的购物凭证 龚女士说，店员当时明确回复"没接到任何相关通知，短期内不会降价"，随后，龚女士追问"万一降了怎么办"，店员表示"不可能出现这种情 况"。这番承诺让她决定，当场付款4499元买回了这台智能拍摄设备。 据龚女士提供的购物凭证显示，9月23日晚上七点左右她在DJl上海恒隆广场快 ...

Core Viewpoint - The new iPhone series has introduced a higher zoom capability, but there are concerns regarding the actual quality of the zoom, as it is marketed as "optical quality zoom" rather than pure optical zoom, leading to potential consumer dissatisfaction [5][7]. Group 1: Product Features - The iPhone 17 series offers up to 8x zoom, with the iPhone 17 and iPhone Air providing 2x zoom, while the iPhone 17 Pro and Pro Max offer 4x and 8x zoom respectively, with starting prices of 5999 yuan, 7999 yuan, and 8999 yuan [3]. - The 8x zoom is achieved through a combination of 4x optical zoom and digital enhancements, which may result in color distortion and noise in images, particularly in low-light conditions [4][7]. Group 2: Consumer Reactions - Users have reported issues with ghosting effects and black spots in photos taken at night, which have led to frustration and disappointment with the camera performance [10][12]. - Despite the criticisms regarding the camera features, the iPhone 17 series has seen strong sales, with 1.03 million units activated in the first week, representing a 47.56% increase compared to the iPhone 16 series [12]. Group 3: Competitive Landscape - Competing brands like Vivo and DJI are offering advanced zoom capabilities and stabilization technologies, which may challenge Apple's market position in the smartphone photography segment [14][16]. - The evolving consumer demand for high-quality photography in social settings, such as concerts, is pushing manufacturers to innovate and improve their camera technologies [13][16].

齐鲁晚报·齐鲁壹点记者 尹睿 600余台设备订空80%，热门机型"拼手速" 走进安妮相机的门店，最吸引目光的不是摆满货架的相机，而是每个相机上都贴着详细的预定信息标 签。"我们有六七百台设备，光大疆Pocket3就有100多台，现在80%都订出去了，剩下的基本是国庆这几 天应急用的。"店长安妮拿起手机，快速翻看着这些天陆陆续续接到的线上预定单。 安妮告诉记者，今年国庆订单的"启动时间"比往年早了近一个月。"最早6月份就有人来问，说国庆要去 旅行，担心热门机型缺货想提前锁定，一般都是 9 月初才集中预订，今年9月中旬，富士、佳能的微单 就全空了。"翻着手机里的订单记录，安妮介绍，租客多以20-30岁年轻人为主，"有大学生组团拍vlog 的，也有上班族租三四天去周边探店、拍照的，大家都想趁着假期拍点好东西。" "富士和佳能的微单基本没货了，现在只剩少量 CCD 和大疆 Pocket3！"9月26日，济南宽厚里商圈的"安 妮相机"门店内，老板安妮一边给顾客调试相机参数，一边跟记者念叨。虽然距离国庆中秋假期还有几 天时间，但这家拥有600余台相机租赁设备的门店，已经提前进入"挑单"模式。 注：CCD相机是数码相机的一 ...

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to significantly boost the travel market and equipment rental services, leading to a "golden week" surge in demand [5] - The rental platform, Zhima Rental, reports a substantial increase in orders for portable cameras and essential travel gadgets, indicating a shift in consumer behavior towards on-demand rentals [5][6] Equipment Rental Trends - Orders for the DJI Pocket 3 portable camera have increased by over 60% compared to August [5] - Rentals for translation devices and portable Wi-Fi have doubled, reflecting the rising popularity of outbound travel [5] - The rental of gaming consoles has surged by 1.2 times, driven by increased demand for travel entertainment [5] Consumer Behavior Changes - There is a growing trend among consumers to opt for "on-demand rentals" to meet temporary and short-term equipment needs, which helps save costs while allowing access to newer, high-performance products [5] - The release of the iPhone 17 has led to a 72% increase in daily rentals of Apple mobile devices, showcasing the impact of new product launches on rental demand [5] Enhanced Rental Services - Zhima Rental has upgraded its "Dare to Rent, Dare to Compensate" guarantee, offering user-friendly policies such as "small damage exemption" and "late arrival compensation" for rentals under 90 days [6]

Group 1 - The core viewpoint of the articles highlights the surge in consumer spending driven by high school graduates, particularly in electronics and personal enhancement products, marking the rise of the "post-examination economy" [1][3] - Sales of 3C products saw a year-on-year increase of 172% in the two weeks following the end of the college entrance examination, with laptops and digital cameras experiencing growth rates of 200% and 190% respectively [3][6] - E-commerce platforms are responding to the demand with student-exclusive discounts and promotions, such as "students save 2000" on platforms like JD.com, which also allows for additional national subsidies [3][4] Group 2 - The demand for electronic devices is influenced by the intended college major of students, with preferences shifting towards products that align with their academic needs rather than just price [5][6] - Beyond traditional electronics, there is a notable increase in sales of gaming consoles, cameras, and smartwatches, indicating a broader range of interests among graduates [6] - Social media platforms are playing a role in shaping purchasing decisions, with students seeking advice on device specifications based on their future academic requirements [5][6]