■网友"粒子"的小猫与手写对联合照。 "它经济"趋热，年轻人情感消费成新亮点 宠物经济正成为消费升级浪潮中的重要增长极，对于许多养宠人而言，宠物早已从"陪伴者"升级为"家 庭成员"。这不，有网友给猫咪过年不仅在猫砂盆上贴上手写对联，还给它派利是。 综合京东、天猫等电商平台数据，超七成宠物主在春节期间为"毛孩子"安排洗护美容、定制年夜饭、新 年写真等专属活动，"宠物年俗"逐步形成，推动宠物服务在节日期间量价齐升。 走访 洗护订单排满，春节宠物服务价量齐升迎高峰 宠物新春仪式感的兴起，导致了线下宠物服务市场的火爆。 日前，新快报记者走访广州市体育东路一家宠物门店了解到，自2月1日起，该店非会员所有服务类项目 统一涨价50%，其中短毛猫（3公斤以下）精致洗护（含剪指甲、清耳、挤肛门腺等）从88元涨至132 元。据店员黎女士介绍，不少宠物主人赶在调价前集中下单，春节前的宠物洗护订单基本排满。 为应对消费高峰，门店作出明确安排：2月14日至23日，洗护服务须提前一天或12小时预约；而2月15日 至23日，店内仅承接洗护与寄养业务，美容项目暂时停接。此外，门店还提供100元/天的上门寄养及投 食服务；宠物售卖推出半价优惠 ...

宠物"年节经济"升温 中国"铲屎官"为爱宠备年夜饭购新装 中新网南宁2月10日电 (张广权)马年新春将至，宠物"年节经济"正成为中国春节消费市场新增长点。从 专属"年夜饭"到节日新装，从上门洗护到定制造型，围绕宠物的节日消费正呈现精细化、情感化新趋 势。 广西社会科学院社会学研究所所长姚华表示，宠物"年节经济"的兴起，反映了当代社会情感消费的深 化。"当宠物被越来越多家庭视为重要成员时，围绕它们的消费自然也会融入节日传统。这不仅是商业 机会，更是社会情感结构变化的体现。" 姚华指出，宠物"年节经济"的持续升温，既考验着商家的产品创新和服务能力，也推动着整个行业向更 专业、更精细化的方向发展。随着春节的临近，这场围绕"毛孩子"展开的消费盛宴还将持续升温。(完) 来源：中国新闻网 在广西南宁一家连锁超市，马年春节宠粮礼盒被摆上货架：猫粮注重主粮与冻干鲜肉的配比，犬粮则融 合鲜肉、冻干与梨成分，强调零谷物配方，以实惠价格主打品质之选。 "春节也想让家里的'毛孩子'吃点好的，趁着年节给它们换换口味。主要看中配料健康，性价比也 高。"资深养宠人郑天瑞介绍，他已为家中两只狗狗在网上购置了新年"年夜饭"礼包。在他看来，宠物 ...

与此同时，为爱宠定制"春节特别造型"已成为节前美容项目的热门选择。此外，为满足主人返乡或出游 的需求，专业的宠物春节托管、上门喂养与陪伴服务也迎来预约高峰，服务价格较平日普遍上浮20%至 50%。 2月10日，广西南宁，宠物洗护师为猫咪提供上门洗护服务。农成就 摄 近年来，中国宠物消费市场快速成长。艾媒咨询数据显示，2025年中国宠物经济产业规模预计达8114亿 元(人民币，下同)，到2028年有望突破1.15万亿元。宠物消费正从基本需求向情感需求、社交需求升 级，节日消费成为这一转变的集中体现。 广西社会科学院社会学研究所所长姚华表示，宠物"年节经济"的兴起，反映了当代社会情感消费的深 化。"当宠物被越来越多家庭视为重要成员时，围绕它们的消费自然也会融入节日传统。这不仅是商业 机会，更是社会情感结构变化的体现。" 马年新春将至，宠物"年节经济"正成为中国春节消费市场新增长点。从专属"年夜饭"到节日新装，从上 门洗护到定制造型，围绕宠物的节日消费正呈现精细化、情感化新趋势。 连日来，在电商平台上，"宠物年夜饭"成为搜索热词，相关消费迅速升温，其中以"春节限定"类商品销 量增长最为突出。不仅是综合电商，众多垂直 ...

转自：中国青年网 2025年12月初的一天，送完爱人上班，家住北京的王韬开始了作为宠物上门喂养师的一天。这已是他从 事这份工作的第五个年头。 许辉的起步源于线下宠物店的"自荐"，随后他在社交平台建立专属社群，逐步打开线上接单渠道。如 今，他已组建起一个6人小团队，并探索更精细的分工。"我的目标是未来团队每个人都能独立带领小 组，向规模化发展。"他说。 在服务流程上，许辉与团队形成了一套从下单、对接到服务、反馈的标准化程序，专业背景让他在面对 高要求客户时更具优势。"例如一些品种名贵的宠物，主人常会提出体检、美容等附加服务，这正是专 业价值的体现。" 杨瑞家中有猫有狗，每次回乡探亲前总为安置它们发愁。"让它俩单独在家，心始终悬着。"在朋友推荐 下，他成了许辉的长期客户，"有专业的人定期来看看，我才踏实。" 在成都一家外企工作的李慧，因家中体型偏胖的拉布拉多犬"肥肥"常常求助喂养师。即使居家办公，她 也难以独自遛狗，"有一次被它带倒在地，摔得不轻"。如今，她外出时，许辉成了肥肥的"临时家长"， 一次服务收费50元。李慧有时会请许辉喝咖啡，"我们既是雇佣关系，也是朋友"。 目前，许辉的订单大多来自35岁以下的年轻客 ...

Core Insights - Urban consumption vitality was fully released during the New Year period, with cities like Shanghai, Nanjing, and Changsha showcasing strong local consumption activity [1][8] - Diverse consumption experiences, including shopping, cross-city travel, and winter activities, saw significant growth, indicating a robust experience economy [1][3] Consumption Trends - Supermarket shopping and cross-city tourism were popular, with supermarket coupon sales on Douyin increasing by 164% year-on-year, and sales of clothing and jewelry rising by 147% and 109% respectively [3] - The pet care sector also saw a notable increase, with pet grooming services growing by 63% [3] Travel and Accommodation - The travel market was vibrant, with hotel and guesthouse sales increasing by 93% and 97% year-on-year, respectively, and attraction ticket sales rising by 46% [3] - The "Heartfelt List" of hotels saw a 71% increase in sales and an 85% increase in order volume from December 19 to January 1 [3] Experience Economy - The offline experience economy became a new highlight, with "Pindou" handcraft experiences seeing a staggering 1461% increase in sales on Douyin [6] - Theme park visits and pottery experiences also gained popularity, with sales increasing by 106% and 99% respectively [6] Food Consumption - Food consumption remained a key focus during the holiday, with hot pot, chicken pot, grilled fish, and other dishes being particularly favored, and buffet sales increasing by 94% year-on-year [4] Regional Highlights - Cities such as Shanghai, Zhengzhou, Fuzhou, Chengdu, Wuhan, Guangzhou, Hangzhou, Beijing, Nanjing, and Changsha demonstrated strong local consumption vitality during the New Year holiday [8] - Hainan experienced a tourism surge, attracting visitors with its unique climate and travel resources, leading to high demand for group purchases of scenic area tickets and travel packages [8]

Core Viewpoint - The pet economy, while appearing lucrative with a market size of 300 billion and gross margins up to 50%, is not a profitable venture for large companies due to high operational costs and reliance on human capital rather than scalable business models [4][10][30]. Industry Overview - The pet economy is characterized by high gross margins, particularly in pet food, where domestic brands can achieve margins of 40%-50% [10][11]. - Service sectors such as grooming and veterinary care also show high potential margins, but the actual profitability for companies is often low due to high operational costs [10][15]. Company Performance - Major players like Pet Fresh and others have faced significant losses, with Pet Fresh closing 18 stores after burning through 178 million RMB in just nine months, averaging losses of over 200,000 RMB per store monthly [5][11]. - Companies like Zhongchong Co. and Petty Co. report low net profit margins, with Zhongchong's gross margin at 28.16% and net margin at only 9.33% [11][12]. Marketing and Sales Costs - The cost of acquiring customers through KOLs (Key Opinion Leaders) and marketing has skyrocketed, with sales expenses for companies like Guibao Pet increasing from under 100 million RMB in 2017 to 500 million RMB in 2024, leading to diminished net profit margins despite increased sales [13][14]. Challenges in Scaling - The pet economy is heavily reliant on personal relationships and trust between pet owners and service providers, making it difficult for large companies to replicate the success of smaller, independent businesses [27][30]. - The high costs associated with maintaining quality service and customer trust, such as expensive store locations and high employee wages, hinder profitability for larger firms [15][28]. Comparison with Other Industries - Similar challenges are observed in other high-margin industries like beauty and medical services, where the core value lies in skilled personnel rather than scalable business operations [19][20][24]. - The pet industry exemplifies a trend where the most profitable segments are those that rely on individual expertise and customer relationships, rather than mass-market strategies [30].

Core Insights - The pet industry is experiencing significant growth in China, with the urban pet consumption market expected to exceed 300 billion yuan in 2024 and surpass 400 billion yuan by 2027, driven by a growing young pet owner demographic [4][6][10] Group 1: Market Trends - Shopping malls are increasingly welcoming pet stores, with many actively seeking to incorporate pet-friendly spaces to attract younger and middle-aged consumers [4][6] - The shift in attitude from shopping malls towards pet businesses has become particularly evident in the last two years, with a notable increase in invitations for pet-related businesses to enter malls [4][6] - Pet stores are becoming a key strategy for shopping centers to drive foot traffic, similar to the appeal of the "二次元" (anime) culture [4][11] Group 2: Business Models - The pet retail landscape is evolving, with a focus on services rather than just product sales; the service sector is projected to grow, while product sales are declining [10][11] - Active sales of live pets are identified as a lucrative business model, with some stores achieving monthly sales of around 600,000 yuan [8][10] - Pet grooming and care services are becoming increasingly popular, often commanding higher prices than pet products, indicating a shift towards service-oriented revenue streams [10][11] Group 3: Operational Challenges - The success of pet stores in malls heavily relies on location, foot traffic, and the operational capabilities of the shopping centers [11][13] - Some pet store owners report challenges in profitability despite the influx of customers, highlighting the need for effective marketing and event planning by mall operators [11][13] - The balance between accommodating pet-friendly environments and maintaining consumer satisfaction is crucial for the sustainable growth of the pet-friendly concept in commercial spaces [13]