Group 1: Business Strategy and Market Positioning - The company focuses on multiple channel strategies to enhance market competitiveness and increase market share, including retail, furniture factories, and home decoration companies [1][2][3] - The company has established 5,522 decoration material stores by the end of 2024, with 2,152 in rural areas and 959 easy-install stores [6][7] - The company aims to cover all potential rural markets by 2025-2026, enhancing product offerings in these areas [10] Group 2: Product Development and Innovation - The company has applied for 674 patents, including 352 invention patents, and has participated in the formulation of 324 industry standards [12][13] - The launch of the "zero formaldehyde ultra-clean board" has positioned the company as a leader in environmentally friendly products, with a formaldehyde release rate as low as 0.006 mg/m³ [18] - The UNICO series targets the mid-to-high-end consumer market, aiming to contribute over 10% of revenue in the near future [19] Group 3: Financial Performance and Cost Management - The gross profit margin increased to 20.9% in Q1 2025, driven by higher-margin product sales and effective cost control measures [15] - The company is actively managing raw material price fluctuations through supplier negotiations and diversifying supplier relationships [5] - The company plans to enhance profitability by optimizing product structure and controlling procurement costs [16] Group 4: Market Challenges and Responses - The company faces challenges from a seasonal decline in sales, particularly in Q1, and is focusing on strengthening channel operations to mitigate this [8] - The company is adapting to regional market differences by implementing differentiated marketing strategies based on local demand [3] - The company is monitoring the real estate market for potential renovation demand, which is expected to increase in the medium to long term [9] Group 5: Digital Transformation and New Retail Strategies - The company is leveraging new retail strategies to adapt to market fragmentation and online trends, enhancing the shopping experience through integrated online and offline resources [20][21] - The company is actively promoting its products through various online platforms, including e-commerce and social media, to capture consumer attention [21]