机构：国泰海通证券 研究员：訾猛/颜慧菁/李美仪 本报告导读： 公司25H1 业绩符合预期，回款环比走弱， 盈利能力总体平稳。面对酒业下行，公司开创新产品、新模 式、新营销，新品贡献叠加基数走低有望带动下半年增速改善。 投资建议：维持增持评级。公司25H1业绩符合预期，新产品、新模式有望贡献增量，维持2025-2027 年 经调整EPS 预测值0.36 元、0.37 元、0.38 元，当前股价对应2025 年25X PE。 业绩符合预期。公司2025H1 实现收入25.0 亿元、同比-40%，经调整净利润6.1 亿元、同比-40%，此前 公告半年度业绩下滑40%左右，符合预期。25H1 整体毛利率59.0%、同比+0.2pct，销售费用率（销售及 经销开支/收入）22.2%、同比+0.4pct，经调整净利率24.6%、同比-0.1pct。预收客户款项环比回落， 24H1 末、24H2 末、25H1 末分别为17.9 亿元、17.5 亿元、14.3 亿元，反映出行业当前的经营压力。 公司25H1 经营净现金流-3.2 亿元，24H1 同期为5.7 亿元，除非现金和非经营科目调整外，预计还与动 销下滑及回款承压有 ...

Core Viewpoint - The article discusses the increasing focus of liquor companies, particularly sauce-flavored liquor brands, on the banquet market as a new battleground for growth, with the launch of "Taiyuan Red" by Moutai Health Wine Industry as a significant move in this direction [1][5]. Group 1: Product Launch and Strategy - "Taiyuan Red" has been revamped with a new packaging design that emphasizes traditional cultural symbols and festive themes, using a dominant "Chinese red" color to enhance its appeal for banquet occasions [1][2]. - The product offers two alcohol content options, 53° and 43°, to cater to different consumer preferences and various banquet scenarios [2]. - The pricing strategy remains within the hundred yuan range, targeting the mass banquet market, which is seen as a key area for growth [4][5]. Group 2: Industry Trends and Competition - Other liquor companies, including Guotai, Xijiu, and Jinsanjiao, are also intensifying their efforts in the banquet market, indicating a broader industry trend [7]. - The shift in focus to banquet sales is a response to the decline of corporate group purchases due to new regulations, prompting brands to seek new growth opportunities [9]. - The banquet market is projected to be a significant growth area, with an estimated capacity of 2300 to 2500 billion yuan, representing about 40% of the overall liquor market [13]. Group 3: Consumer Behavior and Market Dynamics - Despite the industry's enthusiasm for the banquet market, consumer behavior is becoming more rational, leading to a trend of consumption downgrade [14][16]. - The emergence of smaller-scale banquets is changing the dynamics of liquor consumption, with companies adjusting their promotional strategies to accommodate this trend [16]. - The younger generation, particularly those born in the 90s and 95s, is becoming a key consumer group, emphasizing practicality and cost-effectiveness over traditional notions of prestige [14][17].

Core Viewpoint - The company anticipates a significant decline in revenue and net profit for the first half of 2025, primarily due to high base effects, cyclical downturns, and impacts from Q2 market conditions [1] Revenue Summary - The company expects revenue for H1 2025 to be between 2.4 to 2.55 billion RMB, representing a year-on-year decline of 38.3% to 41.9% [1] - All sub-brands are estimated to face pressure, with the main brand, Zhenjiu, experiencing a decline consistent with the overall trend, while Lidu shows limited decline [1] Profit Summary - The forecasted net profit attributable to shareholders for H1 2025 is between 570 to 580 million RMB, reflecting a year-on-year decrease of 23% to 24% [1] - The non-IFRS net profit is expected to be between 610 to 620 million RMB, indicating a decline of 39% to 40% [1] - The adjusted net profit margin is projected to remain stable at 24% to 25% [1] Market Strategy - The company is actively controlling shipment rhythms to help clear channels, with stable sales shares for key products in core markets [1] - The company is focusing on nurturing brand recognition and has positive progress in new product launches, which are expected to contribute to revenue in H2 2025 [1] Industry Context - The industry is undergoing a deep adjustment, with the company adapting its strategy to address the pressures from declining business consumption and price reductions in premium liquor [1] - The company is shifting its customer base towards new quality-driven enterprises and is introducing high-quality products at competitive price points [1] Future Outlook - The company anticipates a potential recovery in revenue growth in H2 2025, following a concentrated clearing and product updates in 2025 [2] - The non-IFRS net profit forecasts for 2025 to 2027 have been adjusted to 1.23 billion, 1.37 billion, and 1.68 billion RMB respectively, reflecting a more cautious outlook [2]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company is facing significant revenue pressure in the first half of 2025, with expected revenue decline of 38.3% to 41.9% year-on-year, and net profit decline of 23% to 24% [7] - Despite the challenges, the company is actively managing its operations, maintaining a stable profit margin of 24% to 25% in the first half of 2025, indicating strong cost and expense control capabilities [7] - The company is focusing on clearing inventory and optimizing its distribution channels, with expectations for a more controlled revenue decline in the second half of 2025 as market conditions improve [7] - The company is adapting to industry pressures by shifting its customer base and product offerings, including the introduction of new products at competitive price points [7] Financial Forecasts - Total revenue is projected to be 7,060 million in 2023, with a slight increase to 7,067 million in 2024, followed by a significant drop to 5,026 million in 2025 [1] - The net profit for 2023 is estimated at 2,327 million, decreasing to 1,324 million in 2024, and further to 1,158 million in 2025 [1] - Non-IFRS net profit is expected to be 1,623 million in 2023, with a decline to 1,676 million in 2024, and a drop to 1,233 million in 2025 [1] - The report adjusts the non-IFRS net profit forecasts for 2025 to 12.3 billion, 13.7 billion, and 16.8 billion for 2025, 2026, and 2027 respectively [7] Market Data - The closing price of the stock is 7.38 HKD, with a market capitalization of approximately 22,749.82 million HKD [5] - The company has a price-to-earnings (P/E) ratio of 9.77 for the current price and latest diluted earnings per share (EPS) of 0.69 [1] - The company’s book value per share is 4.12, with a debt-to-asset ratio of 28.84% [6]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is actively responding to industry adjustments by transforming its strategies, focusing on nurturing enterprise customer structures and launching new products in the mid-to-high price range to create incremental growth [8] - The company aims to maintain price stability for existing products while introducing high-quality new products priced between 500-600 RMB to attract consumers [8] - The company is implementing a dual-driven strategy for national expansion and price range diversification, with a focus on experiential marketing to drive steady revenue growth [8] - The financial forecasts for the company indicate a stable performance in 2025, with slight adjustments to the non-IFRS net profit predictions for 2025-2027 [8] Financial Summary - Total revenue for 2023 is projected at 7,060 million RMB, with a growth rate of 20.56%. By 2027, revenue is expected to reach 8,929 million RMB, reflecting a growth rate of 14.54% [1] - The net profit attributable to the parent company for 2023 is estimated at 2,327 million RMB, with a significant increase of 125.96%. By 2027, it is projected to be 2,106 million RMB, with a growth rate of 22.98% [1] - The latest diluted EPS for 2023 is 0.69 RMB, expected to rise to 0.62 RMB by 2027 [1] - The company’s P/E ratio is projected to decrease from 15.88 in 2024 to 9.98 in 2027, indicating an improving valuation over time [1]