Core Viewpoint - Xiaomi Group is enhancing the safety features of its new generation electric vehicle, the Xiaomi SU7, with significant upgrades in materials and design aimed at improving overall vehicle safety [1] Group 1: Safety Enhancements - The new Xiaomi SU7 incorporates 2200MPa ultra-strong steel, nine upgraded safety airbags, and a bulletproof coating on the battery pack's bottom [1] - The vehicle is equipped with laser radar as a standard feature, enhancing safety redundancy [1] - The new model features a triple redundancy system for door handles, including a mechanical pull wire structure and backup power sources [1] Group 2: Emergency Features - The new Xiaomi SU7 allows for both electric and manual door opening, with mechanical door handles added for emergency situations [1] - Each of the four door locks is equipped with a dedicated backup power source located under the second-row seats, ensuring functionality in various scenarios [1] - The vehicle includes emergency mechanical pull wires for all four doors, allowing for manual opening at any time [1]

Core Insights - Xiaomi's founder Lei Jun announced the arrival of the new generation SU7 exhibition vehicle in stores on February 13 [1] - The first batch of 30 Xiaomi stores in cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, and Wuhan will showcase the new vehicle, with a second batch of 30 stores set to follow on February 25 [3][4] - The initial model of the Xiaomi SU7 has been officially discontinued, with over 381,000 units delivered since its launch in April 2024, highlighting the brand's market appeal [8] Product Features - The new generation SU7 features significant upgrades in smart configurations and range, including standard laser radar, 700 TOPS auxiliary driving computing power, 4D millimeter-wave radar, and Xiaomi HAD end-to-end driving technology [9] - The standard version of the new SU7 offers a CLTC pure electric range of 720 kilometers, while the Pro version reaches up to 902 kilometers. The Max version, utilizing a higher specification 892V silicon carbide high-voltage platform, achieves a CLTC pure electric range of 835 kilometers [9]

Group 1 - Xiaomi's founder and CEO Lei Jun announced that the Xiaomi automobile factory received over 130,000 visitors in the previous year, with a target of 200,000 visitors by 2026 [2] - The factory features high automation with 600 to 700 robots for 100% automated assembly and inspection, and it is environmentally friendly with solar panels on the roof providing all its electricity [3] - The new generation Xiaomi SU7, set to launch in April, includes significant upgrades in its motor, battery, electronic architecture, high-voltage architecture, and chassis, with a focus on meeting new national safety standards [3] Group 2 - The new SU7 will start showcasing in stores from February 13, with initial displays in major cities including Beijing, Shanghai, and Guangzhou [4] - During the Spring Festival, Xiaomi's sales and service centers will operate normally, covering 158 cities and offering quick repair services [4] - Xiaomi is launching a "Spring Festival Travel Worry-Free" initiative, providing free roadside assistance and reimbursement for transportation and accommodation costs for customers facing vehicle issues during the holiday period [4]

Core Insights - Xiaomi's founder and CEO Lei Jun announced the completion of the production of the last initial generation Xiaomi SU7, which has reached nearly 370,000 units produced, and the production line is being upgraded for the new generation SU7 [1][2] Group 1: New Generation SU7 Launch - The new generation SU7 was opened for pre-orders on January 7, with three versions priced at 229,900 yuan for the standard version, 259,900 yuan for the Pro version, and 309,900 yuan for the Max version [1] - Compared to the previous model, the standard and Pro versions have seen a price increase of 14,000 yuan, while the Max version's price has increased by 10,000 yuan [1] Group 2: Technical Specifications - The new generation SU7 features the V6s Plus super motor, replacing the previous V6 and V6s motors [2] - Power specifications have improved, with the standard and Pro versions' maximum power increased from 220 kW (299 horsepower) to 235 kW (320 horsepower), and the Max version's total power increased from 495 kW (673 horsepower) to 507 kW (690 horsepower) [2] - All models are now equipped with laser radar and a driving assistance chip with a computing power of 700 TOPS, which is approximately a 38% increase from the previous maximum of 508 TOPS [2] - The new generation SU7 will upgrade to the Xiaomi HAD driving assistance system, enhancing the overall intelligent driving experience [2]

Core Viewpoint - Xiaomi's founder and CEO Lei Jun announced the completion of production for the first-generation Xiaomi SU7, marking a significant transition in the company's automotive strategy [2][4] Group 1: Production and Sales - The last unit of the first-generation Xiaomi SU7 has been produced, indicating the end of its production line [2][4] - Approximately 370,000 units of the first-generation Xiaomi SU7 were manufactured [2][4] Group 2: Future Plans - The production line is currently undergoing modifications to prepare for the mass production of the next-generation Xiaomi SU7 [2][4]

Core Insights - Xiaomi's automotive division has gained significant attention with the launch of the new generation SU7, which has already received a remarkable number of pre-orders before its official release [3][5][6] Group 1: Sales Performance - The first generation Xiaomi SU7 achieved record-breaking sales, with over 36,000 units sold in just 1 year and 9 months, averaging 17,000 units per month [3] - The new generation SU7 has already garnered approximately 100,000 pre-orders across 477 stores in China, showcasing its strong market appeal [5][6] - In January, Xiaomi's automotive division delivered over 39,000 units, surpassing competitors and achieving the highest monthly sales among new energy vehicle manufacturers [11] Group 2: Product Features and Pricing - The new SU7 is priced higher than its predecessor, with the standard version at 229,900 yuan, the Pro version at 259,900 yuan, and the Max version at 309,900 yuan, reflecting an increase of 14,000 yuan and 10,000 yuan respectively [6] - The new model includes significant upgrades such as laser radar, advanced driving assistance chips, and ultra-fast charging capabilities, with a maximum range of 902 km, setting a new record for electric sedans [6][8] Group 3: Brand Reputation and Challenges - Xiaomi has faced challenges, including safety concerns and marketing controversies, but has shown resilience by improving communication and addressing issues transparently [9][11] - The company has committed to avoiding misleading marketing practices, aiming to rebuild trust in the brand [11] Group 4: Future Outlook - Xiaomi aims to sell 550,000 vehicles in 2026, representing a 34% increase from 2025, with plans to launch at least four new models this year [14][15] - The strategy indicates a shift from reliance on a single best-selling model to a diversified product lineup that can withstand market fluctuations [15]

Core Viewpoint - Xiaomi's decision to dissolve the UltraMaster team indicates a strategic shift in its approach to the high-end electric vehicle market, focusing on resource optimization rather than abandoning high-end positioning [10][25][51]. Group 1: Team Dissolution - Xiaomi has officially announced the closure of its UltraMaster team, which was responsible for high-end market execution, not the R&D team for the SU7 Ultra [5][6][10]. - The dissolution is not a complete cut; many team members have been reassigned to support mainstream vehicle sales [8][35]. - The SU7 Ultra vehicle remains in production and is still being sold, with R&D efforts continuing [9][36]. Group 2: Financial Considerations - The primary reason for dissolving the Ultra team is the imbalance between investment and returns, with high operational costs not translating into expected sales [11][38]. - The SU7 Ultra's dedicated business team was a significant financial burden, requiring substantial funding for operations, services, and marketing [13][40]. Group 3: Sales Performance - The SU7 Ultra, initially priced at 529,000 yuan, experienced a dramatic decline in sales, with only 45 units sold by December 2025, a stark contrast to its initial success [14][43]. - Customer dissatisfaction has led to collective actions against the company, citing discrepancies between advertised and actual vehicle features, contributing to a damaged reputation [18][45]. - The vehicle's resale value has plummeted, with one-year-old models valued at only 350,000 yuan [21][47]. Group 4: Market Context - The high-end electric vehicle market is highly competitive, with brands like Tesla and NIO aggressively pursuing market share [22][49]. - Xiaomi's operational costs are rising while sales and reputation are declining, making the retention of the Ultra team unsustainable [24][50]. Group 5: Future Strategy - Xiaomi is not abandoning high-end technology exploration but is instead adjusting its strategy to focus on more sustainable models and products [30][55]. - The new generation of the SU7 is set to launch with upgrades and a starting price of 229,000 yuan, indicating Xiaomi's commitment to the mainstream high-end market [28][55]. - The company's ability to adapt quickly to market changes and optimize resource allocation is crucial for navigating the evolving electric vehicle landscape [30][56].

Group 1 - The new generation Xiaomi SU7 offers 9 exterior color options, including existing colors and three exclusive new colors for the updated model [4] - The new Xiaomi SU7 will feature 6 wheel designs, enhancing its sporty performance with a front narrow and rear wide wheel configuration [6] - The new generation Xiaomi SU7 is available for pre-order in three versions: Standard, Pro, and Max, with pre-sale prices set at 229,900 yuan, 259,900 yuan, and 309,900 yuan respectively, and is expected to launch in April [8]

Core Viewpoint - Xiaomi aims to launch six new car models in 2026, targeting a sales goal of 550,000 units, representing a year-on-year growth of approximately 34% after achieving a record 411,837 vehicle deliveries in 2025, which was a 200.9% increase year-on-year [2][14]. Group 1: Sales Performance - In 2025, Xiaomi's automotive division delivered 411,837 vehicles, exceeding its annual target and marking a significant year-on-year increase of 200.9% [2]. - The ambitious sales target for 2026 is set at 550,000 units, which translates to a growth rate of about 34% compared to 2025 [2][14]. Group 2: New Models and Features - Xiaomi plans to introduce six new models, including the next-generation Xiaomi SU7, YU9 (a large six or seven-seat range-extended SUV), and the extended version of SU7, among others, to cater to various market segments [5][10]. - The new generation SU7 has already begun accepting pre-orders, featuring upgrades such as standard lidar and high-performance computing platforms [8][10]. Group 3: Market Strategy - The strategy behind launching multiple models is to cover a wide range of customer needs, from performance to family use, thereby supporting the ambitious sales target [14]. - The introduction of different models aims to create a diverse product line, although it poses challenges in terms of development, testing, and marketing clarity for consumers [14].

Core Viewpoint - The new generation Xiaomi SU7 has generated significant market interest despite a price increase, with strong pre-order numbers indicating robust demand for the vehicle [1][4]. Group 1: Market Response - Since the pre-order launch on January 7, the new generation Xiaomi SU7 has received nearly 100,000 orders across approximately 477 stores [4]. - In Beijing, one store reported over 400 pre-orders, while another noted around 200 orders, showcasing strong customer engagement [1]. - In Shanghai and Wuhan, each store has surpassed 100 orders, with sales staff managing over 10 orders each [3]. Group 2: Production and Delivery Strategy - Xiaomi has shifted to a "current vehicle sales" model for existing SU7 models to clear inventory, while prioritizing production capacity for the new generation SU7 [4]. - The company aims to avoid the long delivery times experienced with the previous model, Xiaomi YU7, by implementing a pre-order phase to gauge demand and manage supply chain effectively [4]. Group 3: Marketing and Transparency - Xiaomi has initiated a marketing campaign three months ahead of the new generation SU7's expected launch in April, with CEO Lei Jun conducting multiple live streams to promote the vehicle [5]. - The company is committed to transparency in its marketing, simplifying promotional materials and providing clear specifications, such as specific voltage ratings for the new vehicle [5]. Group 4: Future Goals and Product Line - Xiaomi's cumulative delivery target for 2026 is set at 550,000 vehicles, with plans to introduce two new models, including the new generation SU7 and an unannounced Xiaomi YU7 ULTRA [6]. - The new generation SU7 is positioned as a key product in Xiaomi's strategy, which includes a commitment of at least 200 billion yuan for technology research and development over the next five years [5][6].