拼多多

Search documents
在中国,为什么两个CEO往往管不好一个公司
3 6 Ke· 2025-07-11 11:14
Core Viewpoint - The article discusses the challenges and failures associated with the co-CEO model in the Chinese internet industry, highlighting the case of Himalaya and other companies that have adopted this structure, ultimately questioning its effectiveness in a fast-paced and competitive environment [1][2][3]. Group 1: Co-CEO Model Challenges - The co-CEO model can lead to inefficiencies, decision-making delays, and internal conflicts due to shared responsibilities and differing strategic visions [1][2][3]. - Companies like Himalaya, Bitmain, and Kuaishou have experienced significant struggles under co-CEO leadership, often resulting in strategic misalignment and operational chaos [3][5][6]. - The co-CEO structure may initially provide stability during transitions, but it often fails to deliver long-term success in the rapidly evolving tech landscape [1][2][3]. Group 2: Case Studies - Himalaya, despite having a strong market position with approximately 300 million MAU and 60% of mobile audio listening time in China, faced four failed IPO attempts and struggled with monetization [2][3]. - Bitmain's co-CEO model led to internal strife and a decline in market position, with the company failing to adapt to competitive pressures and ultimately stalling its IPO process [5][6][8]. - Kuaishou's dual leadership initially thrived but later faced challenges as the need for decisive action increased, leading to a restructuring of its management [22][25]. Group 3: Conditions for Success - Successful co-CEO arrangements are rare and typically require clear division of responsibilities, mutual respect, and a higher authority to make final decisions [17][29][30]. - In stable industries or during transitional phases, co-CEO structures may provide temporary benefits, but they are less effective in the dynamic and competitive environment of the internet sector [28][30][31]. - The article suggests that co-CEO models may work better in companies with distinct, independent business lines or where one leader has ultimate decision-making authority [29][32].
阿里电商终于有救了!这次是淘宝闪购
Sou Hu Cai Jing· 2025-07-04 01:14
曾几何时,淘宝、天猫组成的淘天集团是中国电商真正的霸主级别存在。2013年至2014年,阿里巴巴在 整个电商市场的占有率达到了80%以上。在那之后,随着中国电商规模快速扩大,虽然阿里规模也在快 速增长,但是市场份额开始持续下滑。 真正的冲击来自拼多多和抖音电商 在拼多多成立刚刚两年之际,也就是2017年,在京东电商的冲击下,阿里巴巴的电商份额跌到了70%, 但依然是行业真正的龙头大哥,而真正致命的两次冲击则分别来自拼多多和抖音电商。 拼多多" 社交裂变 "模式与算法推荐机制,削弱了阿里依赖搜索购物的传统电商模式。阿里电商侧重品 牌溢价与中高端市场,拼多多聚焦"低价白牌+社交裂变",形成互补性竞争。与此同时,拼多多通过"百 亿补贴"策略重塑用户消费心智,推动高客单价品类(如数码、家电)销量增长。 抖音通过算法推荐实现"货找人"模式,用户日均使用时长超120分钟,是阿里的2.3倍。2024年数据显 示,抖音电商用户规模达8亿,日活用户超4亿,而阿里电商用户规模为9亿,但日活用户仅4亿。直播电 商用户中26-35岁群体占比42.4%,复购率比传统电商高40%。 而2024年拼多多年活跃买家数达9亿,与阿里(淘天集团 ...
香港商铺结业潮远比想象中严重
Hu Xiu· 2025-06-30 06:01
本文来自微信公众号:宋无衣港漂生活随记,作者:宋无衣,内文图片及头图均来自:作者拍摄 香港商铺关门结业潮远比我想象的还要严重的多。 昨天陪老人在筲箕湾逛街,妈妈说楼下空了好多铺面,哪几个铺面从去年结业到现在就空置了。哪家准备结业现在打折甩卖,哪家已经结业一直没租出 去,我妈对筲箕湾铺面结业情况门清。 我这才留意到,确实如此。 这一轮北上消费潮和超额地租把香港实体店铺逼上了梁山。现在拼多多、淘宝、京东攻港,香港实体零售商恐怕难以维系,只有闭店一条路。 部分商家已经先人一步转型做了两送饭,特价超市等等。有部分高才老板拿身份后开的加入这些还能尚存行业竞争,恐怕激烈程度不止一点点。 看着一排排空置的铺面,满大街的两送饭快餐、茶餐厅。心里蛮不是滋味。这跟我很多年前对香港的印象相去甚远,也不应该是香港应有的样子。港风从 来都不是这样的。 非常明显,香港商业面临重新洗牌。消费者从来都是趋利的,不能批评消费者不对。是什么东西出了问题?很多人归根于超级地租,导致高租金导致这一 切。有一定道理,也不是全部。总之香港商业或许面临一轮腥风血雨。 狼来了,不是说说而已。 新港人与JD、PDD的习惯和喜欢是源于十多年的使用习惯。如果有一 ...
浙江十大富豪创业档案
Sou Hu Cai Jing· 2025-06-28 14:13
钱塘江潮的矛盾张力,恰似浙商群体的精神图谱——他们如礁石间跳跃的银珠,既以草根韧性在时代夹缝中野蛮生长,又以技术信仰 在全球化浪潮中劈波斩浪。 从白手起家的饮料帝国到算法重构的电商王国,从传统产业的科技突围到新能源赛道的垂直整合,十位浙商代表者的创业轨迹,既是 个体与时代共振的微观史诗,更是一代企业家在浪潮中起舞的集体叙事。 钟睒睒:隐于深水的"水王"与疫苗匠人 财富档案:农夫山泉84.41%股权+万泰生物75.16%股权 核心标签:记者逆袭、双核驱动、孤岛哲学 1988年,当34岁的《浙江日报》农村部记者钟睒睒扔掉铁饭碗时,没人想到这个"半路出家"的商人会改写中国饮用水格局。他先以龟 鳖丸在保健品江湖撕开缺口,1996年突然调转枪头,用"天然水"概念向乐百氏、娃哈哈等纯净水巨头宣战。千岛湖水源地考察时,他 蹲在湖边舀水直饮的画面,成为农夫山泉最早的广告原型。 真正的转折发生在2001年。钟睒睒斥资1710万元收购万泰生物,这个被外界视为"不务正业"的举动,却在20年后结出硕果——首款国 产HPV疫苗"馨可宁"上市,单价较进口疫苗低50%。如今,万泰生物市值突破千亿,钟睒睒却依然保持神秘:他拒绝所有颁奖典礼, ...
拼多多有一场硬仗要打
3 6 Ke· 2025-06-26 08:08
01 拼多多为什么要搞即时零售?因为这步棋,不走不行。 你想,拼多多核心品类是什么?生鲜、快消品、白牌商品——纸巾、米面油、日用品这些。结果呢?美 团闪购、京东秒送等平台,已经开始抢它的饭碗了。 美团闪购日订单突破1800万单,主打白牌商品。像纸巾、清洁剂、粮油这些,本来是拼多多的地盘,现 在人家直接分流走了。 一个用户以前在拼多多买这些东西,价格便宜还能拼单;但现在他打开美团外卖,一搜也能买到,价格 差不多,半小时就能送到家。那他还干嘛去用拼多多? 美团靠外卖高频导流到闪购,形成"吃饭+买东西"一起搞定的闭环,这样,拼多多囤货型消费模式,就 被慢慢边缘化了。 即时零售,说白了,一个字:快。 谁送得更快,谁更有优势。前几天,我们还在聊几家巨头在外卖市场上的较量,没想到昨天,华尔街新 闻就爆出消息:拼多多也要进场了。 我查了下宏观数据:2024年非餐类即时零售市场里,美团闪购的市占率从33%涨到了45%,饿了么反而 从23%掉到了21%,京东到家一直在5%左右没动过。 所以你看,拼多多要再不上车,真的要被甩下车。 当然,它这边增长也开始见顶了,2025年Q1净利润暴跌了47%,活跃用户快到9亿了,几乎摸到天花 ...
拼多多,用即时零售“自保”
财富FORTUNE· 2025-06-25 13:13
Core Viewpoint - Pinduoduo's subsidiary, Duoduo Grocery, is testing self-built warehouses for instant delivery services in first-tier cities like Shanghai, indicating a strategic move to protect its market share amid declining profits [1][3][10]. Group 1: Business Strategy - Pinduoduo has stated that the trial of Duoduo Grocery does not represent a shift in company strategy and that it has no intention of entering the instant retail battle [2][3]. - The initial establishment of Duoduo Grocery was closely tied to Pinduoduo's main e-commerce platform, with the intention of creating synergy between the two [4][6]. - Duoduo Grocery aims to enhance customer engagement with Pinduoduo's platform, potentially increasing overall product purchases [7]. Group 2: Market Context - Pinduoduo's market value has significantly decreased, now approximately half of Alibaba's, raising concerns about competition from other instant retail platforms [7][8]. - Competitors like Meituan and Alibaba are aggressively expanding their instant retail services, posing a significant challenge to Pinduoduo [15][16]. Group 3: Logistics and Operations - Pinduoduo's logistics capabilities are a critical shortcoming compared to competitors like Alibaba and JD.com, which have established logistics networks [9]. - The company is beginning to invest more in logistics and warehouse infrastructure to improve delivery efficiency and service quality [10]. - Duoduo Grocery's collaboration with third-party logistics providers like SF Express aims to enhance delivery experiences and expand service offerings [11][12]. Group 4: Consumer Experience - Duoduo Grocery's initial delivery options included longer wait times and next-day pickup, which contrasts with the immediacy expected in instant retail [8]. - The introduction of the "Pinduoduo Station" service aims to improve last-mile delivery efficiency and enhance customer experience [13].
伟大的起点无法被计划
3 6 Ke· 2025-06-24 06:46
Group 1 - The article emphasizes that successful startups often begin by addressing a real user need, even if the ultimate product form is unpredictable [3][5][13] - Examples of successful companies like Xiaohongshu, Pinduoduo, and Douyin illustrate how initial concepts can evolve significantly beyond their original intentions [7][10] - The journey from a specific niche to broader market acceptance is highlighted, showing that initial vertical focus can lead to substantial growth and user engagement [8][12] Group 2 - The article discusses the challenges of predicting the starting point and trajectory of new ventures, particularly in the AI sector, where many entrepreneurs are envisioning the next big platform [3][10] - It notes that even a rough product can succeed if it resonates with users, leading to retention and organic growth through word-of-mouth [6][7] - The case of Color serves as a cautionary tale, demonstrating that even with a strong team and concept, failing to meet user needs can lead to failure [9][10] Group 3 - The importance of respecting uncertainty and evolution in both entrepreneurship and investment is underscored, suggesting that adaptability is crucial for success [11][12] - The article concludes that companies that focus on real needs from day one are more likely to achieve significant growth, regardless of the technological era [13][14]
电商平台推动构建“普惠型”就业生态
Xiao Fei Ri Bao Wang· 2025-06-23 03:09
作为山西省农科院自主研发的特色品种,玉露香梨以晶莹剔透的果肉、清甜怡人的果香和琼浆玉露般的 汁液而闻名。然而,这一优质农产品曾长期面临销售困境。近年来,随着电商平台的快速发展,以刘志 军为代表的隰县果农为玉露香梨开拓了全新的市场渠道。 2020年,刘志军开始尝试通过拼多多等电商平台销售玉露香梨;2024年,其果园种植的玉露香梨销量突 破200万斤,其中电商渠道销售增长尤为显著;今年年初,刘志军在拼多多经营起了自己的店铺。仅运 营一个月,玉露香梨日均订单达到近200单,跻身平台百亿补贴梨类畅销榜。 "农村电商的发展为玉露香梨产业注入了新活力。"刘志军介绍说,"现在越来越多年轻人选择从县城返 乡加入我们的团队,目前每年可为当地创造数百个就业岗位。" 在黑龙江省绥化市某县城快递驿站内,茹长有正忙碌地进行着当天的快递分拣工作。作为当地3家拼多 多驿站的经营者,他每天需要处理来自3个乡镇的超过2000件快递的收发业务。茹长有表示:"过去村民 购物很不方便。购买大件商品要么需要专门抽时间去城里,要么得托人到代收点捎带。自从有了驿站, 不仅村民网购热情高涨,留守老人也经常通过驿站,把家乡特产寄给在外打拼的亲人。" 据了解, ...
马云、刘强东、张一鸣三位大佬重回一线意味着什么?
Sou Hu Cai Jing· 2025-06-20 09:51
被锤了的中国互联网企业,现在进入了创始人救场阶段: 2025年2月,马云回归阿里,推动AI战略,阿里宣布未来3年投入3800亿搞AI基建。 6月17日,刘强东公开承认"京东过去5年是失落的5年",并宣布全面回归一线。 6月20日,张一鸣从新加坡搬回北京,每月参加字节AI核心团队(Seed)复盘会,亲自盯大模型研发。 有消息称,字节跳动创始人张一鸣目前主要办公地已从新加坡转到北京,从去年下半年开始,他每月会召集一次字节核心管 理层和AI项目负责人的复盘和讨论会。6月20日,知情人士表示,张一鸣一直很关注AI业务。目前张一鸣经常往返北京和新 加坡,从去年下半年开始,他每月会参加一次seed核心技术团队的复盘和讨论会。 (1)目前中国互联网用户红利已经见顶,增速几乎没有了,新用户增长有限,获客成本飙升。 (2)"投资""出口""消费"全面疲软,普通人消费意愿下降,电商、本地生活都在下滑。 (3)竞争激烈了,抖音、拼多多、京东、淘宝花钱拓客的意愿小了,竞争却越来越激烈了。 (4)投资也疲软了,我们看到很多投资人都去新加坡了,受中美关系影响,阿里、腾讯登互联网大厂市值缩水,也导致这些巨头的战略收 缩。 上面是行业大背景 ...
拼多多“商保会”第二场商家座谈会召开,三大新举措全面提升商家权益保障
Guan Cha Zhe Wang· 2025-06-19 04:40
6月16日,拼多多"商家权益保护委员会"(下称"商保会")召开成立以来的第二场商家座谈会,来自水果生 鲜、家居个护、服装鞋包、食品粮油等类目的数十名商家参与了本次座谈。 在当日座谈会上,针对商家提出的平台规则优化建议,拼多多"商保会"推出了"升级商家申诉机制""加 码扶持高质量分商家""升级假冒伪劣治理体系"等三大新举措: 一、全面支持商家发起异常订单申诉,升级商家申诉机制。平台将持续投入审核技术研发和人力资源, 全面缩短商家申诉审核时间。 二、持续完善店铺质量分评价体系,依托"千亿扶持"专项,加码扶持高质量分的新质商家、新质品牌。 通过丰富优质商家权益体系,引导商家提升商品品质和服务水平,形成"质量越高,资源越多"的正向循 环。 三、升级假冒伪劣治理体系,通过严格准入审核、强化巡查抽检、从严处置问题商品的全链条治理,维 护平台经营秩序。假冒伪劣商品一经查实,将对问题商家采取包括下架问题商品、假一赔十、劣一赔 三、提高保证金、店铺限流、店铺关停等措施。 经过会上的充分交流,拼多多"商保会"推出"升级商家申诉机制""加码扶持高质量分商家""升级假冒伪 劣治理体系"等三大举措,即时回应商家关切。 今年1月,拼多多 ...