Investment Rating - The report maintains a "Strong Buy" rating for Chongqing Beer, expecting it to outperform the benchmark index by over 20% in the next six months [2][24]. Core Views - The company reported a total revenue of 8.84 billion yuan for H1 2025, a slight decrease of 0.2% year-on-year, and a net profit attributable to shareholders of 860 million yuan, down 4.0% year-on-year. The second quarter saw a revenue of 4.48 billion yuan, down 1.8%, and a net profit of 390 million yuan, down 12.7% [2]. - The company is focusing on inventory reduction and orderly operational adjustments, with expectations for improved performance in H2 2025 due to a low base effect and gradual recovery in consumption scenarios [7][8]. Financial Performance Summary - **Revenue and Profit Forecasts**: - Total revenue is projected to be 14.83 billion yuan in 2025, with a growth rate of 1.3%. The net profit attributable to shareholders is expected to be 1.25 billion yuan, reflecting a growth rate of 12.4% [3][14]. - **Earnings Per Share (EPS)**: - EPS is forecasted to increase from 2.30 yuan in 2024 to 2.59 yuan in 2025 [3][14]. - **Valuation Ratios**: - The price-to-earnings (P/E) ratio is expected to decrease from 24 in 2024 to 21 in 2025, while the price-to-book (P/B) ratio is projected to decline from 22.7 to 21.1 [3][14]. Market and Competitive Landscape - The report highlights that the beer sales volume in Q2 2025 slightly increased by 0.1% year-on-year to 917,000 kiloliters, while the average price per ton decreased by 2.0% to 4,755.3 yuan per kiloliter, attributed to weak terminal consumption and intensified industry competition [7][8]. - The company is increasing its focus on high-end products and diversifying its product offerings, including low-alcohol beverages and soft drinks, which are expected to contribute to growth in the second half of the year [7][8]. Investment Recommendations - The report suggests that the company’s focus on healthy channel operations and inventory reduction will provide a solid foundation for improved performance in H2 2025. The dividend yield remains attractive, supporting the "Strong Buy" rating [7][8].