大家好啊，我是深蓝的销售 。 关注车fans一年多，今天终于轮到我登台了，咱们就聊聊S07。 最近市场如何？ 当地是 五 线小城市，人流量不大，每天进店5-6组，周末能接近20组。 虽然上个月说是淡季，但进店量 也是有略微上涨的，估计这个月还会更多。 10 组 客户里有3组 是 来看S07 的 。S07马上要改款，26款 的 L07也已经上市，所以客户的观望情绪 比较 严重 。 别人都是怎么买这车的？ 最好卖的配置是215MAX智驾版，颜色 最多 的 是 灰外橙内，十台里面 有五台 都是这个搭配。现在S07 属于老款清库状态，只能买现车，不是冷门 的 配置 和 颜色基本都有。 最难卖 的 当属纯电628 MAX智驾版本，什么颜色都不好卖， 就因为 一个字"贵"。指导价到了 197900，优惠下来也要172900，这个价位能选择的车型太多了。 追求智驾可以选择小鹏G6， 想要 性价比和空间 的 可以买零跑，图个稳妥还有笛子。而且买深蓝的客 户，很多就是冲着宁德时代电池来的，但是 到了 628续航的纯电版，虽然多花了钱，但是电池会从宁德 时代的磷酸铁锂，变成中创新航的三元锂。 除了续航更长以外纯纯的负升级。这个配 ...

Core Viewpoint - The launch of the L90 SUV by NIO has exceeded market expectations, leading to a surge in consumer interest and a significant increase in stock price, indicating renewed confidence in the brand and its future prospects [4]. Pricing Strategy - The L90's starting price was reduced by 14,000 yuan, bringing it to 265,800 yuan, which positions it competitively against the Tesla Model Y. The battery-as-a-service (BaaS) model allows for an entry price of 179,800 yuan, making it accessible to a broader market segment [2][4]. - The pricing strategy reflects a deep understanding of costs and market competition, allowing for a balance between profitability and competitiveness [6]. Market Response - Following the L90's launch, there were long queues at NIO stores, with many customers returning for additional experiences, indicating strong consumer demand [2][3]. - The L90 is seen as a strategic product that could significantly impact NIO's sales targets, with expectations of contributing to half of the company's goal of 440,000 units by 2025 [4]. Production and Delivery Strategy - NIO has learned from past experiences and has prepared 600 test drive vehicles across over 400 stores, ensuring readiness for customer engagement [3]. - The company has shifted to a proactive production strategy, manufacturing vehicles in advance to meet anticipated demand, rather than relying solely on pre-orders [3][8]. Product Innovation and Long-term Vision - NIO's commitment to pure electric vehicles is underscored by its long-term vision, with expectations of significant advancements in user experience by 2025 and 2026 [4][14]. - The L90 is positioned as a transformative product that addresses family needs and emotional value in transportation, marking a shift in NIO's approach to product development [2][11]. Competitive Landscape - The L90 aims to disrupt the family SUV market, where competitors have primarily focused on five-seat models, by offering six and seven-seat configurations [2]. - NIO's strategy emphasizes the importance of understanding user needs and addressing pain points, such as space and usability, which have been critical to the L90's appeal [16]. Future Outlook - NIO's leadership expresses confidence in achieving profitability in Q4, attributing this to the strategic importance of the L90 and its potential to drive sustained operational improvements [5][17]. - The company plans to continue expanding its SUV lineup, with several new models set to launch, reinforcing its commitment to the high-end electric vehicle market [18][19].