目前，多家银行及理财子公司已上线假期专属理财方案，核心逻辑均为"提前布局、节前确认"。以工银 理财为例，其9月25日发布的"节前理财攻略"显示，投资者若在9月29日交易时间内买入指定现金管理类 或开放式理财产品，9月30日即可确认份额，从而享受9月30日至10月8日的9天假期收益。招银理财则在 9月24日的公告中建议，可通过"现金理财+短债理财"组合实现"人闲钱不闲"。现金理财方面，9月29日 24:00前买入24小时营业的现金类产品，可多享9天收益；短债理财方面，9月30日17:00前买入招银短债 理财，同样能覆盖假期收益周期。 不过，假期理财需警惕三类风险，避免收益不及预期。首先是募集期收益损耗风险。处于募集期的理财 产品，资金在募集阶段仅按活期利率计息，而非产品标注的预期年化收益率。以"双节"为例，若某产品 募集期包含整个假期，投资者看似"提前布局"，实则假期期间仅能获得活期收益，需仔细计算募集期与 计息期的时间差。 其次是流动性匹配风险。部分产品在封闭期内无法提前赎回，投资者需提前梳理假期资金使用需求，若 有旅游、消费、应急等支出计划，应优先选择开放式、申赎灵活的产品，避免因资金锁定影响使用。 平安理 ...

此外，东方证券等机构推荐的"国债逆回购+场内流动性理财"组合也值得关注。具体操作分为两步：9月 29日15:30前买入9月30日资金可用的国债逆回购产品，获取一笔收益；9月30日15:00前再将可用资金买 入T+0类ETF，叠加享受假期票息收益，实现"一份本金、双重收益"的配置效果。 除理财产品外，通知存款和国债逆回购也是稳健型投资者的可选方向。7天期通知存款保本保息，当前 利率约0.65%，显著高于0.25%的活期存款利率，适合短期闲置资金存放。若投资者已开通证券账户， 可参与国债逆回购，操作便捷且风险较低，同样能覆盖假期收益周期。 不过，假期理财需警惕三类风险，避免收益不及预期。首先是募集期收益损耗风险。处于募集期的理财 产品，资金在募集阶段仅按活期利率计息，而非产品标注的预期年化收益率。以"双节"为例，若某产品 募集期包含整个假期，投资者看似"提前布局"，实则假期期间仅能获得活期收益，需仔细计算募集期与 计息期的时间差。 李凤文 随着中秋、国庆"双节"临近，8天长假即将来临，银行及理财子公司围绕"假期收益"的营销活动持续升 温。各类"9天收益计息""14天收益连享"的宣传话术密集出现，机构通过发布理财攻 ...

不过，假期理财需警惕三类风险，避免收益不及预期。首先是募集期收益损耗风险。处于募集期的理财 产品，资金在募集阶段仅按活期利率计息，而非产品标注的预期年化收益率。以"双节"为例，若某产品 募集期包含整个假期，投资者看似"提前布局"，实则假期期间仅能获得活期收益，需仔细计算募集期与 计息期的时间差。 其次是流动性匹配风险。部分产品在封闭期内无法提前赎回，投资者需提前梳理假期资金使用需求，若 有旅游、消费、应急等支出计划，应优先选择开放式、申赎灵活的产品，避免因资金锁定影响使用。 最后是市场波动风险。无论是短债理财还是债券型产品，均受市场环境影响，长假期间宏观经济数据、 政策变化等因素可能引发市场波动，进而影响产品收益。投资者需理性看待收益预期，避免因短期波动 产生情绪波动，应结合自身风险承受能力选择产品，而非盲目追逐"高收益"宣传。 李凤文 随着中秋、国庆"双节"临近，8天长假即将来临，银行及理财子公司围绕"假期收益"的营销活动持续升 温。各类"9天收益计息""14天收益连享"的宣传话术密集出现，机构通过发布理财攻略、推出专属产品 等方式争抢闲置资金，为投资者提供假期理财新选择。 目前，多家银行及理财子公司已上线 ...

多家机构 发布假期投资攻略 记者了解到，多家银行和理财子公司纷纷通过微信公众平台发布假期理财方案。若想在假期获取收 益，投资者需提前布局并在假期开始前完成投资。从推荐产品来看，多以风险等级低、风格稳健的类型 为主，涵盖开放式、封闭期、现金管理类及有持有期限要求的产品，可满足不同投资者对资金流动性与 投资周期的需求。 具体来看，如工银理财9月25日发布"节前理财攻略"，推出多只现金管理类理财产品及开放式理财 产品，明确最晚需在9月29日交易时间内购买，9月30日确认份额，即可享受9月30日至10月8日的假期收 益。 9月24日，招银理财在公众号发文称，国庆中秋双节理财可提前配置现金理财与短债理财，实现"人 闲钱不闲，财富不停转"。现金理财方面，9月29日24:00前买入24小时营业现金理财，可多享9天收益； 9月24日24:00前买入，可连享14天收益。短债理财方面，9月30日17:00前买入招银短债理财，可多享假 期收益；9月24日17:00前买入，可连享14天收益。 此外，平安理财、民生理财、杭银理财、江苏银行、苏州银行等多家机构也纷纷推出"节前完成买 入、假期9天享受收益"的相关理财产品，进一步丰富了投资 ...

随着中秋国庆"黄金周"临近，银行及银行理财子公司围绕"假期收益"的营销活动持续升温，密集发布理 财攻略，凭借"9天收益计息""14天收益连享"等话术争抢闲置资金，吸引投资者关注。 多家机构 发布假期投资攻略 记者了解到，多家银行和理财子公司纷纷通过微信公众平台发布假期理财方案。若想在假期获取收益， 投资者需提前布局并在假期开始前完成投资。从推荐产品来看，多以风险等级低、风格稳健的类型为 主，涵盖开放式、封闭期、现金管理类及有持有期限要求的产品，可满足不同投资者对资金流动性与投 资周期的需求。 具体来看，如工银理财9月25日发布"节前理财攻略"，推出多只现金管理类理财产品及开放式理财产 品，明确最晚需在9月29日交易时间内购买，9月30日确认份额，即可享受9月30日至10月8日的假期收 益。 9月24日，招银理财在公众号发文称，国庆中秋双节理财可提前配置现金理财与短债理财，实现"人闲钱 不闲，财富不停转"。现金理财方面，9月29日24：00前买入24小时营业现金理财，可多享9天收益；9月 24日24：00前买入，可连享14天收益。短债理财方面，9月30日17：00前买入招银短债理财，可多享假 期收益；9月24日 ...

Group 1 - As the Mid-Autumn Festival and National Day "Golden Week" approach, banks and their wealth management subsidiaries are intensifying marketing activities around "holiday returns" to attract idle funds from investors [1][2] - Various banks and wealth management companies are releasing holiday investment strategies through public platforms, emphasizing the need for investors to plan ahead and complete investments before the holiday [2][3] - Many institutions are offering low-risk, stable investment products, including cash management and short-term debt products, to cater to different investor needs regarding liquidity and investment duration [2][3] Group 2 - Some wealth management subsidiaries are launching high-yield products, with historical performance benchmarks reaching up to 12% for certain offerings [4] - For instance, ICBC Wealth Management has introduced a product with a risk level of R2 (medium-low risk) that has a recent annualized return of 12.01% over the past month [4] - Other banks, such as Ping An Wealth Management, are also showcasing competitive returns on their products, with annualized returns ranging from 5.09% to 5.98% [4]

Core Insights - The banking wealth management market in China reported a total scale of 30.67 trillion yuan as of June 2025, reflecting a 2.38% increase from the beginning of the year and a 7.53% year-on-year growth [2][4] - The average annualized yield of wealth management products in the first half of the year was 2.12%, generating a total return of 389.6 billion yuan for investors, which is a 14.18% increase compared to the same period last year [2][5] - There has been significant growth in personal pension wealth management, with the number of accounts exceeding 1.439 million, marking a 46.2% increase since the beginning of the year [2] Investment Product Composition - Fixed income products dominate the market, with a total scale of 29.81 trillion yuan, accounting for 97.2% of the total wealth management products, showing a slight decrease of 0.13 percentage points from the beginning of the year but an increase of 0.32 percentage points year-on-year [3] - Mixed products have a scale of 0.77 trillion yuan, representing 2.51% of the total, with a slight increase of 0.07 percentage points from the beginning of the year but a decrease of 0.22 percentage points year-on-year [3] - Equity products and commodity/financial derivatives are relatively small, with scales of 0.07 trillion yuan and 0.02 trillion yuan, respectively [3] Operational Trends - Open-ended wealth management products are increasingly favored, with a total scale of 24.82 trillion yuan, making up 80.93% of all wealth management products, which is an increase of 0.13 percentage points from the beginning of the year and 1.06 percentage points year-on-year [3] - Cash management products account for 6.4 trillion yuan, representing 25.79% of open-ended products, but have seen a decrease of 4.38 percentage points from the beginning of the year and 7.09 percentage points year-on-year [3] Market Drivers - The growth of the wealth management market is attributed to the continuous decline in deposit rates, leading investors to seek safer and more stable returns through bank wealth management products [4] - The number of investors holding wealth management products reached 136 million, an increase of 8.37% since the beginning of the year [4] - Increased awareness of asset allocation among individual investors has led to a greater demand for diversified investment channels, with bank wealth management products standing out due to their transparency and strict regulation [5]

Core Insights - The banking wealth management market in China has shown significant growth in the first half of 2025, with a total scale reaching 30.67 trillion yuan, marking a 2.38% increase from the beginning of the year and a 7.53% year-on-year increase [1][3] Group 1: Market Performance - The average annualized yield of wealth management products in the first half of 2025 was 2.12%, generating a total return of 389.6 billion yuan for investors, which is a 14.18% increase compared to the same period last year [1][3] - The number of investors holding wealth management products reached 136 million by the end of June 2025, reflecting an 8.37% growth since the beginning of the year [3] Group 2: Product Composition - Fixed income products dominate the market, with a total scale of 29.81 trillion yuan, accounting for 97.2% of the total wealth management product scale, showing a slight decrease of 0.13 percentage points from the beginning of the year but an increase of 0.32 percentage points year-on-year [2] - Open-ended wealth management products are increasingly favored, with a scale of 24.82 trillion yuan, representing 80.93% of the total, which is an increase of 0.13 percentage points from the start of the year [2] Group 3: Investor Behavior - The growth in personal pension wealth management accounts is notable, with over 1.439 million accounts opened, a 46.2% increase since the beginning of the year, and a total purchase balance of 110.36 billion yuan [1] - The decline in bank deposit rates has led investors to seek safer and more stable returns through bank wealth management products, which are perceived as lower risk [3][4]

Group 1 - The bank wealth management market has reached a significant milestone, with a total scale of 30.67 trillion yuan as of June 2025, reflecting a growth of 2.38% year-to-date and 7.53% year-on-year [1] - The number of investors in the bank wealth management market has expanded to 136 million, an increase of 8.37% since the beginning of the year [1] - In the first half of the year, wealth management products generated a total return of 389.6 billion yuan for investors, marking a year-on-year increase of 14.18% [1] Group 2 - The structure of bank wealth management products shows a strong emphasis on stability, with fixed-income products dominating at 29.81 trillion yuan, accounting for 97.20% of all wealth management products [3] - The proportion of mixed products has increased slightly to 2.51%, while equity and commodity/financial derivative products remain relatively small at 0.07 trillion yuan and 0.02 trillion yuan, respectively [3] - Products with medium-low risk and below constitute 95.89% of the total scale, indicating a heightened focus on asset safety among investors [3] Group 3 - Personal pension wealth management products are experiencing rapid growth, with over 1.439 million investors opening accounts, a 46.2% increase since the beginning of the year [4] - The cumulative purchase balance of personal pension wealth management products has reached 110.36 billion yuan, with an average annualized return exceeding 3.4% [4] - The market has seen a proactive response to policy guidance, with three wealth management companies issuing five new personal pension products in the first half of the year [4]

Core Insights - The report highlights the steady expansion of the wealth management market amid declining interest rates and the migration of deposits, with a total of 194 banks and 32 wealth management companies offering 41,800 products as of June 2025, marking a 3.78% increase from the beginning of the year and a 4.54% year-on-year increase [6][8] - The total assets under management reached 30.67 trillion yuan, reflecting a 2.38% increase from the start of the year and a 7.53% year-on-year growth [6][8] - The average annualized yield of wealth management products fell to 2.12% in the first half of 2025, down 68 basis points from 2.80% in the first half of 2024 and 53 basis points from 2.65% at the end of 2024 [6][8] Product Structure - Cash management products continue to shrink, with open-ended wealth management products accounting for 80.93% of the total, slightly up by 0.13 percentage points from the beginning of the year and up 1.06 percentage points year-on-year [7] - The scale of cash management products within open-ended products was 6.40 trillion yuan, representing 25.79% of open-ended products, a decline of 14.55% compared to the same period last year [7] Asset Allocation - As of June 2025, the total investment assets of wealth management products reached 32.97 trillion yuan, with bond assets (including bonds and interbank certificates of deposit) being the largest category at 18.33 trillion yuan, accounting for 55.60% of total investment assets [8] - The scale of credit bonds was 12.79 trillion yuan, making up 38.79% of total investment assets, a decrease of 2.34 percentage points year-on-year [8] - The proportion of cash and bank deposits increased from 23.9% at the end of 2024 to 24.8% in mid-2025, while equity assets continued to decline, accounting for 2.40% of total investment assets [9]