"花二代"郝健是山东省青州市第一个种植热带植物（下称"热植"）的人。2020年，他种出的一棚 茁壮的白锦龟背竹（下称"白龟"）给市场带来了不小的震撼。热植是近年来颇受年轻人喜爱的绿植 种类，也被称为年轻人的"新潮玩"，流行的品种包括龟背竹、花烛、蔓绿绒等。 此后五年时间，这座位于北纬36度的温带城市开始大规模种植热植，并逐渐成为中国热植种植最 集中的区域之一。大量电商平台上的热植商家来自青州地区，甚至青州种植的一些热植产品还会返 销至泰国等热带国家。 目前，青州热植花卉的总产值已经突破10亿元。 产业能力赋予了 青州 不断迭代的能力，让青州能够不断产出 满足不同代际爱好的花卉产品：从仙客来、兰花到多肉植物， 再到热植。这个过程中，青州在产业中扮演的角色也在不断迭 代。 作者：宋笛 王惠 封图：受访者供图 青州是中国"花木之乡"。这里曾经出产中国80%的多肉植物，也是兰花等多种花卉的主要产区。在 四十多年的发展过程中，青州在基础设施、产业配套等方面形成了优势。更重要的是，这里积累了 大量拥有丰富经验和技术能力的农户和企业，"农户+企业"的模式成了青州花卉产业的特色。 产业能力赋予了这座城市不断迭代的能力，让青州 ...

（原标题：一座温带城市 想成为中国"热植之都"） "花二代"郝健是山东省青州市第一个种植热带植物（下称"热植"）的人。2020年，他种出的一棚茁壮的 白锦龟背竹（下称"白龟"）给市场带来了不小的震撼。热植是近年来颇受年轻人喜爱的绿植种类，也被 称为年轻人的"新潮玩"，流行的品种包括龟背竹、花烛、蔓绿绒等。 此后五年时间，这座位于北纬36度的温带城市开始大规模种植热植，并逐渐成为中国热植种植最集中的 区域之一。大量电商平台上的热植商家来自青州地区，甚至青州种植的一些热植产品还会返销至泰国等 热带国家。 目前，青州热植花卉的总产值已经突破10亿元。 青州是中国"花木之乡"。这里曾经出产中国80%的多肉植物，也是兰花等多种花卉的主要产区。在四十 多年的发展过程中，青州在基础设施、产业配套等方面形成了优势。更重要的是，这里积累了大量拥有 丰富经验和技术能力的农户和企业，"农户+企业"的模式成了青州花卉产业的特色。 产业能力赋予了这座城市不断迭代的能力，让青州能够不断产出满足不同代际爱好的花卉产品：从仙客 来、兰花到多肉植物，再到热植。这个过程中，青州在产业中扮演的角色也在不断迭代。 今年4月，青州举办了首届热带植物展 ...

Core Insights - The 137th Canton Fair's third phase, themed "Better Life," is being held from May 1 to May 5 in Guangzhou, showcasing the largest participation from Shantou with 267 companies and 517 booths [1] - Shantou's toy and textile industries are prominently featured, demonstrating the strength of "Shantou manufacturing" to global buyers [1] Group 1: Company Strategies and Market Adaptation - Shantou's Sam Toys Industrial Co., Ltd. has prepared extensively for the fair, focusing on product development, customer engagement, and booth presentation, ensuring effective communication with potential clients [3] - The company has shifted its strategy post-pandemic to enhance offline presence while still relying on online sales, which previously accounted for 60-70% of their business [3] - Despite facing order pauses due to international circumstances, the company has received new orders from U.S. clients, indicating a balance of opportunities and challenges in the market [3] Group 2: Product Innovation and Market Trends - Shantou's Huada Toys Co., Ltd. showcased innovative products like realistic succulent building blocks, attracting more clients than expected, with several international buyers planning factory visits for further discussions [6] - Daya Plastic Toys Co., Ltd. highlighted the growing demand for smart and interactive toys, integrating traditional toys with modern technology to enhance consumer experience [6] - The fair serves as a vital platform for companies to display innovations and connect with international buyers, emphasizing the importance of product presentation in expanding market reach [6] Group 3: E-commerce and Consumer Insights - Qizhi Hua Apparel Co., Ltd. noted an increase in cross-border e-commerce clients, reflecting a shift in buyer demographics towards younger generations [8] - Cross-border e-commerce currently constitutes 30% of the company's business, allowing for timely feedback on consumer needs and product improvements [8] - The challenging foreign trade environment is driving companies to enhance their innovation capabilities, with a focus on continuous product development and adaptation to market demands [8]