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合资品牌降价的市场博弈
凯迪拉克全新XT5原价37.99万元,限时惊喜价低至22.99万元起,较指导价优惠达15万元;宝马部 分车型最高可直降30万元……谁都未曾料到,2026年新年伊始,合资品牌汽车纷纷推出优惠价或限时优 惠活动,吸引消费者目光。 "以往大多无力购置,如今需看性价比;五折六折超低价格,合资大牌轻松开回家。"在消费者眼 中,部分合资品牌车型大幅度优惠,多款车型价格近乎腰斩,已然成为车市一道新风景。究竟应如何看 待新一轮合资品牌的"促销潮"?它对车市会产生怎样的影响?能否将其视为燃油车借机"反扑"……针对 这些问题,行业和市场都需要深入思索。 近年来,汽车营销中的一口价现象不断涌现,此次也有合资品牌采用了这一形式。"这种直接标明 最终售价、无需议价的购车方式,简化了购车流程,提高了价格透明度。"曹鹤表示,一口价通过统一 价格消除了传统购车中复杂的优惠条款和区域差异,使消费者能够快速计算总支出,减少信息差和价格 合资燃油车率先促销 此次合资品牌推出优惠,吸引了众多消费者的关注。1月1日,宝马对旗下31款主力车型的建议零售 价进行了调整。其中,24款车型的降幅超过10%,5款超过20%,部分车型最高直降超30万元。旗舰纯 ...
霸王茶姬创始人将与天合光能联席董事长结婚;俞敏洪否认南极邮轮舱位价148万元;何同学称公司今年亏损百万;魅族回应出售总部大楼
Sou Hu Cai Jing· 2025-11-21 07:33
Group 1: Lottery Sales Data - Guangdong province leads in lottery sales with 226.52 billion yuan, followed by Zhejiang with 168.49 billion yuan and Jiangsu with 140.72 billion yuan [1] - Other notable provinces include Shandong (112.31 billion yuan), Sichuan (101.15 billion yuan), and Yunnan (99.70 billion yuan) [1] - The data reflects a significant distribution of lottery sales across various provinces, indicating regional preferences and participation levels [1] Group 2: Corporate News - The founder of Bawang Tea Ji is set to marry the co-chairman of Trina Solar, highlighting a notable merger of interests between the beverage and solar energy sectors [6] - Yu Minhong, chairman of New Oriental, clarified the pricing of Antarctic cruise tickets, stating they range from 50,000 to 300,000 yuan, countering claims of a 1.48 million yuan price [6] - He Tongxue reported a potential loss of 1-2 million yuan for his company this year, attributing it to the impact of a controversial social media post [6] Group 3: Market Developments - Xiaomi's automotive division announced the production of its 500,000th vehicle, emphasizing a commitment to safety and technological innovation [9] - Meizu Technology responded to rumors about selling its headquarters, confirming that it will not relocate and that the building's lease is still valid [7][8] - Ant Group has open-sourced a high-performance reinforcement learning framework, showcasing advancements in AI technology [18] Group 4: Financial Insights - Google's market capitalization has surpassed Microsoft's, reaching 3.65 trillion yuan, placing it among the top three in the U.S. stock market [19] - Nvidia's CEO stated that there is no AI bubble, emphasizing the ongoing demand for computing power in AI applications [15] - Meta was fined 5.52 billion dollars in Spain for unfair competition and data protection violations, reflecting regulatory scrutiny in the tech sector [14]
霸王茶姬CEO将与“光伏女神”结婚;俞敏洪称明年将选10个员工去南极;何同学称公司今年亏了一两百万;魅族回应出售总部大楼丨邦早报
创业邦· 2025-11-21 00:08
Group 1 - Yu Minhong responded to New Oriental employees' complaints, emphasizing that allowing employees to voice their dissatisfaction is a tradition of the company, and he encourages it as a means to correct issues [4] - Xiaomi announced the allocation of 29,366,734 shares to 3,334 selected participants, including employees and service suppliers, with a total value of approximately HKD 1.14 billion (around CNY 1.041 billion) [5] - The recent changes in the management of Pang Donglai Group were confirmed by internal sources, indicating that Yu Donglai will not be heavily involved in daily operations but will focus on empowering his team [5] Group 2 - ByteDance's valuation surged to USD 480 billion during a recent equity auction, with the price of shares rising from an initial USD 200 million to nearly USD 300 million due to competitive bidding [5] - The founder of Bawang Tea Ji, Zhang Junjie, is set to marry Gao Haichun, a prominent figure in the solar energy sector, indicating potential synergies between the two industries [5] - He Tongxue, a notable figure in the tech industry, reported a loss of CNY 1-2 million for his company this year, attributing it to a significant impact from a social media post [5] Group 3 - KargoBot appointed a new CFO, Zhan Ruinan, to accelerate its development in the autonomous driving sector, signaling a strategic move towards internationalization and capital expansion [5] - The first MPV from Hongmeng Zhixing is set to launch, featuring advanced technology and multiple powertrain options, showcasing the company's commitment to innovation in the automotive sector [5] - Meizu denied rumors of relocating its headquarters, affirming that its current building will continue to serve the company for a long time [7] Group 4 - GAC Toyota's sales vice president refuted claims that the company would cease production of several key gasoline vehicles, clarifying that such information is false [8] - Nvidia's recent earnings report highlighted significant contributions from various clients, including a lesser-known Saudi startup, Humain, which aims to supply a substantial portion of global AI computing power by 2034 [8] - Ant Group's CTO discussed the relationship between its Lingguang App and Alibaba's Qianwen App, emphasizing collaboration in the pursuit of AGI [8] Group 5 - The humanoid robot A2 completed a 100-kilometer cross-province walk, earning a Guinness World Record for the longest distance walked by a humanoid robot [10] - Meta's chief scientist, Yann LeCun, announced his departure to start a new venture focused on advanced machine intelligence, aiming to revolutionize AI capabilities [11] - WeRide's Robotaxi received a pure unmanned license in Switzerland, marking a significant milestone in the deployment of autonomous vehicles [11] Group 6 - Physical Intelligence, a robotics startup, raised USD 600 million in funding, achieving a valuation of USD 5.6 billion, indicating strong investor confidence in AI-driven robotics [12] - Star Motion Era completed nearly CNY 1 billion in A+ round financing, led by Geely Capital, to support its technology iterations and applications [12] - SoftBank plans to invest up to USD 3 billion in a factory to produce equipment for OpenAI's data center, reinforcing its commitment to AI development [12] Group 7 - IDC forecasts that the smart glasses market in China will reach a significant turning point by 2026, with expected shipments surpassing 4.915 million units [17] - The sales of pure electric large three-row SUVs have outperformed other powertrain types for two consecutive months, indicating a strong market trend towards electric vehicles [17]
新车潮遇上政策礼 引爆“双节”购车热
Group 1: Market Performance - During the "Double Festival" holiday, the automotive market saw a significant increase in sales, with a total of over 48,500 vehicles sold from September 30 to October 7 [1] - The retail sales volume of passenger vehicles reached 1.776 million units from September 1 to 27, marking a 12% month-on-month increase [5] - The overall market is expected to maintain a "high open and flat" trend in October, with 44.4% of dealers optimistic about a 5% to 10% year-on-year sales growth [8] Group 2: Policy Impact - The surge in car sales during the holiday was driven by two national policy adjustments: the reduction of the new energy vehicle purchase tax and the early end of the "trade-in" subsidy policy in some provinces [2] - Local governments and car manufacturers have introduced layered subsidies, with some consumers in Shanghai able to receive up to 24,000 yuan in total subsidies [3] Group 3: New Energy Vehicle Sales - New energy vehicle sales continued to rise, with companies like Chery, Changan, and Geely reporting significant year-on-year growth rates of 55.4%, 87%, and 81% respectively in September [6] - A single store of XPeng sold over 60 new cars during the "Double Festival," indicating a strong demand for popular new energy models [4] Group 4: Traditional Fuel Vehicle Market - Traditional fuel vehicles showed resilience during the holiday, primarily relying on "one-price" policies to stabilize the market [7] - However, dealers are facing increasing pressure, with a reported 52.6% of dealers experiencing losses, leading to reduced willingness to offer additional discounts [7]
新车潮遇上政策礼,引爆“双节”购车热
Core Insights - The automotive market in China experienced a surge in sales during the "Double Festival" period, with a total of over 48,500 vehicles sold from September 30 to October 7, driven by a wave of new car launches and promotional activities [1][3]. Industry Overview - The retail sales of passenger vehicles reached 1.776 million units from September 1 to 27, marking a 12% month-on-month increase, indicating a strong performance in the "Golden September" period [2][8]. - The introduction of new vehicles and various local promotional policies contributed to the increased consumer demand, with discounts ranging from thousands to tens of thousands of yuan [2][3]. Policy Impact - Two significant national policy adjustments are influencing consumer behavior: the reduction of the new energy vehicle purchase tax starting January 1, 2026, and the early termination of the "old-for-new" subsidy policy in some provinces [3][4]. - Local governments and car manufacturers are offering layered subsidies, with some regions providing up to 24,000 yuan in combined incentives for vehicle purchases [4][5]. Brand Promotions - Major brands are leading the promotional efforts, with companies like Li Auto and XPeng offering substantial trade-in subsidies and financing options during the holiday period [5][7]. - The sales of new energy vehicles are particularly strong, with some dealerships reporting sales figures comparable to monthly averages during the "Double Festival" [7]. Market Dynamics - The competition among leading brands remains intense, with BYD and SAIC leading in sales, while traditional fuel vehicles are also showing resilience through transparent pricing strategies [8][9]. - Despite the promotional activities, dealers are facing significant financial pressure, with over 52% reporting losses and a high inventory warning index [11][12]. Future Outlook - The automotive market is expected to maintain a "high open and flat" trend in October, supported by seasonal demand and ongoing local subsidies, with a cautious optimism for a 5% to 10% year-on-year sales growth in the fourth quarter [12].