转自：中国质量报 全球产业链供应链质量发展与协作 （专题会议二部分嘉宾发言集锦） 王明元：质量创新 晋江潮涌 作为"晋江经验"的发祥地，福建省晋江市的质量发展之路，核心就是坚持"晋江经验"的引领，以有为政府促质量强链，推动上下游、产供销高质量协同发 展，不断提升产业链供应链韧性和竞争力。 多维聚合力，打造质量共治新格局。晋江构建"政府引领、链主带动、机构赋能"的联动机制，凝聚多元参与质量提升合力，推动晋江制造向晋江"质"造迈 进；打造"市域架梁、产业立柱、企业夯基、社会协同"的质量发展格局；充分发挥链主企业示范带动作用，推动链主与链员企业构建质量协作生态圈；打造 质量基础设施"一站式"服务矩阵。 创新激活力，塑造质量强链新引擎。晋江牢牢抓住创新这一产业链高质量发展关键，"一链一策"制定产业链质量图谱、创新路径，推动产业链、创新链、人 才链、资金链深度融合，打造更具活力的新质生产力集群。晋江通过"质量+AI"驱动"智造"蝶变，鼓励引导企业主动拥抱AI，加快实现产品全过程质量控 制；通过"质量+低碳"争创绿色标杆，全力抢占产业绿色低碳发展制高点；创新推出"质量贷"，让企业凭质量"软实力"换"真金白银"；通过"质量 ...

Core Viewpoint - The competition in the domestic diaper market has intensified, leading some brands to focus on international markets for growth, with Leshu Shih's rapid rise in emerging markets being a notable example [1][2]. Company Overview - Leshu Shih Limited is a leading hygiene products company focused on emerging markets in Africa, Latin America, and Central Asia, having separated from the Sen Da Group in 2022 [2]. - The company has established eight factories and 51 production lines in Africa, with an annual production capacity exceeding 6.3 billion diapers and nearly 2.9 billion sanitary pads [2]. Business Model and Strategy - Leshu Shih's success is attributed to its localized production model, which significantly reduces costs, allowing it to offer products at prices approximately one-third of those of European and American competitors [3]. - The company has adopted a channel penetration strategy that covers both urban and rural markets in Africa [3]. Financial Performance - Revenue growth for Leshu Shih is projected to increase from $320 million in 2022 to $454 million in 2024, with net profit rising from $18 million to $95 million during the same period [4]. - Despite growth, revenue and net profit growth rates are expected to slow down significantly in 2024, raising concerns about future growth momentum [4][5]. Revenue Composition - The revenue share from baby diapers has decreased from 78.4% in 2022 to 71.8% in 2024, indicating a shift in the company's revenue structure [7]. - The sanitary pad segment has emerged as a new growth driver, with a compound annual growth rate of 30.6% from 2022 to 2024 [7][8]. Market Dynamics - The African market for hygiene products is characterized by intense competition from both local brands and international giants like Procter & Gamble and Kimberly-Clark [14][15]. - Local brands are gaining traction by offering products tailored to regional preferences and at lower price points, posing a challenge to Leshu Shih's market share [14][15]. Pricing and Profitability - Leshu Shih's pricing strategy targets the mid-range and mass markets, with diaper prices ranging from $0.09 to $0.20 per piece, and sanitary pads priced between $0.045 and $0.085 [10]. - The company's gross margin has improved from 23.0% in 2022 to 35.2% in 2024, but it remains lower than competitors like Procter & Gamble, indicating room for improvement in cost control and brand positioning [11]. Research and Development - Leshu Shih's R&D expenditure is notably low, with a research expense rate of only 0.1%, which may hinder its ability to innovate and compete effectively in the long term [12][13]. - The company has only four R&D personnel, which is insufficient for its diverse product lines and international operations [12]. Production Capacity and Expansion Plans - The utilization rate of Leshu Shih's diaper production capacity is 77.9%, indicating that over 20% of its capacity is underutilized [16]. - The company plans to expand its production capacity significantly through its IPO proceeds, which may lead to challenges in market absorption if demand does not keep pace with increased capacity [17].

Core Insights - The article discusses the competitive dynamics in the North American baby diaper market, particularly focusing on the emergence of Millie Moon, a brand under Zuru Edge, which is challenging established players like Procter & Gamble (P&G) and Kimberly-Clark [5][10][21] Group 1: Market Dynamics - Millie Moon has rapidly gained market share in the U.S. baby diaper segment, achieving a growth rate of over 300% and capturing 2% of the market within three years [5][14] - P&G's Pampers brand has seen a decline in market share, dropping from 32.5% in 2022 to 32.3% in 2024, while its budget brand Luvs fell from 9% to 6.9% during the same period [13][14] - The competitive landscape is characterized by a shift towards high-quality, aesthetically appealing products, with Millie Moon leveraging social media trends to enhance brand visibility [6][21] Group 2: Competitive Strategies - Millie Moon's success is attributed to its innovative product features, such as "CloudTouch™" technology and appealing packaging, which resonate with younger consumers [5][6] - In response to Millie Moon's market penetration, P&G has adopted a strategy of replicating its key selling points while undercutting prices by 1 cent with its BumBum brand [10][13] - Kimberly-Clark's Huggies brand has resorted to regulatory complaints to counter Millie Moon's marketing claims, highlighting a shift from traditional competitive tactics to administrative measures [11][21] Group 3: Supply Chain and Production - Zuru Edge operates with a lean workforce of under 300 employees, optimizing its supply chain efficiency, which allows for quicker turnaround times compared to P&G [8][10] - The article notes a significant increase in imports of Chinese-made diapers to the U.S., with the volume more than doubling over the past two years, reflecting a strategic shift in sourcing [14][15] - The competitive advantage of Chinese manufacturers is underscored by government subsidies and lower labor costs, enabling them to offer products at competitive prices [15][17]

Core Insights - Procter & Gamble (P&G) announced a leadership change with COO Shailesh Jejurikar set to become the first Indian-American CEO starting January 1, 2026, succeeding Jon Moeller, who will transition to Executive Chairman [1][8][9] - The company reported a net sales figure of $84.284 billion for the fiscal year 2025, showing a slight increase from $84.039 billion in the previous year, with organic sales growth of 2% [2][4] - P&G's organic sales growth rate for fiscal year 2025 was the lowest in recent years, with a notable decline in the beauty segment, which saw a 2% drop in net sales [8][6] Financial Performance - For fiscal year 2025, P&G's net profit increased by 7% to approximately $16 billion, while gross profit remained relatively stable at $43.12 billion [2][3] - The company experienced a slight decrease in gross margin, down 0.2% to 51.2% [2] - The productivity plan announced in June aims to improve cost structure and competitiveness, with expected restructuring costs of $1 billion to $1.6 billion over the next two years [4][14] Segment Performance - The Fabric & Home Care segment generated net sales of $29.617 billion, remaining stable year-over-year, with a net profit increase of 3% to $5.848 billion [5][7] - The Beauty segment reported a 2% decline in net sales to $14.964 billion and an 8% drop in net profit to $2.715 billion [6][7] - The Health Care segment saw a 2% increase in net sales to $11.998 billion, with net profit rising by 8% to $2.440 billion [6][7] Market Trends - The Greater China region experienced a 5% decline in performance for fiscal year 2025, although there was a 2% growth in the most recent quarter [1][13] - P&G plans to raise prices on approximately 25% of its products in the U.S. due to tariff impacts, with an average price increase of about 2.5% across the portfolio [13][14] - The company anticipates a pre-tax cost increase of $1 billion due to tariffs, with specific impacts from imports from China and Canada [13][14]

Core Viewpoint - Procter & Gamble (P&G) announced the appointment of Shailesh G. Jejurikar as the new CEO, effective January 1, 2026, marking the first time an Indian has held this position in the company's history [2][10]. Financial Performance - For the fiscal year 2025, P&G reported revenue of $84.284 billion (approximately 604.982 billion RMB), a year-on-year growth of 0.29%, indicating stagnation in growth [4]. - Despite the revenue stagnation, P&G achieved a record high in revenue over the past decade, with operating profit soaring by 10.28% to $20.451 billion (approximately 146.793 billion RMB) and net income rising by 7.29% to $16.065 billion [5][6]. Leadership Transition - The leadership change is perceived as a strategic move rather than a reaction to poor performance, as the transition occurs during a period of record revenue and profit [5][10]. - Jon R. Moelle's tenure is praised for maintaining strong growth and value creation despite global economic challenges, with P&G's stock price increasing by approximately 13% during his four years as CEO [8][11]. Market Stability and Growth - P&G's performance across various sectors has shown stability, with the company proactively adjusting its strategies for future growth rather than reacting to declines [14][16]. - The Chinese market has emerged as a key growth driver for P&G, with significant contributions from brands like SK-II, which saw a 13.29% increase in online sales [18][22]. Strategic Adjustments - P&G has implemented various reforms in the Chinese market, including changes in distribution channels and consumer communication strategies, which have proven effective and are expected to influence global strategies [26][28]. - The company anticipates a sales growth of 1% to 5% for the fiscal year 2026, with organic sales growth projected between 0% to 4% despite some adverse factors [28].

Core Viewpoint - Procter & Gamble (P&G) is undergoing a leadership change with CEO Jon Moeller stepping down and COO Shailesh Jejurikar taking over, amid challenges such as slowing organic growth and rising costs [1][3][4] Leadership Transition - Jon Moeller's tenure as CEO lasted less than four years, during which P&G's stock rose approximately 13%, aligning closely with the S&P 500 index [1] - Shailesh Jejurikar, who has been with P&G for 36 years, will officially assume the CEO role on January 1, 2026 [3] Financial Performance and Market Conditions - P&G's stock price closed at $157 on July 28, 2023, reflecting a decline of about 6% year-to-date [4] - The company lowered its sales and profit guidance for the fiscal year in April, attributing this to cautious consumer spending [4] - P&G anticipates organic sales growth of 2% for 2025, down from a previous forecast of 3%-5% [4] Restructuring Plans - P&G is implementing a "non-core business restructuring plan" aimed at streamlining its product portfolio and exiting certain categories [5][16] - The company plans to cut 7,000 jobs over the next two years, representing a 15% reduction in non-manufacturing roles [6] - The restructuring is expected to have a negative impact of 30-50 basis points on organic sales growth over the next two fiscal years [16] Market Challenges - P&G faces challenges in its beauty and healthcare segments, with declines in baby and feminine care categories offsetting growth [7] - The company's organic growth rate has decreased from 7% to 4% and then to 2% over the past seven years, raising concerns among investors about its growth trajectory [7] Strategic Focus - P&G's management emphasizes a shift away from reliance on price increases for growth, as consumer spending becomes more cautious [11] - The company is focusing on improving operational efficiency through automation and digitalization, with a projected pre-tax cost of $1-1.6 billion for the restructuring [11][16] - P&G aims to maintain a focused portfolio of brands with scalable profit potential, indicating that transformative acquisitions are not a key part of its growth strategy [17]

Core Viewpoint - Procter & Gamble (P&G) is initiating a significant restructuring plan aimed at focusing on core brands and divesting non-core businesses, which includes a global workforce reduction of 7,000 positions over the next two years [2][6][10]. Group 1: Restructuring Plan - The restructuring plan will be implemented over two years starting July 1, 2023, and is the largest adjustment in a decade for P&G [2][6]. - The plan includes exiting specific markets, product categories, and brands, as well as potential divestitures of certain brands [6][10]. - P&G aims to enhance efficiency and reduce costs in response to increasing competition and market uncertainties [4][6]. Group 2: Financial Performance - In the third quarter of fiscal year 2025, P&G reported a sales decline of 2% year-over-year, with total sales of $19.776 billion and net profit remaining stable at approximately $3.77 billion [8]. - The fabric and home care segment contributes the most to P&G's overall sales, accounting for 36%, followed by the baby and family care segment at 24% [2][16]. - P&G's net sales for fiscal year 2024 reached $84 billion, a 2% increase, driven by price increases, although personal care sales experienced a slight decline [16][17]. Group 3: Brand Focus and Market Strategy - P&G has previously divested around 100 brands since 2014, focusing on 70 to 80 core brands that contribute over 95% of its profits [3][4]. - The company is facing challenges in its beauty and personal care segments, with SK-II being a key brand that has seen sales declines in recent years [9][10]. - P&G's strategy includes enhancing its e-commerce capabilities and adapting to the rapidly changing Chinese market, where it has faced criticism for slow responses [21][22]. Group 4: Leadership Changes - Recent leadership changes include the resignation of Colin Walsh, CEO of P&G's professional beauty division, and other significant appointments aimed at addressing challenges in the Asia-Pacific region [13][14]. - The restructuring also involves adjustments in organizational structure, with a focus on empowering local teams and enhancing operational autonomy in key markets [26][27].

Core Viewpoint - Procter & Gamble (P&G) is initiating a two-year restructuring plan starting July 1, focusing on core brands and divesting non-core businesses, including a global layoff of 7,000 employees, approximately 15% of non-manufacturing positions [1][3][4] Restructuring Plan - The restructuring plan is P&G's largest adjustment in nearly a decade, aimed at addressing uncertainties in consumer behavior, increased competition, geopolitical unpredictability, and rapid technological changes [1][3] - Specific actions include exiting certain markets, divesting specific product categories and brands, and enhancing operational efficiency through digitalization and automation [3][4] - The plan will be detailed in the fiscal year 2025 meeting scheduled for July 2025 [1] Financial Performance - P&G's sales for the third quarter of fiscal year 2025 were $19.776 billion, a 2% year-over-year decline, with net profit remaining stable at approximately $3.77 billion [3][4] - The fabric and home care segment contributes the most to overall sales at 36%, followed by the baby and family care segment at 24% [1][7] Brand Focus - SK-II, a key brand in P&G's beauty segment, has seen sales declines in recent fiscal years, but recent price increases have led to a return to growth in the second and third quarters of fiscal year 2025 [4][5] - The beauty segment has faced challenges, with skincare sales declining over 20% in the first quarter of fiscal year 2025 [4][5] Market Positioning - P&G's restructuring is seen as a response to the need for efficiency and focus on core brands amid unpredictable external conditions [2][3] - The company is also facing competition from private label products and must adapt to the evolving digital landscape in China, where e-commerce sales grew by 9% in fiscal year 2024 [10][12] Leadership Changes - Recent leadership changes include the resignation of Colin Walsh, CEO of P&G's professional beauty division, and the appointment of new executives to address challenges in the Asia-Pacific region [6][7] - The restructuring may lead to further adjustments in the organizational structure, although specific details have not been disclosed [7] E-commerce Strategy - P&G is enhancing its e-commerce capabilities, particularly in China, where it aims to leverage local market dynamics and improve its digital presence [10][13] - The company is investing in platforms like Douyin to adapt its marketing strategies to the changing e-commerce landscape [13]

Core Viewpoint - Procter & Gamble (P&G) announced plans to cut approximately 7,000 non-production jobs globally over the next two years, representing 15% of such positions, as part of a restructuring effort to address performance challenges [1][13] Group 1: Talent Loss - P&G has experienced a significant outflow of high-level management talent in China over the past decade, with several core executives leaving the company [1][5] - Notable departures include former sales presidents and high-ranking executives who have moved to competitors or other industries, indicating a trend of talent migration from P&G [2][4] - The phenomenon of "P&G alumni" is prevalent, with many former executives taking on prominent roles in various sectors, including e-commerce and new consumer brands [6][5] Group 2: Market Position and Strategy - P&G's revenue growth in China has slowed significantly, with traditional product categories facing increased competition and rising costs, diminishing the company's attractiveness to talent [7][9] - The company's global strategic adjustments have not aligned well with local market changes, leading to a perception of limited decision-making autonomy for local executives [9][11] - P&G's conservative talent incentive mechanisms have become less competitive compared to local companies, which offer more attractive compensation packages and growth opportunities [11][12] Group 3: Organizational Culture - P&G's traditional organizational culture, characterized by meticulous planning and a slower pace of innovation, contrasts sharply with the fast-paced, iterative culture of the internet and new consumer sectors [12][13] - The company's rigid structure may hinder its ability to adapt quickly to market changes, prompting former employees to seek more dynamic environments [12][13] Group 4: Future Outlook - P&G's drastic restructuring efforts, including significant layoffs and brand portfolio reductions, reflect the company's struggle to maintain its market position in an evolving consumer landscape [1][13] - The shift towards digital and niche brands has challenged P&G's historical dominance, as smaller, agile companies leverage e-commerce and social media to connect with younger consumers [13]

Core Viewpoint - The chain reaction of increased tariffs in the U.S. is affecting various sectors, leading to higher consumer prices and potential economic strain on American households [1][3]. Group 1: Impact on Major Companies - Apple Inc. faces a potential 25% tariff on phones manufactured abroad, which could lead to prices soaring to $2,300 or even $3,500 if produced in the U.S. [2] - The transition of Apple's supply chain to the U.S. is deemed impractical, requiring an estimated $30 billion and 3 to 10 years for full relocation [2][3]. - California's Attorney General is prepared to sue the federal government to protect local companies like Apple from the adverse effects of the tariff policy [2]. Group 2: Broader Retail and Consumer Price Increases - Retailers, including Walmart, have indicated they will pass on tariff costs to consumers, leading to price increases across various product categories, including food, clothing, and toys [3][4]. - The CFO of Walmart stated that the current tariff levels exceed the retailers' capacity to absorb costs, prompting a review of product pricing strategies [3]. - Toy manufacturer Mattel plans to raise prices due to increased costs from tariffs, with expectations that 40% to 50% of products will remain under $20 [3]. Group 3: Automotive Industry Effects - Ford Motor Company anticipates a 1.5% increase in vehicle prices in the second half of the year due to tariffs [4]. - Subaru has also indicated that it will raise prices to offset increased costs, although specific figures were not disclosed [4]. Group 4: Small Business Challenges - Small businesses are struggling with rising costs due to tariffs, leading to difficult operational decisions [5][6]. - A restaurant owner reported a 50% increase in the cost of aluminum foil pans, forcing them to consider cost-saving measures without passing on expenses to consumers [6]. - A pet supply store owner highlighted that the price of a popular product would jump from $33.5 to $114.29 if produced domestically, risking the viability of their business [7].