8 月 12 日，纽约曼哈顿，Target 门店，路透社记者的镜头扫过三楼母婴区的一排纸尿裤，拍到香港 Zuru Edge 旗下的高端 Millie Moon 与金佰利的好奇 Huggies 并排而立。 曼哈顿的这家Target是怎样的制高点？它位于哈罗德广场（Herald Square），地铁 34 街站出口抬脚即 到，左边是梅西百货旗舰店，右边是韩国城最密集的霓虹——每天 10 万+人流像电流一样穿过自动 门。 谁能在Target 端架上多待一天，谁就能在北美母婴市场的"热搜榜"上多挂一周——这是比时代广场大屏 更精准、更毒辣的商战高地。 十天后的8月25日，宝洁在这里开售中国产的BumBum纸尿裤，标价0.27美元，——比Millie Moon将将 便宜1美分。 Millie Moon纸尿裤 "中国制造"之间的贴身肉搏 两种"中国制造"的贴身肉搏，在大洋彼岸正式开启。 Millie Moon的打法，是在绞肉机版的中国市场磨出的"新锐逆袭教科书"。 2021年它第一次出现在Target，就用了三件武器：一是"CloudTouch™云触感"——同样是国产产线，它 把热风无纺布克重提高15%，让纸尿裤在灯光下 ...

Core Viewpoint - Procter & Gamble (P&G) announced the appointment of Shailesh G. Jejurikar as the new CEO, effective January 1, 2026, marking the first time an Indian has held this position in the company's history [2][10]. Financial Performance - For the fiscal year 2025, P&G reported revenue of $84.284 billion (approximately 604.982 billion RMB), a year-on-year growth of 0.29%, indicating stagnation in growth [4]. - Despite the revenue stagnation, P&G achieved a record high in revenue over the past decade, with operating profit soaring by 10.28% to $20.451 billion (approximately 146.793 billion RMB) and net income rising by 7.29% to $16.065 billion [5][6]. Leadership Transition - The leadership change is perceived as a strategic move rather than a reaction to poor performance, as the transition occurs during a period of record revenue and profit [5][10]. - Jon R. Moelle's tenure is praised for maintaining strong growth and value creation despite global economic challenges, with P&G's stock price increasing by approximately 13% during his four years as CEO [8][11]. Market Stability and Growth - P&G's performance across various sectors has shown stability, with the company proactively adjusting its strategies for future growth rather than reacting to declines [14][16]. - The Chinese market has emerged as a key growth driver for P&G, with significant contributions from brands like SK-II, which saw a 13.29% increase in online sales [18][22]. Strategic Adjustments - P&G has implemented various reforms in the Chinese market, including changes in distribution channels and consumer communication strategies, which have proven effective and are expected to influence global strategies [26][28]. - The company anticipates a sales growth of 1% to 5% for the fiscal year 2026, with organic sales growth projected between 0% to 4% despite some adverse factors [28].

Core Viewpoint - Procter & Gamble (P&G) is initiating a significant restructuring plan aimed at focusing on core brands and divesting non-core businesses, which includes a global workforce reduction of 7,000 positions over the next two years [2][6][10]. Group 1: Restructuring Plan - The restructuring plan will be implemented over two years starting July 1, 2023, and is the largest adjustment in a decade for P&G [2][6]. - The plan includes exiting specific markets, product categories, and brands, as well as potential divestitures of certain brands [6][10]. - P&G aims to enhance efficiency and reduce costs in response to increasing competition and market uncertainties [4][6]. Group 2: Financial Performance - In the third quarter of fiscal year 2025, P&G reported a sales decline of 2% year-over-year, with total sales of $19.776 billion and net profit remaining stable at approximately $3.77 billion [8]. - The fabric and home care segment contributes the most to P&G's overall sales, accounting for 36%, followed by the baby and family care segment at 24% [2][16]. - P&G's net sales for fiscal year 2024 reached $84 billion, a 2% increase, driven by price increases, although personal care sales experienced a slight decline [16][17]. Group 3: Brand Focus and Market Strategy - P&G has previously divested around 100 brands since 2014, focusing on 70 to 80 core brands that contribute over 95% of its profits [3][4]. - The company is facing challenges in its beauty and personal care segments, with SK-II being a key brand that has seen sales declines in recent years [9][10]. - P&G's strategy includes enhancing its e-commerce capabilities and adapting to the rapidly changing Chinese market, where it has faced criticism for slow responses [21][22]. Group 4: Leadership Changes - Recent leadership changes include the resignation of Colin Walsh, CEO of P&G's professional beauty division, and other significant appointments aimed at addressing challenges in the Asia-Pacific region [13][14]. - The restructuring also involves adjustments in organizational structure, with a focus on empowering local teams and enhancing operational autonomy in key markets [26][27].

Core Viewpoint - Procter & Gamble (P&G) is initiating a two-year restructuring plan starting July 1, focusing on core brands and divesting non-core businesses, including a global layoff of 7,000 employees, approximately 15% of non-manufacturing positions [1][3][4] Restructuring Plan - The restructuring plan is P&G's largest adjustment in nearly a decade, aimed at addressing uncertainties in consumer behavior, increased competition, geopolitical unpredictability, and rapid technological changes [1][3] - Specific actions include exiting certain markets, divesting specific product categories and brands, and enhancing operational efficiency through digitalization and automation [3][4] - The plan will be detailed in the fiscal year 2025 meeting scheduled for July 2025 [1] Financial Performance - P&G's sales for the third quarter of fiscal year 2025 were $19.776 billion, a 2% year-over-year decline, with net profit remaining stable at approximately $3.77 billion [3][4] - The fabric and home care segment contributes the most to overall sales at 36%, followed by the baby and family care segment at 24% [1][7] Brand Focus - SK-II, a key brand in P&G's beauty segment, has seen sales declines in recent fiscal years, but recent price increases have led to a return to growth in the second and third quarters of fiscal year 2025 [4][5] - The beauty segment has faced challenges, with skincare sales declining over 20% in the first quarter of fiscal year 2025 [4][5] Market Positioning - P&G's restructuring is seen as a response to the need for efficiency and focus on core brands amid unpredictable external conditions [2][3] - The company is also facing competition from private label products and must adapt to the evolving digital landscape in China, where e-commerce sales grew by 9% in fiscal year 2024 [10][12] Leadership Changes - Recent leadership changes include the resignation of Colin Walsh, CEO of P&G's professional beauty division, and the appointment of new executives to address challenges in the Asia-Pacific region [6][7] - The restructuring may lead to further adjustments in the organizational structure, although specific details have not been disclosed [7] E-commerce Strategy - P&G is enhancing its e-commerce capabilities, particularly in China, where it aims to leverage local market dynamics and improve its digital presence [10][13] - The company is investing in platforms like Douyin to adapt its marketing strategies to the changing e-commerce landscape [13]

Core Viewpoint - Procter & Gamble (P&G) announced plans to cut approximately 7,000 non-production jobs globally over the next two years, representing 15% of such positions, as part of a restructuring effort to address performance challenges [1][13] Group 1: Talent Loss - P&G has experienced a significant outflow of high-level management talent in China over the past decade, with several core executives leaving the company [1][5] - Notable departures include former sales presidents and high-ranking executives who have moved to competitors or other industries, indicating a trend of talent migration from P&G [2][4] - The phenomenon of "P&G alumni" is prevalent, with many former executives taking on prominent roles in various sectors, including e-commerce and new consumer brands [6][5] Group 2: Market Position and Strategy - P&G's revenue growth in China has slowed significantly, with traditional product categories facing increased competition and rising costs, diminishing the company's attractiveness to talent [7][9] - The company's global strategic adjustments have not aligned well with local market changes, leading to a perception of limited decision-making autonomy for local executives [9][11] - P&G's conservative talent incentive mechanisms have become less competitive compared to local companies, which offer more attractive compensation packages and growth opportunities [11][12] Group 3: Organizational Culture - P&G's traditional organizational culture, characterized by meticulous planning and a slower pace of innovation, contrasts sharply with the fast-paced, iterative culture of the internet and new consumer sectors [12][13] - The company's rigid structure may hinder its ability to adapt quickly to market changes, prompting former employees to seek more dynamic environments [12][13] Group 4: Future Outlook - P&G's drastic restructuring efforts, including significant layoffs and brand portfolio reductions, reflect the company's struggle to maintain its market position in an evolving consumer landscape [1][13] - The shift towards digital and niche brands has challenged P&G's historical dominance, as smaller, agile companies leverage e-commerce and social media to connect with younger consumers [13]

Core Viewpoint - The chain reaction of increased tariffs in the U.S. is affecting various sectors, leading to higher consumer prices and potential economic strain on American households [1][3]. Group 1: Impact on Major Companies - Apple Inc. faces a potential 25% tariff on phones manufactured abroad, which could lead to prices soaring to $2,300 or even $3,500 if produced in the U.S. [2] - The transition of Apple's supply chain to the U.S. is deemed impractical, requiring an estimated $30 billion and 3 to 10 years for full relocation [2][3]. - California's Attorney General is prepared to sue the federal government to protect local companies like Apple from the adverse effects of the tariff policy [2]. Group 2: Broader Retail and Consumer Price Increases - Retailers, including Walmart, have indicated they will pass on tariff costs to consumers, leading to price increases across various product categories, including food, clothing, and toys [3][4]. - The CFO of Walmart stated that the current tariff levels exceed the retailers' capacity to absorb costs, prompting a review of product pricing strategies [3]. - Toy manufacturer Mattel plans to raise prices due to increased costs from tariffs, with expectations that 40% to 50% of products will remain under $20 [3]. Group 3: Automotive Industry Effects - Ford Motor Company anticipates a 1.5% increase in vehicle prices in the second half of the year due to tariffs [4]. - Subaru has also indicated that it will raise prices to offset increased costs, although specific figures were not disclosed [4]. Group 4: Small Business Challenges - Small businesses are struggling with rising costs due to tariffs, leading to difficult operational decisions [5][6]. - A restaurant owner reported a 50% increase in the cost of aluminum foil pans, forcing them to consider cost-saving measures without passing on expenses to consumers [6]. - A pet supply store owner highlighted that the price of a popular product would jump from $33.5 to $114.29 if produced domestically, risking the viability of their business [7].

Core Viewpoint - Procter & Gamble (P&G) has lowered its organic sales growth forecast for fiscal year 2025 from 3%-5% to 2% due to uncertainties surrounding U.S. tariffs, particularly affecting raw materials and packaging from China [1][6]. Financial Performance - For Q3 of fiscal year 2025, P&G reported a net sales decline of 2% year-over-year to $19.776 billion, with organic sales growth of 1% [2][3]. - The company's net profit slightly decreased from $3.754 billion to $3.769 billion [2]. - Product price increased by 1%, while sales volume decreased by 1% during the reporting period [3]. Business Segment Performance - Fabric & Home Care segment saw a 3% decline in net sales to $6.948 billion, with a 1% drop in net profit [2][3]. - Baby, Feminine & Family Care segment's net sales fell by 4% to $4.755 billion, with net profit down 12% [2][3]. - Beauty segment's net sales decreased by 2% to $3.490 billion, with an 8% decline in net profit [2][3]. - Health Care segment's net sales remained flat at $2.880 billion, while net profit increased by 8% [2][3]. - Grooming segment's net sales declined by 2% to $1.505 billion, with a 6% increase in net profit [2][3]. Regional Performance - In the Greater China region, organic sales fell by 2%, although SK-II experienced double-digit growth of 11% [4][5]. - The company noted that the Chinese market remains volatile, with a gradual recovery expected [5]. Tariff Impact and Strategic Response - The estimated annual cost impact of U.S. tariffs is between $1 billion to $1.5 billion, affecting profit margins by approximately 140 to 180 basis points [6]. - P&G plans to adopt more flexible procurement strategies, improve productivity, and consider innovative pricing methods to mitigate tariff impacts [6].