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宝马推出集交互/操控/驾驶辅助一体的智驾解决方案,全新宝马iX3首搭
Feng Huang Wang· 2025-07-08 14:13
Core Insights - BMW Group has launched an integrated smart driving solution combining interaction, control, and driving assistance, with the new BMW iX3 being the first model to feature this technology [1] - The company emphasizes a differentiated approach in the competitive smart driving technology landscape, focusing on a holistic solution rather than single-function features [1][2] - The new generation models utilize a cutting-edge electronic architecture with four high-performance computers, achieving significant advancements in decision-making speed and processing power [1][2] Technology Development - The core innovation lies in the "Heart of Joy," which integrates power and chassis control, managing functions like power transmission, braking, charging, energy recovery, and steering [1] - The new system boasts a decision-making latency of under 1 millisecond and a tenfold increase in information processing speed compared to traditional systems [1] - The "smart driving assistance super brain" has seen a 20-fold increase in computing power, optimizing the entire chain from perception to control [1] Driving Experience - BMW's technology route reflects a commitment to the essence of driving, maintaining a dialogue between the driver and the vehicle even when smart assistance systems are engaged [2] - The design philosophy is rooted in BMW's 2016 concepts of "BOOST" and "EASE," emphasizing the synergy between driving performance and smart assistance [2] Data Utilization - The development of BMW's technology is supported by driving data from nearly 30 million global car owners, including over 7 million from China, providing a solid foundation for product design [2] Market Positioning - BMW's approach to smart driving technology represents a unique perspective on the transformation of traditional luxury car brands, aiming to balance brand heritage with technological innovation [2] - The market performance of BMW's new generation models will serve as an important reference for the smart transformation of traditional luxury brands in the automotive industry [2]
豪华车巨头绝不放弃内燃机
汽车商业评论· 2025-07-03 16:40
Core Viewpoint - BMW's Steyr plant in Austria is undergoing a complex transformation, expanding electric powertrain production while maintaining its role as a global internal combustion engine manufacturing center [2][5]. Group 1: Transformation and Strategy - The Steyr plant is positioned as a dual-engine facility for both internal combustion engines and electric drive systems, ensuring a flexible and future-oriented supply model for BMW's global vehicle lineup [7][11]. - The plant had 4,900 employees and generated sales of €4.4 billion last year, ranking among the top ten industrial companies in Austria [7]. - BMW is committed to maintaining its internal combustion engine business, producing approximately 1.2 million internal combustion engines last year while also investing in traditional engine improvements [14][24]. Group 2: Technological Advancements - The current fifth-generation electric vehicle drive system has achieved a 40% reduction in energy consumption and a 30% increase in vehicle range compared to the upcoming sixth generation [20]. - The introduction of new technological components, such as inverters, is seen as a key differentiator for BMW in enhancing electric drive efficiency and performance [18][22]. Group 3: Workforce and Production Capacity - BMW aims to maintain the current workforce level of approximately 4,900 employees by 2030, with 700 dedicated to research and development [23]. - The production capacity for electric drive systems is expected to expand to 600,000 units across two production lines, with adjustments based on market demand [24]. Group 4: Future Developments - The first "New Generation" model, the iX3, is set to begin series production in the fall at BMW's new factory in Debrecen, Hungary [29]. - BMW is prepared to evaluate global expansion options if demand increases, ensuring flexibility in production strategies [32].
价格竞争能刹住车吗?
Core Viewpoint - The Ministry of Industry and Information Technology and the China Automobile Industry Association advocate against disorderly price competition, promoting fair market practices to foster healthy industry development [1] Group 1: Market Competition Dynamics - Car manufacturers are shifting focus from price competition to technological innovation and enhancing user experience, recognizing that long-term competitive advantages cannot be achieved solely through pricing strategies [1][10] - Despite the shift, price competition remains prevalent in terminal sales, with 4S dealerships employing various limited-time promotional activities to capture market share [1] Group 2: Promotional Strategies - Many 4S dealerships are implementing aggressive promotional strategies, such as cash discounts and additional incentives, to attract customers during events like the "6.18 Mid-Year Sale" [2][3] - For instance, a BMW dealership offers a cash discount of up to 10,000 yuan, with some models seeing discounts as high as 50%, indicating a significant reduction from the official price [2] - Toyota's promotional activities also reflect substantial cash discounts, with some models offering up to 60,000 yuan in total incentives [3] Group 3: Inventory and Supply Chain Challenges - The industry faces high inventory levels, with national passenger car inventory reaching 3.5 million units in April, a 120,000-unit increase from the previous year, necessitating promotional strategies to alleviate stock pressure [5] - Sales personnel emphasize that accepting in-stock vehicles can lead to greater discounts, highlighting the need for manufacturers to manage inventory effectively [5] Group 4: Economic Pressures on Dealers - The automotive industry is experiencing significant economic pressure, with profit margins projected to drop to 4.3% in 2024, below the average for downstream industries [9] - A substantial portion of dealers are facing financial difficulties, with 41.7% reporting losses, and 84.4% experiencing price discrepancies that threaten their viability [9] Group 5: Consumer Behavior and Market Trends - Despite the industry's recognition of the dangers of price wars, consumer attraction through cost-effectiveness remains a critical sales strategy, as evidenced by the ongoing reliance on promotional pricing [10] - Sales personnel express confidence in their products and technologies, actively promoting new features to enhance consumer appeal, indicating a gradual shift away from price-centric sales tactics [10]
【快讯】每日快讯(2025年6月19日)
乘联分会· 2025-06-19 08:37
点 击 蓝 字 关 注 我 们 本文全文共 4187 字,阅读全文约需 14 分钟 目录 国内新闻 1.《福建省氢能产业创新发展中长期规划(2025—2035年)》印发 2.今年5月经上海南港口岸出口车辆7.2万辆 同比增长2倍 3.红旗氢燃料电池汽车突破关键试验 4.字节跳动与比亚迪合作 助力锂电池研发加速 5.萝卜快跑在香港测试再扩区 范围拓展至东涌 6.华为徐直军:5G车联网占比未来五年将提升至95% 7.国轩高科:金石全固态电池PACK系统已开启装车路测 8.我国燃料电池汽车推广应用规模明显扩大 国外新闻 1.德国杜塞尔多夫开欧洲最大加氢站 2.大众集团MOIA发布首款全自动驾驶汽车 3.超级快充 宝马iX3充电功率突破400千瓦 4.Cadence与三星合作 加速AI数据中心 商用车 1. 河南发布2025老旧营运货车报废更新政策 2. 苏州金龙海格汽车品牌价值超1000亿 3. 陕汽:质子汽车百辆新能源电动自卸车交付市场 4. 宇通C系列豪华客车登陆斯里兰卡 国内新闻 1 《福建省氢能产业创新发展中长期规划(2025—2035年)》印发 时间:2025.6.19 来源: 财联社 6月18日,福建省 ...
【快讯】每日快讯(2025年6月12日)
乘联分会· 2025-06-12 08:37
点 击 蓝 字 关 注 我 们 本文全文共 3913 字,阅读全文约需 13 分钟 目录 国内新闻 1.国家认监委在汽车领域部署开展强制性产品认证试点工作 国外新闻 4.全新宝马iX3将于9月慕尼黑车展首发 商用车 2.全国充电桩累计数量破1400万台 3.5月我国动力电池装车量57.1GWh同比增长43.1% 4.《杭州市智能网联车辆创新应用管理实施办法》印发 5.广汽丰田官宣将与小米/华为两大企业合作 6.小鹏G7行业首发智能驾驶辅助VLA-OL模型 7.首店开业 零跑汽车打入香港市场 8.比亚迪汽车在欧洲投建兆瓦闪充网络 1.英国2026年启动自动驾驶商业试点 2.为避关税 通用汽车将部分产能从墨西哥转至美国 3.极星重启市场扩张 法国成战略首站 1. 高速服务区"司机之家"将进行标准化规范化改造 2. 中国重汽汕德卡G7H燃气牵引车于银川上市 3. 沈阳金杯携手厦门建发 共拓全球商用车市场版图 4. 庆铃T28创业家皮卡在全国多地区域上市 国内新闻 1 国家认监委在汽车领域部署开展强制性产品认证试点工作 时间:2025.6.12 来源:界面新闻 作者:陈小同 据市场监管总局网站消息,近日,国家认监委印 ...
2万买大品牌新车,15万能进“豪门”!6月车市促销有点猛
Nan Fang Du Shi Bao· 2025-06-11 04:29
这是"最好"的时期,也是"最坏"的时期。对消费者而言,各种补贴政策叠加车企降价促销,购车成本降至历史低点;在汽车厂商看来,行业利润跌破 4%警戒线,订单背后的"心酸"行内人士都懂。 进入六月份之后,车市各种让利促销进入高潮。2万元不到买到大品牌新车,15万元可以入手传统豪华品牌车型。放在以前,二手车市场"老车"才有的 价格,已经出现在新车报价中。 6月各大车企促销猛 但"限时特价"不容易拿? 进入六月之后,随着端午假期以及粤港澳大湾区车展、重庆车展等主打"卖车"定位的区域车展接踵而至,众多车企推出的优惠措施让人眼花缭乱。 近期,广汽昊铂带来了最新优惠政策:全系可享终生免费充电权益;2024款昊铂HT全国限量置换一口价17.99万元起;2024款昊铂GT全国限量置换一口 价16.39万元起;昊铂HL官方指导价26.98万元起,可享至高3年20万的免息金融政策,至高国补2万元。 广汽埃安第二代AION V(霸王龙)置换补贴至高可享3.5万元;埃安RT 650激光雷达版特惠价14.08万元限量发售;埃安UT购车可至高享受价值2.5万元 的大礼包,而在重庆车展现场,该车5.38万起的"特价"更是让人吃惊。 广汽传祺方 ...
宝马和奔驰的电车跑得比EPA预估里程更远
汽车商业评论· 2025-06-07 14:35
设 计 / 琚 佳 来 源 / w w w. c o n s u m e r r e p o r ts. o r g , i n si d e e v s. c o m 即便是最狂热的电动汽车支持者也会告诉你,通常情况下,你所预期的续航里程与电动汽车实际续 航里程之间往往存在很大差距。电动汽车的实际续航里程会受到许多因素的影响,比如外界温度、 轮胎状况、加速的平顺程度以及在公路上的行驶速度等。 许多电动汽车的宣传续航里程与它们在公路长途旅行中实际能行驶的里程之间存在显著差异,正如 《消费者报告(Consumer Reports)》的测试所显示的那样。当以70英里/时(112公里/时)的恒定 速度行驶时,CR测试的一些车辆的实际续航里程比其宣传的续航里程短达50英里(约80公里), 而另一些车辆则超过了其宣传的EPA预估值——有的甚至超过70英里(112公里)。 "当你远离家乡且没有可靠的充电设施时,续航里程就显得尤为重要。"CR汽车测试开发部门的副 总监亚历克斯·克尼泽克(Alex Knizek)说道。"如果在公路上没电了,你可能就需要被拖走,这既 不方便又成本高昂。" 但与传统汽车和混合动力车的里程估算不同 ...
“奥迪+华为第一车”开启预售,传统豪华品牌反向拥抱中国技术
Jing Ji Guan Cha Bao· 2025-06-02 10:25
Group 1 - The core point of the article is the launch of the Audi Q6L e-tron, which signifies a shift in traditional luxury brands embracing Chinese technology, particularly through its collaboration with Huawei [2][3]. - The Q6L e-tron is built on the PPE luxury electric platform and features the Huawei Drive ADS 3.0 system, which includes 11 cameras and 31 perception hardware components, enhancing its autonomous driving capabilities [2][3]. - The vehicle supports ultra-fast charging with a 107kWh battery from CATL, achieving a charging power of 270kW, allowing for a range of 294 kilometers with just 10 minutes of charging [2]. Group 2 - The interior design of the Q6L e-tron includes a five-screen setup tailored to Chinese user preferences, contrasting sharply with the minimalist style of competitors like Tesla [3]. - Although the official price has not been announced, the pre-sale strategy indicates Audi's competitive ambition, with a deposit of 1,000 yuan offsetting 6,000 yuan of the purchase price, and limited users can enjoy up to 60,000 yuan in equipment gifts [3]. - The pricing strategy reflects a broader trend of "technological equality" in the market, as competitors like Avita 07 and NIO ES6 offer advanced features at lower price points, challenging traditional luxury brand pricing [3]. Group 3 - The Q6L e-tron is seen as the beginning of a transformation, with the upcoming A6L e-tron expected to further integrate German luxury with Chinese technology [4]. - The evolution in the electric vehicle market suggests that agility in ecosystem integration will determine success, rather than historical brand legacy [4].
汽车视点 | “0公里二手车”乱象揭秘:数千平台卖家缘何“新车二手卖”?
Xin Hua Cai Jing· 2025-05-28 02:18
Core Viewpoint - The "0-kilometer used car" market is facing unprecedented scrutiny, with industry leaders exposing its gray areas and questionable practices [1][6]. Industry Overview - The term "0-kilometer used car" refers to vehicles that are registered but quickly resold, creating a market where 3,000 to 4,000 sellers are involved in this type of transaction [1]. - This market has developed a complete supply chain, with various brands like BYD, Aion, and Audi offering "0-kilometer used cars" at prices significantly lower than their suggested retail prices [1]. Pricing and Sales Practices - Examples of pricing include a Volkswagen model sold for 78,800 yuan, which is nearly 50,000 yuan less than its suggested retail price, and a BYD model priced at 55,800 yuan, about 20,000 yuan cheaper than new [5]. - Dealers are using this method as a way to clear inventory, purchasing new cars at low prices and reselling them to consumers at a slight markup, benefiting all parties involved [6]. Market Dynamics - The practice of selling "0-kilometer used cars" is not new and has been a common strategy among dealers to boost sales figures, especially towards the end of the year [6]. - The phenomenon reflects deeper contradictions within the automotive industry, where competitive pressures force some businesses to exploit regulatory loopholes [7]. Consumer Implications - There are risks associated with purchasing "0-kilometer used cars," including the loss of first-owner benefits and potential depreciation in resale value [7]. - The existence of this market raises concerns about consumer rights and the integrity of subsidy policies, as some dealers may manipulate vehicle exchange subsidies for short-term gains [7].
多款新能源准新车“价崩” 连特斯拉也跌得有点猛
Nan Fang Du Shi Bao· 2025-05-22 15:06
广骏二手车城总经理助理蒋泽斌告诉湾财社记者,小米SU7普通版的二手车目前价格还算稳定,但Ultra 版本价格跌得比较厉害。"正常百来公里的SU7准新车,比原价低2万元左右。相比之下,现在Ultra车型 的准新车,落地就比新车价少了6万-7万元。"他介绍。 2025年4月,主要纯电动车保值率榜单中,小米SU7一年车龄保值率达到88.7% ,排在榜首。经过精真 估数据最近一个月的价格对比,SU7价格变化不大,SU7 Ultra的价格出现了下降,新车官方指导价 52.99万元的Ultra二手车从50.33万元降到48.33万元。 但也有车商反映,不仅仅是Ultra版,全部车型二手车价都在下调。广州一名二手车鉴定评估师表示, 自从高速路事故之后, 小米二手车价从4月初就开始下滑了。相较4月前,标准版降了一万元,Max版 降了2万多元。 千里发名车汇销售负责人梁启健指出,上个月他刚刚收购了一台2024款SU7 800km四驱超长续航高阶智 驾版,他庆幸该车已脱手,而且卖出的时候还算可以维持正常盈利水平。他表示,现在车商对于这款车 会比较谨慎,除非是价格特别便宜且车况正常才会考虑收购。"前几天有个小米800km车主开价2 ...