转自：中国青年网 2025年12月初的一天，送完爱人上班，家住北京的王韬开始了作为宠物上门喂养师的一天。这已是他从 事这份工作的第五个年头。 许辉的起步源于线下宠物店的"自荐"，随后他在社交平台建立专属社群，逐步打开线上接单渠道。如 今，他已组建起一个6人小团队，并探索更精细的分工。"我的目标是未来团队每个人都能独立带领小 组，向规模化发展。"他说。 在服务流程上，许辉与团队形成了一套从下单、对接到服务、反馈的标准化程序，专业背景让他在面对 高要求客户时更具优势。"例如一些品种名贵的宠物，主人常会提出体检、美容等附加服务，这正是专 业价值的体现。" 杨瑞家中有猫有狗，每次回乡探亲前总为安置它们发愁。"让它俩单独在家，心始终悬着。"在朋友推荐 下，他成了许辉的长期客户，"有专业的人定期来看看，我才踏实。" 在成都一家外企工作的李慧，因家中体型偏胖的拉布拉多犬"肥肥"常常求助喂养师。即使居家办公，她 也难以独自遛狗，"有一次被它带倒在地，摔得不轻"。如今，她外出时，许辉成了肥肥的"临时家长"， 一次服务收费50元。李慧有时会请许辉喝咖啡，"我们既是雇佣关系，也是朋友"。 目前，许辉的订单大多来自35岁以下的年轻客 ...

挂满灯笼的大树成为网红打卡地 城市消费活力在跨年期间充分释放。上海、南京、长沙等城市彰显出强劲的本地消费活力；"拼豆"成为朋友间互动交流的跨年"社交货币"……1月2日，抖 音生活服务发布元旦跨年消费数据。2025年12月30日至2026年1月1日，商超购物、跨城文旅游、冰雪温泉游、线下手工体验等多元消费全面升温，体验经 济迎显著增长。 跨年新潮流：商超购物、跨城旅游、滑雪温泉受欢迎 元旦假期，线下商场、商圈人头攒动，成为大众跨年聚会的首选之地，洋溢着迎接新年的喜悦与期盼。在这股充满活力的消费热潮带动下，2025年12月30 日至2026年1月1日，抖音里商超购物券销售额同比增长164%，服饰鞋帽与珠宝首饰的销售额分别同比上涨147%和109%，新年之际购物焕新需求不断催热 实体消费活力。同时，爱宠一族也不忘为"毛孩子"迎新，宠物洗护服务消费增长63%。 旅游度假市场同样火爆，跨城跨年成为主流选择。抖音里，酒店宾馆、客栈民宿销售额分别同比增长93%和97%，景点票券销售额同比提升46%，越来越 多消费者选择奔赴不同的城市，在旅行中感受新年气息。"心动榜"酒店榜单在节前不断推介优质特色酒店，供追求"心价比"的消费 ...

Core Viewpoint - The pet economy, while appearing lucrative with a market size of 300 billion and gross margins up to 50%, is not a profitable venture for large companies due to high operational costs and reliance on human capital rather than scalable business models [4][10][30]. Industry Overview - The pet economy is characterized by high gross margins, particularly in pet food, where domestic brands can achieve margins of 40%-50% [10][11]. - Service sectors such as grooming and veterinary care also show high potential margins, but the actual profitability for companies is often low due to high operational costs [10][15]. Company Performance - Major players like Pet Fresh and others have faced significant losses, with Pet Fresh closing 18 stores after burning through 178 million RMB in just nine months, averaging losses of over 200,000 RMB per store monthly [5][11]. - Companies like Zhongchong Co. and Petty Co. report low net profit margins, with Zhongchong's gross margin at 28.16% and net margin at only 9.33% [11][12]. Marketing and Sales Costs - The cost of acquiring customers through KOLs (Key Opinion Leaders) and marketing has skyrocketed, with sales expenses for companies like Guibao Pet increasing from under 100 million RMB in 2017 to 500 million RMB in 2024, leading to diminished net profit margins despite increased sales [13][14]. Challenges in Scaling - The pet economy is heavily reliant on personal relationships and trust between pet owners and service providers, making it difficult for large companies to replicate the success of smaller, independent businesses [27][30]. - The high costs associated with maintaining quality service and customer trust, such as expensive store locations and high employee wages, hinder profitability for larger firms [15][28]. Comparison with Other Industries - Similar challenges are observed in other high-margin industries like beauty and medical services, where the core value lies in skilled personnel rather than scalable business operations [19][20][24]. - The pet industry exemplifies a trend where the most profitable segments are those that rely on individual expertise and customer relationships, rather than mass-market strategies [30].

Core Insights - The pet industry is experiencing significant growth in China, with the urban pet consumption market expected to exceed 300 billion yuan in 2024 and surpass 400 billion yuan by 2027, driven by a growing young pet owner demographic [4][6][10] Group 1: Market Trends - Shopping malls are increasingly welcoming pet stores, with many actively seeking to incorporate pet-friendly spaces to attract younger and middle-aged consumers [4][6] - The shift in attitude from shopping malls towards pet businesses has become particularly evident in the last two years, with a notable increase in invitations for pet-related businesses to enter malls [4][6] - Pet stores are becoming a key strategy for shopping centers to drive foot traffic, similar to the appeal of the "二次元" (anime) culture [4][11] Group 2: Business Models - The pet retail landscape is evolving, with a focus on services rather than just product sales; the service sector is projected to grow, while product sales are declining [10][11] - Active sales of live pets are identified as a lucrative business model, with some stores achieving monthly sales of around 600,000 yuan [8][10] - Pet grooming and care services are becoming increasingly popular, often commanding higher prices than pet products, indicating a shift towards service-oriented revenue streams [10][11] Group 3: Operational Challenges - The success of pet stores in malls heavily relies on location, foot traffic, and the operational capabilities of the shopping centers [11][13] - Some pet store owners report challenges in profitability despite the influx of customers, highlighting the need for effective marketing and event planning by mall operators [11][13] - The balance between accommodating pet-friendly environments and maintaining consumer satisfaction is crucial for the sustainable growth of the pet-friendly concept in commercial spaces [13]