前言 国庆金店挤得像春运现场，周大福柜台前大妈举着存折抢金镯子，年轻人蹲地上挑金豆子。 可转头看财报却魔幻得很，周大生上半年营收暴跌43.92%，老凤祥也下滑16.52%，活像被金价捅了刀 子。 乡亲们纳闷了：国际金价都冲上3900美元，国内零售价飙到1134元/克，怎么卖黄金的反而亏钱？ 金店挤爆，财报暴跌 潮宏基珠宝做过一本账：上半年赚了3个亿，看着挺美？可毛利率三年连降，从29.3%跌到23.1%。 什么意思？相当于原来卖个金镯子能赚300块工费，现在只剩230块。 更要命的是，金料采购价跟着国际金价疯涨，仓库里囤的黄金还没打成首饰，进货单价格又跳了一截。 说白了：金店现在像在刀尖跳舞。 你高价进货吧，怕明天金价暴跌砸手里；你不进货吧，柜台空了顾 客扭头就走。 江苏某县城金店老板就倒过苦水："现在卖黄金像炒股，上个月1134元/克进的货，这周金价回调到 1100，每克硬是亏了34块！" 谁在赚钱谁在哭 这边品牌商愁云惨淡，那边却有人笑得见牙不见眼。 00后小夫妻国庆前囤了200克黄金，金价涨到1134元时出手，净赚2万多。 丈母娘本来要的10万彩礼钱，小两口直接拿黄金差价抵了不少。 更精明的是金店销售刘 ...

黄金涨价，上海人慌了吗？有的人是真着急，有的人是在观望，还有些人其实无所谓——但在2025年9 月的这个节点上，所有人的步伐都被一克黄金牵动。国庆临近，金店门口人影交错，柜台里外的气氛， 像是刚下过雨的马路，闷、黏、带点刺鼻的焦灼。 换个角度看，2025年9月的国际金价已经比年初涨了9%，年内涨幅超过40%。没错，数字很吓人，你要 是去年年中买的，现在出手就是赚。可问题来了——一边是金价疯涨，金店收购却变慢了，回款周期拉 长，投资人急着出手，金店却只能慢慢消化。现场采访时，一个中年阿姨边数手里的金镯子边抱 怨，"早知道这么慢，当初还不如换成现金存银行"。 再往前推，8月25号，老铺黄金率先涨价，涨幅12.5%。琳朝半个月后跟着全线上调，生肖吊坠一克飙 到1815元，比原价高了525元。君佩在9月25日也涨了，五花手链10.8克卖到21900元，涨幅21%。这些 数字在柜台上闪烁，顾客心里却像压了块石头——到底是现在买，还是等一等再说？ 有个打金店的年轻小哥说，前几天有个客户要回购十几克黄金，听说要等七天才给钱，差点跟他翻脸。 店里只好和气解释："不是我们不想给，是上面钱没下来"。客户怔了一下，叹口气——"都不 ...

又涨疯了，金项链一夜贵7000元——当下黄金消费的微妙战局 周大福2025财年年报（截至3月31日）披露，受高金价影响，公司全年营业额下跌17.5%，计价黄金产 品销量更是跌了三成。但一口价产品营业额逆势增长105.5%，两大系列销售额40亿港元，营业额占比 从去年的19%涨到29%。公司毛利率直接拉到29.5%。这就是现实，不涨价，吃亏的不是品牌，是利润 表。 2025年9月28日，北京的空气透着点假期前的浮躁，荟聚商场门口，金店门前竖着大大的促销牌，不过 买金的人并不多，只有两三组顾客在店里转悠，看着价格标签时眼神明显比平时多了几分犹豫，像是准 备进考场的学生，进与不进都不爽利。 刘芳原本觉得自己预算两万块，能买个体面金镯子，结果一问，店员几乎没多想——"现在这价位，只 能买十几克，戴手上就像面条一样细"，说完还补一句："节后要涨三成，您要不要考虑下？"刘芳一脸 懵，嘴里的"再看看"还没落地，身后已有人在换价签。 9月27日那晚，潮宏基刚刚开业，柜台前人头攒动，优惠价低至988元一克，店员张惠已经喊哑了嗓 子，"再不买，明天就得加价！"她手上那条葫芦项链，11克，优惠完要15984元，比一天前硬生生贵了 ...

Core Viewpoint - Recent surge in gold prices has captured global financial market attention, with international gold prices fluctuating above $3,500 per ounce and domestic jewelry gold prices stabilizing above 1,000 yuan per gram, leading to increased consumer interest in gold as a form of investment and wealth preservation [1][21]. Group 1: Market Trends - Since the second half of 2023, gold has experienced a significant upward trend, characterized by high volatility and new price peaks, with some describing the market as "soaring" [6][21]. - The price of gold jewelry has surpassed 1,000 yuan per gram, with various brands like Chow Sang Sang and Luk Fook pricing their gold at around 1,060 yuan per gram [3][6]. - Consumer behavior reflects a "buy high" mentality, with many individuals purchasing gold despite its high prices, driven by a combination of necessity and investment psychology [6][12]. Group 2: Consumer Demographics - Younger consumers, particularly those born in the 1990s and 2000s, are increasingly becoming the main buyers of gold, shifting away from the older generations who preferred traditional gold jewelry [9][12]. - Innovations in gold craftsmanship and marketing strategies have made gold jewelry more appealing to younger demographics, with products like "gold beans" and trendy designs gaining popularity [8][9]. Group 3: Investment Behavior - The trend of "gold accumulation" has emerged, with individuals treating gold purchases as a long-term investment strategy, often buying small amounts regularly [12][15]. - Consumers are increasingly viewing gold as a viable asset for financial planning, with some even selling properties to invest in gold [12][21]. - The World Gold Council reports that global central banks have been net buyers of gold for several consecutive quarters, indicating a strategic shift towards gold accumulation on a macroeconomic level [21].

Core Viewpoint - The recent decline in gold prices has sparked discussions among consumers about whether to invest in gold bars for value preservation or to purchase jewelry for potential savings. The article aims to clarify these considerations by analyzing recent policies and data [1]. Group 1: Gold Price Trends - As of August 28, 2025, the closing price of AU9999 gold was 780.30 yuan per gram, down 0.27% from 782.08 yuan per gram on August 11, 2025. This decline was primarily influenced by a significant drop in international gold prices [3]. - Despite the recent downturn, gold remains one of the best-performing assets, with a cumulative increase of nearly 26% in the first half of 2025 [3]. Group 2: Policy Changes Impacting Gold Purchases - Starting August 1, 2025, a new anti-money laundering regulation requires that any cash purchase of gold exceeding 100,000 yuan must be reported, necessitating more identity verification for large transactions [3]. - The consumption tax policy also affects the cost of gold purchases, which consumers need to consider [3]. Group 3: Regional Strategies for Gold Purchases - In Shanghai, the introduction of "gold ATM machines" allows for self-service recycling of gold bars and jewelry, providing a quicker and potentially more profitable selling option compared to traditional gold shops [5]. - Zhengzhou offers a 15% subsidy for gold exchanges, while Lhasa provides government subsidies up to 1,600 yuan for gold purchases [5]. Group 4: Investment vs. Consumption Choices - For investment purposes, gold bars are recommended due to their lower premiums and higher liquidity. Banks support the repurchase of gold bars, while jewelry may incur significant costs due to craftsmanship and taxes [6]. - For consumption, jewelry can be appealing due to its craftsmanship value, with a reported 18% year-on-year increase in sales of crafted gold jewelry in the first half of 2025 [7]. - Customized gold purchases for corporate needs can also yield cost savings, with potential discounts for bulk orders [8]. Group 5: Cautionary Guidelines for Buyers - Short-term speculators should be cautious, as gold prices may further decline if interest rate hikes occur, potentially dropping to 750 yuan per gram [10]. - Buyers without reliable resale channels should avoid non-bank gold bars and unbranded jewelry, as these may be difficult to liquidate [10]. - Awareness of regulatory requirements is crucial, as large cash transactions must be reported to avoid triggering anti-money laundering investigations [10].

Core Viewpoint - The discussion highlights the possibility of negotiating prices when purchasing gold jewelry, which is often overlooked by consumers. Group 1: Consumer Insights - A well-known sales consultant expressed regret over losing a sale due to stubbornness in price negotiation, indicating that minor price differences can lead to significant lost opportunities [1] - Many consumers were surprised to learn that negotiating prices for gold jewelry is possible, with some sharing their successful experiences of obtaining discounts [3][5] - Consumers reported that discounts at gold shops typically range from 10% to 20%, and that competition among stores can be leveraged to negotiate better prices [5] Group 2: Negotiation Techniques - Successful negotiation often involves showing genuine interest and asking for the lowest possible price, with some consumers suggesting that mentioning competitor prices can help in negotiations [9] - The experience of negotiating prices is likened to bargaining in a market, where being bold can lead to savings [13] - It is noted that not all gold shops allow for price negotiation, with some items being fixed-price, which can make it easier to negotiate on certain products [11]

Core Viewpoint - The gold market is experiencing significant volatility influenced by the Federal Reserve's interest rate policies and geopolitical tensions, leading to a shift in consumer behavior towards bank gold purchases over traditional jewelry stores [1][5][7]. Group 1: Market Dynamics - The gold price fluctuated between $3,300 and $3,380, with a closing price of $1,986.65 per ounce on July 15, translating to approximately 459 yuan per gram in the domestic market [7]. - The construction bank's gold repurchase window is seeing long queues, indicating a preference for bank gold bars, which are perceived as more profitable compared to jewelry store buyback prices [5][8]. - The World Gold Council reported that central banks purchased 244 tons of gold in the first quarter, with China's central bank increasing its reserves by 6 tons in June, highlighting a trend of institutional accumulation [7]. Group 2: Consumer Behavior - Consumers are increasingly opting for bank gold bars due to lower costs and better returns, as illustrated by a customer who calculated a significant difference in processing fees between bank gold and jewelry store purchases [8]. - A customer expressed regret over selling gold jewelry back to a store at a loss, emphasizing the growing awareness of the financial implications of gold purchases [3]. - The contrasting experiences at jewelry stores, where foot traffic is declining, versus banks, where demand is rising, reflect a shift in consumer sentiment towards gold investments [5][8]. Group 3: Geopolitical Influences - Geopolitical tensions, particularly in the Middle East, have not sustained upward pressure on gold prices, as evidenced by a brief price increase followed by a rapid decline [7]. - The Federal Reserve's stance on inflation control remains a critical factor affecting market expectations, with recent inflation data dampening hopes for imminent interest rate cuts [8].

老公犒劳我买了个金镯子...？ 晚上睡觉小心ъ虫给抬走了 04-10 厂东 回复 8.3 万 F 作者赞过 O . The rest - 哈哈哈哈哈 04-10 广东 回复 ● 公众号·吐槽绿君 2 公众号 · 吐槽星君 & 公众号·吐槽星君 04-10 广东 同复 - 3 - - - □ ０４-１０ 广 年 同 含公公号 04-10 广东 回复 公众号·吐槽星 【可】【的】【 哈哈哈哈哈哈哈这样的你居然有 4 104 个,哈哈哈哈还哈笑死我了,你真的 全场最佳 04-10 江苏 回复 2 公众号 · 吐槽星君 0 ■ ■ 戴着都不敢炒菜，炒俩菜手镯就融了 1.2 万 v " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " 足限到 哈哈哈哈 04-11 河南 回复 ● 公众号 · 吐槽绝 嘲老公脖子刚好 04-09 浙江 回复 2.4万 作者赞过 下断气 (3) 04-09 广东 回复 ℃ 公众号 · 吐槽392 ATT F--- A--- A ...