文 | 李安琪 编辑 | 李勤 36氪汽车从多个渠道获悉，前一汽南京研究院CTO陈光已经入职小米汽车，出任辅助驾驶感知负责人， 向小米辅助驾驶负责人叶航军汇报。小米此前的辅助驾驶感知负责人蔡锐，已经转到了机器人相关部 门。 加入小米汽车前，陈光是一汽南京研究院CTO，负责自动驾驶业务整体技术研发和构架设计，带领团队 开发了一汽红旗第三代L4级全无人Robotaxi（自动驾驶出租车）。一汽南京研究院是一汽集团旗下子公 司，但近期传出了团队解散的传闻。 陈光博士毕业于美国密苏里大学电子计算机系，拥有多年人工智能和计算机视觉研发经验，在人工智能 顶级会议CVPR等发表过多篇论文。陈光还曾在百度Apollo美国研发中心就职多年，曾担任感知系统技 术负责人。 作为2024年才正式发布首款车的造车新势力，小米本身需要投入更多资源，才能赶上辅助驾驶行业平均 水平。 小米也在不断吸纳高端技术人才。无论是去年加入的前图森CTO王乃岩，还是雷军亲自挖来的Wayve原 主任科学家陈龙，以及最新加入的陈光，小米辅助驾驶高端人才密度已然不低。 此前据36氪汽车了解，小米辅助驾驶团队规模已经达到1200人。 然而，辅助驾驶量产的工程化挑 ...

Core Viewpoint - The recent regulatory changes by the Ministry of Industry and Information Technology (MIIT) have significantly impacted the marketing strategies of automotive companies regarding intelligent driving features, leading to a shift from promoting "high-level autonomous driving" to "combined auxiliary driving" [3][6][16] Group 1: Regulatory Impact - The MIIT's notification prohibits the use of vague terms like "automatic driving" and "high-level autonomous driving," mandating a unified terminology of "combined auxiliary driving" (L2 level) [6] - Following the new regulations, companies like Huawei and Xiaomi have altered their promotional materials to reflect the new terminology, emphasizing "intelligent auxiliary driving" instead of previous terms [6][9] - The notification has also led to a reduction in the frequency of over-the-air (OTA) updates, with companies now required to manage risks and validate updates more thoroughly before deployment [8][14] Group 2: Marketing Adjustments - Automotive sales personnel have begun to avoid mentioning "intelligent driving" during customer interactions, focusing instead on safety and regulatory compliance [5][9] - The Shanghai Auto Show showcased a noticeable absence of terms related to "intelligent driving," with companies like XPeng emphasizing safety through initiatives like the "AI Auxiliary Driving Safety Training Camp" [9][11] - Despite the regulatory changes, some companies continue to engage in semantic debates regarding the terminology used for their driving assistance features [8][16] Group 3: Technological Shift - The new regulations have shifted the focus from software-defined vehicles to core technologies such as battery management and chassis tuning, with companies like BYD and Geely highlighting these aspects at recent exhibitions [13][14] - Laser radar technology has regained attention as a safety feature, with its mention in technical discussions increasing significantly compared to previous years [13] - The introduction of national standards for laser radar performance marks a critical transition towards prioritizing safety over mere technical specifications in the industry [14][16] Group 4: Industry Dynamics - The regulatory environment has led to a division within the industry, with leading companies leveraging their technological and financial advantages to expand their market presence, while second-tier brands struggle to survive [16] - The rise of supply chain companies focusing on "laser radar + domestic chips" indicates a shift in competitive dynamics within the automotive sector [15][16] - The industry's evolution reflects a broader understanding that true intelligence in driving technology lies in adhering to safety regulations rather than an uncritical embrace of advanced technologies [16]

5月1日，小米官方微博发布一组宣传资料，其海报中以往"小米智驾"的提法，换成了"小米辅助驾 驶"。同日，理想汽车产品线负责人李昕旸发微博介绍L6智能焕新版，其中强调"辅助驾驶焕新"，理想 汽车官微对此进行了转发。有心之人不难发现，4月下旬以来，车企对于智能驾驶，几乎都更换了名称 提法、降低了宣传频次。 这让记者联想起最近的经历——"现在不能用'智驾'，那么'智能驾驶'还能用吗"、"请问工信部对辅助驾 驶相关宣传的规范要求正式发文了吗"、"我们正在修改宣传物料，这样符合标准吗"……从2025上海车 展前夕到结束，陆续有多家汽车供应链企业询问当下智能辅助驾驶相关的最新宣传要求。 4月16日，工信部装备工业一司组织召开智能网联汽车产品准入及软件在线升级管理工作推进会（以下 简称"工作推进会"），强调车企要"明确系统功能边界和安全响应措施，不得进行夸大和虚假宣传"。 目前，比亚迪、理想、小米、蔚来、阿维塔、小鹏等车企宣传产品时的表述均发生了较为明显的改变。 多位车企人士表示，"这是响应相关主管部门号召"。 监管趋严车企集体"改口" 根据工信部官网发布的信息，工作推进会强调，汽车生产企业要深刻领会《关于进一步加强智能网 ...