文旅融合点亮新春假日 【新春走基层】 "带着家人来玩，既能感受美景，又能增进亲情，特别有意义。"带着妻子和两个女儿游玩的市民谢先生 说，"家门口的冰雪乐园，让这个春节多了一份别样的乐趣。" 天水市秦州区平南镇公共事务服务中心主任崔磊告诉记者，近年来，平南镇立足青鹃山、苏湾两大4A 级旅游景区核心优势，整合胡家窑传统村落、王坡天河水街、多彩高楼、赵窑垂钓体验等特色文旅资 源，锚定建设"全域乡村旅游示范镇"目标，推动各景区加大资金投入力度，新增游乐设施、引进专业演 出团队丰富旅游业态；同时积极争取项目资金，协调各方力量完善基础设施，紧抓各类旅游高峰期，策 划举办系列文旅活动，全方位、多角度宣传推介，"平南旅游"的知名度得到显著提升。2025年，平南镇 月均接待游客约5万人次，实现旅游综合收入约1.2亿元，推动乡村旅游从"景点观光"向"全域体验"提档 升级，文旅产业已成为镇域经济的重要支柱。 从苏湾文化旅游区驱车十几分钟，就来到了青鹃山冰瀑大世界。 记者穿戴好防滑设备，来到景区内，眼前是一片银装素裹的世界：依山而建的巨型冰瀑群绵延铺开，冰 凌、冰柱层层叠叠，在阳光下折射出璀璨光芒。游客三五成群，或举着手机、相机定格 ...

什么样的农贸市场有"待爆"潜力，更能受到游客青睐呢？第一财经记者观察发现，菜市场能在游客群里走红需要"天时地利人和"，城市有诸多特色物产且本 已吸引大量游客，菜市场交通方便或就在景区旁边，有市场商户尝试制作即食食品且初步形成口碑效应，这三个条件缺一不可。 农贸市场开始变得适合游客打卡，其背后藏着农贸市场的发展转型。伴随多个城市对农贸市场卫生条件和商户经营模式的优化，以往以供应农产品为主的菜 市场，正向集农产品、农副产品、即食食品于一体的多元经营业态转型。 烟火气和平靓正的吸引力始终很能打。 只营业数小时、占地仅几平米的摊位，也能被数千公里外的远客惦记。 新鲜、地道、划算、特色的菜场和集市正在被看到，其竞争力在被放大。近年来，第一财经记者持续走访多城的菜场和集市，不少服务街坊的菜场和集市正 在被流量捧红，变为游客打卡地。 2024年春节假期后的哈尔滨，晨间气温只有-10℃左右，在中央大街附近的红专街早市，不少游客流连在各个摊位寻找最新鲜的榛子和松子。2025年国庆假 期前夕，有尚未完全适应高原环境的游客拿着攻略帖找到香格里拉的向阳路农贸市场，寻找当地藏族同胞节日同款的奶渣饼。2026年春节期间，柳州的五星 街在 ...

Group 1 - The flower market in Lhasa is bustling with activity as citizens prepare for the upcoming Lunar New Year and Tibetan New Year, showcasing a vibrant array of flowers and decorations [1] - Popular flowers such as orchids and cyclamens are in high demand due to their festive appearance, symbolizing good fortune [1] - Merchants have stocked up on supplies in anticipation of peak sales, with fresh flowers sourced from regions like Kunming, and prices ranging from hundreds to thousands of yuan to cater to different customer needs [1] Group 2 - Traditional Tibetan floral arrangements, such as the Rosameido made from dyed wheat and barley, are gaining popularity as essential symbols for the New Year celebrations [2] - Customers express their joy in selecting flowers, with many emphasizing the importance of floral decorations in creating a festive atmosphere at home [2] - The flower market reflects a blend of traditional and modern elements, fostering a sense of cultural unity among the diverse population in Lhasa [2]

Group 1 - The approaching Spring Festival is boosting the flower market, with many citizens and tourists visiting the Kunming Dounan Flower Market in Yunnan to purchase fresh flowers in preparation for the New Year celebration [1] - On February 8, people were seen selecting fresh flowers at the Kunming Dounan Flower Market [2][3][4][5][6] - The market was bustling with activity, as visitors engaged in purchasing flowers and taking photos with them [7][12] Group 2 - Vendors at the Kunming Dounan Flower Market were busy trimming flowers for customers [13] - The market had a variety of flowers and succulent plants available for sale [11] - The overall atmosphere of the market was lively, with a significant number of people present [12]

Core Insights - The article highlights the unexpected popularity of a flawed plush toy, the "crying horse," which resonates with contemporary consumers' emotional needs for self-comfort and connection [1][5] - The rise of the "cute economy" is driven by a shift in consumer behavior, where emotional value is prioritized over practical utility in purchasing decisions [2][3] Group 1: Market Trends - The global plush toy market is projected to exceed $10 billion in 2024, with an annual growth rate of approximately 15% [2] - The proportion of adults purchasing plush toys for self-satisfaction has increased from 49% in 2019 to 63% in 2025, indicating a significant shift towards emotional purchasing motivations [2] Group 2: Cultural Impact - The "cute economy" is influencing various sectors, including cultural and commercial spaces, where products like museum merchandise and popular character toys are driving consumer engagement [2][3] - The phenomenon of "cuteness" is evolving into an emotional currency that connects diverse industries with consumers, fostering new business models and market opportunities [2][3] Group 3: Innovation and Development - "Cuteness" serves as a powerful driver of innovation, enhancing product recognition and emotional value across various designs, from small items to large-scale city brands [3][4] - Successful "cute" characters can be leveraged for extensive commercial opportunities, including collaborations and cross-industry applications, promoting a softer transformation in traditional sectors [3][4] Group 4: Strategic Recommendations - To sustain the "cute economy," companies should infuse cultural depth into their products, ensuring that "cuteness" transcends superficial appeal and resonates with deeper cultural narratives [4] - Quality control is essential for maintaining the emotional connection consumers seek, as the craftsmanship and materials directly impact the longevity of emotional engagement [4] - Encouraging consumer participation in co-creation can provide continuous inspiration and keep the "cute" concept vibrant and relevant [4]

Core Viewpoint - The article highlights the successful transformation of Shiyi Village in North Sichuan Autonomous County, showcasing its development in rural revitalization through the enhancement of specialty agricultural products and rural tourism, as emphasized by President Xi Jinping during a video call [1]. Group 1: Economic Growth - Shiyi Village has seen significant economic improvements, with the number of guesthouses increasing from 19 to 23, and the average annual income per person rising from 45,000 yuan to over 100,000 yuan [1]. - The collective economic income of the village increased from 340,000 yuan to 1.54 million yuan annually, while total tourism revenue grew from 36.2 million yuan to 70.59 million yuan [1]. Group 2: Community Engagement and Innovation - Villagers are actively participating in tourism-related activities, with one resident preparing to increase the production of a local vegetable to meet tourist demand, indicating a shift towards community-driven economic strategies [3]. - The village has become a cultural hub, attracting diverse groups, including overseas youth, and successfully hosting events that draw thousands of participants [8]. Group 3: Collaborative Development - Shiyi Village is collaborating with nearby villages to enhance tourism offerings, leveraging each village's unique resources for mutual benefit [14]. - A new development initiative, the Shiyi Qiangzhai Rural Revitalization Pilot Zone, aims to unify seven towns for coordinated growth, with a projected increase in rural residents' disposable income to over 28,600 yuan by 2025 [14]. Group 4: Future Prospects - The experiences and strategies from Shiyi Village are set to be implemented on a larger scale, as outlined in the "15th Five-Year Plan" for Mianyang City, promoting a structured approach to rural revitalization [16].

Core Insights - The article highlights the transformation of modern agriculture through the innovative practices of Wang Yu, a representative figure in the succulent plant industry in Quzhou County, Hebei Province, emphasizing the integration of technology, market dynamics, and rural vitality [3][4][6]. Group 1: Agricultural Innovation - Wang Yu's entrepreneurial journey began with a focus on succulent plants, leading to the establishment of a standardized planting and management system that utilizes scientific methods and data-driven approaches [4][5]. - The introduction of smart temperature control systems and data management has allowed for precise cultivation of succulents, moving away from traditional farming reliance on experience [4][5]. Group 2: Industry Development - The succulent planting scale in Quzhou County has expanded to over 3,600 acres, producing 800 million seedlings annually, positioning Quzhou as a major hub for succulent seedlings in North China [6]. - The integration of e-commerce and innovative sales methods has significantly enhanced market access for Quzhou succulents, establishing a strong regional brand recognized nationally [6]. Group 3: Social Impact and Community Engagement - Wang Yu actively engages in community development by providing training and resources to local farmers, facilitating their entry into the succulent industry and promoting collaborative growth [7][9]. - The establishment of a "Rural Revitalization Practice Base" aims to connect scientific research with practical agricultural applications, benefiting local communities and enhancing employment opportunities [8][9]. Group 4: Future Aspirations - The ongoing exploration of how to further develop the succulent industry and maximize its social value reflects a commitment to sustainable agricultural practices and community welfare [10].

Core Viewpoint - The article highlights the growth of the flower and plant industry in Xinjiang, driven by technological advancements and innovative sales strategies, contributing to local economic development and rural revitalization. Group 1: Technological Empowerment in Agriculture - The Xinjiang Wanrunfeng Orchid Industry Base has cultivated over 200 varieties of orchids, with a total of more than 300,000 plants, utilizing smart technology for precise environmental control [2][3] - The base employs advanced cooling and heating systems to maintain optimal temperatures between 18 to 28 degrees Celsius, ensuring high-quality orchid production [2] - The introduction of modern planting techniques and automated management has reduced reliance on external supplies, stabilizing local orchid availability and reducing transportation costs [3] Group 2: E-commerce and Sales Innovation - The "Xinjiang Time Slow Garden" has successfully integrated online and offline sales through live streaming, significantly increasing its customer base and annual revenue exceeding 400,000 yuan [4][5] - The local agricultural sector has embraced e-commerce, with farmers leveraging live streaming platforms to expand market reach and enhance product visibility [5] Group 3: Community Engagement and Quality of Life - The flower market has seen increased customer interest, with residents purchasing flowers to enhance their living spaces, reflecting a growing appreciation for floral aesthetics [6][7] - Flowers serve as a source of emotional comfort and joy for the community, symbolizing hope and a desire for a better life amidst challenges [7]

Core Insights - The National Botanical Garden has opened its fourth Chrysanthemum Exhibition, featuring tens of thousands of chrysanthemums alongside other flowers, creating a vibrant autumn scene [1] - This year marks the first introduction of a cross-section display of the large chrysanthemum, showcasing its internal tying techniques to the public [2] Exhibition Highlights - The exhibition features three main areas: the core area, the "Elegant Fragrance" premium chrysanthemum area, and the "Chrysanthemum Sea" self-bred small chrysanthemum area [2] - The core area, covering 8,000 square meters, displays over 20,000 small chrysanthemums from 24 varieties, combining traditional gourd elements with colorful chrysanthemums to create a visually rich experience [2] - The "Elegant Fragrance" area showcases over 200 varieties with approximately 1,500 pots of chrysanthemums, including both traditional and new varieties, with the unique "Independence Chrysanthemum" set to bloom early for the National Day [2] Self-Bred Varieties and Events - The "Chrysanthemum Sea" area features over 100 self-bred chrysanthemum varieties with independent intellectual property rights, totaling more than 1,500 plants, with a flowering period from late September to early November [3] - The exhibition will host various educational activities, including lectures and interactive sessions to explore plant mysteries, alongside multiple themed exhibitions and a creative market showcasing over 100 plant-derived products [3]

Core Viewpoint - Qingzhou has evolved into a significant hub for tropical plant cultivation, leveraging its historical strengths in the flower industry to meet the diverse preferences of different generations, particularly the younger demographic [1][4]. Group 1: Industry Development - The total output value of tropical plants in Qingzhou has surpassed 1 billion yuan [3]. - Qingzhou is recognized as the "Hometown of Flowers" in China, previously accounting for 80% of the country's succulent plants and being a major production area for various flowers [3]. - The city has developed a unique "farmer + enterprise" model, combining the expertise of experienced farmers with the capabilities of enterprises [3][19]. Group 2: Market Trends - The popularity of tropical plants, such as the white monstera, has surged among young consumers, leading to a significant increase in cultivation in Qingzhou over the past five years [2][11]. - The first tropical plant exhibition held in Qingzhou attracted over 100 domestic exhibitors and more than 60 international exhibitors, showcasing the city's growing influence in the tropical plant market [5][6]. Group 3: Key Players - Hao Jian, known as the first person in Qingzhou to cultivate tropical plants, successfully introduced the white monstera, which significantly impacted the local market [2][9]. - Wang Xinguo, president of the Qingzhou Flower Association, emphasized the need for Qingzhou to transition from merely a planting base to an international platform for tropical plant cultivation, technology exchange, and trade [6][11]. Group 4: Technological Advancements - Companies like Qianhui Qianzi have made significant progress in breeding techniques for tropical plants, such as the colorful taro, which is expected to become a major revenue source [23]. - The long-term investment in breeding and technology has allowed Qingzhou to maintain a competitive edge in the tropical plant sector, with a focus on developing new varieties [26][28]. Group 5: Economic Impact - Local farmers can earn between 200,000 to 300,000 yuan annually from flower cultivation, significantly higher than other crops [20]. - The rapid entry of farmers into the tropical plant market has led to price adjustments, demonstrating the dynamic nature of the industry [21]. Group 6: Future Outlook - Qingzhou aims to become a national and international center for tropical plants, focusing on variety innovation and expanding its market influence through e-commerce [38].