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探行业发展之势 论李渡创新之力——“文化引领 创新求变”媒体调研行举办
Sou Hu Cai Jing· 2025-07-02 07:26
Group 1: Core Insights - The event "Cultural Leadership and Innovative Change" organized by Li Du Distillery highlights the importance of cultural heritage in the development of the liquor industry amidst deep adjustments [1] - Li Du's ancient brewing site, recognized as a national treasure, showcases the evolution of brewing techniques from the Yuan, Ming, and Qing dynasties, enhancing its cultural significance [3] - The integration of cultural storytelling and innovative tourism experiences is crucial for Li Du to connect with consumers and expand its market presence [5] Group 2: Technological Innovation - Li Du Distillery utilizes ancient brewing techniques and modern technology to create unique products, achieving a distinctive flavor profile described as "one sip, four fragrances" [6] - Collaborations with universities for research on ancient microbial brewing techniques and the establishment of a smart brewing facility demonstrate Li Du's commitment to technological advancement [8] - The implementation of AI technology in management, production, flavor science, and marketing aims to enhance product quality and consumer experience [10] Group 3: Market Positioning and Branding - Li Du's marketing strategies, including the launch of new products and innovative experiential centers, have positioned it as a leader in the competitive liquor market [11] - The brand's engagement with new media and interactive marketing campaigns has significantly increased its visibility and consumer engagement [13] - The focus on storytelling and cultural heritage is seen as a way to differentiate Li Du in a challenging economic environment, fostering a new growth logic for the industry [13]
《人民日报》刊发珍酒李渡集团董事长吴向东署名文章
Sou Hu Cai Jing· 2025-05-14 11:54
牌之力 务人民生 中国华电助力绿色低碳发展 彰显社会责任 提升而 同大面积累列,作 图书。中国华电箱助舞公司目速启动 仪用 120分钟野体复正常优申 为特大型能源会业,中国华电演剧实具 5月14日,《人民日报》刊发珍酒李渡集团董事长吴向东署名文章《坚守传统工艺 提升产品品质》。文章认为,白酒行业作为周期性 行业,周期波动是常态,珍酒李渡将坚持"做难但正确的事",不断提升产品品质与品牌价值,用有温度的体验赢得消费者信任,应对 未来市场挑战。 |特别报道 14 2025年5月14日 星期三 伊利集团构建全球创新和市场体系 加快数智转型 践行绿色发展 石排序 家会理治作伙伴、15个研 井免费提供优利留慧牧场大数据分析 资品销往60多个国家和机 半台,实时监测药生活动量,应舒量,随职情 在豪化 楼间新_加快数留化升级,酸行燥色发展 在中最生产管理端,以终端订单数据反应 中,伊利阿德松了一张重要全球资源体系,合理 创新体系,全球市场体系的青干网。 玻璃科技创新,实建关键技术 品布局优化,带动营销横式变革,提升清费 领战翼行动,些与全球母色发展 2024年底,伊利打造5家"零膜工L"",提出6篇 零碳产品",联合发布了1 ...