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书超”为何热捧“小店经济
Xin Hua Ri Bao· 2025-07-07 02:03
Group 1 - The article highlights the growing popularity of traditional crafts, specifically Suzhou's walnut carving, which is recognized as a national intangible cultural heritage [1] - The participation of local artisans in the Jiangsu Book Fair has increased, with over 20 non-heritage small shops showcasing their products, indicating a shift towards cultural consumption [1][2] - The sales performance of these small shops has improved, with products ranging from tens to thousands of yuan, appealing to a broader customer base beyond traditional collectors [1] Group 2 - The Jiangsu Book Fair has expanded its focus from primarily books to a broader cultural consumption model, incorporating various cultural and creative products [2] - The event has successfully created a closed loop of "cultural commerce," enhancing the overall experience for attendees, including interactive activities for children and food options [2] - The fair has attracted a diverse range of exhibitors, with careful selection based on sales performance and feedback from platforms like Xiaohongshu, indicating a strategic approach to enhancing the event's offerings [2] Group 3 - The East China crystal products have gained traction among young consumers, with personalized recommendations becoming a trend, showcasing the intersection of culture and consumer behavior [3] - The integration of traditional crafts like Song brocade into the fair has allowed for the expansion of new customer segments, demonstrating the effectiveness of the platform provided by the book fair [3] - Feedback from exhibitors has led to improvements in the layout of the event, resulting in increased foot traffic and sales, highlighting the importance of adaptability in event management [3]
山西:认证推动县域经济高质量发展
Group 1 - The Shanxi Provincial Market Supervision Administration has empowered various professional towns to enhance high-quality development by establishing 10 public service platforms and releasing 1 group standard, resulting in a 0.9% year-on-year decrease in the unqualified rate of Ma Steel product quality supervision sampling [1] - The administration has facilitated the high-quality development of the Xinghua Village Fenjiu professional town by assisting enterprises in voluntary product classification and grading certification, thereby enhancing brand quality [1] - The initiative has also supported the high-quality development of the "Jishan Four Treasures" regional brand, cultivating 58 "three products and one standard" certified products and achieving 29 green food certifications [1] Group 2 - The Shanxi Provincial Market Supervision Administration has helped 27 small and micro enterprises obtain the "Shanxi Boutique" certificate, leading to overall improvements in management capabilities, product quality, operational efficiency, and brand influence [2] - The administration has implemented a "three-fold chain" support model, which includes "mobilization + promotion" for the introduction chain, "online + offline" for the training chain, and "diagnosis + service" for the solution chain, promoting high-quality development in the Qingxu Lao Chen vinegar professional town [2] - The administration has guided over 40 small and micro enterprises in establishing quality management systems and obtaining BRCGS certification, a global food safety standard [2] Group 3 - A certain Huangqi cultural tourism and health enterprise in Hunyuan County, Datong City, has improved its quality certification, leading to an increase in the domestic and international market share of its main Huangqi products from 12% to 21%, and the total industrial chain output value growing from 500 million to 1.5 billion [3] - The Jinzhong City Qixian glassware industry has adopted the Huangqi industry experience to create a demonstration base integrating industrial, commercial, and exhibition functions, promoting the integration of production, learning, and tourism [3] - Shanxi Province has utilized pilot demonstration experiences to create 21 demonstration scenarios in industries such as medicine and food, collectively building a modern, standardized, and systematic certification enhancement framework [3]