导读 随着AI技术的迅猛发展，AIGC正在悄无声息地推动着传播和广告营销行业向更智能、更精准的方向演进。 2025年的广电媒体、广告主营销和消费者购买决策也出现了一系列新特点和新趋势，内容生产、品牌沟通与消费旅程正在被重构，在这场重构进程中， AIGC已不仅是工具，更是塑造新格局的核心驱动力量。 01 从"内容生产"到"智慧运营"，AIGC全面赋能广电转型 首先，人工智能对媒体的重塑，正经历一场从"工具性应用"到"生态性重构"的深刻变革。 近年，多家广电媒体纷纷下场接入人工智能大模型，自主研发适配机构生产流程的应用平台。例如，总台自主研发的"央视听媒体大模型2.0"人工智能应 用平台，深度融合生成式人工智能技术与专业媒体生产流程，实现从创意策划、内容创作到视音频编创的全流程赋能。 上海广播电视台旗下的Scube智媒魔方接入DeepSeek大模型，全面整合了多模态AI能力，在新闻采编、节目制作、内容管理和拆条生产等环节全面增效。 吉林广播电视台自主研发的AI创作平台"整活儿"与DeepSeek技术进行了全链融合，强调利用地方特色和历史资源，让AI更好地服务于地方媒体的发展。 在广电行业，AI已经从效率工具转变为 ...

Group 1 - The 32nd Beijing International Radio, Film and Television Exhibition was held from July 23 to 26, featuring over 500 exhibitors from more than 20 countries and regions [1] - The exhibition focused on the themes of "all media, ultra-high definition, and strong intelligence," showcasing new technologies, products, and applications, with nearly 80% being first-time presentations [1] - Ten specialized exhibition areas were set up, including ultra-high definition end-to-end industry chain, film production processes, generative AI applications, and immersive audio technology, highlighting the latest advancements in the broadcasting and online audio-visual industry [1] Group 2 - The Central Radio and Television Station showcased its technological innovations under the theme "Technological Innovation Promotes Systemic Change in Mainstream Media," featuring the CCTN Listening Media Model 2.0 and ultra-high definition technology systems [2] - The CCTN Listening Media Model 2.0 includes six core components and has launched 82 intelligent applications, enhancing production efficiency across various channels [2] - The ultra-high definition NVI integrated media production platform and proprietary IP-based ultra-high definition broadcasting system were presented, indicating the station's commitment to advancing the ultra-high definition industry in China [2] Group 3 - The DJI Ronin ecosystem, featuring camera stabilizers and drones, attracted attention at the professional imaging exhibition, successfully used in films directed by Zhang Yimou [3] - The upgraded Ronin 2 system received the "2025 Academy Award for Scientific and Technical Achievement," showcasing its advanced stabilization technology [3] - The debut of the underwater robot from Qiyuan Technology addressed challenges in underwater filming, allowing stable capture of underwater scenes up to 100 meters deep, significantly reducing the barriers for professional underwater photography [3][5]