Core Viewpoint - The HuaiBei Market Supervision Bureau has launched a series of enforcement actions in 2025 to protect consumer rights and maintain market order, focusing on intellectual property rights, counterfeit goods, and food safety issues [2][3][4][5][6][7]. Group 1: Intellectual Property Violations - A company was found selling lubricants infringing on the "Great Wall" trademark, with a sales amount of 71,555 yuan, leading to a criminal referral [2]. - A tobacco shop was penalized for selling counterfeit "Yingjia" brand liquor, with a total value of 2,360 yuan [3]. - A tea shop was caught using unlicensed "Huangshan Maofeng" tea packaging, having purchased 20 empty bags for 0.3 yuan each, with 7 already used [4]. Group 2: Food Safety Violations - A bakery was penalized for using expired food ingredients, specifically a macaron product with a production date of October 20, 2024, exceeding its 100-day shelf life [4]. - A company was found to have incorrect labeling on edible oils, with discrepancies in actual and labeled quantities, violating measurement regulations [5]. - A small oil workshop was penalized for false labeling of its sesame oil, claiming "premium" quality without basis [6]. Group 3: Other Regulatory Violations - A small eatery was found to be operating outside its licensed scope by selling cold food items without proper facilities, violating food safety regulations [6]. - A fertilizer store was penalized for selling substandard compound fertilizers, with a total value of 8,000 yuan, and a profit of 600 yuan from the sale [7]. - A pharmacy was cited for selling drugs without proper purchase documentation, violating drug management laws [7].

Core Insights - The article highlights the practical engagement of students from Beijing Technology and Business University in promoting local products through live streaming, showcasing the integration of education and real-world application in e-commerce [3][4]. Group 1: E-commerce and Live Streaming - The students transformed from novices to skilled live streamers, learning essential sales techniques and e-commerce operations from professional mentors [4]. - They actively promoted local specialties such as traditional sesame oil and handicrafts, effectively bridging the gap between unique products and a broader market [4][5]. - The initiative aims to convert online traffic into actual sales, utilizing the "Internet + Business" model to create new sales channels for local products [4]. Group 2: Industry Chain and Innovation - The practice team conducted in-depth research on the "selection-production-storage-distribution" chain within the e-commerce industry park, highlighting the integration of supply, service, and resource chains [5][7]. - They explored the application of innovative technologies like AI and digital live streaming, which enable 24-hour unattended broadcasts and precise user profiling [7]. - The initiative serves as a comprehensive approach to empower local economies through e-commerce, combining live streaming, promotional content creation, and deep industry research [7].