5月15日盘中，金价一度大幅跳水，现货黄金最低下探至3120美元/盎司，日内跌幅一度接近1.8%；COMEX黄金期货一 度跌超2%，最低触及3123美元/盎司。随后金价出现反弹。 据央视财经报道，记者在深圳水贝一家黄金零售卖场看到，各大黄金柜台周围，挤满了前来选购的消费者。受近期国际 金价下跌影响，商场金价从上周末的792元/克，降到目前的756元/克，跌幅超4%。 一家黄金商铺的负责人告诉央视财经记者，一些款式新、克重小的黄金饰品，颇受消费者青睐。受金价下跌影响，部分 手镯类饰品销量甚至还有增长。除了购买黄金的消费者，还有一部分消费者看到金价有回落势头，选择把手中的黄金饰 品回收变现。 据了解，深圳水贝是国内最大的珠宝专业交易市场，其价格变动对市场具有较大影响。 5月19日，周大福的黄金价格为976元/克。此外，周大福的足金饰品价格也为976元/克，投资黄金价格为859元/克，黄金 回收价格为722元/克。 2022年9月至今，国际金价像坐上了过山车，最高冲破3500美元/盎司。深圳水贝市场的黄金报价，短短4个月就从每克 630元飙到839元，近期，随着黄金价格的回落，深圳水贝的黄金价格有所回调进入高位震荡 ...

Group 1: Gold Price Trends - Recent international gold prices have declined, with COMEX gold futures dropping from $3329.10 per ounce on May 9 to $3180.70 on May 14, a decrease of approximately 4.46% [2] - The decline in gold prices is attributed to reduced market risk aversion following unexpected progress in US-China trade negotiations, which has led to a potential drop in COMEX gold prices below $3000 per ounce [2][3] - Short-term outlook suggests a fluctuating trend for gold prices, while long-term support factors remain intact, including increased inflation risks in the US and strong central bank demand [3] Group 2: Consumer Behavior and Market Dynamics - Consumer interest in gold jewelry remains strong, with many brands offering significant discounts; for instance, some gold jewelry prices have been reduced to below 1000 yuan per gram [1] - The market for traditional gold jewelry is expanding, with the ancient method gold jewelry market in China growing from 13 billion yuan in 2018 to 157.3 billion yuan in 2023, reflecting a compound annual growth rate of 64.6% [4] - Companies are adapting to changing consumer preferences by enhancing product offerings, such as introducing unique designs and high-quality craftsmanship to attract customers [5][6] Group 3: Strategic Initiatives by Companies - Companies like Chow Tai Fook and others are focusing on high-end product strategies, optimizing product structures, and enhancing craftsmanship to stimulate demand in the premium gold jewelry market [6][7] - The introduction of culturally inspired product lines, such as the "Dunhuang" series by Luk Fook Jewelry, indicates a trend towards integrating cultural elements into product offerings [4] - Brands are increasingly targeting specific consumer segments with personalized and high-quality service, indicating a shift towards niche marketing strategies in the gold jewelry sector [7]