9月5日，永辉超市唐山吾悦广场店完成"学习胖东来"自主调改正式开业。该店是永辉在唐山市开设的首 家调改门店，也是河北省内继石家庄、秦皇岛、廊坊之后第五家学习"胖东来模式"全面升级的"胖永 辉"门店。此次开业标志着永辉在京津冀区域的品质零售网络布局进一步完善。 调改后的唐山吾悦广场店对商品体系进行了系统性重构。门店在原有经营的一万余支商品中进行了大幅 优化，新增率接近60%。调整后整体商品结构接近胖东来商品结构的80%，其中烘焙、熟食等鲜食类商 品占比扩大到23%。 熟食区不仅引入了胖东来同款的去骨猪蹄、小甜肠、牛肉干等网红产品，还保留了北京烤鸭、韩式炸 鸡、土家鲜肉饼等风味美食。烘焙区与中粮、安佳等供应商达成战略合作，现烤现售产品涵盖"丰收的 喜悦"健康欧包、"核桃满满"乳酪面包和山茶花山泉吐司等。 同时，胖东来自有品牌专区首次亮相唐山，包括DL100%葡萄复合果汁、DL精酿小麦啤酒、DL宝丰自 由爱白酒、DL菜籽油等五十余款商品集中陈列。 永辉自有品牌同样表现突出：19.8元/3kg的"微胶囊香氛酵素洗衣液"；仅售13.5元的1L新鲜橙汁；7.9 元/950ml的伊利定制鲜牛奶上市4天全国销量即突破百万元。 ...

Core Insights - Yonghui Supermarket has transformed its traditional retail model into a quality retail approach, becoming a new benchmark for retail upgrades in Beijing's western region [2][6] - The store has implemented various customer-friendly services, enhancing the shopping experience and attracting more customers [2][5] Product Structure - The product mix retains first and second-tier brands and essential goods while incorporating local landmark brands and fashionable items, expanding the cooked food and bakery sections [3] - The supermarket has introduced an integrated product area for both domestic and foreign trade, offering consumers more high-cost performance products [6] Service Enhancements - The store has eliminated mandatory shopping routes and added convenience service areas, improving customer service [3] - Various human-centered designs have been implemented, such as wet hand dispensers near fresh food areas and magnifying glasses at checkout for elderly customers [5] Employee Welfare - Employee salaries and benefits have been significantly improved, with profit-sharing opportunities for staff in profitable stores [3][5] - Over the past six months, employee bonuses have exceeded 1.5 million yuan [6] Performance Metrics - The store achieved a sales revenue of 1.7 million yuan on its opening day, with nearly 50,000 customer visits [5] - Daily sales have increased to nearly three times the amount prior to the renovation, with a 65% increase in average customer traffic [5] - The proportion of customers from beyond a 3-kilometer radius has risen to 50%, with family consumption accounting for 60% of total sales [5]

提升服务温度 调改过后的永辉喜隆多店焕然一新。北京商报记者走访看到，工作日的永辉喜隆多店仍然迎来了大量消费者。在烘焙区域，消费者端着的盘子上不约而同地 出现了同一款面包——此前火爆出圈的"核桃满满乳酪面包"；而在热食区域，永辉的店员忙着为消费者提供试吃服务，有的店员则有条不紊地为顾客选取的 商品称重、打包，营造出烟火气十足的景象。 在门店环境上，永辉喜隆多店也进行了全方位改造，还引进了多种便民设施。自由的动线、调低的货架以及 柔和的灯光，为消费者的视觉体验带来提升；方便"捻开"塑料袋的湿手器、为老年顾客看清配料表设置的放大镜以及跟随季节调整的免费茶水等，直观地体 现出店内标语"做北京最具幸福感的品质超市"之涵义。 据了解，2024年5月以来，永辉向胖东来学习，在多个城市开启门店调改工作，位于石景山区的喜隆多店被选为永辉在全国的首批调改店。"过去我们在很多 方面没能很好地服务顾客，辜负了大家的期待。"谈及开启调改的原因，永辉北京大区调改组成员史立敏表示，"胖东来的品质零售模式给了我们方向，我们 希望通过学习胖东来给顾客提供好的消费环境和体验。" 零售转型的当下，永辉喜隆多店为超市企业升级塑造了"标杆"。近日，北 ...