2026年初，德国政府宣布重启总额达30亿欧元的电动汽车购车补贴计划，最高补贴额度提升至6000欧元。2016年，德国曾启动电动汽车补贴计划，2023 年终止，此番重启补贴，不仅为德国本土汽车产业注入强心剂，更成为欧洲加速电动化转型的关键转折点。 此前欧洲非常重视绿色能源的运用，出台《欧洲绿色协议》、《欧洲气候法》、《欧洲电池法》等多项法规。然而，欧洲的电动汽车增长速度并不理 想。此番，德国重启补贴，欧洲有望追赶电动汽车时代热潮。 德国汽车工业的"自救与突围" 德国此次补贴政策覆盖纯电动汽车、插电式混合动力及增程式车型，补贴金额根据家庭收入、人口规模及车辆类型分级设计。德国补贴政策设计凸显两 大目标，刺激中低收入群体消费与推动技术路线多元化。 德国为何会在电动汽车补贴计划终止3年后重启补贴计划？德国电动汽车市场的断崖式下滑是最主要的原因，2024年，德国纯电动车注册量同比下降 27.4%至38万辆，市场份额从2023年的18.7%骤降至13.5%。大众ID.3在补贴取消后月销量更暴跌50%，与特斯拉Model Y的销量拉开差距。 资料来源：长江证券研究报告 2016年，德国启动电动汽车补贴时，人们的消费观还没 ...

比销量下滑更致命的，是其赖以生存的经销商网络正在经历的生死考验。中国汽车流通协会的数据描绘了一幅惨淡的图景：2025年12月，豪华品牌新车毛利 率（GP1）均值低至-23.6%。这意味着，经销商每卖出一辆新车，不仅不赚钱，反而要亏损数万元，陷入"价格倒挂"的恶性循环。宝马的GP1表现甚至低于 行业均值，经销商的生存压力可想而知。 "新款3系的官方指导价确实下降了，可终端优惠没有老款那么高。比如宝马325Li这款车，新款裸车价要比老款车高8000元。"在北京一家宝马4S店内，销售 顾问的坦诚揭示了这一反常现象的核心。"宝马X3也差不多，新款裸车价都上涨了几千元。"这一"明降暗升"的操盘手法，并非简单的市场营销噱头，背后是 宝马在中国市场面临销量与渠道双重承压下，一场深刻的战略自救。 在此背景下，宝马年初的两轮官方调价，其核心目标便清晰浮现：与其说是为了刺激销量，不如说是为了给遍体鳞伤的经销商"松绑减压"。 从官方发布的信息来看，宝马此次的"诚意"十足。2026款宝马X3的起售价从34.99万元骤降至31.8万元，下调3.19万元，并大方地将四驱系统、8挡手自一体 变速箱及M运动曜夜套件列为全系标配，顶配车型降幅 ...

前段时间，中国汽车工业协会发布的最新数据显示，2025年，中国新能源汽车产销分别为1662.6万 辆和1649万辆，同比分别增长29%和28.2%，连续11年位居全球第一。 中国大街小巷上的新能源车，越来越多了。 大家是否注意到，现在的新能 源 车正变得越来越重。 部分大中型SUV，整备质量甚至高达4吨，堪比一辆满载的轻卡。 今年起实施的国家能耗强制性标准，正在倒逼新能源车"减肥"。 这是一个关乎行业发展的大趋势。 新能源车特别是SUV，患上了"肥胖症"。 以下文章来源于正解局 ，作者正解局 正解局 . 解读产业，发现价值。产业/城市/企业。 来源丨 正解局 （ID： zhengjieclub ） 图源丨Midjourney 新能源中大型SUV，普遍在2吨以上，部分车型超过了3吨。 最夸张的是美国通用汽车旗下的GMC Hummer EV SUV EV，搭配212kwh的电池组，主打越野性能 和超长续航。 GMC Hummer EV SUV EV 外媒预测，该车重量达到惊人的4.5吨，堪比一辆满载的轻卡。 "肥胖症"是个相对概念，是与燃油车相较而言的。 有媒体统计发现，新能源汽车平均整备质量，要比同级别的传统燃 ...

2026年的中国豪华车市场，正经历前所未有的格局洗牌。宝马开年官方降价，保时捷持续精简经销 商网络以应对连续四年的销量下滑，捷豹、沃尔沃等二线豪华面临终端价格崩盘，部分车型价格与合资 同级持平。这一系列事件，正式宣告外资豪华品牌迈入战略收缩元年。曾独霸中国高端市场数十年的外 资品牌正由盛转衰。这并非短期波动，而是产业、竞争、消费三重变革叠加的系统性变化，其独领风骚 的时代或将一去不返。 回望2016年，中国豪华车市场还是外资品牌的独角戏。笔者至今记得某德系豪华品牌发布会的场 景：主办方未配齐同声传译，负责人用英语畅谈"全球统一标准"，台下中国媒体和经销商只能凭荧幕画 面揣摩内容。彼时BBA合计占据94.03%的豪华车市场份额，其余不足6%的空间由其他进口豪华品牌角 逐。中国本土品牌则是"边缘人"，整体市场份额不足40%，仅能在15万元以下低端市场挣扎，尝试冲击 20万元价位的品牌，多被贴上"不自量力"的标签。 外资的技术封锁与市场傲慢，倒逼中国汽车人走上自主研发之路。2017年春，笔者走访某自主品牌 研发中心，工程师们围着拆解的外资发动机逐件测量参数，泡面桶、咖啡罐堆满角落，灯光亮至凌晨两 三点是常态。一位工 ...

Core Viewpoint - The article provides an overview of new vehicle launches scheduled for January 2026, detailing specifications, pricing, and market segments for various manufacturers [2]. Group 1: Vehicle Launches - Jiangling Motors will launch the Ford Mustang on January 16, 2026, targeting the B SUV segment with a price range of 299,800 to 399,800 CNY [8]. - GAC Aion will introduce the Aion UT on January 17, 2026, in the AO HB segment, priced between 86,800 and 92,800 CNY [16]. - Geely will release the Galaxy V900 on January 20, 2026, in the C MPV segment, with prices ranging from 309,800 to 369,800 CNY [22]. - SAIC Volkswagen will launch the Volkswagen Lavida on January 20, 2026, in the A NB segment, with a price range of 120,900 to 143,900 CNY [30]. - BMW will introduce the iX1 on January 21, 2026, in the A SUV segment, priced between 228,000 and 268,000 CNY [36]. - FAW Car will launch the Bestune Yueyi 03 on January 22, 2026, in the A SUV segment, with a price of 109,900 CNY [44]. - Changan Automobile will release the Changan Lumin on January 23, 2026, in the A00 HB segment, priced at 46,900 CNY [52]. Group 2: Technical Specifications - The Ford Mustang features a 2.3T engine with a maximum power of 202 kW and torque of 429 N·m [8]. - The Aion UT is equipped with a pure electric powertrain, offering a range of 420 to 500 km (CLTC) [16]. - The Galaxy V900 has a 1.5T range-extended engine with a power output of 120 kW and an electric motor producing 340 kW [22]. - The Volkswagen Lavida offers both 1.5L and 1.5T engine options, with power outputs of 81 kW and 118 kW respectively [30]. - The iX1 features a pure electric powertrain with a maximum power of 150 kW and a range of 450 to 510 km (CLTC) [36]. - The Bestune Yueyi 03 has a pure electric engine with a power output of 122 kW and a range of 565 km (CLTC) [44]. - The Changan Lumin is powered by a pure electric engine with a power output of 35 kW and a range of 205 km (CLTC) [52].

Core Viewpoint - The article discusses the increasing weight of electric vehicles (EVs), particularly SUVs, and the implications of this trend on the industry, safety, and resource utilization. It highlights the need for the industry to adopt measures to reduce vehicle weight in response to new energy consumption standards set by the government [4][9][47]. Group 1: Industry Trends - By 2025, China's production and sales of new energy vehicles (NEVs) are projected to reach 16.626 million and 16.49 million units, respectively, marking a year-on-year growth of 29% and 28.2%, maintaining the global lead for 11 consecutive years [4]. - The average weight of new energy vehicles is 20%-30% heavier than traditional fuel vehicles, with some models exceeding 3 tons [14][11]. - The implementation of national energy consumption standards is pressuring the industry to reduce vehicle weight [8][49]. Group 2: Causes of Increased Weight - The primary reason for the increased weight of EVs is the battery, with electric versions of vehicles like the BMW X3 weighing significantly more due to larger battery packs [17][15]. - The trend of "oil-to-electric" conversions has led to redundant weight as manufacturers retrofit existing fuel vehicle platforms with batteries, resulting in additional structural reinforcements [20][22]. - The growing number of features and configurations in EVs, such as larger interiors and added amenities, contributes to the overall weight increase [25][27]. Group 3: Negative Consequences - Heavier vehicles pose safety risks, as increased weight affects braking efficiency and can lead to greater wear on components [34][35]. - The additional weight results in higher energy consumption, creating a cycle where increased battery capacity leads to heavier vehicles and diminished returns on range improvements [39][40]. - The inefficient use of resources in battery production exacerbates environmental concerns, contradicting the eco-friendly principles of EVs [45][46]. Group 4: Regulatory Response - The new national standard for electric vehicle energy consumption, effective from January 1, 2026, aims to bind energy consumption limits to vehicle weight, making it more challenging for manufacturers to rely on simply adding battery capacity [47][48]. - This standard encourages a shift away from the "stacking batteries" approach, promoting a focus on weight reduction and efficiency [49]. Group 5: Solutions for Weight Reduction - Upgrading materials, such as using aluminum and composite materials, can significantly reduce vehicle weight while maintaining strength [55][56]. - Structural optimization through advanced manufacturing techniques, like large-scale die-casting, can streamline production and reduce weight [58]. - System integration strategies can minimize redundant components, effectively lowering overall vehicle weight without compromising performance or safety [60][66].

Core Viewpoint - The article discusses the significant decline in sales of traditional luxury car brands (BBA: BMW, Benz, Audi) in China for 2025, attributing this downturn to the rise of domestic electric vehicle brands and changing consumer preferences [6][9]. Group 1: Sales Performance - In 2025, the sales figures for BBA in China were as follows: BMW (including MINI) sold 625,500 units, down 12.5%; Audi (from FAW and SAIC) sold approximately 617,000 units, down 5%; and Mercedes-Benz (including commercial vehicles) sold 575,000 units, down 19% [6][8]. - The collective decline in sales for BBA is not seen as a short-term fluctuation but rather a structural loss due to the surge in new energy vehicles, with the penetration rate nearing 60% and domestic brands capturing 65% of the market share [9]. Group 2: Market Dynamics - The article highlights that the traditional luxury brands are struggling to maintain their market position as consumers shift away from brand loyalty, with BBA's user intent loyalty dropping below 18% in 2025 [13][14]. - The competition from new energy brands like NIO, Li Auto, Tesla, and Xiaomi is evident, with a significant percentage of their potential repeat customers coming from former BBA users [14]. Group 3: Strategic Responses - BMW has initiated price cuts on over 30 models to attract customers, with the entry-level electric iX1 dropping to 187,500 yuan, but the effectiveness of this strategy in boosting sales remains uncertain [10][11]. - Audi plans to launch new models like the A6L e-tron and E7X in 2026 to address its technological shortcomings, while Mercedes-Benz aims to introduce 15 new models, including a locally produced electric GLC [16][18]. - BMW's upcoming iX3, set to launch in late 2026, will feature advanced technology and pricing will be crucial for its success in the new energy market [17].

Core Viewpoint - BMW has initiated a significant price reduction across 31 models in China, with discounts exceeding 10%, and some models seeing reductions over 20%, marking a strategic shift in response to market dynamics rather than a price war [1][3][5] Group 1: Price Reduction Details - The price cuts affect a diverse range of models, including electric vehicles like the i7 and iX1, as well as popular SUVs and sedans, but notably exclude bestsellers like the 3 Series and 5 Series [5][7] - The official statement from BMW claims this adjustment is a proactive strategy to upgrade product value rather than a reaction to competitive pricing pressures [3][5] Group 2: Market Context and Reactions - The automotive market has been experiencing intense competition, leading to various promotional strategies, including significant price cuts from competitors [7][10] - Despite BMW's official stance against price wars, dealers report that actual selling prices have not significantly decreased, indicating a disconnect between official pricing and market realities [3][5] Group 3: Sales Performance and Strategic Implications - BMW's sales in China have declined sharply, with a reported 12.5% drop in vehicle deliveries, highlighting the need for strategic adjustments to regain market share [11][13] - The brand's traditional strengths in performance and heritage are diminishing in the face of rising competition from domestic brands offering better value propositions [11][13] Group 4: Future Outlook - BMW is set to launch a new electric platform in 2026, which may help revitalize its market position, but the effectiveness of this strategy remains uncertain [15] - The price cuts may prompt other luxury brands within the BBA group to reconsider their pricing strategies in response to changing market conditions [15][16]

Core Viewpoint - The newly launched Audi Q5L is positioned as a fuel SUV featuring Huawei's advanced driving technology and hybrid capabilities, enhancing its fuel efficiency and driving performance compared to previous models [5]. Group 1: Product Arrival and Specifications - The new Q5L arrived at the dealership in mid-December, with a total of 5 vehicles available by the end of the month, including a special edition for users [2]. - The pricing for the new Q5L ranges from 309,800 to 384,800 RMB, with various promotional offers such as a deposit discount and complimentary maintenance [3]. Group 2: Customer Reception and Market Position - Customer traffic at the dealership averages 25 groups daily, with less than 10% specifically seeking the new Q5L, but half of the customers in-store show interest in it [7]. - Most customers appreciate the new Q5L's interior design and find its exterior more luxurious and sporty compared to previous models [8]. Group 3: Competitive Analysis - The Q5L is compared against competitors like the Mercedes-Benz GLCL and BMW X3 for fuel vehicles, and against Li Auto L7 and AITO M7 for extended-range vehicles, highlighting its advantages in fuel efficiency and power [12]. - Some customers express concerns about the pricing of the new model, noting that the previous model's price after discounts was significantly lower [14]. Group 4: Financial Options and Recommendations - The primary financing option promotes a 5-year installment plan with the first two years focusing on principal repayment, offering a 0% interest rate for the first 18 months during the pre-sale period [19]. - It is anticipated that there will be no additional discounts for the new Q5L in the next six months, suggesting that customers who can accept the price should consider purchasing soon [23]. Group 5: Sales Insights - The new Q5L features advanced functionalities, including heated and ventilated front seats, which are not available in some higher-end models like the A8L [17]. - The removal of the previous generation's variable intake grille has received mixed feedback, but the overall design and technology improvements are seen positively [24].

Core Insights - The article discusses the competitive landscape of the high-end automotive market in China, highlighting the aggressive growth targets of domestic brands compared to the more conservative outlook of German luxury brands [4][6][10]. Group 1: Market Predictions - By 2026, domestic brands like NIO aim for a sales increase of 40-50%, targeting approximately 460,000 units, while Xiaomi aims for 550,000 units, a 34% increase [4]. - German brands Mercedes-Benz and BMW have projected annual sales of less than 500,000 units each, returning to levels seen a decade ago [4][8]. Group 2: Sales Performance - NIO's ES8 model saw a monthly sales peak of 22,000 units in December, while the AITO brand's models surpassed 100,000 units annually [5]. - In contrast, Mercedes-Benz's sales in China fell by 19% to 551,900 units in 2025, and BMW's sales dropped by 12.5% to 625,500 units, marking two consecutive years of over 10% decline for both brands [8]. Group 3: New Product Launches - In 2026, Mercedes-Benz plans to launch over 15 new and updated models, including the long-wheelbase pure electric GLC and GLE [9][18]. - BMW will introduce more than 20 new models, including the long-wheelbase iX3, as part of its second electric vehicle strategy [19]. Group 4: Market Dynamics - The article notes that the penetration rate of new energy vehicles in China is expected to exceed 60% in 2026, indicating a shift towards a new energy-dominated market [13]. - Traditional luxury brands are struggling with their electric transformation, with electric models contributing less than 10% to their total sales [14]. Group 5: Competitive Challenges - Domestic brands are aggressively targeting the high-end market, with AITO's luxury brand achieving significant sales in the premium segment [15]. - The competition is intensifying as domestic brands leverage product, technology, and brand strategies to challenge the established German luxury brands [20].