10月12日，上汽大众公布，2025年9月，上汽大众终端销售9.13万辆，环比上升1.4%；截至今年前三季 度已实现累计终端销量78.7万辆。大众品牌方面，朗逸家族9月终端销量达2.2万辆，帕萨特家族9月终端 销量近1.9万辆，途观家族9月终端销量超1.9万辆。豪华品牌方面，上汽奥迪9月终端销量5700辆，同比 增长90%。 ...

新车到店"引流" 今年国庆中秋假期前，从新能源到燃油、从经济型到豪华级，车市迎来一波产品集中上新。据不完全统 计，今年9月国内车市超70款新车被密集投放，包括上市、亮相、预售。在国庆中秋假期期间，新车集 中到店并被摆在各大门店C位，为今年"十一"车市成功引流。 今年国庆中秋假期前夕，车企通过集中推出新车、新车型集中到店，为"十一"车市预热、引流。北京商 报记者在假期期间走访发现，车企这一动作已显成效：节前上新的车型成为各门店的"C位明星"，直接 带动门店订单量显著攀升。值得注意的是，为进一步抢占四季度市场份额、为全年销量冲刺提前卡位， 车企在"上新引流"之外，还同步推出"花式"让利政策，形成"新车吸引力+价格优惠"的双重刺激。事实 上，随着车市竞争持续加剧，车企早已不再试探，而是力拼全年销量目标。在"以旧换新"政策持续提振 新车消费的背景下，叠加四季度传统冲量收官的节点，国庆中秋假期已成为车企必争的销量冲刺窗口 期。 国庆中秋假期期间，特斯拉上新的Model Y L成为门店"明星"。"国庆中秋假期到店的消费者最关注的就 是Model Y L，假期前三天超六成消费者均是来咨询、试驾、下定Model Y L。"一 ...

今年国庆中秋假期前夕，车企通过集中推出新车、新车型集中到店，为"十一"车市预热、引流。北京商 报记者在假期期间走访发现，车企这一动作已显成效：节前上新的车型成为各门店的"C位明星"，直接 带动门店订单量显著攀升。值得注意的是，为进一步抢占四季度市场份额、为全年销量冲刺提前卡位， 车企在"上新引流"之外，还同步推出"花式"让利政策，形成"新车吸引力+价格优惠"的双重刺激。事实 上，随着车市竞争持续加剧，车企早已不再试探，而是力拼全年销量目标。在"以旧换新"政策持续提振 新车消费的背景下，叠加四季度传统冲量收官的节点，国庆中秋假期已成为车企必争的销量冲刺窗口 期。 新车到店"引流" 今年国庆中秋假期前，从新能源到燃油、从经济型到豪华级，车市迎来一波产品集中上新。据不完全统 计，今年9月国内车市超70款新车被密集投放，包括上市、亮相、预售。在国庆中秋假期期间，新车集 中到店并被摆在各大门店C位，为今年"十一"车市成功引流。 国庆中秋假期期间，特斯拉上新的Model Y L成为门店"明星"。"国庆中秋假期到店的消费者最关注的就 是Model Y L，假期前三天超六成消费者均是来咨询、试驾、下定Model Y L。"一 ...

Core Viewpoint - The Chinese automotive market is transitioning towards a more rational development with a diversified energy landscape, where both fuel and electric vehicles coexist, reflecting a maturation of consumer purchasing behavior [3][6][9]. Group 1: Market Trends - The market share of fuel vehicles is stabilizing, indicating a mature automotive market where consumer decisions are becoming more rational [3][6]. - As of January to August 2025, SAIC Volkswagen's retail sales for the Volkswagen brand reached 662,500 units, with a fuel vehicle market share of 8.76%, maintaining the top position for 14 consecutive months since July 2024 [5][6]. Group 2: Strategic Initiatives - SAIC Volkswagen is implementing a dual-track strategy of "oil and electricity advancing together," focusing on both fuel and electric vehicle development to enhance product competitiveness [6][7][9]. - The company plans to launch six new energy products next year, covering various segments including fuel, pure electric, and hybrid vehicles [7]. Group 3: Consumer Behavior - Consumers are increasingly considering the total lifecycle cost of ownership, making fuel vehicles a stable choice for many users despite the rapid development of electric vehicles [8][9]. - The shift in consumer behavior reflects a broader trend in the Chinese automotive market, where practicality, reliability, and long-term costs are prioritized over merely adopting new technologies [9].

Core Viewpoint - The traditional fuel vehicle market in China is experiencing a stabilization and growth phase, with companies like SAIC Volkswagen demonstrating resilience and competitiveness through innovation and strategic product offerings [1][3][8]. Group 1: Market Trends - Traditional fuel passenger vehicles have shown positive growth for three consecutive months, indicating a shift in the competitive landscape against new energy vehicles [1]. - The market share decline of fuel vehicles is slowing, reflecting a more mature market where consumers are making rational purchasing decisions [3]. - Fuel vehicles still hold approximately 50% market share, showcasing their ongoing relevance despite the rise of new energy vehicles [3]. Group 2: Company Performance - SAIC Volkswagen's retail sales for the Volkswagen brand reached 662,500 units in the first eight months of the year, with a fuel vehicle market share of 8.76% [4]. - The company has maintained the number one position in fuel vehicle market share for 14 consecutive months, indicating strong brand performance [4]. - The introduction of the fifth-generation EA888 engine and the "Pro family" product series has significantly enhanced the competitiveness and intelligence of fuel vehicles [4]. Group 3: Strategic Initiatives - SAIC Volkswagen employs a comprehensive product strategy, covering nearly every price segment with popular fuel vehicle models [7]. - The company plans to launch six new energy products next year, aiming for a dual-track development approach that encompasses fuel, electric, and hybrid markets [7]. - The "oil-electric synergy" strategy is being implemented to integrate intelligent technologies from electric vehicles into fuel vehicles, enhancing overall product competitiveness [3][8].

Core Insights - The Chinese automotive market in 2025 presents both challenges and opportunities, with SAIC Volkswagen achieving impressive sales figures, selling 605,000 vehicles from January to July, a year-on-year increase of 1.1% [1] Sales Performance - In July, SAIC Volkswagen's key models performed well, with the Passat family selling 17,000 units, the Lavida family 23,000 units, the Tiguan family over 16,000 units, and the Tayron family 12,000 units, marking a year-on-year doubling [3][5] - The Passat Pro received high safety ratings in the C-IASI 2024 assessment, showcasing its quality [3] - The Tiguan L ranked first in the one-year resale value among joint venture mid-size SUVs priced between 200,000 to 250,000 yuan [3] New Energy Initiatives - SAIC Volkswagen is actively innovating in the new energy sector, with the ID.3GTX kit attracting users seeking personalization [5] - The company plans to launch over 20 new models by 2030, with 10 models expected by the end of 2026 [9] Product Strategy - The launch of the new Lingdu L, positioned as a stylish German A+ class coupe, reflects the company's commitment to appealing to younger consumers [7] - The new Audi A5L Sportback combines Audi's strengths in control, aesthetics, and quality with the demand for smart technology in the Chinese market [9] Strategic Developments - SAIC Volkswagen is entering the "Joint Venture 2.0" era, enhancing product lines and technology routes through deep integration of German quality and Chinese innovation [10][12] - The company aims to improve its market share in fuel vehicles from 8.49% last year to 8.59% in the first half of this year [12] - The focus on "oil-electric synergy" will lead to a comprehensive rollout of various vehicle types, including fuel, pure electric, range-extended, and plug-in hybrid models [12]

Core Viewpoint - The automotive industry is at a turning point as traditional fuel vehicles face declining sales and increasing competition from electric vehicles, raising questions about the future market share of fuel vehicles [1][12]. Group 1: Market Performance - In 2024, the domestic sales of traditional fuel passenger cars in China are projected to be 11.558 million units, a decrease of 2.485 million units or 17.4% year-on-year, with a market share of 51% [1]. - In the first half of 2023, domestic sales of traditional fuel passenger cars reached 5.426 million units, a slight decline of 1.8% year-on-year, while total passenger car sales were 10.95 million units, with a market share of 49.6% [1]. - In June 2023, traditional fuel passenger car sales saw a month-on-month increase of 14.7% and a year-on-year increase of 9.7%, totaling 980,000 units [11]. Group 2: Sales Growth of Joint Ventures - Several joint venture car manufacturers, including FAW Toyota, SAIC Volkswagen, and GAC Toyota, reported sales growth in the first half of 2023, with FAW Toyota growing by 16% and GAC Toyota by 2.58% [2]. - SAIC Volkswagen's market share for fuel vehicles increased to 8.59% in the first half of 2023, up from 7.61% in the same period last year [2]. - In July 2023, joint venture brands like GAC Toyota and FAW Toyota also saw year-on-year sales growth, with SAIC General achieving a remarkable increase of 181.68% [3]. Group 3: Fuel Vehicle Contribution - Fuel vehicles remain a significant contributor to the sales and profits of joint venture brands, with traditional fuel models still dominating the market [8][12]. - In the first half of 2023, joint venture brands' retail share was approximately 36%, with a sales volume of 2.751 million units, a decline of only 6.9% compared to the previous year [4]. - The sales of classic fuel vehicles, such as the Volkswagen Lavida and Passat, continue to rank among the top-selling models in the market [7]. Group 4: Marketing Strategies - Many joint venture car manufacturers have adopted a "one-price" policy for fuel models to enhance pricing transparency and dealer traffic [10]. - The average price reduction for conventional fuel vehicles from January to July 2023 was 16,000 yuan, with a reduction rate of 9.1%, which is lower than the 11.1% reduction rate for new energy vehicles [10]. - Promotional activities for joint venture fuel vehicles reached a high of 22.9% in July 2023, indicating a significant increase in marketing efforts [10]. Group 5: Technological Advancements - The trend of "oil-electric intelligence" is emerging, with fuel vehicles increasingly incorporating smart technologies to compete with electric vehicles [12][17]. - New models like the SAIC Audi A5L Sportback, which features Huawei's advanced driving system, highlight the industry's push towards integrating smart features into fuel vehicles [13][14]. - Joint venture brands are focusing on upgrading their products' smart capabilities to narrow the experience gap with electric vehicles, enhancing their competitiveness [15][17].

Core Viewpoint - SAIC Volkswagen reported a cumulative terminal sales of 605,000 vehicles from January to July, representing a year-on-year growth of 1.1% [2] Sales Performance - In July, terminal sales reached 83,000 vehicles [2] - Specific model sales in July included: - Tiguan family: over 16,000 units - Tayron family: 12,000 units - Lavida family: 23,000 units - Passat family: 17,000 units [2] New Product Launches - The new Lingdu L was unveiled on July 30, featuring a dual-engine option of 1.5T and 2.0T, emphasizing safety and quality [2] - The all-new Audi A5L Sportback was launched on August 1, highlighting four core advantages aimed at young elite consumers [2] Upcoming Events - The new Lingdu L will be showcased at the Chengdu Auto Show in August [2] - The Pro family from SAIC Volkswagen is set for a refresh in September, with upgraded models like Lavida Pro and Audi E5 Sportback in the pipeline [2]

Core Insights - SAIC Volkswagen reported a cumulative terminal sales of 605,000 units from January to July 2025, representing a year-on-year growth of 1.1% [1] - In July, the terminal sales reached 83,000 units, with significant contributions from various models [1] Sales Performance - The sales breakdown for July includes over 16,000 units from the Tiguan family, 12,000 units from the Tayron family, 23,000 units from the Lavida family, and 17,000 units from the Passat family [1]

Core Insights - SAIC Volkswagen achieved a cumulative terminal sales of 523,000 units in the first half of 2025, representing a year-on-year growth of 2.3% [1] - In June, terminal sales reached 96,000 units, marking a significant increase of 15.1% year-on-year [1] - The company is set to launch several key models in the second half of the year, including the Volkswagen Lavida Pro and new Audi models, indicating an aggressive product strategy [1][5] Sales Performance - The "oil-electric dual advancement" strategy has led to stable growth in fuel vehicle sales, with notable performances from the Lavida, Passat, Tiguan, and Tayron families [2] - In June, the Tiguan family sold nearly 20,000 units, with a cumulative sales of 91,000 units in the first half, reflecting a year-on-year increase of 36.3% [2] - The Tayron family also performed well, with June sales of approximately 14,000 units and a cumulative total of 71,000 units, showing a remarkable growth of 73.1% year-on-year [2] - The Lavida family sold 25,000 units in June, totaling 137,000 units in the first half, while the Passat family maintained stable sales with over 20,000 units sold in June and 117,000 units in total [2] New Energy Vehicles - SAIC Volkswagen launched several new energy models in the first half of the year, including the ID.4 X and ID.3, which received "一级能效" certification for their efficiency and performance [2] - The company is focusing on a diverse and personalized electric vehicle lineup, showcasing its commitment to high efficiency and economic advantages in its new energy products [2] Luxury Brand Development - The new Audi models, including the A5L Sportback and Audi E5 Sportback, have garnered attention for their advanced technology and luxury experience [3] - These models represent the dual-brand strategy's progress in smart technology and local innovation [3] Strategic Outlook - SAIC Volkswagen is entering a phase of delivering strategic results with a series of new product launches [5] - The company plans to introduce multiple significant new models in the second half of the year, including the upgraded Lavida Pro and the new A5L Sportback [5] - By 2026, the company aims to launch over 20 new models, expanding its product matrix across fuel, pure electric, range-extended, and plug-in hybrid categories [6]