Core Insights - The trend toy market is experiencing significant growth, driven by unique designs, aesthetic appeal, and the integration of popular culture, with a focus on collectible value and resale potential [3][5]. Market Overview - The global trend toy market has shown a consistent double-digit growth rate, with the market size increasing from $20.3 billion in 2020 to $41.8 billion in 2024, reflecting a compound annual growth rate (CAGR) of nearly 20% [3]. - In China, the trend toy market is booming, with the market size projected to grow from 22.9 billion yuan in 2020 to 76.3 billion yuan in 2024, achieving a CAGR of 35% [5]. Product Categories - The trend toy market is diverse, with blind boxes representing the largest segment, accounting for over one-third of the market share in 2024. Additionally, assembly toys and building sets make up nearly one-fifth of the market [1]. Policy Support - Recent government initiatives, such as the measures issued by the State Council in January 2025, aim to promote the development of fashionable domestic products, including trend toys, by encouraging collaborations in various sectors [7][10]. - Policies emphasize the integration of traditional Chinese culture into product design and support the development of original intellectual property (IP) brands, which is expected to enhance the trend toy market [8][10]. Consumer Behavior - The trend toy market appeals to younger consumers as a means of self-expression and social interaction, with urbanization and rising disposable incomes contributing to increased consumer engagement [11]. - Innovative products like blind boxes create emotional connections with consumers, enhancing their willingness to purchase and increasing repurchase rates due to the anticipation of "hidden" and "popular" items [11].

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The Chinese潮玩 (trendy toys) industry has rapidly evolved into a significant cultural consumption form, becoming a vital part of modern youth's lifestyle and aesthetic values [4][5][11] - The market size of the潮玩 industry is projected to exceed 100 billion RMB by the end of 2024, with a compound annual growth rate (CAGR) of over 20% [21][22] - The潮玩 market is characterized by diverse product categories, including blind boxes, art pieces, and customized toys, catering to various consumer preferences [7][21] Industry Overview -潮玩 is defined as a new cultural consumption form that integrates fashion, art, and trend elements, appealing primarily to young consumers [4][5] - The潮玩 industry has distinct categories such as figurines, blind boxes, art ornaments, customized toys, and co-branded toys, each fulfilling different consumer needs [7][10] -潮玩 differs from traditional toys in its cultural attributes and consumer positioning, focusing on artistic value and cultural identity rather than just functionality and safety [10][11] Industry Development History - The潮玩 industry in China began in the early 2010s, initially relying on imported products, with significant growth occurring from 2015 onwards due to the rise of local designers and the influence of social media [13][14] - Key milestones include the first large潮玩 exhibition in 2016, which marked the industry's entry into public awareness, and significant capital investments in 2018 that accelerated brand development [15][16] - The COVID-19 pandemic in 2020 led to a surge in online sales and innovative marketing strategies, particularly for blind box products [17][18] Current Industry Analysis - The潮玩 market is expected to continue expanding, with a focus on brand building, intellectual property protection, and product innovation [21][22] - Major market players include leading brands like泡泡玛特 (POP MART), which holds over 40% market share, and emerging brands that focus on niche markets and unique designs [25][64] - The潮玩 industry encompasses a complete supply chain, including design, production, marketing, and distribution, which are crucial for sustained growth [27][28] Market Environment Analysis - The stable growth of the Chinese economy and the rising disposable income of consumers are creating a favorable environment for the潮玩 industry [30][31] - Young consumers are increasingly seeking personalized and culturally rich products, driving demand for潮玩 [32][33] - Government policies supporting cultural and creative industries are enhancing the development of the潮玩 market [34][35] Market Demand Analysis - The primary consumer demographic for潮玩 is aged 18 to 35, with a balanced gender ratio and a concentration in first-tier and new first-tier cities [43][46] - Consumers are motivated by self-expression, social interaction, and the desire for collectible items, with limited editions and blind box mechanisms driving engagement [48][50] - The潮玩 market is influenced by the rise of social media, which facilitates cultural dissemination and community building among consumers [41][42] Demand Trend Forecast - Future潮玩 products are expected to diversify in style and material, incorporating more cultural elements and innovative designs [57][58] - The integration of online and offline shopping experiences will become a dominant trend, enhancing consumer engagement and satisfaction [60][61] - IP collaborations are anticipated to play a crucial role in the潮玩 industry, leveraging popular culture to enhance brand recognition and consumer loyalty [62][63]

Group 1: Key Events and Exhibitions - The 15th China International Battery Industry Expo will take place from October 10 to 12 in Shenzhen, covering an area of 30,000 square meters and featuring leading companies in the battery and related materials sectors [1] - The 2025 China International Hardware Exhibition is scheduled for October 10 to 12 in Shanghai, with an exhibition area of 120,000 square meters and over 2,800 participating companies [2] - The Wonder Festival 2025 Shanghai International Model Exhibition will occur on October 2 to 3 in Shanghai, serving as a significant platform for model enthusiasts and creators [3] - The 2025 China International Medical Equipment Exhibition will be held from September 26 to 29 in Guangzhou, showcasing 436 exhibitors across various medical technology sectors [5] - The 2025 Beijing Mid-Autumn National Day Lantern Festival will run from September 23 to late March 2026, featuring 70 large lantern displays and an immersive light art experience over 250,000 square meters [6] - The 2025 International Audio-Visual Artworks Expo will take place from September 28 to October 6 in Beijing, with over 15,000 square meters of exhibition space and participation from 64 renowned audio-visual brands from 17 countries [7] - The 2025 Shenzhen International Automobile Exhibition will be held from October 1 to 5, featuring over 100 car brands and showcasing thousands of hybrid models in an 80,000 square meter space [8]

Core Insights - The "May Day" holiday saw over 1.467 billion people traveling across regions, indicating a strong recovery in consumer activity and economic vitality in China [1] - The holiday period showcased a diverse and innovative consumer market, with significant growth in domestic tourism and retail sales [3][10] Group 1: Consumer Trends - Domestic travel reached 314 million trips, a year-on-year increase of 6.4%, with total spending of 180.269 billion yuan, up 8.0% [3] - Key retail and catering enterprises reported a sales increase of 6.3% year-on-year during the holiday [3] - The "old-for-new" sales policy was particularly successful, with significant consumer interest in upgrading household appliances and vehicles [10] Group 2: Technological Integration - The integration of technology in cultural tourism has enhanced consumer experiences, with immersive performances and interactive exhibits becoming popular [5] - The shift of technology from a cost center to a profit center in tourism indicates a growing trend where tech-driven experiences directly contribute to revenue [5] Group 3: Innovative Consumption Scenarios - Unique local events, such as concerts in natural caves and themed markets, have attracted significant visitor interest and spending [7][12] - The rise of "film tourism" has been noted, where locations featured in popular movies see increased foot traffic and sales [7][8] Group 4: International Tourism - The implementation of visa-free policies and tax refund measures has led to a 43.1% increase in foreign visitors during the holiday, with 1.115 million entries recorded [16] - The average stay of foreign tourists has increased to approximately 3.9 days, indicating a shift towards exploring multiple destinations [16] Group 5: Economic Implications - The surge in consumer activity reflects a robust recovery in the Chinese economy, with new consumption scenarios emerging across urban and rural areas [16] - The continuous expansion of the consumer market is expected to provide sustained momentum for economic growth in China [16]

Group 1 - The "May Day" holiday has seen a vibrant consumer market across the country, with shopping districts creating new consumption scenarios and offering personalized, diverse, and quality products and services [1][5] - In Shanghai, the first-ever Penguin Convenience Store themed exhibition and a global offline launch of a designer shoe brand attracted significant crowds, indicating a successful marketing strategy [1][5] - In Hangzhou's Wulin shopping district, a 15,000 square meter underground area has become popular among young consumers, achieving daily sales exceeding 150,000 yuan [3] Group 2 - Major shopping districts in Shanghai have launched a series of special activities, with nearly 3,600 brands participating, showcasing the competitive retail environment [5] - Traditional shopping areas are also undergoing upgrades, with unique performances and themed events attracting visitors, as seen in Harbin's Zhonghua Baroque Street [6] - High foot traffic in Chengdu's International Airport shopping district has led to daily customer numbers exceeding 300,000, with surrounding outlet malls achieving sales over 20 million yuan [8] Group 3 - The "May Day" holiday has also seen a rise in tourism to lesser-known counties, with outdoor camping gear and trendy clothing becoming popular among consumers [9][10] - The Ministry of Commerce reported that over 2,400 foreign trade enterprises participated in promotional activities, resulting in procurement intentions exceeding 16.7 billion yuan [9] Group 4 - The trend of experiencing "slow-paced, quiet enjoyment" in rural areas is growing, with significant increases in hotel bookings in various counties [10][24] - The introduction of immersive experiences in ancient towns and streets is transforming the consumption landscape, moving from a ticket-based economy to an experience-based economy [27][34] Group 5 - In Fujian's Zhangzhou, the "Time Travel Journey" experience has attracted over 38,500 visitors daily, showcasing the popularity of immersive tourism [29] - The integration of technology in performances and events in ancient towns is enhancing consumer engagement and driving sales, as seen in the use of advanced stage equipment in Linyi's Langya Ancient City [34]