（来源：蓝鲸新闻） 据每日经济新闻报道，2月27日晚间，小米集团创始人、董事长兼CEO雷军在北京亦庄小米汽车工厂内 开启一场关于安全思考和产品安全设计的直播。 "新一代小米SU7全系标配三重冗余的车门把手，内置了机械拉线结构和备用电源，车内外都可以机械 开门。"雷军称，"新一代小米SU7门锁的电源有三重防护，一个大电池，一个小电池以及一个备用电 源。" 据雷军在直播中介绍，小米汽车在新一代小米SU7的安全方面做了部分升级，包括应用了2200MPa小米 超强钢，全系升级9个安全气囊，电池包底部升级了防弹涂层，全系标配激光雷达，增强安全冗余。 根据小米汽车工程师现场演示，新一代小米SU7增加了机械门把手，可实现电动开门和手动开门。除配 备大电池和小电池外，新一代小米SU7还专门为四个门锁单独配置了备用电源，备用电源放在了第二排 座椅下面。如此一来，车辆既能电动开门，也能手动开门。"车内四个门都设有应急的机械拉线，任何 时候、任何情况下，都可以从车内通过机械门拉手随时开门。"小米汽车副总裁李肖爽称。 ...

【CNMO科技消息】2月13日，小米创办人雷军发文称，新一代SU7展车今天到店。 新一代SU7 据CNMO了解，据CNMO了解，即日起，首批覆盖北京、上海、广州、深圳、杭州、成都和武汉的30家 小米门店，将率先展示这款新车。根据规划，第二批30家门店也将在2月25日迎来新一代SU7的展车， 覆盖城市与首批相同。而在新一代SU7正式上市之前，小米还将继续扩大展示范围，更多城市的门店将 陆续开启新车展示。 新ー代 SU7 实车进店 欢迎品鉴 北京|上海|广州|深圳|杭州|成都|武汉 首批30家门店 2月13日 ◎ 第二批30家门店 2月25日 . 上市前 更多城市门店 陆续开启 (mi) 作为小米汽车的最新力作，新一代SU7在智能配置、续航等方面均实现了全面升级。新车全系标配激光 雷达、700TOPS辅助驾驶算力、4D毫米波雷达以及Xiaomi HAD端到端驾驶技术。 续航方面，新一代SU7标准版和Pro版采用752V碳化硅高压平台，标准版的CLTC纯电续航达到了720公 里，而Pro版更是高达902公里。至于Max版，则采用了更高规格的892V碳化硅高压平台，CLTC纯电续 航达到835公里。 | 北京市小米汽 ...

Group 1 - Xiaomi's founder and CEO Lei Jun announced that the Xiaomi automobile factory received over 130,000 visitors in the previous year, with a target of 200,000 visitors by 2026 [2] - The factory features high automation with 600 to 700 robots for 100% automated assembly and inspection, and it is environmentally friendly with solar panels on the roof providing all its electricity [3] - The new generation Xiaomi SU7, set to launch in April, includes significant upgrades in its motor, battery, electronic architecture, high-voltage architecture, and chassis, with a focus on meeting new national safety standards [3] Group 2 - The new SU7 will start showcasing in stores from February 13, with initial displays in major cities including Beijing, Shanghai, and Guangzhou [4] - During the Spring Festival, Xiaomi's sales and service centers will operate normally, covering 158 cities and offering quick repair services [4] - Xiaomi is launching a "Spring Festival Travel Worry-Free" initiative, providing free roadside assistance and reimbursement for transportation and accommodation costs for customers facing vehicle issues during the holiday period [4]

IT之家 2 月 10 日消息，小米创办人、董事长兼 CEO 雷军今晚举行小年夜直播，谈及新一代小米 SU7 时提到，最后一辆初代小米 SU7 已量产下线，正在运 送途中，将安排车主提车。 他表示，购买这辆车的车主是一位老米粉，对小米有深厚的感情，称其一定要买一辆初代 SU7。 雷军在直播中还透露，初代小米 SU7 量产了接近 37 万辆，目前产线正在改造，为新一代小米 SU7 的量产做准备。 新一代 SU7 已于 1 月 7 日开启小订。新车提供三个版本，预售价分别为标准版 22.99 万元、Pro 版 25.99 万元、Max 版 30.99 万元。对比老款 SU7，新一代 SU7 标准版和 Pro 版售价上涨了 1.4 万元，Max 版售价上涨了 1 万元。 新一代 SU7 全系换装 V6s Plus 超级电机，替代现款车型搭载的 V6 及 V6s 电机。动力参数方面，标准版与 Pro 版车型的最大功率由 220kW（299 马力）提 升至 235kW（320 马力）；Max 版车型的综合功率则由 495kW（673 马力）提升至 507kW（690 马力）。 智能驾驶领域，新一代 SU7 全系标配激光 ...

新浪科技讯 2月10日晚间消息，小米创办人，董事长兼CEO雷军今日直播，带网友云参观小米汽车科技 展厅和定制服务中心。 雷军表示，前段时间第一代小米SU7最后一辆车下线，意味着完全停产了。购买这辆车的车主是一位老 米粉，称对小米有深厚的感情，一定要买一辆第一代小米SU7。 雷军透露，第一代小米SU7量产了接近37万辆，目前产线正在改造，为新一代小米SU7的量产做准备。 责任编辑：何俊熹 新浪科技讯 2月10日晚间消息，小米创办人，董事长兼CEO雷军今日直播，带网友云参观小米汽车科技 展厅和定制服务中心。 雷军表示，前段时间第一代小米SU7最后一辆车下线，意味着完全停产了。购买这辆车的车主是一位老 米粉，称对小米有深厚的感情，一定要买一辆第一代小米SU7。 雷军透露，第一代小米SU7量产了接近37万辆，目前产线正在改造，为新一代小米SU7的量产做准备。 责任编辑：何俊熹 ...

有时候你不得不佩服雷军，小米手机全球排名第三，仅次于苹果和三星；小米汽车造一款火一款，款款都是爆款。 近日，小米汽车的一款新车，未上市就先爆单，雷军再次让整个市场为之侧目。 1. 雷军吓了市场一跳 作为小米汽车的首款车型，第一代小米SU7的故事，在中国汽车工业史上，写下浓墨重彩的一笔。 2024年3月发布，4分钟大定破1万，27分钟突破5万，24小时约8.9万辆，刷新了车市新纪录。 SU7在短短1年9个月内狂销超36万辆，月均1.7万辆，堪称现象级产品。 如今，第一代小米SU7已停产，但并非止步，而是在进化中寻找更震撼的续篇——新一代小米SU7将于今年4月份上市。 自1月7日预售开启，新一代SU7点燃了市场热情。 据媒体探访，位于北京核心商圈的小米门店，新SU7半个月订单迅速破四百；相对偏远的门店，订单量也达到小几百；还有一家去年年底才开业的门店， 订单量也有两百多。 若以全国477家门店粗略估算，新SU7订单量已狂揽约10万辆订单。 这样的成绩说明，SU7从一款现象级爆品，进化为一个具有强大持续吸引力的金字招牌，交出了一份从"流量网红"到"实力派"的答卷。 2. 新车未上市先爆单 与其他品牌新一代车型普遍增 ...

Core Viewpoint - Xiaomi's decision to dissolve the UltraMaster team indicates a strategic shift in its approach to the high-end electric vehicle market, focusing on resource optimization rather than abandoning high-end positioning [10][25][51]. Group 1: Team Dissolution - Xiaomi has officially announced the closure of its UltraMaster team, which was responsible for high-end market execution, not the R&D team for the SU7 Ultra [5][6][10]. - The dissolution is not a complete cut; many team members have been reassigned to support mainstream vehicle sales [8][35]. - The SU7 Ultra vehicle remains in production and is still being sold, with R&D efforts continuing [9][36]. Group 2: Financial Considerations - The primary reason for dissolving the Ultra team is the imbalance between investment and returns, with high operational costs not translating into expected sales [11][38]. - The SU7 Ultra's dedicated business team was a significant financial burden, requiring substantial funding for operations, services, and marketing [13][40]. Group 3: Sales Performance - The SU7 Ultra, initially priced at 529,000 yuan, experienced a dramatic decline in sales, with only 45 units sold by December 2025, a stark contrast to its initial success [14][43]. - Customer dissatisfaction has led to collective actions against the company, citing discrepancies between advertised and actual vehicle features, contributing to a damaged reputation [18][45]. - The vehicle's resale value has plummeted, with one-year-old models valued at only 350,000 yuan [21][47]. Group 4: Market Context - The high-end electric vehicle market is highly competitive, with brands like Tesla and NIO aggressively pursuing market share [22][49]. - Xiaomi's operational costs are rising while sales and reputation are declining, making the retention of the Ultra team unsustainable [24][50]. Group 5: Future Strategy - Xiaomi is not abandoning high-end technology exploration but is instead adjusting its strategy to focus on more sustainable models and products [30][55]. - The new generation of the SU7 is set to launch with upgrades and a starting price of 229,000 yuan, indicating Xiaomi's commitment to the mainstream high-end market [28][55]. - The company's ability to adapt quickly to market changes and optimize resource allocation is crucial for navigating the evolving electric vehicle landscape [30][56].

1月15日，小米科技有限责任公司董事长兼CEO雷军宣布了新一代小米SU7的外饰颜色。 雷军表示，新一代小米SU7共推出9种外饰颜色，包括现款SU7的璀璨洋红、霞光紫、雅灰和珍珠白，SU7 Ultra的曜石黑，YU7的流金粉。新增的三款 颜色为换代车型的专属新色，除已曝光的卡布里蓝外，还有2款颜色。 另外，新一代小米SU7将有6款轮圈造型可选，分别为19寸钻石轮圈；20寸锋刃轮圈、梅花轮圈、米型轮圈；21寸运动轮圈、双层锻造梅花轮圈。全系 采用前窄后宽的轮圈搭配，进一步提升运动性能。 据悉，新一代小米SU7已经开启小订，提供标准、Pro、Max三个版本，预售价为22.99万元、25.99万元、30.99万元。新车全系标配V6s Plus超级电机和 激光雷达，预计4月上市。 ...

Core Viewpoint - Xiaomi aims to launch six new car models in 2026, targeting a sales goal of 550,000 units, representing a year-on-year growth of approximately 34% after achieving a record 411,837 vehicle deliveries in 2025, which was a 200.9% increase year-on-year [2][14]. Group 1: Sales Performance - In 2025, Xiaomi's automotive division delivered 411,837 vehicles, exceeding its annual target and marking a significant year-on-year increase of 200.9% [2]. - The ambitious sales target for 2026 is set at 550,000 units, which translates to a growth rate of about 34% compared to 2025 [2][14]. Group 2: New Models and Features - Xiaomi plans to introduce six new models, including the next-generation Xiaomi SU7, YU9 (a large six or seven-seat range-extended SUV), and the extended version of SU7, among others, to cater to various market segments [5][10]. - The new generation SU7 has already begun accepting pre-orders, featuring upgrades such as standard lidar and high-performance computing platforms [8][10]. Group 3: Market Strategy - The strategy behind launching multiple models is to cover a wide range of customer needs, from performance to family use, thereby supporting the ambitious sales target [14]. - The introduction of different models aims to create a diverse product line, although it poses challenges in terms of development, testing, and marketing clarity for consumers [14].

Core Viewpoint - The new generation Xiaomi SU7 has generated significant market interest despite a price increase, with strong pre-order numbers indicating robust demand for the vehicle [1][4]. Group 1: Market Response - Since the pre-order launch on January 7, the new generation Xiaomi SU7 has received nearly 100,000 orders across approximately 477 stores [4]. - In Beijing, one store reported over 400 pre-orders, while another noted around 200 orders, showcasing strong customer engagement [1]. - In Shanghai and Wuhan, each store has surpassed 100 orders, with sales staff managing over 10 orders each [3]. Group 2: Production and Delivery Strategy - Xiaomi has shifted to a "current vehicle sales" model for existing SU7 models to clear inventory, while prioritizing production capacity for the new generation SU7 [4]. - The company aims to avoid the long delivery times experienced with the previous model, Xiaomi YU7, by implementing a pre-order phase to gauge demand and manage supply chain effectively [4]. Group 3: Marketing and Transparency - Xiaomi has initiated a marketing campaign three months ahead of the new generation SU7's expected launch in April, with CEO Lei Jun conducting multiple live streams to promote the vehicle [5]. - The company is committed to transparency in its marketing, simplifying promotional materials and providing clear specifications, such as specific voltage ratings for the new vehicle [5]. Group 4: Future Goals and Product Line - Xiaomi's cumulative delivery target for 2026 is set at 550,000 vehicles, with plans to introduce two new models, including the new generation SU7 and an unannounced Xiaomi YU7 ULTRA [6]. - The new generation SU7 is positioned as a key product in Xiaomi's strategy, which includes a commitment of at least 200 billion yuan for technology research and development over the next five years [5][6].