【CNMO科技消息】近日，小米集团董事长雷军与理想汽车CEO李想在社交平台上，围绕着小米YU7和 理想i6等新款车型展开互动。 雷军在回应网友提问时透露，小米首款SUV车型YU7将坚持"运动型多功能车"定位，区别于当前市场主 流的六座布局，聚焦驾驶者体验。他强调，YU7并非传统"方盒子"造型，而是定位豪华高性能SUV，在 保证空间实用性的同时，更注重操控性能与驾驶乐趣。雷军指出，新能源时代虽流行"彩电冰箱大沙 发"等舒适配置，但驾驶体验不应被忽视，YU7将实现运动性能与豪华舒适的平衡。 理想汽车CEO李想转发相关消息，祝贺小米YU7大卖，并表示："即将在7月下旬上市的理想i8就是一款 三排六座纯电SUV。我们的初心是"理想创造移动的家，用户创造幸福的家"，相对小米YU7的运动取 向，理想i8是一款家庭取向的SUV，更多照顾全家人的出行体验。" 值得一提的是，此前，李想在预热理想i6时曾发文探讨："我们希望能为有奔驰GLC/宝马X3/奥迪Q5购 买意向的家庭用户，提供多一种的购车选择。大家认为，他们会被"67Y"（理想i6、小米YU7、特斯拉 Model Y）们替代吗？" 小米YU7与理想i8、i6的相继推出， ...

Core Viewpoint - Several multinational automotive companies are slowing down their electrification efforts and are betting on a multi-powertrain strategy to adapt to market variability and consumer preferences [1][3][5]. Group 1: Market Dynamics - The electric vehicle (EV) market is experiencing different growth rates globally, with China having surpassed a 50% penetration rate for new energy vehicles, while North America and Europe lag behind [2][5]. - Audi has acknowledged the need for a flexible product mix that includes battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and internal combustion engine (ICE) models to cater to diverse market demands [1][3]. Group 2: Strategic Adjustments - Audi plans to maintain the appeal of its ICE models until the end of their product life cycles, with a goal to fully transition to electric vehicles by 2033 [3][4]. - Honda has revised its investment in electrification from 10 trillion yen to 7 trillion yen, anticipating that its global EV sales share will drop from 30% to around 20% by 2030 due to market expansion slowdowns [4][5]. Group 3: Consumer Preferences - Consumers are showing a preference for hybrid and fuel-efficient vehicles over fully electric options due to concerns about charging infrastructure and vehicle reliability [5][6]. - The shift in consumer logic emphasizes the importance of smart technology and user experience, prompting traditional automakers to enhance their offerings in the hybrid segment [2][5]. Group 4: Regional Strategies - Audi is focusing on strengthening its market position in China and North America by launching new models tailored to these markets, including the Q6L e-tron and other localized electric vehicles [6][7]. - The company aims to create a sustainable business model in China, emphasizing long-term growth rather than short-term gains [6]. Group 5: Financial Outlook - Audi anticipates a challenging financial year in 2025, projecting sales revenue between 67.5 billion and 72.5 billion euros, with an operating profit margin of 7% to 9% [7].

Core Insights - The opening of the Shaoxing Deao showroom marks a significant step for FAW Audi in deepening its market presence in Zhejiang, enhancing customer service and product offerings [1][3][5] Group 1: Strategic Partnerships and Market Expansion - FAW Audi has strengthened its collaboration with Deao Group, a leading Audi brand operator in Zhejiang, to enhance service quality and customer experience [5] - The showroom's launch is part of FAW Audi's strategic network expansion, aiming to improve service efficiency and customer engagement in the Southeast region [5][6] - The company has maintained a robust dealer network of over 600 locations, focusing on both core and emerging markets to optimize its distribution strategy [6][7] Group 2: Sales Performance and Market Leadership - In 2024, FAW Audi achieved total vehicle sales of 611,088 units, with 550,136 units being domestic fuel vehicles, securing the top position in the domestic luxury fuel vehicle market [6] - From January to April 2025, FAW Audi's sales reached 173,070 units, continuing to lead the domestic luxury fuel vehicle segment [6] Group 3: Product Strategy and Innovation - FAW Audi is committed to a dual product strategy of "fuel + electric," planning to launch five new models in 2025 to meet diverse customer needs [8] - The company has established a comprehensive service network with over 600 dealers and has contributed over 700 billion yuan in taxes, reflecting its strong operational capabilities [8]

以下文章来源于财经天下WEEKLY ，作者财经天下 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 销量见顶。 作者 | 十夜 编辑 | 朗明 来源 | 财经天下 （ID：cjtxweekly） 2 0 25年上半年，大部分合资车企通过"一口价"模式，加强自家燃油车的价格竞争力，其 中不乏传统豪华品牌。作为一线豪华品牌的奥迪也是下了狠手，电影《飞驰人生2》主角 车型奥迪A3，新款的价格已经打到了13万元左右的价格带。 财经天下WEEKLY . 给持续降价打了个幌子 "不用讨价还价，没有套路，奥迪A3限时一口价12.49万元起" "奥迪A3低配贷款落地15 万元，中配贷款落地16万元"。进入5月，不少奥迪4S店的销售在社交媒体上吆喝了起 来。 "奥迪的轿车都已经这么便宜了？"虽然有些消费者一开始抱有怀疑态度，但是当看到各 路4S店官方账号上放出的正式价格海报，也不禁感叹和调侃"奥迪这是卖出了奥拓的价 格"。 目 前 在 售 的 2025 款 奥 迪 A3 同 时 提 供 两 厢 版 和 长 轴 距 三 厢 版 车 型 ， 其 中 两 厢 车 型 A3 Sp ort ba c ...

以下文章来源于财经天下WEEKLY ，作者财经天下 财经天下WEEKLY . 《财经天下》周刊官方账号，提供有品质的深度报道，讲述中国企业在时代浪潮中的精彩故事。 本文转载自财经天下WEEKLY 值班编辑 | 江江 视觉 | 顾芗 给持续降价打了个幌子 "不用讨价还价，没有套路，奥迪A3限时一口价12.49万元起""奥迪A3低配贷款落地15万元，中配贷款落 地16万元"。进入5月，不少奥迪4S店的销售在社交媒体上吆喝了起来。 "奥迪的轿车都已经这么便宜了？"虽然有些消费者一开始抱有怀疑态度，但是当看到各路4S店官方账号 上放出的正式价格海报，也不禁感叹和调侃"奥迪这是卖出了奥拓的价格"。 目前在售的2025款奥迪A3同时提供两厢版和长轴距三厢版车型，其中两厢车型A3 Sportback共有"飞驰悦 享型""飞驰尊享型"以及"飞驰尊享型+豪华臻选包"3款车型，官方指导价分别为16.59万元、18.99万元和 20.59万元，三厢车型A3L Limousine也有同样的3款车型，官方指导价分别为16.99万元、19.39万元和 20.99万元。 在天津某奥迪4S店的宣传海报上，A3 Sportback降价后的"限 ...

编 译 / 牛跟尚 设 计 / 琚 佳 宝马展台，一位高管用普通话与人工智能（AI）助手对话，尔后，宝马集团董事长奥利弗·齐普策 （Oliver Zipse）乘坐BMW新世代系列中一款设计极具未来感的SUV登上展台。 这款"驾趣"概念车是4月23日开幕的2025上海车展163款新车首发中的代表。 10天的展期中，观众看到新车以SUV居多，包括极氪9X、蔚来乐道L90、全新一汽奥迪Q5L、深蓝 S09、红旗全新SUV车型、二代哈弗枭龙MAX以及东风纳米06、全新岚图FREE等。 2024年，SUV市场在售车型371款，比轿车多出153款，而到了2025年，这一市场加速内卷。 乘联分会数据显示，2025年一季度，国内SUV市场零售250.1万辆，同比约增长4%；2024年1-3月国 内SUV市场累计零售达到240.7万辆，同比增长20.2%。 其中，累计销量超3万辆——月销过万辆的爆款SUV达到27款。而2024年同期只有18款，一年之内 SUV爆款增加了9款。 销量超过4万辆的超爆款SUV有13款，相比2024年同期的11款，多出2款。 新能源SUV领域同样火热，累计销量超过3万辆的新能源SUV有10款，较20 ...

Core Insights - Audi is undergoing a transformation likened to a "leopard" for its agility, focusing on speed and quality in its strategic shift towards software-defined vehicles and advanced driver assistance technologies [1][5][6] - The launch of the new AUDI brand, set to debut in November 2024, aims to fill the gap in the high-end electric and intelligent product market, enhancing Audi's market positioning in China [2][3] - Audi's strategy includes a dual-brand approach to cater to diverse consumer needs, with the traditional Audi brand targeting classic luxury consumers and the new AUDI brand appealing to younger, tech-savvy customers [2][5] Electric Vehicle Strategy - Audi is accelerating the launch of new electric models, including the A6L e-tron, and is developing next-generation platforms like the SSP, collaborating with brands like Porsche and Bentley [1][3] - The AUDI E5 Sportback, the first mass-produced model under the new AUDI brand, is set to launch in late summer 2025, marking a significant milestone in Audi's global transformation [2][3] Partnerships and Collaborations - Audi has established partnerships with local Chinese companies, including Huawei and Momenta, to enhance its smart cockpit and autonomous driving capabilities [3][5] - The collaboration with Huawei has led to the integration of advanced driver assistance systems in several Audi models, positioning Audi as a leader in luxury vehicles equipped with such technologies [4][5] Market Dynamics - The Chinese automotive market is experiencing a shift towards domestic brands that offer higher technological content and better value, posing challenges for traditional foreign automakers like Audi [3][6] - Audi's strategy emphasizes local market adaptation, with a focus on meeting the unique demands of Chinese consumers, particularly the younger demographic [5][6] Future Outlook - Audi plans to maintain a balanced product portfolio that includes fuel vehicles, hybrid vehicles, and electric vehicles, ensuring coverage across various market segments [6] - The company is committed to localizing its production and product offerings in China, aligning with its strategy of "in China, for China" [6]

本报记者 陈茂利 上海报道 "我们认为最重要的是持续为市场带来创新产品。目前所有奥迪车型都在中国市场经过了长期验证，而 即将推出的全新产品系列，将同时展现奥迪四环和AUDI品牌的魅力，这些产品都体现了我们对顶尖技 术水准的不懈追求。" 奥迪中国总裁罗英瀚（Johannes Roscheck）在上海国际车展期间，就当前中国汽车市场的竞争格局，以 及奥迪将采取哪些措施持续赢得中国消费者等问题，接受《中国经营报》等媒体记者采访时表示。 作为奥迪中国业务的核心领导者，罗英瀚全面负责奥迪在华业务战略、市场运营及品牌发展。他推动奥 迪在华电动化转型，加速本土化产品布局（如一汽奥迪PPE平台车型、上汽奥迪新品牌），同时深化与 本土科技企业合作（如华为智能驾驶、Momenta智驾系统），提升智能化竞争力。 "如果让我选择一个动物来描述奥迪的转型，我会选择一个更加敏捷的动物，比如豹子。"奥迪股份公司 （以下简称"奥迪"）管理董事会主席、全球CEO高德诺（Gernot Döllner）在谈及奥迪转型速度时表示。 面对这一历史性转折，拥有百年造车底蕴的奥迪品牌将如何重塑竞争力？罗英瀚（Johannes Roscheck） 给出的答 ...

每经记者 范文清 每经编辑 孙磊 转型中的奥迪正在中国市场开启交付之年。 在本届上海车展上，奥迪因带来五款全新量产车型而备受业内瞩目。这五款车型均基于奥迪最新平台打造，比如奥迪A5L、奥迪A5L Sportback、奥迪Q5L这 三款燃油车均出自奥迪PPC豪华燃油车平台，奥迪Q6 e-tron是基于PPE豪华纯电动平台打造的第三款纯电动车型，奥迪E5 Sportback则是全新AUDI品牌的首 款量产车。这些首发车型将于未来数月内登陆中国市场。 "我们不仅要在新能源车市场投放新产品来发力，还要在豪华燃油车市场继续引领并稳步推进。"奥迪股份公司管理董事会主席高德诺在本届上海车展期间接 受《每日经济新闻》记者采访时表示，面对新时代浪潮，奥迪已制定清晰的战略蓝图。本届上海车展亮相的产品系列，正是奥迪战略转型的最佳印证。 事实上，为了在新时代的竞争中更进一步，奥迪将战略转型主要聚焦在两大关键领域：软件定义汽车和高级辅助驾驶技术。而在应对科技转型的挑战过程 中，奥迪深刻认识到，必须依靠强大的合作伙伴关系，通过与优秀的中国科技公司合作，才能精准对接中国市场的独特需求。 为此，奥迪在本届上海车展之前便透露了与华为合作的消息 ...

Core Viewpoint - The 2025 Shanghai International Automobile Exhibition showcases FAW Audi's strong product lineup, including the global debut of the new Audi Q5L and the first reveal of the A5L's interior design, highlighting the brand's commitment to luxury and innovation [1][3]. Product Launch and Strategy - FAW Audi plans to launch a robust product offensive in 2025, leveraging both the PPC luxury fuel platform and the PPE luxury electric platform to create innovative luxury products tailored for Chinese customers [1][12]. - The introduction of the Q6L e-tron family and A6L e-tron marks a transition in the luxury electric vehicle market from the "1.0 oil-to-electric exploration phase" to the "3.0 high-quality safety and technology leap development phase" [3][10]. Technological Advancements - The A5L features a blend of technology and comfort, showcasing a new interior design that enhances the driving experience, and is the first luxury fuel model equipped with Huawei's advanced technology [4][6]. - The new Audi Q5L, designed by the chief designer of Audi R8, emphasizes a combination of spaciousness and sporty aesthetics, setting a new benchmark in the luxury SUV segment [9]. Market Positioning - FAW Audi aims to provide a comfortable, convenient, and safe driving experience through its dual-platform strategy, reinforcing its position in the luxury car market [12]. - The company targets to achieve cumulative vehicle deliveries exceeding 10 million by 2025, reflecting its long-term commitment to growth and customer-centric development [12].