Core Viewpoint - The competition between the company and DJI in the panoramic camera market has intensified, with significant changes in market share and pricing strategies impacting financial performance [1][2][3]. Market Share and Competition - Recent reports indicate a drastic decline in the company's global market share in the panoramic camera segment from 92% in Q2 to 49% in Q3, while DJI holds 43% in the same period [2] - Another report shows the company's market share at 75% and DJI at 17.1% for Q3, highlighting discrepancies in data from different consulting firms [2] - The company did not directly address the validity of the conflicting reports but emphasized the need for caution regarding data accuracy [2]. Pricing Strategies - DJI's aggressive pricing strategy, including a new panoramic camera priced from 2999 yuan, has prompted the company to offer discounts on its products, such as a 500 yuan reduction on the Insta360X5 [2][3]. - The company acknowledges that the price competition initiated by competitors has created conditions for market expansion, aiming for overall industry growth [3]. Financial Performance - Despite a 92.64% year-on-year revenue growth in Q3, the company's net profit decreased by 15.9%, attributed to increased R&D expenses [3]. - R&D investment surged by 164.81% to 524 million yuan, reflecting a strategic shift rather than a passive decline in profitability [3]. - The company views net profit as a dynamic variable influenced by various factors, including R&D and marketing strategies [3]. Future Business Prospects - The company is unable to predict the revenue contribution from its drone business, which is expected to be trialed in select markets in Q4 [4]. - Investment in custom chips aims to enhance performance and address market competition, although the costs are high [4]. - The company plans to strategically enter new markets, focusing on technology accumulation and avoiding a rush for immediate market share [4].

Core Insights - DJI is set to launch a new line of robotic vacuum cleaners named "ROMO" in mid-June, featuring three versions, including one with a transparent design to showcase its internal structure [1][4] - The introduction of ROMO marks DJI's expansion into a new product category, following its success with drones, and aims to address existing pain points in the robotic vacuum market [4][5] Product Development - The ROMO project was initiated in 2021 and has undergone multiple iterations over four years of development [4] - DJI aims to create a robotic vacuum that is user-friendly, aesthetically pleasing, and intelligent, ultimately allowing users to achieve a hands-free and thorough cleaning experience [5] Market Opportunity - The global robotic vacuum market is projected to exceed 20 million units shipped in 2024, with a year-on-year growth of 11%, and an overall sales revenue surpassing $9 billion [5] - In China, over 5 million units are expected to be shipped, with a significant 28% increase in the fourth quarter due to government subsidies [5] - The market is highly concentrated, with the top five companies holding over 60% of the global market share, indicating substantial revenue potential for individual companies [5] Competitive Landscape - The robotic vacuum segment has shown that individual companies can generate over 10 billion yuan in revenue, with Stone Technology and Ecovacs contributing 10.8 billion yuan and 8 billion yuan, respectively, last year [5] - Despite the growth, the market penetration of robotic vacuums remains below 10%, suggesting significant room for expansion [5] Technological Synergy - DJI's expertise in drone technology is applicable to robotic vacuums, as both share foundational technologies in sensors, navigation algorithms, control systems, communication, artificial intelligence, and machine learning [5] - The launch of ROMO follows the success of DJI's Pocket series, with high expectations for its performance in the smart home cleaning sector [5]