Core Insights - Huang Zitao's brand Duowei successfully launched in the sanitary napkin market, achieving sales of 19.5 million units within 15 minutes and over 400 million yuan in sales on the first night [1] - The sanitary napkin industry, valued at over 800 billion yuan, has a high concentration with the top five brands holding 60% market share, indicating a strong competitive landscape [1][18] - New entrants, including internet-native brands and celebrity-driven products, are beginning to disrupt the established market dynamics [1][17] Industry Overview - The sanitary napkin market has faced significant scrutiny due to issues such as product safety and high prices, which have become major pain points for consumers [2][3] - Recent scandals involving well-known brands have eroded consumer trust, leading to a demand for more affordable and reliable alternatives [18][21] - The market is projected to grow, with a 23.3% increase expected in 2024, reaching a size of 867.1 billion yuan [19] Competitive Landscape - Duowei's pricing strategy positions it competitively against established brands, with average prices slightly lower than top competitors [4] - The entry of new players like She Yan She and San Zhi Song Shu reflects a shift in consumer preferences towards brands that emphasize quality and value [19][20] - The market remains highly concentrated, with the top five companies controlling 61% of the market share, but recent scandals have opened opportunities for new entrants [18][21] Marketing and Sales Strategy - Huang Zitao's celebrity status and marketing approach have significantly reduced traditional advertising costs, allowing for a more direct connection with consumers [8][15] - Duowei's sales strategy leverages high natural traffic in live streaming platforms, achieving a natural traffic share of 46.48% compared to competitors who rely heavily on paid traffic [16][14] - The brand's launch was supported by strategic partnerships and a strong online presence, enhancing its visibility and consumer engagement [7]